2 ws accessories
DESCRIPTION
TRANSCRIPT
AccessoriesMarketing deliverables
1) HACE accessory tools2) HME tools & accessory integration
2. HME tools & accessoryintegration
2. HME tools & accessoryintegration
1. HACE accessory tools1. HACE accessory tools
•Marketing deliverables developed by Honda Access Europe with accessory information only.
•Providing an overview of packs and single options.
•Marketing deliverables developed by Honda Motor Europe with an integrated selection of accessory information.
•Main focus on Euro-Options.
•Accessories are referred to as “Packs & single options”.
Accessories communicationAccessories communication
1) HACE accessory tools1) HACE accessory tools
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No more leafletNo more leaflet
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Facebook in co-operation with
HME
Facebook in co-operation with
HME
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2WS compared to Civic & based on
survey results
2WS compared to Civic & based on
survey results
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Questions regarding marketing tools?Contact your marketing responsible:•MF = Michiel Fleerackers•IDB = Isabelle De Bourderé•BB = Benjamin Bouten•WDG = Walter De Groof
Accessory pictures on BrandCenterAccessory pictures on BrandCenter
http://cars.honda-works.com
Exterior pictures are currently available on BrandCenter.
Interior pictures will be uploaded after embargo (July 25th).
Point of sales materialsPoint of sales materials
Eclipse Poster set Lightbox film
Layouts in progress
+ New lightbox design !
Week 30: Forecast requestWeek 33: Order to supplierWeek 42: Available on stock for delivery to dealers
Digital toolsDigital tools
•ENG + FR standard available by HACE•Translation possible in your local language - manual translation delivered by Genpo•Translation and adaptation costs depending on project
•ENG + FR standard available by HACE•Translation possible in your local language - manual translation delivered by Genpo•Translation and adaptation costs depending on project
•ENG standard available by HACE•Free translation tool available for genpo & distributor: http://portal.honda-access.net•Access [email protected]•Translation is automatically generated & can be downloaded for local website
•ENG standard available by HACE•Free translation tool available for genpo & distributor: http://portal.honda-access.net•Access [email protected]•Translation is automatically generated & can be downloaded for local website
•ENG standard available by HACE•Re-use of e-brochure translations possible•Publishing cost per additional language (when translation availble in translation tool!) = 600€
•ENG standard available by HACE•Re-use of e-brochure translations possible•Publishing cost per additional language (when translation availble in translation tool!) = 600€
•CR-Z 2011•JAZZ 2011•ACCORD 2011•CIVIC 2012•CR-V 2013
•CR-Z 2011•JAZZ 2011•ACCORD 2011•CIVIC 2012•CR-V 2013
•CR-Z 2011•JAZZ 2011•Car merchandise range 2011•CR-V 2013
•CR-Z 2011•JAZZ 2011•Car merchandise range 2011•CR-V 2013
•CR-V 2013 accessories & merchandise•CR-V 2013 accessories & merchandise
•CIVIC 2012•Car merchandise 2012 range
•CIVIC 2012•Car merchandise 2012 range
•CR-V 2013 accessories & merchandise
•CR-V 2013 accessories & merchandise
Available in week 38
movie e-brochure iPad app
Layouts in progress
WebsiteWebsite
CR-V 5D 2013 to be added to the accessories website*
*IMPORTANT• The HACE website www.honda-access.com has changed its URLto www.honda-accessories.eu to be in line with company & legal regulations.• The concept has changed from a company website to a genuine accessories website to accomodate also HME Motorcycle data on the website.• Note that www.honda-access.com will stay live and all the (deep-)links from any other local websites will keep working.
Available in week 38
Social MediaSocial Media
Chatter (salesforce internal social platform) is currently used by HME to inform & publish social media content towards the Genpo markets.
In chatter a private group is made including the social media managers from each Genpo, where the assets for CR-V can be published or a discussion can be held.
From there HME & HACE can publish articles. Genpo can localize and publish to local social media pages.
The facebook actions can be supported via internet banners (to be available on Brand Centre)
Available in week 38
PRPR
www.hondanews.eu
An article will be published on the HME news site and Honda Network News.
www.hondanetworknews.com
Available in November 2012.
2) HME unit tools & accessory integration2) HME unit tools & accessory integration
4 pages instead of 24 pages instead of 2
EOP & main accessories part of unit contents
EOP & main accessories part of unit contents
Detailed accessory infoDetailed accessory info
Accessories = paragraph in leaflet (no insert leaflet)Accessories = paragraph in leaflet (no insert leaflet)
No more link accessory page part of
unit contents
No more link accessory page part of
unit contents
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2WS compared to Civic & based on survey
results
2WS compared to Civic & based on survey
results
Questions regarding marketing tools?Contact your marketing responsible:•MF = Michiel Fleerackers•IDB = Isabelle De Bourderé•BB = Benjamin Bouten•WDG = Walter De Groof
HME brochureHME brochure
Including 2 x 2 accessory pages with “Packs & Single Options”.
Currently available on BrandCenter.
HME E-learningHME E-learning
An English course is being prepared for July / August.
Translated versions for Dealers are planned September 2012.
HME Dealer sales guideHME Dealer sales guide
Including 2 accessory pages in the Dealer sales guide.
Final layout is planned August 2012.
Layout in progress
HME Direct mailing (tbc)HME Direct mailing (tbc)
Final layouts are planned September 2012.
Civic example, 2WS layouts in progress
Including a paragraph on “Packs & Single options”.
(<> A seperate optional accessory insert – as done for Civic and Jazz – will no longer be offered.)
Layout in progress
HME MicrositeHME Microsite
Including “Packs & Single options”.
Accessories will now be part of the microsite contents showing packs and single options.(<>For Civic a simple link to the accessories website was added.)
Layout & copy in progress
Draft on HME Marketing Blog July 2012Final on August 16thLaunch in markets from Sept to Oct 2012
HME European Press Event HME European Press Event
Test cars: 3 out of 24 test cars will be equipped with EOP packs (Urban, Robust and Illumination Pack).
Press pack: including “Packs & Single options”.
CR-V merchandise:-HME staff will be clothed in genuine CR-V merchandise.-Other merchandise will be present at the event.
20 Aug – 20 Sept 2012 in Munich.
Paris MotorshowParis Motorshow
Show cars: A CR-V will be equipped with one of the EOP Packs.Also, 2 cars will be equipped with 19” Orion and 19” Cursa EOP alloy wheels.
Movie animation: in the accessory corner, including “Packs & Single options”, as well as all other accessories.
iPad app: in the accessory corner, including “Packs & Single options”, as well as all other accessories and CR-V merchandise.
Layout in progress Layout in progress
29 Sept – 14 Oct 2012 in Paris.