2004 Pollie Award WinnersPrint and Direct Mail Persuasion

State Grassroots Response

“We Were Just Starting Our Family”Floridians for Patient ProtectionWinning DirectionsFirst

“Adds Up”Massachusetts Teachers AssociationTerris Barnes and WaltersSecond

“Demetrius”Maryland for Health Care: a project of SEIUMission Control, Inc.Third

“Critical Condition”Commonwealth Care CoalitionWinning DirectionsHonorable Mention

Local Grassroots Response

“Corporate Greed”SEIU 1199Mission Control, Inc.First

National Grassroots Response

“I Believe”NARALTerris Barnes and WaltersFirst

“Fun and Games”Floridians for Family Values Inc.Advocacy Technologies LLCMike MihalkeSecond

“He Could Bend Railroad Spikes”

Committee to Protect Mesothelioma VictimsWinning DirectionsThird

National Membership Campaign

“NEA Student Member Program”National Education AssociationZGS Communications Inc.Joseph MatosFirst

“ASAPAC Fundraising & Membership Enhancement”ASA-PACThe Public Response GroupLloyd BetourneySecond

“Lewis and Clark”Sierra ClubGSM MercuryThird

State Membership Campaign

“Outrageous”Planned Parenthood of VirginiaMoxie Media Inc.Eric BlackFirst

“Chalkboard”Washington Education AssociationBatesNeimandSecond

“Si Se Puede”NEA New MexicoMalchow Schlackman Hoppey & CooperThird

Local Membership Campaign

“Faces”SEIU 1199Mission Control, Inc.First

“On Your Side”

Planned Parenthood of North TexasWinning DirectionsHonorable Mention

State Signature Gathering

“Rescue California Petition Mailer”Rescue California - Recall Grey DavisGilliard Blanning Wysooki & AssociatesHonorable Mention

Local Signature Gathering

“I Need You”City of Duncanville Local OptionTim Reeves Consulting, L.L.C.Precision PoliticsFirst

“Row Office Reform”Citizens for Democratic ReformPolitical Solutions Inc.Honorable Mention

State Initiative/Referendum

“Join Me In Voting Yes (Domenici)”New Mexico CaresWinning DirectionsFirst

“Weathervane”Alabama Tax Accountability CoalitionMedia Directions, Inc.Rich Savage, Jason StanfordSecond

“Afraid”SEIUTerris Barnes and WaltersThird

Local Initiative/Referendum

“Recall, Recount, Referendum”NY State Democratic CommitteeMission Control, Inc.First

“Change is Good”Denver Charter Reform/1AThe Kenney Group, Inc.David KenneySecond (tie)

“Got Scissors”Denver Charter Reform/1AThe Kenney Group, Inc.David KenneySecond (tie)

“Regret is Expensive”Manatee County ForeverMalchow Schlackman Hoppey & CooperThird

Bilingual/Multilingual Grassroots, Initiatives/Referenda

“Education is Our Heritage”Committee to Repair Our SchoolsWinning DirectionsFirst

“Education is the Key”New Mexico CaresWinning DirectionsSecond

“No on Prop 56 Newspaper Ad”Angiledes 2006Terris Barnes and WaltersHonorable Mention

International Direct Mail

“Auto Insurance”Nova Scotia NDPNOW Communications Group, Inc.First

Print/Newspapers/Graphics/Collateral Items

Non-Mail National Issue Brochure

“Great Public Schools”National Education AssociationWinning DirectionsFirst

“Bad Deal”International Brotherhood of TeamstersAdvocacy Technologies LLCMike MihalkeSecond (tie)

“National Park Foundation Annual Report”National Park FoundationBatesNeimandSecond (tie)

Non-Mail State Issue Brochure

“CalRAC Annual Report 2003”California Rebuild American CoalitionBarnes Mosher Whitehurst Lauter & PartnersHonorable Mention

Non-Mail Local Issue Brochure

“Risk vs. Reward”Winter Park Taxpayers AssociationWinning DirectionsHonorable Mention

Magazine Ad

“Too Stupid”The Center for Consumer FreedomBerman and CompanyFirst

“The Real Chainsaw Massacre”Heritage Forests CampaignBatesNeimandSecond (tie)

“Valentine”Heritage Forests CampaignBatesNeimandSecond (tie)

“Flipper”National Environmental TrustBatesNeimandThird

“Luntzspeak”

National Environmental TrustBatesNeimandHonorable Mention

National Newspaper Ad

“Freedom”NARAL Pro-Choice AmericaGMMBFirst

“MoneyMouth”Voices for ChoicesGSM MercurySecond

“We've Been Patient”Citizens for Better MedicareAdvocacy InkAudrey MullerThird

“Menu”CompTel AscentGSM MercuryHonorable Mention

“Conservative”Human Rights CampaignMoxie Media Inc. and Laguens Hamburger Stone MediaMargaret FlynnHonorable Mention

“Fridge”Human Rights CampaignMoxie Media Inc. and Laguens Hamburger Stone MediaTodd HughesHonorable Mention

State Newspaper Ad

“Welcome”Voices for ChoicesGSM MercuryFirst

“New Jersey's Auto Insurance System is a Wreck”New Jersey Coalition for Auto Insurance CompetitionSchubert Public Affairs

Megan Welsh, GCW Creative CommunicationsSecond

“Plucked”Consumers' VoiceGSM MercuryThird

Local Newspaper Ad

“Somewhere to Sleep”TouchDCGMMBFirst

“Something Poisonous”Solid Waste Management Coordinating BoardNorth Woods AdvertisingFirst

“S.659/S.1805”National Rifle AssociationEdmonds Hackney Inc.Second

“SuperPower”Better Safer WorldGMMBThird

“Tell the County to Cut the Pork”Stockton - SEIU Local 790Barnes Mosher Whitehurst Lauter & PartnersHonorable Mention

Logo Design

“DCCC Logo”Democratic Congressional Campaign CommitteeGMMBFirst

“Green Guardian Logo”Solid Waste Management Coordinating BoardNorth Woods AdvertisingHonorable Mention

“Delta Logo”Yes on Measure L

Terris Barnes and WaltersHonorable Mention

Billboard/Bus Signs

“Sick Kids”The Center for Consumer FreedomBerman and CompanyFirst

“The Right to Remain Silent”New York Civil Liberties UnionMission Control, Inc.Second

“Inside Schools”Advocates for Children of New YorkRobbett Advocacy MediaThird

“Know”Solid Waste Management Coordinating BoardNorth Woods AdvertisingHonorable Mention

Yard/Outdoor Signs

“Rodney King en Espanol”ACLU TexasMessage, Audience and PresentationJames Aldrete, Frederick GraberHonorable Mention

Most Original/Innovative Collateral Items

“Love it or Leavitt”National Environmental TrustBatesNeimandFirst

“Dumb Laws Happen When You Don't Vote/Notice to Employers”Phoenix Chamber of CommerceR&R Partners, Phoenix OfficeKevin Munk and Steve YamamoriSecond

“Pro-Choice Tattoos, sticker, poster”NARALTerris Barnes and Walters

Third

“Menu”CompTel AscentGSM MercuryHonorable Mention

Radio Advertisements

State Grassroots

“McGreevey's Taxes”Americans for Job SecurityJamestown AssociatesHonorable Mention

National Public Affairs

“Auction”NATCAThe Glover Park GroupFirst

“Teen Smoking - Green”Common Sense CoalitionAdvocacy Technologies LLCMike MihalkeSecond

“Deliver”Seniors' CoalitionAdvocacy Technologies LLCMike MihalkeThird

State Public Affairs

“All Gone”New Jersey Coalition for Auto Insurance CompetitionSchubert Public AffairsAaron Goddard, Bread & Butter ProductionFirst

“Nurse”First 5 CaliforniaGMMBSecond

“Growing Down”

First 5 CaliforniaGMMBHonorable Mention

Local Public Affairs

“Aggressive Driving/ Paramedic”Minnesota Department of Public Safety, Office of Traffic SafetyNorth Woods AdvertisingFirst

“Boss”Illinois IEPAAdelstein & AssociatesHonorable Mention

State Initiative/Referendum

“Big Blank Check”Vote No on A/Colorado Water Initiative'MacWilliams, Robinson & PartnersFirst

Bilingual/Foreign Language Public Affairs

“I Want”First 5 CaliforniaGMMBFirst (tie)

“Will You”First 5 CaliforniaGMMBFirst (tie)

“Amigos no dejan que los amigos manejan borrachos”National Highway Traffic Safety AdministrationZGS Communications Inc.Joseph MatosSecond

“Vote No on Prop 12”Texans Against Prop. 12Message, Audience and PresentationJames AldreteThird

International Radio

“Esmeralda”Shared Hope InternationalZGS Communications Inc.Joseph MatosFirst

“How Do You Know”Ontario Public Service Employees UnionNOW Communications Group, Inc.Honorable Mention

Television Advertisements

National Grassroots

“Second Opinion”USActionFenn Communications GroupMorgan Young/Fenn Communications GroupFirst

“America Needs You”Draft Wesley Clark.comBud Jackson, The Jackson GroupHonorable Mention

State Grassroots

“Owen's Story”USActionNorth Woods AdvertisingFirst

“Don't Wait for the Next Dumb Law - Vote”Phoenix Chamber of CommerceR&R Partners, Phoenix OfficeKevin Munk and Steve YamamoriSecond

“Poster 1A”Iowa for HealthcareMacWilliams, Robinson & PartnersThird (tie)

“Stampede”Competition OhioThe Strategy Group for MediaThird (tie)

Local Grassroots

“1199 Numbers”1199 SEIU - The Healthcare Union of NYSNovak Media, Inc.Paul NovakFirst

National Public Affairs

“Cookies”The Center for Consumer FreedomBerman and CompanyFirst

“One Christmas”American Federation of Government EmployeesMacWilliams, Robinson & PartnersSecond

“Pilot - I Fly Safe”NATCA's "I Fly Safe" CampaignJoe Lockhart, The Glover Park GroupThird

“Fairness”Asbestos Study GroupAdvocacy Technologies LLCMike MihalkeHonorable Mention

“1.9 Million”NTIAffirm Americas Strategic CommunicationsHonorable Mention

“Entrée”Comp-TelJoe Slade White CommunicationsHonorable Mention

“March”AERFTodd & Castellanos Creative GroupHonorable Mention

State Public Affairs

“Will You”

First 5 CAGMMBFirst

“Codger”First 5 CAGMMBSecond (tie)

“Different”Southern California EdisonWinner and AssociatesSecond (tie)

“Help”Illinois Secretary of State Organ Donor ProgramAdelstein & AssociatesThird

“Stages”First 5 CAGMMBHonorable Mention

“Book”No on 31Joe Slade White CommunicationsHonorable Mention

“Faces of Reliability”Southern California EdisonWinner and AssociatesHonorable Mention

Local Public Affairs

“Aggressive”Minnesota Department of Public Safety Office of Traffic SafetyNorth Woods AdvertisingFirst

“Sonoram”Pima County, AZJamestown AssociatesThird

“Our Bay”Bay County First!The Victory Group

Adam Goodman, The Victory GroupHonorable Mention

Non-Broadcast

“Raise the Torch for Every Generation”NARAL Pro-Choice AmericaGMMBFirst

“CampaignCorps - The Real World of Politics”Campaign Corps, A Project of EMILY's ListCo-produced by Robert E. Jones & Dan MarattSecond

“Tribute to Mayor John Spencer”Mayor John SpencerImage Makers/George HudakThird

“Gaming Equity Video”Red Lake and White Earth Indian CommunitiesNorth Woods AdvertisingHonorable Mention

State Initiative/Referendum

“More Crime”CasinosNoStevens Reed Curcio & PotholmGreg Stevens/Erik Potholm/Jay PayneFirst

“Tax Increases”No on 56 - Californians Against Higher TaxesWoodward & McDowellSecond

“Calculate This”Workers Against Job Killing RulesDresner, Wickers & Associates, LLCThird

“Save Our Jobs”Workers Against Job Killing RulesDresner, Wickers & Associates, LLCHonorable Mention

“Too Many Flaws”

CasinosNoStevens Reed Curcio & PotholmGreg Stevens/Erik Potholm/Jay PayneHonorable Mention

Local Initiative/Referendum

“Tree Sitter”Safety Yes! Recall GallegosFifty Plus OneMichael Grossman, Fifty Plus OneFirst

“Arresting Officer”Safety Yes! Recall GallegosFifty Plus OneMichael Grossman, Fifty Plus OneSecond

Bilingual/Foreign Language Public Affairs

“Growing Down”First 5 CA.GMMBFirst

“Gift”First 5 CA.GMMBSecond

“Will You”First 5 CA.GMMBThird

“Broken Promises”New Democrat NetworkZGS Communications Inc.Joseph MatosHonorable Mention

International Television

“You Know Ernie”Working Families CoalitionNOW Communications Group, Inc. and Arrow Communications Group, Inc.First

“Class Photo”Manitoba Teacher's SocietyNOW Communications Group, Inc.Second (tie)

“Disturbing Results”Hospital Employees UnionNOW Communications Group, Inc.Second (tie)

“Back to School”Manitoba Teacher's SocietyNOW Communications Group, Inc.Third

“Exodo”Guatemala Private SectorFelipa Noguerra Consultores/RGN PublicidadRGN PublicidadHonorable Mention

Internet/Electronic Media

National Grassroots Website

“http://clintongunban.com”NRA-ILANational Rifle Association Institute for Legislative ActionNew Media CommunicationsFirst

“www.ProtectFairUse.org”321 Studiose-advocates, LLCSecond

“www.KeepKidsLearning.org”National Center for Learning Disabilitiese-advocates, LLCHonorable Mention

“www.data.org”DATAMindshare Interactive Campaigns LLCHonorable Mention

State and Local Grassroots Website

“Smoke Free Texas”

Trust for a Smoke Free TexasQuicksilver Internet SolutionsFirst

“Fix Workers' Comp Now”Workers' Compensation Action NetworkSchubert Public AffairsKim MarquardtSecond

National Public Affairs Website

“Alcohol 101”Alcohol 101NashInteractive.comFirst

“GasInGlass.com”Clean Water Accountability CampaignMacWilliams, Robinson & PartnersSecond

“http://nraila.org”National Rifle Association Institute for Legislative ActionNew Media CommunicationsThird

“MTV Choose or Lose”MTV Choose or Lose: 20 Million LoudMTV Choose or LoseHonorable Mention

State and Local Public Affairs Website

“Green Guardian”Solid Waste Management Coordinating BoardNorth Woods AdvertisingFirst

“Better Safer World Web Site”Better Safer WorldGMMBSecond

Statewide Initiative/Referendum Website

“www.noblankchecks.com”No on 56 - Californians Against Higher TaxesWoodward & McDowell

First

“Texans Against Prop. 12”Texans Against Prop. 12Quicksilver Internet SolutionsSecond

“www.saveourlicense.com/saveourlicense.htm”Save Our License, a project of the California Republican AssemblyJC-Evans CommunicationsThird

Local Initiative/Referendum Website

“www.yeson414.com”Save Our HealthcareHighGround Inc.HighGround Inc. and Cambigue DesignFirst (tie)

“Waterfrontpark.org”Citizens for a New Waterfront ParkPS CreativePeter Schorsch, Chad Kostella and Dana MrochiloFirst (tie)

Congressional Website, Senate

“http://www.talent.senate.gov”Senator Jim Talent (R-MO)GovTech SolutionsHonorable Mention

Congressional Website, House

“http://boozman.house.gov”Congressman John BoozmanLarry Purpuro, RightClick StrategiesRightClick StrategiesFirst

“http://lamarsmith.house.gov”Congressman Lamar SmithGovTech SolutionsSecond

“Congressman Tom Davis”Congressman Tom DavisCampaign Solutions

Third (tie)

“Congresswoman Nancy Pelosi”Congresswoman Nancy PelosiCarol Trevelyan Strategy GroupThird (tie)

Government Website, Federal

“Results.gov”The Council for Excellence for the White HouseGovTech SolutionsHonorable Mention

Government Website, State and Local

“Elections.sos.state.oh.us”Ohio Secretary of State Kenneth Blackwell's Election Night ProjectGovTech SolutionsHonorable Mention

Best Use of Video on a Website

“Life Under the Platforms”Coalition for Enhanced Marine ResourcesPorter NovelliKevin SlagleFirst

“Abuse”US Chamber of CommerceLarry Purpuro, RightClick StrategiesRightClick StrategiesHonorable Mention

National Organization Website

“http://nraila.org”National Rifle Association Institute for Legislative ActionNew Media CommunicationsFirst

“GOP.com”The Republican National Committee (GOP.com)New Media CommunicationsSecond

“Children's Hospice International”Children's Hospice International

Mindshare Interactive Campaigns LLCThird

"50 Best Contest Website”Newspaper Association of AmericaEdmonds Hackney Inc.Honorable Mention

Statewide Organization Website

“www.ca-ra.org”California Republican AssemblyJC-Evans CommunicationsHonorable Mention

Internet Ad

“AARP Generation Online Ultramercial”AARP - "Generations Online"FleisHonorable Mentionan - Hillard, Washington, DCFirst

Flash Animation

“Amnesty International USA”Amnesty International USACarol Trevelyan Strategy GroupFirst (tie)

“Lord of the Right Wing”Bushrecall.orgNathan AckermanFirst (tie)

“Newspapers Deliver Voters”Newspaper Association of AmericaEdmonds Hackney Inc.Second

“OREO Campaign”TrueMajority.orgE-TractionsMichael Gauther, E-TractionsThird

“http://clintongunban.com”National Rifle Association Institute for Legislative ActionNew Media Communications & Edmonds Hackney & AssociatesHonorable Mention

Issue Advocacy Internet Campaign, National“www.ProtectFairUse.org”321 Studiose-advocates, LLCFirst

“http://clintongunban.com”National Rifle Association Institute for Legislative ActionNew Media CommunicationsSecond

“Draft Wesley Clark”Draft Wesley Clark.comJohn Hlinko, Josh Margulies, Bud Jackson, The Jackson GroupJohn Hlinko, Josh MarguliesThird

“www.KeepKidsLearning.org”National Center for Learning Disabilitiese-advocates, LLCHonorable Mention

E-Mail Campaign National

“UNICEF E-mail Campaign to Thank Recent Donors”UNICEFMindshare Interactive Campaigns LLCHonorable Mention

E-Mail Campaign State and Local

“Email Campaign for Measure R - Bringing Critical Information to the Voters”LAUSD - Measure RConstituents DirectZain Khan Constituents DirectHonorable Mention

“http://repealthetax.com”Citizens for Tax RepealNew Media CommunicationsHonorable Mention

Online Advertising Campaign - National

“Bushin30seconds - Viewer Push”MoveOn.org@dvocacy Inc.First

Online Advertising for an Issue or Independent Expenditure

“Business Software Alliance Report on Software Piracy "Pick A Pin" Ad”Business Software AllianceMindshare Interactive Campaigns LLCFirst

Best Online GOTV Efforts

“Rocking Electronic Yard Sign”MTV Rock the VoteElectionmall Technologies Inc.Ravi Singh, Parmjit SinghHonorable Mention

Phones

Membership Recruitment

“Yes to Consolidate SEIU Local 775”Washington SEIUWinning ConnectionsFirst

Federal Grassroots Automated Inbound

“Keep America's Promise to Africa 1-877-HOPE-USA”DATA.orgStones PhonesFirst

“Stop ANWR Now”National Wildlife FederationWinning ConnectionsWinning ConnectionsHonorable Mention

State and Local Grassroots Automated Inbound

“Stop Smoking Iowa”American Cancer Society IowaWinning ConnectionsFirst

Federal Grassroots Live Inbound

“ASHA Convention Call-In”

American Speech Language Hearing AssocationWinning ConnectionsHonorable Mention

“Medicare Doctors Reimbursement Hotline”American College of CardiologistsWinning ConnectionsHonorable Mention

Federal Grassroots Automated Outbound

State and Local Automated Outbound

“Parma Robo Calls”Campaign Money WatchMacWilliams, Robinson & PartnersFirst

“Save the Greyhounds”Grey 2KWinning ConnectionsSecond

Federal Grassroots Live Outbound

“Ban Oil Drilling in the ANWR”The Alaska CoalitionThe Clinton GroupFirst

“Support Medical Liability Reform”Patients Action NetworkThe Clinton GroupSecond

“Stop ANWR Now”National Wildlife FederationWinning ConnectionsThird

State and Local Grassroots Live Outbound

“Restoration Plan for the Everglades”Everglades Forever PartnershipThe Clinton GroupFirst (tie)

“Vote Against Senate Bill #175 &182”Louisiana Asset Management Pool, Inc.

The Clinton GroupFirst (tie)

“One Dollar In Minnesota”American Cancer Society MinnesotaWinning ConnectionsSecond

“Patch Through to Stop the Casino”The Friends of the Columbia GorgeStones PhonesHonorable Mention

Statewide Initiative/Referendum - Overall

“Yes on the Resort Casino”Think About It MaineWinning ConnectionsHonorable Mention

Statewide Initiative/Referendum – Persuasion-specific

“Yes on Measure 100”Yes on 100 - Denver Mental HealthWinning ConnectionsHonorable Mention Local Initiative/Referendum - Overall

“Yes on Palo Alto Measure C”Yes on Measure CWinning ConnectionsFirst

“Little Rock Made Safer”Yes on Capital Board InitiativeWinning ConnectionsSecond

"The Arnolds"

Television

“Right or Wrong”Arianna Huffington for GovernorNorth Woods AdvertisingFirst

“Golden State”Tom McClintock for Governor of California

Bill Criswell of Criswell AssociatesHonorable Mention

Direct Mail

“Find Arnold”Schwarzenegger for GovernorForde and MollrichJulian Kingston, Forde and MullrichFirst (tie)

“How To Vote”California Labor Federation AFL-CIOWinning DirectionsFirst (tie)

Technology

“Hybrid vs. Hummer”Arianna Huffington for GovernorFree Range GraphicsFirst

“Peter Ueberroth for Governor Campaign Website”Peter Ueberroth for GovernorGrassroots EnterpriseSecond

Shoulda Woulda Coulda

Direct Mail Statewide

“Seniors Bill of Rights”South Dakota Democratic PartyMalchow Schlackman Hoppey & CooperHonorable Mention

Direct Mail Local

“The Chehardy Story”Jefferson Parish Assessor Lawrence ChehardyBuisson Creative StrategiesHonorable Mention

Radio Statewide

“Spelling Bee”Wellstone For Senate 1990

North Woods AdvertisingHonorable Mention

Television National

“The Ballad of George W. Bush”Democratic National CommitteeMurphy Putnam Media, Inc.First

“Reach”Max Baucus for US SenateGMMBSecond

Television Statewide

“Down Home”Mark Warner for Virginia GovernorGMMBFirst

“Under Attack”Wellstone for US Senate 1990North Woods AdvertisingSecond

Television Local

“Cop”MyerscoughAdelstein & AssociatesFirst

“Desperado”Pombo for CongressJohnsonClark AssociatesSecond

“PacMan”Maggie Brooks for County Executive, Monroe County, Rochester NYImpact CommunicationsStephen Minarik, Leigh SmithThird

Phones Statewide

“Bessie the Cow Says Vote for Mark”Mark Newbill for House of DelegatesStones PhonesHonorable Mention