20 step marketing plan by lourdes tan
TRANSCRIPT
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Discovery: The Path to a New World
Lourdes “LuLu” TanOctober 13, 2010
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Map to the New World
1. Vision Mission: Dream Destination
2. Essentials Needed to Get There:
Roles
Monitor
3. Things to Stay on Track: My Mantra
4. 20 years later…
5. Conclusion: Final Destination
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Vision Mission: Dream Destination
To live a God-fearing life, Discovering, unrelentingly, what the world has to offer using my skills as a Doctor to give my undivided attention to the needs of my patients, and backed with an MBA, I will help everyone; especially to my fellow Filipinos, to uplift the situation in my home town in Mindanao, specifically in an economical sense by helping creating jobs for the people in the SOCKSARGEN area, in order to contribute to progress and bring hope into their hearts.
SOCSKSARGEN: South Cotabato, Sultan Kudarat, Sarangani, General Santos City
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Daily Roles
Good Daughter
Helpful Sister
Fantastic Tita
Loyal Friend
Skilled and Compassionate Doctor
Patriotic Filipino
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Good Daughter
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Helpful Sister
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Fantastic Tita
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Loyal Friend
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Skilled and Compassionate Doctor
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Patriotic Filipino
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Monitor
Making Reflecting a Habit
Continuing Learning
Getting Feedback
Time for family, friends, community
Time for self
Organizing my Activities
Personal Accounting
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My Mantra In becoming a successful Doctor we must market
Our Selves: Use my Bubbly Personality (From The Untapped Marketing Technique: Your Personality)
Show Interest in People
Be Nice
Take Notes
Listen More than Talk
Make Connections
Talk in Terms of Peoples Interest
Make People Feel Important
Of course continuing education to be a skilled and efficient physician
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My Mantra
Aside from career plan, my life plan is to be Happy. As the Dalai Lama said, “Balance is Key to a Happy Life”
“A Balanced and skillfull approach to life taking care to avoid extremes, becomes a very important factor in conducting one’s everyday existence… For instance, if we find ourselves becoming arrogant, being puffed up by self-importance based on one’s supposed or actual achievement or qualities, then the antidote is to think about one’s own problems and suffering, contemplating the unsatisfactory aspects of existence.”
“But if you are overwhelmed and you become discouraged, helpless and depressed… Under such circumstances, it is important to be able to uplift your mind by reflecting on your achievements, the progress that you made so far, and your other positive qualities so that you can uplift your mind.”
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5P’s to Success
Product – Skilled, efficient, compassionate doctor
Promotions – Join Medical Missions, be part of HMO, have a clinic in a local Medical Plaza (where density of people is greater)
Place – General Santos City, a Booming city with quickly increasing population
Price – Relative pricing: Fair prices for Class A, B, C more affordable for Class D, E
Position – Maybe specialize in a discipline rare in SOCSKSARGEN (Ex. Oncology, Rehab, Pathologist, etc)
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My Brand Now
Bubbly Lulu Tan
Bubbles
Loo Loo
Tan
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20 years down the line…
25 year old bubbly lady
Dedicated Medical-MBA Student
Idealistic
Planning steps for career
45 year old bubbly lady
Skilled and Compassionate Doctor, General Physician
Pragmatic, but still hopeful
Business Venture
Bubbly Family
Living in Mindanao, making it a better place
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Conclusion: Final Destination
Having a Bubbly Personality makes me have a Positive Outlook in Life helping me:
Reach my Final Destination
Lead a Balanced Life having time for self and others, work and play, etc.
A Balanced Life is Key to Happiness… and Success