2 staff dick wootton nasulgc greg crosby csrees linda williams- willis prairie view a & m...
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2
Staff
Dick WoottonNASULGC
Greg Crosby CSREES
Linda Williams-WillisPrairie View A & M University
Terry GibsonUniversity of Wisconsin
Larry LippkeTexas A&M University
Ron BrownAssociation of Southern Region Extension Directors
Steve WyattUniversity of Missouri
Fred Piazza Louisiana State University
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CSREES is an interested and active partner
e-Extension should evolve to be a content provider of choice within USDA and for agencies external to USDA
CSREES has an internal e-Extension committee linked to the core staff
USDA Commitment
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Information Technology enables doing business in new ways
e-Extension will be a showcase for ways publicly funded agencies/universities can better serve taxpayers
e-Extension will be a model example ofe-Government
e-Extension will be a favorite site for external audiences
USDA Commitment
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Why e-Extension?
Changes in society
Vision for the 21st Century
Change in information-seeking behavior
ECOP Leadership Advisory Council
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Customer-Driven Information Systems
“When the rate of change outside exceeds the rate of change inside,
the end of the organization is in sight.”
– Jack Welch, former CEO, General Electric
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A Vision for the 21st Century
“… to enable people to improve their lives and communities through learning partnerships that put knowledge to work” remains
Extension’s mission
* The Extension System: A Vision for the 21st Century Resource Document
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Adoption Curves for Various Media
Time to reach Time to reach 200 Million Users:200 Million Users:
350
300
250
200
150
100
50
01922 1930 1938 1946 1954 1962 1970 1978 1986 1994 2000
Radio
Cable TVWWW
Television
TV ….… 25 Years
Radio ….55 Years
Cable ... 12 Years
WWW…. 5 Years
Million
s o
f U
sers
(U
S)
YearSource: Morgan Stanley Technology Research
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% Internet Access by Age
71%
93%
72% 70%
43%
0%
10%20%
30%40%
50%
60%70%
80%90%
100%
Age 3-8 Age 9-17 Age 18-24 Age 25-49 Age 50 +
* Based on the September 2001 U.S. Census Bureau’s Current Population Survey - a survey of approximately 57,000 households and more than 137,000 individuals across the United States.
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Leadership Advisory Council Report -- 2003
Outstanding Personnel– Major challenge is expanded use of technology– The future of CES depends on high-touch
complemented by high-tech
Organizational Efficiency– It is not only impossible for each land-grant to be
everything to their constituents, it is inefficient and redundant.
– Ways need to be found to have strong local branding and system identity that will give clients confidence in information wherever it originates in the land-grant system
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Leadership Advisory Council Report -- 2003
Organizational Efficiency (cont.)– Multi-state cooperation allows the system to
develop and provide excellent resources through various technologies including e-Extension
Quality Products– CES should evolve into a 24/7 organization with
interactive learning available at teachable moments for clientele
– CES should promote credit and non-credit learning, as well as respond to more immediate requests for answers to questions
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Leadership Advisory Council Report -- 2003
Easy Access
– Serve clients with both technology-based and face-to-face delivery that ranges from a simple question and answer to the need for a conference or a distance education course
– CES needs e-Extension to provide well-developed, comprehensive content within an Internet delivery system
– e-Extension also offers the benefit of bringing together a federation of 105 partner land-grants into “one system”
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Draft one presented to Directors and Administrators based on:– Four regional meetings
(Atlanta, KC, Pittsburgh, LV)– DART– External advisory group of executives– Think Tank– 2 electronic chats– More than 350 people – From 47 states and 3 territories
Who Has Had Input?
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Who Has Had Input?
Draft two – November, 2003– Director/Administrator input– Two workgroups
(April, June 2003)– Interested individuals– Accenture -- (Business Plan)
Elements of draft two– Working demonstration– Revised web site– Interpretive Documents
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Goal
Plan and implement a national web-based information and education network for current and new Extension clientele that will support just-in-time learning by providing coordinated access to LGU expertise
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Vision
Trusted and valued source of information
Help most people at some point in their lives
Users will have not only access, but success
– In finding qualified resources
– In interacting with the site
– In applying information
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Philosophy
Aid in diffusing useful and practical information
Represent the entire LG system
Provide aggregated, best of the best information
Minimize duplication
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CES Strategic Advantage
3000 local outlets
Source of unbiased information
Two-way link to university research and knowledge
Trusted source of information by established clientele
Local / State brand identity established
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Benefits
Richer array of resources (learning objects) to choose from for programming on-campus, off-campus and via distance learning
Less time and energy invested in reinventing and creating new materials
More responsive to diverse needs - language, literacy, learning style, ADA
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Benefits
Increased time for face to face contact on in-depth problems / issues
Single starting point for access to the total Cooperative Extension system
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Content creators are not web experts
Weak peer / editorial review process for Web deliverables
Fewer staff members than before
Most web content is static:
– Potential legal issues with out-of-date content
– State / Federal regulations (ADA)
Current Issues
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What do successful large firms use?
Content Management Systems (CMS)
– Database-driven – Modular – Dynamic– Provides for
“Artificial Intelligence”
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Benefits of CMS
Collaboration, search, and retrieval
– Meta-data stored – Improved search & retrieval – Individual / organizational credit – Improved collaboration across institutions
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Format management (Automatic conversion)– Printer-friendly formats – Formats for the visually impaired – Formats for palm computing devices
Revision control
– Revision history– Version roll-back
Benefits of CMS
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Web-based publishing
– Page templates & publishing wizards
– Automatic routing for peer & editorial review
– Allows ANY employee to submit Web content regardless of Web expertise
Benefits of CMS
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Current “Index” Models
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Future “CMS” Models
Easy “Point and Click” Editing
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Future “CMS” Models
“Fill-In The Blank” Editing
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User logs on to the system
Future “CMS” Models
© Copyright 2002 LSU AgCenter All Rights Reserved | Privacy | Disclaimer | EEO | Search | Subjects | LSU | Contact Us | | LSU College of Agriculture | LSU Continuing Education | Log On |
© Copyright 2002 LSU AgCenter All Rights Reserved | Privacy | Disclaimer | EEO | Search | Subjects | LSU | Contact Us | | LSU College of Agriculture | LSU Continuing Education | Log On |
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blank templates for users to
choose
Future “CMS” Models
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User copies and pastes or types
information directly into
template
Future “CMS” Models
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System prompts user to input
metadata information for each item used in the module
Adding Metadata
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User Saves Webpage
User Saves Webpage
WebEditor
WebEditor
Peer Reviewer
Peer Reviewer
CMS Routing
Consistent Navigation
User-Friendly Concepts
AutomaticUpdates
Search Always
Available
DirectContact with
Experts
Strong Ties to Local Sites
TailoredNavigation
enter zip code:
brought to you by:
AutomaticUpdates
TailoredNavigation
Search e-Extension
Matching TopicCategories
Print and Email Versions
TailoredNavigation
AuthorRecognition
User Feedback
Chat and Discuss
LanguageConversion
Fosters Communities
of Interest
Meta -Information
MultipleBandwidths
Accommodates Multi-media Modules, Videos and Other Resources
LocalizeInformation
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File Name
radionews08262002.wma
File Type
Windows Media Audio File
Subject
Mosquitoes, encephalitis, West Nile virus
Author
Tobie Blanchard
Institution
Iowa State University
File Name
WestNile08.wmf
File Type
Windows Media Video File
Subject
Mosquitoes, encephalitis , West Nile virus
Author
Cindy Johnson
Institution
Mississippi State University
File Name
preventingencephalitis.pdf
File Type
Adobe Portable Document
Subject
Mosquitoes, encephalitis , West Nile virus
Author
Tom Chan
Institution
University of California
Movie Filefrom Mississippi
Audio Filefrom Iowa
Text Filefrom California
How Does It Work?
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How Does It Work?
Iowa State
MississippiState
Universityof California
National Index Server
User on TheirLocal University
Website
?
A Possible Scenario:
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User User User User User
Community of Interest
Question, Issue or Life Event
Basic Info
FAQs
Ask theExperts
Discussionand Chat
DistanceDiagnostics
DecisionTools
Conferencing/Streaming Video
Individual Learning Modules
MultipleLearning Modules
Certificate/Credit Courses
Search
General InformationTailored Packages(fee based)
Collaborative Space
Virtual Teams of Experts
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Virtual Teams
Comprised of current employees and partners
Organized around Communities of Interest (COIs)
Provide leadership for content development, FAQs, Ask the Experts, and other programming
“Best of the best” – aggregated responsively to life events
Intellectual capital of contributions will accrue to the system
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Local / state identity and branding preserved
Universal point of access to enable national promotion & links to states
Easy and seamless access to information that includes a common look, structure, and protocols
All resources are qualified by teams of content experts
Validated by usage
Characteristics
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Principles – Providing Content
Protocol for content solicitation, review and acceptance such that:
– quality is ensured
– duplication is minimized
– appropriate recognition is provided
Multi-branding with links to local and state sources
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Our Challenge
Extension can be of more value to more people than ever before…
…if we place priority on our customers and decide to work
together as a system.
