20 viable social network ideas
DESCRIPTION
20 Social Networks that have the potential to become valuable online propertiesTRANSCRIPT
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20 Viable Social Network Ideas
Pat Kitano, MediaTransparent.com
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What Makes a Viable Social Network?
Participants Need to Network and Collaborate with Others in their Field
1. Common Purpose
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Make it Scalable
2. Critical Mass of Users
Networks are more Viable when there are a
Lot of Participants 12,000 Beekeepers in the US
don’t scale… over 2 million involved in the Real Estate
Industry does scale
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Make it Attractive
3. Networks Need Leaders
Do-It-Yourself Networks Started by Unknowns Rarely Gain Traction
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Use Celebrity
3. Networks Need Leaders
Marc Andreessen, Founder and Ning and Netscape has built Ning into a leading DIY social network platform
High Profile Works to Attract Followers
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Make it Indispensable
4. Networks Need Data
Networks Should Leverage User-Generated Data that Fuels the Context of the Conversation
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Give it Integrity
5. No Participant Spamming
Networks Don’t Work if Participants Use It as an
Advertising Platform
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Make it Easy to Use
6. Networks Need Simplicity
Twitter Simplifies Broadcasts to your Network
In 140 characters or less
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Certain Verticals Scale WellSelf Expressive
Verticals
Consumer Advocacy and Opinions
General Social Networks
Cultural Verticals
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General Social Networks
Too Many to Count
Friendfeed Profiles all these Networks
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Cultural Verticals
Social Networks based on Cultures Evolved Early
Academic
PoliticalCulture
Dating
Age
Some Networks Grew Up
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Self Expression Verticals
Video, Music, Sports and Travel are Highly
Personalized and Emotional
“Porn can be included, but very few (except those with
webcams) want to identify themselves”
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Opinion Verticals
Online Shopping Sites have Well
Developed Consumer Communities
Local Review Sites have Become Big
Brand Names
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What Doesn’t Scale
Small Industries
HVAC Network
Hobbies
Specialist Occupations
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What Doesn’t Work
“Health Care Professionals Can’t Contribute Advice Online
without Liability Issues”
Litigious Industries
So They are Forming their Own Closed Networks
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Few Industries have Social Networks
Real Estate is a Unique Industry Vertical that
Uses Social Media for Lead Generation
Some Big Industries are too Arcane for Networks
What would a Community of Pharmaceutical Workers Discuss?
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Ten Industries that can Support Scalable Social Networks
Restaurants
Travel
Retail
Fashion
Hollywood
Academia
Food
Global Trade
Green
New Age
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Restaurant Industry Network
FohBoh.com is a Good Example of a Restaurant
Industry Network that Connects Restaurant Workers
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Foodies Network
Recipes have been Exchanged for Centuries
“Great Synergy with Restaurant Networks”
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Travel Industry Network
TripAdvisor.com is for Consumer Content, a Travel Industry
Network Discusses Travel from an Industry Perspective
“And Consumers would Peruse for Deals”
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Retail Network
Retailing is a Vendor Intensive Industry that will
Support Diverse B2B Conversations
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Film Industry Network
The Ultimate Networked Industry
icewhole is a first, but Celebrities could Ignite a New
One
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Global Trade Network
Potentially Multi-Lingual, Participants Discuss
Import/Export and Market Opportunities
“…but they have to contribute substance, and
not spam deal flow”
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Academic Research Network
Academic Research is Opaque and Siloed behind
University Gates… a Collaborative Network can
Open these Walls
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Green Network
Green / Clean Living Social Networks for the Betterment of Humanity
and the Earth
“Buzzword du Jour”
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Self Help / New Age Network
Highly Personalized Content Inspires Loyal
Participation
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Ten Occupational Social Networks
Car Mechanics
Law Enforcement
Truck Drivers
Paparazzi
Case Study Network
Lawyers
Insurance Agents
Teachers
Consumer Advocates
Performing Artists
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Car Mechanics Network
Leverage the Popularity of NPR’s Car Talk to a
Community of Car Mechanics Describing How-To’s
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Law Enforcement Network
The Popularity of Reality Cop Shows Translates into a
Reality Community that Talks about their Life Work
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Truck Drivers Network
CB Radio Fueled the First Occupational “Network” in the
70’s… Mobile Devices and Wifi Truck Stops Should Fuel
this Community
“…unless they die crashing while thumbing”
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Paparazzi Network
Celebrity Flickr? Gain Notoriety!
“This is a No-Brainer”
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Performing Artists NetworkBringing Performers, Pro and Amateur, into Conversations and Videos about
the Arts and Production
“Schools especially Need Resources for Amateur Productions”
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Insurance Agent Network
Insurance of All Kinds Confounds the Consumer
Like Real Estate Bloggers, Insurance Agent Bloggers don’t have to Discuss
Boring Insurance Issues, They canTrack their Neighborhood
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Lawyers Network
The Diversity of the Law Promotes Knowledge Sharing and Networking for Resources
Legal On Rmap is a Closed Invitation Social Network… an Open Network would Benefit the Masses with General Advice
(under Blanket Disclaimer, of course)
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Teachers Network
Teachers Network for Jobs, Curriculum Ideas
and Self-Marketing
Teachers.net Comes Close, but its Forum-based Community doesn’t
Profile Participants
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Consumer Advocates Network
Consumer Reviews are Currently Ensconced in
Shopping Sites
Consumer Reports Online doesn’t have Community because they still
want to Charge for Content
Develop a Massive Product Database and Let Users Rate
and Review Them
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Case Study Network
For Managers Everywhere, Create and Upload Case
Studies for Distribution and Feedback
“Case Studies are Effective Resume
Supplements”
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MediaTransparent.com Documents the Future of Social Media as it Converges
with the Mainstream Media
From the Author of Transparent Real Estate
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Domus Media Builds Social Media
Pat Kitano, Domus Media, pkitano (at) gmail