1. 1. 20042004
2. 2. Fiesta de Ahorros Facts Since Jan. 02 Jan 04 we have issued over 2,500,000 samples at the Fiesta de Ahorros Since Jan. 02 Jan 04 over 500,000 Customers have visited our Fiesta de Ahorros Events Since May 03 Our Avg. Event Attendance has been 2,500+ Customers Per Event
3. 3. Fiesta de Ahorros Parking Lot Event 2004
4. 4. Fiesta de Ahorros 2004 Standard Package Includes: 8 Store Front Events 1-15 x 15 Inflatable Bounce House Sample & Coupon Distribution Opportunity Spin to Win Wheel (Current Premium Giveaway Vehicle) Balloon Arch & Columns Entertainment Center/Music & PA Color TV Raffle at Every Event Current Media: Food 4 Less Hispanic Mailer -1.5 mil circ Home Delivery -100,000 Invitations per month -Sample & Coupon Distribution Opportunity 30 Day Green Tags/TPR In Store Product Display in all 55 Hispanic stores
5. 5. Fiesta de Ahorros 2004 Home Delivery/El Ahorro: - Targeted Store Specific Advertising - 4 Pages per issue - Food 4 Less Exclusivity - Secured Back Page - 6,250 Issues per event store - 100,000 Monthly Home Delivered Issues - Target Fiesta Event Stores - Promote Store Specific Items: - Carnicaria, Pharmacy, Grand Opening - Coupon & Sample Distribution Opportunity
6. 6. Fiesta de Ahorros 2004
7. 7. Fiesta de Ahorros 2004 Premium/Purchase Incentive : Concept: For every 3 featured brands you purchase you will receive a Special Food 4 Less/Fiesta de Ahorros Coloring Book **Sponsorship Opportunity Available**
8. 8. TV Raffle : No purchase necessary, anyone can enter to win a free 19 inch color TV. Winner to be selected at the Fiesta de Ahorros Event the coming weekend. One TV will be Raffled off at every Fiesta de Ahorros Event TELEVISION GIVE AWAY ENTRY FORM NAME____________________________________________ ADDRESS_________________________________________ CITY_______________ ZIP_________________ TEL # ( ) - ** Winners are drawn at 2:00 pm at the Fiesta de Ahorros *****Winner need be present at drawing to claim prize or prize will be forfeited and a substitute winner will be chosen at that time. Fiesta de Ahorros 2004
9. 9. Event Attendance With the addition of theWith the addition of the Targeted Home Delivery ourTargeted Home Delivery our events have seen an 25% toevents have seen an 25% to 40% increase in Attendance!40% increase in Attendance!
10. 10. FDA Attendance 2002 & 2003 FDA Attendance 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Jan Feb M ar A pr M ay Jun Jul A ug Sep O ct Nov Dec. Jan 2003 Feb M ar A pr M ay June Jul Months Customers Attendance
11. 11. Event Entertainment Spin Wheel Bounce House Product Give Away
12. 12. Brand Booths Beverage Center Event Entertainment
13. 13. Value Added Elements-Vehicles, Characters, Etc.
14. 14. List of 2003 Participating Vendors PepsiPepsi KelloggsKelloggs Foster FarmsFoster Farms General MillsGeneral Mills John MorrellJohn Morrell Kens Salad DressingKens Salad Dressing CloroxClorox Pine SolPine Sol PillsburyPillsbury Las PalmasLas Palmas LawrysLawrys CaressCaress ThermasilkThermasilk Con AgraCon Agra SnugglesSnuggles HerdezHerdez MagnoliaMagnolia ShastaShasta Hidden ValleyHidden Valley KingsfordKingsford CampbellsCampbells ClamotoClamoto ColgateColgate KraftKraft GladGlad KrusteazKrusteaz NutellaNutella RocherRocher Orchard JuiceOrchard Juice MaruchanMaruchan El PatoEl Pato SparkletsSparklets La VictoriaLa Victoria TycoTyco 20032003 ParticipatingParticipating BrandsBrands