20 online video statistics for marketers
TRANSCRIPT
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Unsure whether Video is a good investment for your business?
Take a look at these
20 Online VideoStatistics.
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Video Usage
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1/3of all online activity is spent watching video.
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72 Hours of video are uploaded to YouTube every minute
according to YouTube.
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One minute of video=
1.8 million wordsEstimates Forrester researcher Dr. James McQuivey estimates
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92% of mobile video consumers share videos with others
according to Invodo
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75% of online video viewers have
interacted with an online video ad this month
according to Tremor Video
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59% of executives prefer to
watch a video rather than read text
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96% of B2B organizations use
video in some capacity in their marketing campaigns.
Of those, 73% report positive results to their ROI, according to a survey
conducted by ReelSEO
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Video ads make up
35% of totalonline ad spending
according to Break Media.
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20% of viewers will click away
from a video in 10 seconds or fewer
according to Visible Measures
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Videos that are 15 seconds or shorter
are shared 37% more
often than those that last between 30 seconds
and 1 minute.
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Video ImpactsDecision Making
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36%of online consumers trust video ads
according to NIELSEN Wire
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90%of user say that seeing a video about a
product is helpful in the decision process
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Enjoyment of video ads increase purchase intent
by 97% and
brand association by 139%
according to Unruly
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Conversion
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Including video in an emailleads to a whopping
200-300% increase in click-through rate
according to a report published by Forrester
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An introductory email that includes a video receives an
increased click-through rate of 96%
According to Implix
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Including a video on your homepage can increase conversion
rates by 20% or more according to ReelSEO
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Animated explainer videos increase conversion rates by
20% according to Unbounce
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65% of executives visit the website
and 39% call a vendor
after viewing a videoaccording to Forbes
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50% of executives look for more information after seeing a
product or service in a video, according to Forbes.
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After watching a video, 64% of users are
more likely to buy a product online
according to ComScore.
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