NaFFAABusiness Session

CREATING VALUEWITHIN THE

FILIPINO-AMERICAN COMMUNITY

Working Together for Mutual Benefit

Presented by NaFFAA

September 17, 2005

Placeholder for Opening Music

Closing

Opportunities Threats

Strengths Weaknesses

ABOUT THE FILIPINO-AMERICAN COMMUNITYE

xter

nal

Inte

rnal

External

Internal

High Household Income

High Education Level

Highly Skilled and Employed in Professional Positions

Significant Population in Key Markets

Business Owners

No Cohesive Voice

Political involvement is minimal

Behind-the-Scenes Blending-in Mentality

Economic Empowerment

Social Empowerment

Political Empowerment

Perceived as a Small Minority Group

Politically Weak

Dwindling Resources Allocated to More Vocal Groups

Filipino-American Demographics

$35 Billion in Spending Power

Significantly Exceeds US Median Household Income

Second Largest Asian Group in the Country

Almost 50% Live in California

64% Are Foreign-Born

US = $42,148 (insert data)

Source: 2000 US Census

T A N G I B L E I N T A N G I B L E

Sense of Community Friendship Building Business

Relationships Networking Opportunities Civic Pride A stronger, more powerful

voice for all Filipinos

Direct Business Generated between Members

Business Generated through Referrals and Leads from Chamber Members

What Compelling Benefits Does Patronizing Filipino-American Businesses Offer?

What is Our Value Proposition?

VISIONAn Empowered

Filipino-American Community, both Politically and Economically

MISSION

Promote, Support, and Encourage Fil-Ams to use other Fil-Ams in

Business, Investments, and Employment

GOALS

Advance Filipino-American InterestsFor Current and Future Generations

Action Plan Build Trust and Goodwill Develop Vehicles for Communicating Opportunities In

– Business– Investments– Employment

Seek to Promote and Utilize Suppliers and Service Providers Within the Filipino-American Community, First and Foremost, Give Business Owners a chance

Spread the Word, Filipino First Campaign Get Involved and direct your spendable dollars within

our Community

For the Customer For the Supplier

Allow Supplier and Service Provider to Make Fair Profit

Give a Filipino Entrepreneur a Chance to Earn Your Business

Charge the Filipino Customer the “Best” Price You Offer Your Best Customers

Exceed The Customers Expectation for Service and Products

Ask what you can do to earn our Communities Business?

EXPECTATIONS FOR DOING BUSINESS IN THE COMMUNITY

Business Identification Exercise

Identify 3 businesses that you know are owned by Filipino Americans

Naming one company, state one reason why you patronize this company’s product or service?

If you have not utilized a Filipino business, what is one reason they could do better to deserve your support?

Create a Score Card Discuss results in your small group and report back