20 steps to selling your own home

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DETERMINE YOUR FINANCING Determine the types of financing that you are willing to consider, such as, FHA, VA, Seller Carryback First Loan, Conventional Loan with Seller, Carryback Second Loan and “Wrap Around” Loan. NEGOTIATE THE FINAL TERMS OF SALE Negotiate with buyers all final terms of the sale including price, financing, inspections, date of closing, date of possession and other pertinent considerations. PLAN A FINAL WALKTHROUGH Plan a final walkthrough with the buyer before the settlement process is complete in order to resolve any disputes. Have a witness present. LOCATE AND NEGOTIATE YOUR NEW HOME While you are marketing your current property, locate and negotiate to purchase your next home. Try to schedule both transactions so that they close simultaneously. I’M HERE FOR YOU! Many people are very comfortable in the role of "For Sale By Owner." You may find that you are one of those people. Whether you choose to sell your property alone or prefer to work with a real estate sales professional, I will be happy to help you at any stage of your homeselling process. Don't hesitate to contact me… even if you just have questions. Brian Nygard Chicago Real Estate Broker [email protected] 312-217-8002 www.IllinoisRealEstate.com Berkshire Hathaway HomeServices KoenigRubloff Realty Group 900 N. Michigan Ave., Ste. 800 Chicago, IL 60611 © 2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity. We know that it is tempting to try to save the real estate commission earned by a real estate agent by selling your property yourself. So, if you decide to market your own property, we invite you to consider the following steps that you must take in order to save the real estate commission.

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Page 1: 20 Steps to Selling Your Own Home

DETERMINE YOUR FINANCINGDetermine the types of financing that you are willing toconsider, such as, FHA, VA, Seller Carryback First Loan,Conventional Loan with Seller, Carryback Second Loanand “Wrap Around” Loan.

NEGOTIATE THE FINAL TERMS OF SALENegotiate with buyers all final terms of the saleincluding price, financing, inspections, date of closing,date of possession and other pertinent considerations.

PLAN A FINAL WALKTHROUGHPlan a final walkthrough with the buyer before thesettlement process is complete in order to resolve anydisputes. Have a witness present.

LOCATE AND NEGOTIATE YOUR NEW HOMEWhile you are marketing your current property, locateand negotiate to purchase your next home. Try toschedule both transactions so that they closesimultaneously.

I’M HERE FOR YOU!Many people are very comfortable in the role of "For SaleBy Owner." You may find that you are one of thosepeople. Whether you choose to sell your property aloneor prefer to work with a real estate sales professional, Iwill be happy to help you at any stage of yourhomeselling process. Don't hesitate to contact me…even if you just have questions.

Brian NygardChicago Real Estate Brokerbnygard@koenigrubloff.com312-217-8002www.IllinoisRealEstate.com

Berkshire Hathaway HomeServices KoenigRubloff Realty Group900 N. Michigan Ave., Ste. 800 Chicago, IL 60611

© 2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the networkmember franchisees of BHH Affiliates, LLC. Most franchisees are independently owned andoperated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbolare registered service marks of HomeServices of America, Inc.® Information not verified orguaranteed. If your property is currently listed with a Broker, this is not intended as a solicitation.Equal Housing Opportunity.

We know that it is tempting to try tosave the real estate commission earnedby a real estate agent by selling yourproperty yourself.

So, if you decide to market your ownproperty, we invite you to consider thefollowing steps that you must take inorder to save the real estatecommission.

Page 2: 20 Steps to Selling Your Own Home

CONDUCT YOUR OWN MINI--WALKTHROUGHGive your place the once-over. Make notes of all itemsthat need repair or improvement.

MAKE ALL NECESSARY REPAIRSMake all necessary repairs and improvements beforeyou begin to advertise your property.

DO YOUR RESEARCHResearch pricing and terms of sales in today’s market.Investigate prices in your area. Use that information toestablish a realistic price for your property.

DETERMINE YOUR FINANCIAL ALTERNATIVESMeet with local lenders and determine financingalternatives for prospective buyers.

MARKET YOUR HOMEInvestigate rates and deadlines for online sites,newspapers and home magazines, etc. that will bestadvertise your property.

ESTABLISH A BUDGETEstablish an advertising budget. Prepare a contingencyadvertising budget in case your home does not sell asquickly as you anticipate.

PREPARE A PROFESSIONAL ADPrepare professional, compelling ads that will attractbuyers. Place them in the appropriate publications.Upload materials to online sites.

TARGET OUT-OF-TOWN BUYERSPrepare a plan to reach out-of-town buyers. They canaccount for a major portion of today’s home purchasers.

PURCHASE AN OUTDOOR YARD SIGNPurchase an attractive, weatherproof yard sign andinstall it in the front of your property.

PREPARE A FACT SHEETPrepare a fact sheet outlining specific features of yourhome and the corresponding benefits to prospectivepurchasers.

SCHEDULE OPEN HOUSESSchedule open houses on weekdays as well asweekends. Make your property more inviting with freshlycut flowers, scented candles and the aroma of freshlybaked bread or cookies.

ADVERTISE YOUR OPEN HOUSEPurchase “open house” signs and position them inareas along main thoroughfares, through localneighborhoods and on your property. Be sure to removethem after each open house.

ALWAYS BE AVAILABLEBe available to walk through the property withprospective buyers to answer questions and offerinformation about local schools, parks, shopping, etc.

RESPOND PROMPTLY TO INQUIRIESRespond in a timely manner. Learn how to separate“lookers” from qualified buyers. Ask for names andphone numbers and be sure to follow up.

BE PREPARED TO NEGOTIATEBe prepared to deal with buyers as though you are animpartial third party. Remain calm and refrain fromemotional outbursts.

GATHER ALL THE PROPER FORMSObtain all forms necessary for the legal sale of real estateproperty including Deposit Receipt and Offer ToPurchase, Buyer’s Cost Sheet and Seller’s DisclosureForm.