2007 ena membership needs assessment presentation of key findings and strategic implications...

2007 ENA Membership Needs Assessment

Presentation of Key Findings and Strategic Implications

Prepared and Presented by

Stuart Meyer, Marketing Membership and Communications Officer Beth Bernardi, Director of Marketing

Glenn Lortie, Market Research Specialist

Methodology

Online survey (administered by McKinley) Member and non-member lists from ENA

Non-member list contained both “never members” and some “lapsed ENA members”

Sent in mid-December to 2,500 members and 5,000 non-members

Number of (responding) participants: 447 members (18% response rate)

(max. sampling error +/- 5 points) 230 non-members (5% response rate)

(max. sampling error +/- 7 points)

Data Findings and Strategic Implications

Needs Assessment StudyKey Findings and Strategic Implications

1) Level of Membership Value Increases with Level of Participation

Implication: Needs Assessment Study reveals that members who participate in ENA value their memberships more. However, most members are not actively involved with ENA

Active Members Feel Membership is Valuable To Their Career

How valuable is ENA membership to your career?

Attend ENA meetings Regularly or

Occasionally

Attend ENA meetings Rarely or

Never

Extremely valuable 42 % 22 %

Somewhat valuable 39 % 48 %

Not very valuable 14 % 18 %

Not at all valuable 5 % 12 %

Active Members Feel Membership is Valuable To Their Role as a Nurse

How valuable is ENA membership to your role as a nurse?

Attend ENA meetings Regularly or

Occasionally

Attend ENA meetings Rarely or

Never

Extremely valuable 56 % 28 %

Somewhat valuable 37 % 56 %

Not very valuable 5 % 10 %

Not at all valuable 2 % 7 %

Members Not Actively Involved

How often do you attend the following ENA meetings:

Regularly Occasionally Rarely Never

Local Chapter Meetings 13% 13% 18% 56%

State Council Meetings 9% 7% 12% 72%

ENA Regional Meetings 3% 7% 10% 80%

Leadership Conference Meetings 6% 10% 12% 72%

Annual Conference Meetings 12% 17% 14% 57%

What Does it All Mean?

Level of membership value increases with participation

BUT

Majority of members do not: Attend ENA conferences Attend local/state ENA meetings


2) Most Members Prefer Ad Hoc Volunteer Tasks Rather than Long-Term Volunteer Leadership Roles

Implication: Needs Assessment Study reveals that a majority of members are not looking for long term leadership positions but for an opportunity to participate on an ad hoc basis

Members Not Looking For Leadership

Members have different levels of involvement with ENA. Which of the following are you:

Currently involved in

Interested in for the

future

Not interested

Active participation in my local chapter 19% 62% 20%

Active participation as a chapter leader 10% 28% 62%

Active participation in my state council 11% 44% 45%

Active participation as a state council leader 6% 27% 67%

Member of a national work group 3% 51% 45%

Member of a national committee 4% 45% 51%

Chair of a national committee 1% 24% 75%

Member of the board for Emergency Nursing Association Foundation

1% 29% 71%

Member of the ENA Board of Directors 1% 23% 76%

• As level of involvement increases, so does the lack of interest, yet future interest is high in basic participation at the local level

However, the majority are interested in volunteering

If you are not currently volunteering, how likely would you be to volunteer in the next 12 months?

% of Responses

Extremely likely 14%

Somewhat likely 51%

Not very likely 24%

Not at all likely 12%


3) Benefit to the Profession is Slightly More Important than Personal Benefit to Members

Implication: Needs Assessment Study reveals that one of the primary reasons to join ENA and renew membership is: “To support my profession”

Primary reason - support the profession Secondary reason – personal benefit

Listed below are some reasons why people join ENA. For each, please indicate whether it was a primary reason, secondary reason, or not a reason for you to join.

Primary Reason

Secondary Reason

Not a reason

To receive ENA publications (JEN and Connection) 39% 48% 14%

To receive access and discounts on emergency nursing educational products

27% 44% 30%

To connect with other emergency nursing professionals 50% 37% 13%

To share my practice and experiences with other emergency nurses

29% 43% 27%

To learn new practice ideas and solutions 69% 28% 3%

ENA helps me realize that I am not alone, others share the challenges and feelings I do

35% 38% 8%

The association develops, maintains and promotes ED nursing practice

54% 38% 8%

To support my profession 71% 25% 4%

To strengthen the voice of emergency nurses regarding national issues and governmental policy

47% 38% 15%

To receive discount for the BCEN Exam 25% 41% 34%


4) Lack of Awareness

Implication: Needs Assessment Study suggests that many members are not aware of all the involvement opportunities and resources available to them

Time is also a factor, which makes single task involvement more attractive

Majority are unaware of opportunities

What barriers prevent you from getting more involved in ENA? (Select all that apply)

% of Responses

Lack of time 67%

Cost 34%

Lack of local opportunities to become more involved 33%

Involved in other, more relevant associations / organizations 5%

Unaware of opportunities of how to become involved 41%

Local Chapter is not welcoming 5%

Local State Council is not welcoming 4%

ENA national activities and events are not welcoming 3%

ENA in general is not a welcoming environment 2%

Not interested in becoming involved 3%

I don’t perceive any barriers to getting involved in ENA 8%

Other 11%


5) Members Are Looking for Ideas and Solutions

Implication: Needs Assessment Study reveals that another key reason to join ENA is “To learn new practice ideas and solutions”

Primary reason –To learn new practice ideas


Primary Reason

Secondary Reason

Not a reason



27% 44% 30%



29% 43% 27%



35% 38% 8%


54% 38% 8%



47% 38% 15%



6) Members Want to Interact

Implication: Needs Assessment Study suggests the need to provide infrastructure to support networking opportunities (a primary reason to join)

Primary reason – To connect with others

#6


Primary Reason

Secondary Reason

Not a reason



27% 44% 30%



29% 43% 27%



35% 38% 8%


54% 38% 8%



47% 38% 15%



7) ENA Members are More Satisfied with their Career than Non-Members

Implication: Needs Assessment Study reveals that ENA members are professionally and personally more satisfied with their careers than non-members

ENA members are professionallyand personally more satisfied

Please indicate your level of agreement with the following statements: Responses indicating “Strongly agree”

Overall Response

Rate

Member Response

Rate

Non-Member

Response Rate

I believe that my work as an emergency nurse makes a difference.

75% 78% 70%

I believe that my career is professionally fulfilling.

60% 63% 52%

I feel my career is personally fulfilling. 61% 64% 54%

I feel challenged by my career. 66% 72% 54%

I find my job setting to be desirable. 35% 39% 29%

I would like to continue to advance in the field of nursing.

63% 66% 56%

Needs Assessment Study Key Findings and Strategic Implications

8) Members See Education as the Key to Career Advancement

Implication: Needs Assessment Study brings to light that both members and non-members believe they need more education and / or an advanced degree in order to reach their desired next position

Need more education or advanced degree

What do you think you need to be able to obtain that next position / role? (Select all that apply)

Overall Response

Rate

Member Response

Rate

Non-Member

Response Rate

Additional experience 31% 33% 27%

Additional education 48% 48% 52%

Obtaining an advanced degree 39% 37% 46%

Additional credentials 24% 21% 31%

I feel I have the qualifications but the opportunity has not presented itself.

23% 24% 21%

Other 11% 11% 10%

• Both members and non-members agree, non-members agree slightly more


9) ENA Members Value Certification More Than Non-Members

Implication: Needs Assessment Study reveals that ENA members are more likely than non-members to feel that certification is valuable to their careers and roles as nurses

How valuable is certification (CEN) to your career?

Overall Response

Rate

Member Response

Rate

Non-Member

Response Rate

Extremely valuable 39% 45% 28%

Somewhat valuable 30% 30% 32%

Not very valuable 14% 13% 16%

Not at all valuable 6% 5% 7%

How valuable is certification (CEN) to your role as a nurse?

Overall Response

Rate

Member Response

Rate

Non-Member

Response Rate

Extremely valuable 42% 48% 28%

Somewhat valuable 31% 31% 33%

Not very valuable 12% 9% 18%

Not at all valuable 5% 4% 6%

Value of certification …

Think of it this Way


Questions?

2007 ena membership needs assessment presentation of key findings and strategic implications...

Documents

ena slide

lapsed ena members

active members

ena value

leadership members

ena conferences

following ena meetings

localstate ena meetings