$200 promotionmedia publicity & pr $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600...
Post on 20-Dec-2015
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![Page 1: $200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 MERCHANDISING DISTRIBUTION](https://reader030.vdocuments.net/reader030/viewer/2022032704/56649d4d5503460f94a2bd8b/html5/thumbnails/1.jpg)
$200
PROMOTION MEDIAPUBLICITY &
PR
$400
$1000
$800
$600
$200
$400
$600
$800
$1000
$200$200
$400$400
$600$600
$800$800
$1000$1000
$200
$400
$600
$800
$1000
MERCHANDISING DISTRIBUTION
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PROMOTION$200
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by
an identified sponsor
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PROMOTION $400
Placing newsworthy information about a company, product, or person in the media
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PROMOTION $600
All marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and
sales effectiveness
![Page 5: $200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 MERCHANDISING DISTRIBUTION](https://reader030.vdocuments.net/reader030/viewer/2022032704/56649d4d5503460f94a2bd8b/html5/thumbnails/5.jpg)
PROMOTION DAILY DOUBLE
A company’s publicized endorsement and/or financial support for an event, team, or
individual
![Page 6: $200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 MERCHANDISING DISTRIBUTION](https://reader030.vdocuments.net/reader030/viewer/2022032704/56649d4d5503460f94a2bd8b/html5/thumbnails/6.jpg)
PROMOTION $1000
Certificates given to customers entitling them to cash discounts on goods or services
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MEDIA$200
Newspapers and magazines are categorized as this type of media.
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MEDIA $400
Outdoor signs available to local, regional, or national advertisers.
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MEDIA $600
Newsletters, catalogs, flyers, samplers, circulars, etc. sent by U.S. post office.
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MEDIA $800
Broadcast media include ____________ and _____________.
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MEDIA DAILY DOUBLE
The most expensive type of advertising.
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MERCHANDISING$200
A sign that is used to display the store name.
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MERCHANDISING $400
The coordination of all physical elements in a place of business so that it projects the right
image to its customers.
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MERCHANDISING $600
The total exterior of a business.
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MERCHANDISING $800
Selling space, merchandise space, personnel space, and customer space refers to
___________.
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MERCHANDISING $1000
Window displays designed to sell merchandise.
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PUBLICITY AND PR$200
Any activity designed to promote goodwill toward a business.
![Page 18: $200 PROMOTIONMEDIA PUBLICITY & PR $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 MERCHANDISING DISTRIBUTION](https://reader030.vdocuments.net/reader030/viewer/2022032704/56649d4d5503460f94a2bd8b/html5/thumbnails/18.jpg)
PUBLICITY AND PR $400
Tuition reimbursement, sick leave, profit sharing and health and wellness programs for
workers are examples of things to develop good ___________ ____________.
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PUBLICITY AND PR $600
A prewritten story about a company sent out by the company about something news
worthy.
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PUBLICITY AND PR $800
A folder containing articles, news releases, feature stories, and photographs about a
company, product, or person.
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PUBLICITY AND PR$1000
National companies often employ __________ _________ _________ to
handle customer complaints and to serve as consumer advocates with the firm.
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DISTRIBUTION$200
Channel members that negotiate the title of goods for buyers and sellers, but do not take
title themselves.
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DISTRIBUTION $400
The path a product takes from manufacturer or producer to the final user.
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DISTRIBUTION $600
Home shopping TV networks are considered this type of retail outlet.
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DISTRIBUTION $800
Another name for intermediaries.
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DISTRIBUTION $1000
Middlemen that sell to the ultimate consumer market.
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DAILY DOUBLE
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DAILY DOUBLE
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What would you like to WAGER?
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What would you like to WAGER?
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$200
“Identify the Problem”
$400
“$10.00”
$600
“Voucher Check”
$800
“Flextime”
$1000
“Optical Character Recognition”
$200
“Trade Barriers”
$400
“Absolute Advantage”
$600
“Oligopoly”
$800
“Bow”
$1000
“Reengineering”
$200
“$20”
$400
“$768”
$600
“$1840”
$800
“$219.45”
$1000
“$2160”
$200
“3”
$400
“Leader”
$600
“Blue and Gold”
$800
“Secretary”
$1000
“Service, Education, Progress”
$200
“30 Days”
$400
“Common Stock”
$600
“Mail Fraud”
$800
“Authorized Shares”
$1000
“40”
BUSINESS
LAW
BUSINESS
PROCEDURES
BUSINESS
CALCULATIONS
INTERNATIONAL
BUSINESS
FBLA
KNOWLEDGE