2. store design & layout
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Retail Store Layout andDesign
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Amity Business SchoolStore Planning
Planning It is the method of selecting the
right location and an appropriate site for
the store with the catchment definition for
each store
Types of Locations High street location
Destination/Freestanding Location
Shopping centre or Mall Location
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Amity Business SchoolSite Selection
Refers to the type of building the retailer needs and its affordability anddecide whether to lease, own, rent or a JV with the landlord.
Details of Site selection sheet
Address of the property
Details of adjacent occupants
Can site be used commercially
Name and address of the title holder
Is the site free for encumbrance ?
Are all relevant taxes paid and currently up to date
Is the site free of any civil suit ? When was the building constructed ?
Total number of floors
Other prominent facilities nearby
Details of facilities space / parking space
Financial details
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Factors to consider while designing
Employee Type and Density
Merchandise Type and Density
Fixture Type and Density
Sound Type and Density
Odor Type and Density
Visual Type and Factors
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Amity Business SchoolFixtures
Mid Floor Free standing island Gondola
Tables
Furniture Vendor Specials
Specialist cardboards
Hanging Rails Capacity, Single, Circular Fixed Shelves
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Allocating Space
Circulation
Shrinkage Prevention
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Amity Business SchoolStore Planning
Floor Plan is a schematic that shows wheremerchandise and customer service departments
are located, how customers circulate throughthe store, and how much space is dedicated toeach department.
Stack-Outs are pallets of merchandise set outon the floor in front of the main shelves.
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Amity Business SchoolAllocating Space
Types of space needed:
1. Back room
2. Office and other functional spaces
3. Aisles, services areas, and other non selling areas of the mainsales floor
4. Wall merchandise space
5. Floor merchandise space
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Amity Business SchoolAllocating Space
Warehouse clubs are able to take
advantage not only of the width and
depth of the store, but also the
height, by using large warehouseracks that carry reachable
inventory at lower levels with large
pallets or cartons of excess
inventory at higher levels.
LO 2
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Amity Business SchoolSpace Allocation Planning
Improving Space Productivity in Existing Stores
Space Productivity Index is a ratio that compares the percentage ofthe stores total gross margin that a particular merchandise
category generates to its percentage of total store selling spaceused.
Space Allocations for a New Store
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Merchandise ProductivityAnalysis
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Merchandise ProductivityAnalysis
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Amity Business SchoolCirculation
Free-Flow Layout is a type of store layoutin which fixtures and merchandise are
grouped into free-flowing patterns on the
sales floor.
Advantages
Allowance for browsingand wandering freely Increased impulse
purchases Visual appeal
Flexibility
DisadvantagesLoitering encouraged
Possible confusionWaste of floor spaceCostDifficulty of cleaning
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The Disney Stores Effective Use of the Free-Flow Design
Approximately 250 millionconsumers visit Disneys
entertainment retail outlets
each year. New store
designs showcase
merchandise in an engagingand contemporary fashion,
keeping pace with evolving
retail trends. Technological
elements - including a front-
of-store media wall thatengages guests with Disney
programming, and
interactive kiosks-setting the
stage for the Disney Store in
the 21st century.
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Grid Layout is a type of store layout inwhich counters and fixtures are placed inlong rows or runs, usually at rightangles, throughout the store.
Advantages
Low cost
Customer familiarity
Merchandise exposure
Ease of cleaning
Simplified security
Possibility of self-service
Disadvantages
Plain and uninterestingLimited browsing
Stimulation of rushed shoppingbehavior
Limited creativity in decor
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Loop/Race track Layout is a type of store layout in which a major
customer aisle begins at the entrance, loops through the store,
usually in the shape of a circle, square, rectangle, and then returns
the customer the front of the store.
Advantages
Exposes customers to the greatest amount ofmerchandise
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Spine Layout is a type of store layout in which a single main
aisle runs from the front to the back of the store, transporting
customers in both directions, and where on either side of this
spine, merchandise departments using either a free-flow or gridpattern branch off toward the back aisle walls.
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Amity Business SchoolGeneral Rules
Convenience of the customer comes first
Provide free access to customer Higher browsing leads to higherbuy
Optimize space management
Ensure audits after every change has been made
Try to appeal through all five senses of the customer
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