20 local marketing ideas that drive buyers to your store

# 1

“20 Local Marketing Ideas That Drive Buyers To Your Store”

[SLIDES]

20 Local Marketing Ideas# 2

www.InternetAdvertisingPros.com

[email protected]

Created By

20 Local Marketing Ideas#3

Promote Your Customer Reviews On Social Media &

Google Display Network

Do you like to read reviews? Well guess what, so do your customers.

In other words, don’t hide your reviews because that’s what your customers want anyway. Be proud of them and make them accessible.


Get Your Social Media Categories Correct

When you advertise on social media, the search terms under which your advert appears are usually

determined by the categories you choose.


Create Unique Landing Pages For Different Ads

Your AdWords and social media campaigns should follow a congruent path:

Visitor Clicks Ad -> Is Taken To Relevant Landing Page -> Converts


Promote Your Content To Your Local Audience

AdWords & social media advertising is an unlimited resource for the branding of your local business.


Do you have a confirmation landing page when people fill out a form so you can track them in Google Analytics? If not, add your Analytics

tracking code to this confirmation page.

Use Remarketing To Generate Reviews


Build Guides for Local Activities and Promote These Guides

Instead of creating content that talks about you, start building guides for your

customers.

Create content that will build your brand and your

community.


Find Customers Who Are Active On Yelp

You can use Facebook or email to reach out

to customers and request a review.


Always Have Facebook Ads Running in Your Neighborhood For Brand

Awareness

The goal for any local campaign is to have someone ask a friend for a recommendation for what you offer — and your name pops up. If you

have ads that are always running, you drastically increase your chances for word-of-mouth referrals.


Use Sticky Menus For Your Landing Pages

Using sticky headers or menus, your call to action (CTA) will be visible at all times even when visitors

scroll to the bottom.


Use Social Media To Join In On Conversations In Your Store

If you operate a local store, you must stay up to date with your customers'

conversations on social media. For example, if someone tweets something

about your business, you should respond as soon as possible.


Leverage Call-Only Ads

With Call-Only Ads you don’t need a landing page. Therefore you

should focus on writing compelling ad copy that makes them hit that

infamous call button.


Write In Third-Person Instead of Just Talking About Yourself

So how does one “cut through the noise” in the AdWords four-pack?

Use ad copy that speaks directly to the customer in the third-person.

"They Truly Are The Best"


Add Local Information To Your Location Pages

Writing interesting local pages is more art than science. But one thing you must do - link out to relevant local

information that your customer wants. This is of primary importance for Google’s algorithm to

understand who you are and what you stand for.


Setup Radius Location Targeting In AdWords

Take advantage of the radius targeting feature along with location adjustments. Your

campaign should implement targeting that directly correlates to the probability that someone

will visit your store based on their location.


Offer Emailed Mobile Coupons To Track Offline Conversion Intent

Adding an emailed mobile coupon to your site is a great way to track

conversions. You can add your tracking script to the online

coupon request in order to track purchase intention.


Show Approximate Distance From Store In Your Mobile Social Ads.

When advertising to mobile devices as a local business owner, your ad

must contain information that helps your searcher to find you.


Do You Have A "Get Directions" Page?

It’s difficult to know if your online efforts are driving traffic to your store. So set your "get directions" page as a destination URL

goal in Google Analytics.


Create "Service Area" Hubs and Individual Location Pages to

Boost Rankings

Have an “easy to navigate” website format that allows you to improve your internal linking structure. This creates the best user experience.


Use Photos Of Your Store Front In Display And Remarketing Ads

If you want to stand out with your advertising, make the visitor think…

”Hey, I've seen that place somewhere before."


If being local is something that your customers desire, then speak the local lingo…dude.

Talk About Things That Only Locals Would Know


www.InternetAdvertisingPros.com

[email protected]

20 Local Marketing Ideas That Drive Buyers To Your Store

{ The End }

http://34.gs/october2016