2000 lynnhaven/oceana area transportation needs assessment study
DESCRIPTION
2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study. Sponsored by. Study Area. Overall Objective. To help reduce traffic congestion around the Lynnhaven and Oceana areas. Specific Objectives. Determine the perceived impact of area traffic on congestion. - PowerPoint PPT PresentationTRANSCRIPT
THE MARKETING SOURCE, INC
2000 Lynnhaven/Oceana Area Transportation Needs Assessment
StudySponsored by
THE MARKETING SOURCE, INC
Study Area
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Overall Objective
To help reduce traffic congestion
around the Lynnhaven and Oceana areas.
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Specific Objectives
Determine the perceived impact of area traffic on congestion.
Identify current transportation modes used.
Determine parking concerns.
Measure how willing employers and employees are to adopt and implement alternate transportation programs.
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Study Components
Employer Commuter Interviews Surveys
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Methodology
Commuter Surveys
740 completed surveys
Conducted April to May
Self-administered
Employer Interviews 40 one-on-one interviews Conducted March to May Interviews conducted with:
small, medium, and large employers
owners, managers, and human resource personnel
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Employer Interviews
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Whom did we survey?
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Large Companies
500+ employees
M&G Electronics SAIC/AMSEC Stihl, Inc.
250-499 employees Lillian Vernon*
* Seasonal increases to over 4,000 from October to December:
100-249 employees
Hermes Abrasives Inchscape JC Penney Litton/PRC Montgomery Ward Trigon Healthkeepers VA Beach Industries
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Medium and Small Companies
Bay Mechanical Chesapeake Bay Contractors E.C.I. Information Systems Support Labels Unlimited Lynnhaven Mall ProSoft Sports Authority
American Funds
Automatic Precision
Tech. Beach Chemicals Brooks Transfer Caliper Framing Success Global Technical
Systems HSMM IMPAQ K&M Environmental
Lockheed Martin Mariah Vision MC Direct Nationwide New Horizons Phar-Mor Printmark Progressive Graphics Rocket Direct Rutherford Controls US LEC
50-99 employees <50 employees
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Employer Background
Businesses interviewed employ nearly 5,000 persons.
About half (22 of 40) of businesses interviewed were either a subsidiary of another organization or a branch location of a larger corporation.
Most employers said their employees live in the Norfolk, Virginia Beach, Chesapeake, and Portsmouth areas.
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Employer Interviews
Key Findings
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When asked to identify the traffic problem areas...
Employers mentioned the following trouble spots:
Evenings
I-264 West Lynnhaven interchange
Viking Drive and Lynnhaven Parkway
International and Lynnhaven Parkway
International and London Bridge Road
London Bridge Road (from Shipps Corner to Potters Road)
Mornings I-264 East exit at Lynnhaven
Lynnhaven Parkway and International
London Bridge Road (from Shipps Corner to Potters
Road)
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Employers point out problem areas.
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Area employers agree that traffic congestion is a
problem. Over two-thirds of the employers interviewed
believed that traffic congestion is a problem in the area, especially in the evening (3:30-6:00 p.m.).
However, most noted that traffic congestion caused no problems for their business. Instead, they referred to the congestion as:
“An irritation”
“A frustration”
“An inconvenience”
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Parking is not a problem for most employers.
Nearly all businesses stated that they had adequate parking for employees. On-site lots
A few businesses indicated that parking was barely adequate.
Problems during shift changes
Future expansions will lead to parking problems
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Employer suggestions for improvement
Improve I-264 and Lynnhaven Parkway interchange Build flyover Add lanes at interchange Improve signal light timing
Widen London Bridge Road
Widen Lynnhaven Parkway
Improve International and Lynnhaven Parkway
intersection: Extend turn lane from Lynnhaven to International
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Employers feel some responsibility.
Over a third of employers feel some responsibility for helping employees with their work commute.
However, only three employers currently offer transportation programs to employees:
Subsidizes carpoolers who travel to and from Peninsula
Offers rideshare matching
Provides preferential parking and van shuttle to and from bus stop
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Will businesses offer transportation programs?
Some ways businesses are willing to help:
Stagger business hours of operation/ offer flex time Promote alternate modes
Transportation programs most likely to be offered include:
Businesses willing Flextime/Compressed Week 16 Ridesharing 8 Bus subsidies 2
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Interest in Area Services
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Physical Fitness Center
Two employers reported that they had their own physical fitness area.
Many employers noted there was a physical fitness center nearby.
Only a few employers said a physical fitness center in Lynnhaven/Oceana would generate much interest from their employees.
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Day Care Center
Some employers noted that day care centers are already nearby.
Half believed a day care facility in the area would be very useful.
Hours of operation were of concern for manufacturers. Many facilities are not open early enough to
accommodate early work schedules.
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Dry Cleaners
Only a few employers interviewed thought a nearby dry cleaning service would be convenient.
However, the remainder raised objections: A service is already nearby.
A service already picks up at their office.
Their dress is casual at work and services aren't required.
Their employees prefer the convenience of a service near home.
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Mid-day Shuttle
Employers estimated the level of participation from their employee population: 28% great interest (primarily administrative staff) 13% somewhat interested 59% no interest
Reasons for little interest in the shuttle services were: Short lunch breaks, usually only a half hour Concern about schedule promptness
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Commuter Surveys
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Whom did we survey?
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Commuters from various industries were represented in
the study.
Retail13%
Distribution Centers11%
Suppliers/Services 41%
Manufacturing13%
Other14%
Government Contractors
8%
(Base =740)
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Many of the commuters who completed the survey held office
support, clerical, or administrative positions.
12%
10%
13%
17%
17%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Other
Retail
Technical
Laborer
Professional
Office Support
(Base = 740)
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The vast majority of area commuters live in Virginia
Beach.
Lynnhaven CommutersPlace of Residency
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Place of residence.
Other5%
Norfolk12%
Virginia Beach70%
Portsmouth2%
Chesapeake11%
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Commuter Survey
Key Findings
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The Commute To Work
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Currently, nearly all area commuters drive alone in their
cars to work.
Drive alone 91%
Carpool 4 Combination 3 Dropped off 1 Bus < 1 Walk 0
(Base = 734)
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The percent of SOV commuters is higher in the Lynnhaven
Study (91%) than that found in the Norfolk Commerce Park Study (86%) and Oceanfront
Study (66%).
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Three quarters (76%) of commuters say their trip to work takes less than 30 minutes. This
figure falls to 66% for the return trip.
5%
31%
30%
18%
15%
8%
39%
29%
15%
9%
0% 10% 20% 30% 40%
<10
10 to 19
20 to 29
30 to 39
40+
Min
ute
s
Home to workWork to home
The average one-way commute distance is 13 miles.
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Nearly half (49%) of area commuters arrive at work between
8:00 and 9:00 in the morning.49%
25%
6%8%8%
4%0%
10%
20%
30%
40%
50%
6:00-6:59
7:00-7:59
8:00-8:59
9:00-9:59
10:00 -later
Varies
(Base = 740)
Morning Hours
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The majority (72%) of commuters surveyed use
Lynnhaven Parkway during their commute.
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Commuters most often
access Lynnhaven Parkway from I-
264.
45%
12%8%
2%
12%3%
10%
I- 26445%International Pkwy. 12Holland Rd. 12Princess Anne Rd. 10South Lynnhaven Rd. 8Independence Blvd. 3Potters Rd. 2
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Four in ten (42%) of area commuters leave work between
5:00 and 6:00 in the evening.
42%
21%
11% 11%11%5%
0%
10%
20%
30%
40%
50%
3:00-3:59
4:00-4:59
5:00-5:59
6:00-6:59
7:00 -later
Varies
(Base = 740)
Evening Hours
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Commuters most often stop at grocery stores, childcare facilities, and banks as they travel to and from work.
Number of weekly stops
0 1-2 3+
Grocery/Convenience Store 12% 55% 30%
Childcare Facility 62 5 17
Bank/ATM 21 66 4
Fitness Center 69 7 6
Dry Cleaners 60 23 1
Note: Totals do not include “Don’t Know” responses.
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Parking and Use of Car for Work
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The vast majority of area commuters
park at their worksite.
Commuters are parking at...
Worksite95%
Off-site parking lot 3
Do not park a vehicle 2
Side street <1
Parking site varies <1
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Only 4% of commuters say area parking is a “very big problem.”
"5" Very big problem
4%
"2" 13%
"1" No problem at all66%
"4"5%
"3"12%
(Base = 728)
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Only 9% of Lynnhaven commuters think that parking is a problem compared to 35%
of Norfolk Commerce Park commuters and 66% of Oceanfront commuters.
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Nearly half (48%) of commuters use their car at least once a week
for work-related travel.52%
12%
6% 6%2%
17%
2%4%
0%
10%
20%
30%
40%
50%
60%
0 1 2 3 4 5 6 7
(Base = 699)
Days per week car is used for work-related travel
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Willingness to Use Alternate Modes of
Transportation
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A quarter (24%) of SOV commuters say they are willing to share a ride to work at least
once a week.
less likely to need their car for work-related travel.
more influenced by employer-sponsored rideshare incentives.
more receptive to additional area services.
Very Likely(3%)
SomewhatLikely(21%)
Not At AllLikely (48%)
Not Very Likely (28%)
(Base = 654 SOV Commuters)
These commuters are…
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Willingness to use alternate modes is highest among Norfolk Commerce Park SOV commuters.
3%
21%
28%
48%
10%
23%27%
40%
6%
20%
30%
44%
0%
10%
20%
30%
40%
50%
60%
Very likely Somewhatlikely
Not very likely Not at all likely
Lynnhaven Norfolk Commerce Park Oceanfront
(Base = SOV commuters; n = 654 Lynnhaven; 800 Norfolk Commerce Park)
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Most of the the SOV commuters interested in ridesharing live in
Virginia Beach.
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Carpools are clearly the favored alternate travel mode among SOV commuters interested in
ridesharing.
12%
2%
12%
13%
9%
52%
0% 10% 20% 30% 40% 50% 60%
Multiple Modes
Walk
Bicycle
Bus
Vanpool
Carpool
(Base = 182)
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If a bus were available, 1 in 10 SOV commuters say they would be at least somewhat willing to use it.
63%
14% 12%5% 5%
9% 8% 12%
25%
46%
0%
10%
20%
30%
40%
50%
60%
70%
1 2 3 4 5
SOV CommuterAlternate mode user
(Base = 659 SOV commuters; 65 alternate mode users)
Not at all Very willing willing
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Rideshare incentives increase interest in using alternate
modes.
18%
19%
20%
21%
22%
0% 10% 20%
Ridematching
Park & Ride Lots
Guaranteed Ride
Employer subsidies
Vanpools
(Base = 740)
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For many, additional area services would not impact ridesharing.
13%
13%
11%
9%
6%
0% 10% 20%
Bank/ATM
Mid-Day Shuttle
Fitness Facility
Dry Cleaners
Daycare Facility
(Base = 740)
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Key Findings and
Recommendations
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Employer interviews show that...
Most employers believe that area traffic congestion is a problem, particularly in the evening. However, it causes problems for few employers.
Parking availability is sufficient for the majority of employers.
Employers feel some responsibility for their employees’ commute, but few have transportation programs in place.
Initial commitment to programs will likely be slow.
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Commuter surveys show that... Many commuters work a traditional work-week (days and hours)
and nearly all drive alone to work.
The majority of commuters use Lynnhaven Parkway and access it primarily from I-264.
Most commuters park at their worksite and say that parking is not a problem.
Nearly half of commuters use their car at least once a week for work-related travel.
A quarter of SOV commuters are willing to share a ride to work at least once a week. Most live in Virginia Beach.
Carpools are the favored alternate travel mode among SOV commuters interested in ridesharing.
Rideshare incentives increase interest in using alternate modes.
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Recommendations
Continue employer outreach to interested companies.
Consider transit service from Kempsville area to Lynnhaven/Oceana corridor.
Promote Park and Ride lot at Holland and S. Independence (Silverleaf) to current and potential carpoolers.
Establish preferential parking at worksites.
THE MARKETING SOURCE, INC
2000 Lynnhaven/Oceana
Transportation Needs Assessment
Study Sponsored by