20.02.20141 1st ueg communication seminar lausanne olympic museum march 28, 2014. a fig presentation...

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20.02.2014 1 1st UEG COMMUNICATION SEMINAR Lausanne Olympic Museum March 28, 2014. A FIG Presentation HOW TO WELCOME THE PRESS?

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Page 1: 20.02.20141 1st UEG COMMUNICATION SEMINAR Lausanne Olympic Museum March 28, 2014. A FIG Presentation HOW TO WELCOME THE PRESS?

120.02.2014

1st UEG COMMUNICATION SEMINARLausanne Olympic MuseumMarch 28, 2014.

A FIG Presentation

HOW TO WELCOME THE PRESS?

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TO WORK WITH. NOT AGAINST !

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1. A MEDIA ATTITUDE

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We need the Press!The Press needs us!

Never forget!

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To know the press first!

• Press agencies• Written press• Magazines

• Television• Digital press

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Our expectations

• Coverage (notoriety)• Event Promotion (ticketing)• Event Promotion (sponsors)

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Its expectations

• To be the first• To be exclusive

«You are the first and exclusive contact!»

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The impact of your quote…..Never forget..

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It will be released…

• Yomiuri Shimbun: 10 mio• Times of India 4 mio • The Sun 3 mio• Wall Street Journal 2 mio• The New York Times 1 mio

...and on television / radio / Internet !

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…don’t follow Bob Dylan!

….think twice!

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2. PRINCIPLES.

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Welcome !

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PRINCIPLES

I am a journalist! I am a journalist!

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To follow principlesAccreditation means possessing of an Identity Card issued by the LOC and approved by the FIG or UEG

Only professional journalists, editors and photographers operating for editorial purpose, or producing an item

containing informative content exclusively will be accepted.

Editorial use implies use by a media.

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Professional?

Journalists / Photographers refer to a full time professional activity employed by agencies, newspapers, networks, or freelance.

A freelance editor or photographer must provide written evidence that he / she operates on behalf of a clearly identified media.

A freelance editor or photographer operating on his/her own account will no longer be accepted

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Editorial?

Selling or giving photos to gymnasts / their fans or coaches is an additional, secondary activity, similar to a business.

A calendar is not considered an editorial publication.

Books whether they exist in print or online, are seen by the FIG as editorial publications.

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Media ?Blogs are accepted as public journalism when they function integrated within a recognized journalistic media. Website specialists in gymnastics must be recognized by their national federation.

Sites which function mainly as a pass- through-site for edited copy/paste-content cannot be recognized as a press medium.

Fan-sites, sponsor-sites, promotional sites and event-linked sites cannot be recognized as a press medium.

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National Federations

For representatives of the affiliated or associated unions & national federations, acting as media for their press & communication activities, limited credentials will be delivered. This includes the web editors.

A double accreditation (press and delegation member) is not accepted.

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3. ACCREDITATION PROCESS.

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The accreditation system is an original in house development implemented for the first time in 2007.

The UEG applies same procedure, same rules since 2010.

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Compulsory!

1. Professional press card;2. Letter of support from the Editor;3. Copies of recent articles;4. Call the National Press Association.

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4. WELCOME!

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Where it is !

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Welcome!

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Media Declaration

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Upon arrival on site, the media representatives must approve and sign the terms of the FIG/UEG Media Declaration.

Anyone who refuses to sign the text of the declaration will be refused accreditation for the event.

Anyone who signs the document, but later breaks the agreement, will have accreditation refused for future UEG events and this breach will be announced to the FIG Media Commission.

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• …• General Programme• Detailed Schedule• Shuttles• Internet access• Opening hours• …

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The MPC

London O2 Tokyo Metropolitan

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Prime positions given to …

Media Grandstands

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ID Working Place

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Photo Positions

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Photo Positions

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Award Ceremony

Photo Positions

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Training Halls

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Access to the training halls ends the first day of qualifications.

Clarification

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Field Of Play

Restricted area managed by TV Operations Officer

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The Mixed Zone

This card is delivered to allow delegation members not holding a media accreditation or a ESF card to escort their gymnasts to the Mixed Zone.Holders of the MZO Card are allowed to escort their gymnasts in the athletes’ lane of the Mixed Zone

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The Mixed Zone must be situated at the immediate exit from the Competition Area.

When leaving the Competition Hall (generally after the Awards Ceremony), the gymnasts must be lead through the Mixed Zone under the STRICT control of the Security, subject to doping control requirements.The doping control has priority over the Mixed Zone.The gymnasts will be led by the LOC MZ Manager to the specific media representatives who want to talk with them. The MZ Manager will take care of the priorities (HB – RTs - ….).

Working OrderThe MZO must be separated into 4 different sections:1/ Flash interview positions

a) On the FOP (HB and RTs)b) in the MZO :

2/ Television section (HB and RTs)3/ Written Press section (E - EF - EE)4/ Common section (ENR - EP - EFP - EEP)

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The Mixed Zone

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Press conferences

Since journalists clearly declared that the Mixed Zone will be their priority for individual interviews, medallists’ press conferences are no longer compulsory. However, a press conference room is still required for special cases. It is up to the LOC to hold a medallists’ press conference with regards to tradition, or sponsors expectations, for example

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5. STATISTICS.

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Media attendanceolympic disciplines

2007

GA GR GT

Stuttgart Patras Quebec

E -EE 261 29 15

EF 22 4 1

EP 90 32 10

RT 109 12 3

ENR 19 10 5

TOTAL 501 87 34

2011

GA GR GT

Tokyo Montpelier Birmingham

E -EE 197 46 15

EF 12 9 7

EP 146 40 21

RT 105 23 10

ENR 86 12 18

TOTAL 546 130 71

2013

GA GR GT

Antwerp Kiev Sofia

E -EE 135 46 23

EF 21 4 4

EP 90 66 13

RT 162 28 11

ENR 23 41 1

TOTAL 431 185 5220.02.2014

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2010 2012

AER ACRO AER ACRO

Rodez Wroclaw Sofia Buena Vista

E -EE 11 9 6 1

EF 0 0 1 3

EP 9 17 3 7

RT 0 0 0 0

ENR 5 1 5 0

TOTAL 25 27 15 11

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Media attendanceworld games disciplines

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Complicated – too long – detailed results – transparency - ….

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…thank you for your attention!