20 Sure-Fire Ways To Get Motivated Response From Your Email Subscribers!
Post on 13-May-2015
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DESCRIPTIONHow To Build A Super Responsive Email List That Ensures A Continuous Stream of Cash Flow And Make Them Remain IRRESISTIBLY Loyal To You... Forever! This extremely useful email marketing tips guide will be BIG game changer for the success of your future email marketing campaigns Period.
- 1.How To Build A Super Responsive Email List That Ensures A Continuous Stream of Cash Flow And Make Them Remain IRRESISTIBLY Loyal To You... Forever! By, S. Kumar Learnhomebusiness.com Brought To You By http://www.learnhomebusiness.com
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This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. BEFORE YOU BEGIN TWO IMPORTANT POINTS! Thoughthisreportisdistributedfree,itcanbevaluedata minimum$37anytime.Sotakethecontentsseriously. Ifyoulikedthisreport,shareitinanywayyoulike! Brought To You By http://www.learnhomebusiness.com 3. Thisreporthastwoparts.TheFirstPartisaboutbasics. SecondPartisabitmoreadvancedbutNOTtoo advancedbeyonddigestion. Part1Basics Lets Start Right What is Demographics How To Segment Into Demographics Simple Email Management Tools Get Ready With These Read Getresponse.com Review Read Icontact.com Review Part2Advanced Sure-Fire Email Response Triggers Get Your Subscribers To Respond How To Get Referrals More Methods To Increase Sign-Ups Be In Constant Contact The Best Days To Send Emails The Best Times To Send Emails Mobile Optimize Your Emails Or Else Brought To You By http://www.learnhomebusiness.com 4. Part - 1 Lets Start Right... Right From The Beginning! That includes YOU & ME! Most of us start with the notion that the best way to generate sales is to build and maintain a LARGE email list of subscribers. But soon the gut wrenching truth faces us. A large list doesn't necessarily guarantee sales!. Why? What went wrong? Our list was never planned to be developed as a responsive list! The focus was on QUANTITY and not on QUALITY! So how do we build a QUALITY LIST thats brimming with the best super responsive prospects ever possible? The first is to know that the secret to successful email marketing isnt in the huge number of people in our list! Its in the high conversion of subscribers to paying customers. Lets start. With the unavoidable fundamentals! Buying Email Addresses Is A Strict NO! NO! Its available. Millions of email addresses can be bought but the results can be dismal. The real secret to create a responsive list to build one naturally and organically where people bonds with you and your business over a period of time. Single Opt-Ins Can Be A Delusion And Strict NO! NO: The huge number of sign ups that you see on your single opt-ins may be just a delusion! Many are fakes and are done by online bots. You need to go for a double opt-in strategy to build a responsive list thats accurate and lasting. Go For Targeted Demographics: Why people buy? The answer comes from demographics. If you go with the assumption that everyone in your list is going to buy, god helps you. No matter what niche you are in, you should know the psychology of your list rather than just depending on categorized niches for email marketing. Always Automate Wherever Possible: Tap into email marketig automation. Save valuable time by using the technologies available on the Internet and there are enough of them. Brought To You By http://www.learnhomebusiness.com 5. Responsive Subscribers Do Have A Price: Yes! Your subscribers come with a price! It could be an occasional free short report, contests, discount coupons, videos, software, tools... you do get the idea! Got those basics right? Lets move on to of demographics. What Is Demographics You heard it many times. Pick a hot niche to be in profits fast and furious. And its true! You have a good chance of making good sales from a hot niche. That is, if you manage to rank high in search engines! But email marketing is a different gambit. You need to market to demographics more than to a niche as a whole! Assuming that your prospects will buy as soon as they join your niche list will be a disappointing illusion. Demographics empower you to segregate your email list into simple marketing categories: gender, age, income bracket, job title, industry, birthday, geography, ethnicity and education level and so on. Any numbers of categories are possible but these are the standards. With a segregated list, you can get closer with your subscribers by providing them with what they need and this will increase the responsiveness of your list. How? The simple trick is to send specific emails written in a personal tone addressing a specific group's needs with solutions to the problems that they face everyday. Why the personal tone? Simple! An email is still a private one-to-one communication! Lets assume you are marketing mobile phones. Imagine you have demographic Information on college-aged students and business professionals who are likely to use mobile phones within a specific income bracket. Next, you use that information and you set up two different lists and send two different emails for the same product (or for a different product) that suites the segment. 1. Sending emails to college-aged students: It may be about how mobile phones can help them with their style quotient, empowers them to listen to music in between class to relax or chat with friends in free time. 2. Sending email to business people: You may focus on the usefulness of a high-end mobile that will increase their productivity at work. Brought To You By http://www.learnhomebusiness.com 6. It simply means, sending the right content to the right person at the right time with a different benefit. The more precise your content, the more sales! ButHow Do We Split Our Mailing Lists Into Demographics Once you understand why people are buying you can separate your list into different groups according to their demographics. For E.g. You can put one list for 18- to 25-year olds and the other for those over 30. To make the task of splitting your mailing lists, 1. Try 2 Part Sign-Up Form: After the initial sign-up why not request additional information from subscribers for a real, valuable and downloadable free bee? 2. Set Up An Exclusive Subscriber Center: Request existing subscribers to provide you with more information for additional free bees. 3. Use Online List Augmentation Services (e.g. www.rapleaf.com): These are firms have already collected the demographic data about most email addresses and most will match in your list. You just upload your email list and these firms will fill in the demographic data of them for you for a price. 4. Run Surveys On Your site: What you do is place surveys on your site and reward people for identifying what demographic they fall into. You could give them special coupons, free reports and the like. You can use services like Freeonlinesurveys.com or Kwiksurvyes.com. Both offers free options that are generally enough when you start out. Once you are armed with demographic details, you can begin segmenting your email list and personalize your email offers tailor made for each group. Sending offers according to say, age and job title can be highly effective. Remember, you can send the same product offer but with different benefits to each segment. Next time you send out a promotional email for a particular product or service, you will know what psychological triggers work best with each of the lists. Brought To You By http://www.learnhomebusiness.com 7. Simple Tools For Email Management Many effective tools and services are out there to help you simplify the process. Essentially you must have these three tools in your email marketing management service to improve your response rate. 1. The Double Opt-In List : Go for double opt-in where the subscriber must confirm his/her email address via a response link. This keeps away the spammers and restricts fake email addresses from spoiling the quality of your list. 2. Check Open Rates: Most of the list management services provide tracking tools that helps you to know how many emails are opened and by whom. This gives you a good idea on many components of your promotional email like the effectiveness of your subject lines in opening and what need to be tweaked. 3. Autoresponders: Auto response messages can be set to certain types of actions like registration or ordering. You can also use them for thank-yous, for back-end offers, and for confirmation of the action. You can also use Autoresponders to provide free eCourses to subscribers. Here is a complete list of free and paid Autoresponders. Get Ready With These Studies have repeatedly revealed that triggered email promotions out do five times more than the traditional mass broadcast email campaigns. And one thing evokes direct and an instant response is to track the behavior of your list member and then send relevant email accordingly. Track Email Responses: To track the email responses is basically to find answers to certain basic questions and then formulate/modify your further email strategies. Q. Which of your emails gets opened and/or clicked on? A. Once you know the open rates are high on a particular email, you can increase the number of emails relevant to that subject matter. Q. Which of your emails DO NOT get opened and/or clicked on? A. Stop sending those emails with that content. Brought To You By http://www.learnhomebusiness.com 8. Q. Which type of offers is most responded to? A. Depending upon the kind of interest shown by your customer, you can safely send more targeted emails. For instance, if you find your subscriber is tuned towards content downloads but not coupons just give him/her that! Similarly, a someone who responds more to your deals and coupons send him/her more of that. Track Web Site Responses: Once you know how person behaves once on your site, you can use this data to effectively segment your list. Q. Did your subscriber actually clicked on a link in your email and visited your website? If so, what offers were he interested in? A. Place email sign-up forms on each specific product page that give more information about that particular product. Once he signs up be sure to send more details relevant to that product. Q. Found comments on your blog or shared your post on Social Media Sites from subscribers? A. Your subscriber is a VIP and should be emailed and thanked for the positive feed backs. Offer him/her special discounts or give them exclusive content. As brand advocates for you, segment them into a special group and treat them specially. Three recommended services that offer excellent email marketing tools are AWeber.com, Getresponse.com and iContact.com. All of them provide tracking tools, email templates, opt-in forms, multi-list facilities and Autoresponder services. They also provide newsletter creation services to simplify your email. Part 2 Sure-Fire Email Response Triggers How you write your email is the most important aspect of your email marketing. You need to set in motion good practices for people to respond to your emails and act on them. 1. Strong, Instant-Attention-Grabbing, Subject Lines: Well! It all starts from your subject lines. Most people bother to read just the subject line, decide and instantly hit the delete key! So make sure that your email subject line arouses the readers curiosity enough to get him/her to open your email. Brought To You By http://www.learnhomebusiness.com 9. The Radicati Group reports that 1.9 billion non-spam emails go out every day! And thats a lot noise! Unless you develop an attention grabbing email subject line, your carefully crafted email will do down the drain. So the first thing to do is capture your subscribers attention with the subject line. Here are few email subject line rules to follow to increase open rates. 1. Use action words in the subject line: Use action verb that creates urgency and the subscriber gets excited. For E.g. Over 99% off..(please hurry!) is better than Huge discount offer. 2. Be brief with your subject line: Another important finding is that short, compact and precise subject lines get more open rate. Make it less than 50 characters. For e.g. Super EASY Software 3. Be clear: Let your subscriber immediately know that what the email contains. For E.g. if you are running a 30% rebate, include that number in the first 3 to 4 words of your subject line. For E.g. Over 99% off..(please hurry!) 4. Be consistent with rest of the email content: Your subject line should have a connected flow to the email content. If you promise something on the subject line then the content should reflect it in letter and spirit. 5. Highlight the readers benefit in the subject line: Your subscriber wants his problems to be addressed and needs solutions. Address them so that he or she goes ahead and opens your email. For e.g. Front Page Of Google (easy) 6. Avoid spammy subject lines: Your subject line can get spammy and it can straightway get deleted or pushed into the spam folder. Up to 35% of emails gets lost this way. Here is a nice free online email subject line validation tool that tests and verifies your subject line for spam quotient. 2. Personalize The Name Judiciously: Use the first name of your subscriber judiciously and intelligently in the email text to give a personal touch. Every Autoresponder services provide a simple personalization code that you can insert to the content of your emails. Research shows that personalized email invoke 14% more response! So remember to greet them with their first name. 3. Put Your Name In The From Field: People prefer to receive emails from people not from companies! Research proves that a simple From: John Galt receives more open rates than from John Galt Inc! 4. Keep It Short: People usually skim through messages noting key points and sometimes tend to entirely skip large messages. So try and keep the messages short, sweet and to the point. Your click through rate is likely to go up this way. 5. Highlight Important Points: Let your salient points stand out! Make use of bolding, sub-headings, bullets, different fonts and a lot of white space in your emails. Brought To You By http://www.learnhomebusiness.com 10. Once you facilitate your subscriber to quickly determine the cont...