Research

Adele Rolf

Existing ProductI think that these three photos are very similar to the images I want to capture because of the angles that they were taken at. When creating my product want to concentrate on angle because angles make all the difference on how well the photo looks. I have chosen both landscape and portrait because I want to have a mixture of both in my final product. The over all colour between the three images I have chosen is green. I decided that I wanted photos with green because I want my product to be revolved around the colour green. The top photo is of center and I think that the shot makes the flower look a lot more beautiful and peaceful. I think that these images would appeal to my audience because of the focus and the angle of the shots. I think that the angle and the focus male or break the photo and in these photos you can definitely see that the angle and the focus has given the photos a lot a justice.

Existing ProductI think that these images are similar to the ones I want to create because of the close up detail with in the images. As you can see the top image has been edited to black and white and it gives a soulless vibe the I strangely find intriguing. I don’t know if I would want to edit my photos like this because I want to the theme of my portfolio to be happy and have bright and vibrant colours. The location of these images are all from different forests and each image shows a different aspect of the beauty in the trees. These images make the audience want to look/buy because of the vibrance and happy vibe the photos give. I think that people would be appealed to the top photo more than the other two because of how dark and deep the vibe of the photo is. Dark and deep photos relate to people more than happy and vibrant ones, purely because dark and sad things cause more control over a persons emotions than happy and tranquil vibes.

Existing ProductThese images that I have collected are similar to the type of photos I wish to capture because of the focus used on the lens of the camera. I personally think when you want to use focus on a camera the photo always comes out better on a landscape angle and as you can see the photo I chose look very professional and full of colour. The colour featured the most in these photos is green. These products make the audience want to buy them because of the high quality of the images. People like to hang photos in their rooms and a lot like to have a canvas of animals, like the eagle at the bottom of the page.

Existing Product

This photo was taken in Canada in 1984. I want to take a modern day photo similar to this because this photo captures the beauty he world has to offer. I like how the earth colours contrast with the blue sea and sky. I think that the contrast makes the photo look professional and thought out. The photo has not being edited making all the contrasting colour are completely normal. I think this image appeals to the audience because of the calming effect I has on people. Some people might not be affects.

Research Analysis

• What common features do the researched products have? The common features between my researched products are that they all have a calming vibe to them. The images are all taken outside with no added lights or other studio equipment. Most of the photos have a focus on a certain part of the images in order to help draw attention to the main protagonist of the image.

• What aspects of the research will you include within your on work? The aspects of research that I will include in my work would have to be the focus that has been used on some of my researched products. I also want to take all my photos outside in a forest somewhere convenient.

Questionnaire Analysis

Adele Rolf

Audience research

• Observation: My observation is that more females took my survey then males.• What this says about my audience: This tells me that more females are likely be interested in

my product. • How will your product appeal to this audience: based on my questionnaire results my

product will appeal to this audience because I will take into consideration that more females will be interested in my product so I will try and investigate more what they love most about nature.

Audience research

• Observation: my observation is that people how took my survey overall preferred landscape to portrait photos.

• What this says about my audience: This tells me that my audience will want to see a lot of landscape photos in my portfolio.

• How will your product appeal to this audience: My product will appeal to my audience because I will make sure to have a lot of landscape images in my portfolio as well as portrait in order for my products to appeal to as many people as possible. As you can see there were mixed results when asking my audience if they preferred landscape or portrait photography. This suggests that my audience want to see both landscape and portrait images in my online portfolio.

Audience research

• Observation: From my observation I can see that most people that answered my survey were between the ages of 16 and 19.

• What this says about my audience: This tells me that my audience will be between the ages of 16 and 19 but will also have a small audience or older ages.

• How will your product appeal to this audience: My product will appeal to this audience because I will have many different aspects of nature which will be sure to appeal to all ages but I will mainly focus on my biggest age range to ensure that most of my audience will be attracted to my online portfolio.

Audience research

• Observation: From the feed back on this question my observations is that most people commented green, trees, animals and/or flowers.

• What this says about my audience: This tells me that my audience wants to see different aspects of nature in my portfolio.

• How will your product appeal to this audience: My product will appeal to this audience because I will take into consideration all of the feed back received from my 29 responders from the past week. Will achieve this by referring back to my feedback regularly in order to insure that I use as much of the feed back as possible.

Audience research

• Observation: From my observation I can see that the majority said that they liked direct focus to be used in photos.

• What this says about my audience: This tells me that my audience would like to see direct focus being used on some of the photos for my FMP.

• How will your product appeal to this audience: My product will appeal to this audience because I will use many different focus techniques so that my portfolio interests as many people as possible.

Audience research

• Observation: From what I can see my observation is that many people do like off centre photography.

• What this says about my audience: This tells me that my audience want to see of centre photography in my online portfolio.

• How will your product appeal to this audience: My product will appeal to this audience because I will use a mix of centre and of centre photography so that there is a range of techniques in my work.

Audience research

• Observation: My observation is that there were a mixed result with many different opinions.

• What this says about my audience: This tells me that my audience want to see different animals in my animal section of my nature portfolio.

• How will your product appeal to this audience: My product will appeal to this audience because I have plans to take photos or birds, rabbits and dogs to ensure that I have a range of different animals in my portfolio, which will insure that my audience will like my product.

Audience research

• Observation: There were mixed results when looking at this question.

• What this says about my audience: This tells me that my audience want to see a variety of edited and not edited photos.

• How will your product appeal to this audience: my product will appeal to this audience because I will edit some photos but only slightly in order for the audience that like edited photos will be still interested in my work a well as the audience that don’t like photos to be edited.

Audience research

• Observation: From the feedback I can see that most people think that my FMP idea is a good choice.

• What this says about my audience: This tells me that my audience want to see my photography of nature.

• How will your product appeal to this audience: My products will appeal to this audience because my audience seems to be really interested my nature theme. Some of my audience gave me some alternative ideas for my fmp which really helped me widen my range of what I want to capture.

Audience research

• Observation: My observation tells me that the majority would be interested in my online portfolio.

• What this says about my audience: This tells me that my audience would enjoy looking at my photography of nature portfolio and would put in effort to look it up online.

• How will your product appeal to this audience: My product will appeal to this audience because on my online page I have multiple photo portfolios and I think that if my audience would be willing to look at my nature portfolio they would also enjoy my other work.

Interviews

Interview 1Question Do you like nature?

Answer yes

Question Do spend a lot of time outside?

AnswerYes, I take my dog for a walk and go into town with my friends

Question Do you have any pets?

Answer Yes I have 1 dog and a parrot

QuestionWhich season is your favourite?Summer

Interview 1• Observation: My observation is that my audience likes many different things to

do with nature and the reaction I received from this interviewee was very positive and gave good feedback.

• What this says about my audience: This tells me that my audience enjoys being outside and have animals in day to day life, which will help add more attraction to my audience.

• How will your product appeal to this audience: My product will appeal to this audience because I will have a variety of different of aspects of nature in my portfolio such as flowers, trees, animals, the different aspects of the sky and a scenery photography that shows all that’s to be offered form nature.

Interview 2Question Do you like nature?

Answer YesQuestion Do spend a lot of time outside?

AnswerNoQuestion Do you have any pets?

Answer YesQuestionWhich season is your favourite?

Answer Autumn

Interview 2• Observation: my observation is my interviewee likes animals but doesn’t like

been outside they just appreciate the view.

• What this says about my audience: this tells me that my audience like to look at nature but not go outside to enjoy it, which is strange but if want my products to appeal to all my target audience then I will need to adapt my photographs to suit the interviewee.

• How will your product appeal to this audience: In order for my product to appeal to my audience I will take photos of nature based scenery. I think that this would appeal to this particular person because it means they can view nature in its most beautiful state but being able to view it just online form the comforts of their home.

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range16-24 I think that this age range will be interested in

my product more than others because the people that completed my survey were mainly from this age range.

GenderAll genders I don’t think my product is targeted at any

gender in particular because you cant put a gender on nature.

PsychographicBelongers I think that my psychographic group will be

mainly belongers because they are very loyal to small and independent products

Social StatusAll but mainly working class.

I don’t think that my has a social status because nature doesn’t and my product is based around nature.

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss the strengths and

weaknesses of each method – Product Research• The strengths of researching similar products to my own helped me come to the conclusion that I needed to

include a lot of green in my product and also use a range angles and focus techniques so that all my images have a different edge to them. The weaknesses of researching similar products to my own are that I couldn’t find many similar photos to my own, this is because I want to take unique images and take and edit them how I see nature.

– Questionnaires• The strengths of using survey monkey to create a questionnaire for my FMP were that it helped me get good

feedback from my peers and the public in general. The weaknesses of using of using survey monkey to create a questionnaire were that it was very time consuming and put me under a lot of stress because I didn’t thi8nk I would finish my work on schedule.

– Interviews• The strengths of interviewing people about my Photography portfolio were that I got to get detailed responses

about there opinions on my idea. The weaknesses of interviewing people were that I felt as though I was putting them on the spot.

Research Evaluation– What sort of a response did you get?Overall I got a lot a positive feedback from my survey. Everyone answered my questions professional and was happy to do my survey when asking my audience. I uploaded my survey on fb and emailed it my peers on the hope that I would get a lot of feed back. When asking my audience what they thought about when thinking about nature everyone pretty much responded with the same answer as green, trees, animals and the sky. From the feedback I received I have decided to take photos mainly on what they suggest so that they will be interested my final product.

– How did you distribute your survey? Give an advantage and a disadvantageI distributed my survey by posting it on Facebook and emailing it to my peers that I thought would answer my survey. Over 25 people answered my survey from a wide range of ages. The biggest age range which answered my survey were the ages from 16 to 19. I think that the majority of people that answered my survey were because they are in the same age range as me.