Research

Rhiannah Baker

Existing Product

Aspects that will be similar in my final product:

You will shoot towards ‘enemies’ to earn points.

The ‘enemies’ will be multi-coloured, according to their row.

Once being shot, the ‘enemies’ die, and disappear.

You have to dodge shots fired at you from the ‘enemies.

This game predominantly would appeal to a male target audience due to its dark colours and space theme.

The sound from this game is a very basic and minimalistic. There is no a actual music to the game, only sound effects from the gun shots and sound of the aliens moving.

Existing ProductAspects that will be similar in final product:

Shooting at brightly coloured bricks, until they disappear.

You will shoot towards bricks to earn points.

The bricks will be multi-coloured, according to their row.

The sound takes a simple 8-Bit theme, using mostly sound effects, but also creating a theme song.This is be incorporated into my final product.

This game would appeal to both genders, but at the time of release in 1986, its target audience was male, as they were most likely to play video games at the time.

Existing ProductAspects that will be similar in my final product: Dark colours contrasted with bright colours Simple 8-Bit sound effects

The sound of this game is simple and minimalistic. The sound takes a simple 8-Bit theme, using mostly sound effects, but also creating a theme song.This is be incorporated into my final product.

This game would appeal to both genders, but at the time of release in 1980, its target audience was male, do to its space theme.

Research Analysis• What common features do the researched products have?

– Dark colours with contrasting bright colours– Simple pixel art– Simple gameplay– Simple scoring system– Simple 8-Bit sound effects

• What aspects of the research will you include within your on work?– Dark colours with contrasting bright colours– Simple pixel art– Simple gameplay– Simple scoring system– Simple 8-Bit sound effects

Audience

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range16+25+

• To create a nostalgia trip for the people who played the original games when they first came out.

GenderMale and female. • There’s no gender specific aspects to the

game, it also has a basic gameplay so even people who have never played a game before can simply pick it up and play it.

PsychographicBelonger. • It is a quick and simple game, that can easily

be played inbetween everyday tasks, they won’t have to devote a large amount of time to it.

Social StatusWorking class. • It will be easy to get hold of, as it will be

cheap and easily accessible.