Ways to Supercharge

Your Micro Momentswith Your Holiday Shopper

The holiday shopping hustle bustle isn’t over!

Your customers want instant answers to:

And a lot more!

Deals and discount packages

Gift ideas for loved ones

Solutions to ease decoration

Ways to dress up for get-togethers

Recipes to cook delicious meals

micro-moments

These are

They are valuable for your e-commerce business

this holiday season.

Why?

they want from wherever they are.

Customers have access to solutions whenever

Ways to Supercharge

Micro-moments for your

Holiday Shoppers

Intersect messaging apps and shopping

with conversational commerce

Use AI bots or real humans to connect

with your customers.1

The online retailer Madison Reed Inc. introduced

a bot named Madi on Facebook’s messenger

app to take photo of the users and ask them 12

questions to give hair color options.

CASE STUDY

Source: Internet Retailer

Give them 24/7 customer support

for product-related queries.2

CASE STUDY

United Parcel Service, Inc. (UPS) launched a

beta version of its chatbot in time for the

holiday season that’ll help users find shipping

rates, locations and track packages.

Source: Investopedia

Be there on WhatsApp, Facebook

Messenger, WeChat, or Allo. 3

FACT

WhatsApp Facebook

Messenger

WeChat Google

Allo

Users 1 billion 1.79 billion 700 million 5 million

Source: Multiple

Show catalogs to suggest Christmas

products via messaging apps.4

CASE STUDY

Shopify’s iOS keyboard app Shopkey offers its

customers an instant access to their product

catalog with images, prices and links to

merchandizers page.

Source: Tech Crunch

Target micro moments with Snapchat.

Let people buy and pay with Snapcash.5

CASE STUDY

Dunkin’ Donuts used geofilter on National

Coffee Day in November to create demand by

offering free cup of coffee to Snapchat users

who clicked on the raining coffee beans.

Source: Adweek

Use social media to build B2B and B2C

relationships for social selling

Use Facebook call-to-action buttons

to propose actions. 6

Book Now

Shop Now

Sign Up

Use App

CASE STUDY

An online retailer, Dollar Shave Club used

Facebook CTA buttons to improve customer

acquisition. Their sign-up button resulted in

2.5x higher conversion rate.

Source: Facebook

Build a digital shop on Facebook and

redirect customers to landing pages. 7

Include products with discounts for the season.

Add promotional couple or family packages.

Target holiday shoppers. Add themed products.

Redirect visitors to sales pages for purchase completion.

Also Explore: Tips to Increase Holidays Sales

Sell specific products with Twitter’s

buy button.8

CASE STUDY

Golden State Warriors sold merchandise worth

$125,000 via one sales tweet.

Source: HubSpot Blog

Engage with thought leaders and B2B

customers on branded Twitter chats.9

#ecomchat

#smallbizchat

#brandchat

#bizforum

FACT

Source: Twitter

of users interact with

brands on Twitter

82% 64%of Twitter users have an

impact on purchases of

others

Sell themed items with “buyable pin”

on Pinterest – the visual resource. 10

FACT

Michael Yamartino, head of commerce at Pinterest

shares that sales and reshares of buyable pins

increase during Thanksgiving, Black Friday and

Christmas. When there’s a discount offer, the

shared pin gets updated. Source: eMarketer

CASE STUDY

You can attract new customers. Max Harris, VP of

Gardeners Supply Co. shares that over 90% of

the purchases made via their buyable pins

come from customers new to the brand.

Source: Internet Retailer

Convert Instagram users to customers

with its latest “shoppable” update. 11

CASE STUDY

Initially, Instagram is testing their shopping tags

with 20 brands. If that works, it’ll be a great way

to increase customer retention and complete

buyer’s journey. With the option to bookmark

products, customers can buy products later. Source: Engadget

Optimize your e-commerce website for

online shoppers in the holidays

OPTIMIZE YOUR WEBSITE FOR HOLIDAYS

Make a responsive web design for

different internet-enabled devices12

FACT

Tablet Smartphone Laptop

1.12 billion 2 billion 152.5 million

Source: Multiple

CASE STUDY

Retail giants Target and Walmart reported that

each of them received 60% of their e-commerce

orders via mobile sources over the weekend.

Source: CBS News

Give an omni-channel shopping

experience to holiday buyers.13Explore: No-nonsense techniques to prep your

website for holidays

Provide an easy-to-use and easy-to-understand user experience

Include product customization as your desktop website has

Add a short shipping form and give 24/7 customer service

Include CTA at every step for shoppers to connect with you

FACT

70%

Source: IBM

of mobile phone shoppers consider poor mobile web

experiences as obstacles when it comes to m-commerce.

Secure easy transactions via your

website for tech-savvy shoppers. 14

FACT

PayPal Amazon

Payment

Google

Wallet

VisaCheckout Apple Pay Master Pay Android Pay

77% 25% 15% 14% 12% 8% 8%

Source: Statista

CASE STUDY

Single’s Day is the biggest shopping festival for

millennials in China. In 2016, within 2 hours

Alibaba Group generated $17.8 billion USD of

gross merchandise value (GMV) on this holiday.

84% of these transactions came from AliPay, an

online payment system.Source: CNBC

GET A RESPONSIVE WEB DESIGN

CASE STUDY

As of November 21 this year, Etsy buyers can use

Apple Pay on its website if they don’t shop from

their app. In October the ecommerce giant said it’ll

collaborate with Adyen to enhance the transaction

system in America and the European Union.

Source: PYMNTS

Upgrade your website for enhanced

performance during peak hours.15

CASE STUDY

Raru, an online retailer, updated its website to

the latest version of Ubuntu that gave its system

a 130% boost in performance. On Black Friday,

within 14 minutes Raru surpassed an average

day’s turnover by 1100%.

Source: Meme Burn

Use e-mail marketing for ecommerce

this holiday season

Cater to the increasing number of

active e-mail users.16

FACTNumbers in Millions

Source: Statista

4300

4400

4500

4600

4700

4800

4900

5000

5100

5200

5300

2016 2017 2018

Worldwide Email Active Accounts

Send newsletters with holiday season

discounts for B2B customers. 17

FACT

81%

Source: CMI report

of B2B marketers use email newsletters as part of

their content marketing strategy.

Appify your business for instant

interaction and transaction

Tap on to the digital wallets of holiday

shoppers. 18

FACT

Android Pay Retailer

Mobile App

Apple Pay Samsung Pay

18% 12% 11% 3%

Source: Statista

Most commonly used mobile payment apps

CASE STUDY

Kohl’s customers can use Kohl’s Pay, a custom

mobile payment system by the brand. However,

99% of the 14 million people who’ve

downloaded the app have used the Yes2You

wallet.

Source: Business Insider

Constantly engage with customers so

they know what’s coming

Understand millennial buyers, interact

and target them.19

FACT

Source: SOASTA

of millennial shoppers will

research for gift options

online before buying

84% 58%of millennials will shop

on their tablet or phone

Focus on user-experience and user-

interface design

Graphic designer Susan Kare says that

UI should need no manual.20

Icons are the best way to summarize actions for customers.

Add visual triggers in your design that lead to sales page.

Never underestimate the influence of web experience.

WHICH TIP WILL YOU USE TO

SUPERCHARGE

MICRO-MOMENTSTHIS HOLIDAY SEASON?

http://www.logodesignguru.com