©2006, ventana research, inc. business intelligence keynote panel location intelligence 2006...
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©2006, Ventana Research, Inc.
Business Intelligence Keynote Panel
Location Intelligence 2006 Conference
©2006, Ventana Research, Inc.
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Location Intelligence – Context and Content
Leveraging Location Intelligence as Competitive and Innovative Strategy for Business
Applying Location Intelligence as Method for Companies to Increase Consumer Business
Examining the Use of Location for Advancing Performance Management
Ventana Research defines Location Intelligence as the integration, access and use of location related content for
providing more meaningful information for helping consumers and businesses take action or make decisions
©2006, Ventana Research, Inc.
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Two Key Purposes for Location Intelligence that Drives Industry
Information for Context Provide information for business and consumers to
provide the context for some relevant purpose
Transactions for Commerce Provide ability to shorten the time to complete a
transaction that drive business
©2006, Ventana Research, Inc.
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Location Intelligence – Convergence of Technology Stack
GIS & Mapping Software
Content & Data
Server
Tools & API
Applications
Services
Business Driven
Consumer Driven
Services
Aggregation
Interfaces
Server
Services
Location Portals
©2006, Ventana Research, Inc.
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Location Intelligence – Technology Framework
Services & Applications Development
Application Logic and Interfaces
Analysis & Rules
Location Server & Repository
Visualization
Data & Content Services
1995-2004Monolothic Stack
Data Ownership
Analysts Focus
Development – Embed and Link
Services Creation & Deployment
Location Context & Intelligence
2006-
Tagging & Processing Query & Reporting
Search & Retrieval
Location Based Services (LBS)
Technology Platform Providers
©2006, Ventana Research, Inc.
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Understanding Business Intelligence
Business Intelligence (BI) is the integration and access of any
data transformed into meaningful information through an iterative
process for a particular business purpose and set of objectives
What is It?
Why do we care? Insight – Enable individuals through discovery to understand
unknown aspects of the business and gain visibility Empowerment – Enable the ability for individuals to take action
and/or make decisions based on information Effectiveness – Enable the organization to gain an
understanding what activities are need to improve performance
©2006, Ventana Research, Inc.
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But BI Technology has Matured for Delivering Value to Business
Tools & Applications
Monitoring & Alerting
Platform and Server Technology
Dashboard & Scorecard
Information Management (Hubs & Repository)
GIS & Location
Reporting & Visualization
Integration Management (Application, Data & Info.)
1995-2004Query & Analysis
Platforms
Reporting
Dashboard & Self-Service
Modeling & Analytics
Location & Search
2006-
Rules & Workflow Modeling & Analytics
Budgeting & Planning Forecasting & Mining
©2006, Ventana Research, Inc.
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Overcome Challenges with BI
Information Latency
Situation – Not available in a timely manner for individuals
Problem – Out of date for operational response
Impact – Daily and near real time for operational responsiveness
Context – InformationSituation – Typically at individual, entity or activity level
Problem – Not made available in context
Impact – Should be in context of activities preceding (i.e. cause) for this situation and should know post-action (i.e. impact)
Actionable – InformationSituation – Not actionable for individuals
Problem – Individuals must be guided for possible next steps
Impact – Information and notification must be prioritized for action
©2006, Ventana Research, Inc.
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?Panel Discussion
Ventana Research
Mark Smith – CEO & EVP Research
650-931-0888
www.ventanaresearch.com
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