20 proven seo & content marketing tactics to grow organic traffic

20 Proven SEO & Content Marketing tactics to grow

organic traffic.

@connections8 - ProsperityMedia.com.au

James Norquay – 10 years SEO & Online Marketing in Australia


1. Do not neglect Bing Webmaster Tools and Bing for Traffic in Australia/ US


http://www.bing.com/toolbox/webmaster

We drove 193,000 organic visitors to a clients site from Bing in the Australian market last year so if you are not investing a small amount of time into Bing Optimisation you are missing traffic and revenue!


2. Interview GREAT people on your blog/ webinar.


http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/

Interview someone REALLY interesting


Seed content via “creators”


Interviews can yield HUGE shares and links


TEN THOUSAND + Visitors to the Interview


3. Use your social media community members to build out your content marketing efforts. Also leverage the community to promote content.


Get your Facebook Fans to help make your content and then get them to share it!!!


4. Create high quality content and seed it via Pinterest.


200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest


5. Seed Tech content via Reddit – Needs to be unique/ interesting and great!


14,000 + Visitors from Reddit in 24 hours!

Content needs to be of a technical nature.


6. EGO Bait Top lists


EGO Bait in the finance niche via Twitter

Remember: Followerwonk or BuzzSumo to target mid-tier users.


7. If you are working in eCommerce or have offers be sure to promote them all on deals websites!


Deals Website to promote all business offers = Winning


8. Share high quality image content via sites such as Polyvore and ImgFave if you are in fashion easy way to generate traffic.


Emerging Image Sharing Sites

Polyvore.com

ImgFave.com


9. Do not neglect old school forums and sites like Quora.com for traffic generation!


Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!

Search term “Buy Sunglasses Online”


10. Check if your content is marked up for Social Media using SMO - KnowEm


smo.knowem.com

Check them all on this fantastic tool


11. Do not be scared to ask influencers to share your content, all it takes is one email!


Email influencers and ask them to SHARE content


12. Share all your content on slideshare.net its is a great way to drive leads and traffic!


Slide Share Your Best Content Assets and Presentations well over 30,000 views


13. Using Direct mail to influence your content marketing campaigns.


Giving out gifts and getting links and social traffic


Creators are important!


How to Find Creators = Buzzsumo.com & Followerwonk.com


14. Use other bloggers email lists to promote your own content marketing efforts.


http://blogchicks.com.au/


15. Leverage your internal social media assets to assist your link building.



16. Be sure you are using Screaming Frog to crawl your site weekly for issues. Also be sure to use Google Search Console for issues!



17. Use the Site:website.com command to pick out authority pages on your site for internal links.

Use Search Console and Ahrefs.com data to pick out most linked to pages for internal links.



18. Review all your link acquisition efforts or your agencies efforts Quarterly/ yearly to track the DA, Social Metrics of all placements they do!


https://ahrefs.com/labs/batch-analysis

https://ahrefs.com/labs/batch-analysis




19. Always look at SEM Rush to see how you can push specific keywords higher for terms or add more content/ links to pages to increase rankings.



http://conversionxl.com/how-people-view-search-results/



20. With SEO & Content Focus on Quality and invest in quality agencies low quality work will cost your business!



This is not a current client


http://blogchicks.com.au/Thank you for attending!