20 lessons from 20 years of product management - gopal shenoy (productcamp boston 2015)
TRANSCRIPT
20 lessons, 20 years of
Product ManagementGopal Shenoy
Senior Director, Product Management
care.com
About me• 20 years - software products
About me• $0 to $350MM revenue
• 1,000 to 2,000,000+ users
• 6 years B2C
• 14 years B2B
• Blogger at productmanagementtips.com
• Instructor at General Assembly, Boston
One man’s opinion
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Your Job
You
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
No one in your office will buy
your product
#1
You can never know enough
about your customer
#2
“Like” vs. “Buy” - Beware
#3
It is about people, not products
#4
Market vs. Marketing
#5
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Customer Capital
=
PM’s Credibility
#6
In God we trust, everyone
else bring data
#7
Perfection is the enemy
of the good
#8
Great execution
>
Perfect Strategy
#9
You will never get it right
the first time
#10
Meetings before the
meeting
#11
#12Elevator Pitch
Details
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
#13
Give 10 times before you
ask once
#14
Four Pillars1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Ask to do more
#15
Know your gaps more
than your strengths
#16
Never stop learning
#17
Hiring is the most
important thing you do
#18
Best product, biggest
smile?
#19
Biggest Mistake, Biggest
Lesson?
#20
Love what you do, let the
passion show
And one last thing ….
