1. 2007ICFInternational Coach Federation a n n ua l r e p o rt Advancing the Art, Science and Practice of Professional CoachingPublished May 2008.

2. Letter from the 2007 ICF PresidentMoving in ALL the Right Directions! Dear ICF Members and Friends, Last year was truly a landmark year for the ICF. As your elected president in 2007, I watched as we reached a record in membership and credentialing levels in addition to the release of groundbreaking research. It was truly thrilling to be a part of these wonderful accomplishments with you. In the pages of this inaugural annual report, you will find an overview of the associations accomplishments during 2007. However, it must be noted, this out- standing progress reflects more than a decade of continual growth and success as the ICF has matured into todays leading global organization dedicated to advancing the coaching profession. The details contained within this annual report demonstrate the associations solid commitment to our core purpose of advancing the art, science and practice of professional coaching. Please know that the ICF is committed more than ever to this mantra and work continues to support it. The association experienced a significant boost in membership as well as in the number of ICF Credentialed coaches. In fact, a record number of ICF Credential applications, some 1,400, were received during 2007! At the end of the year, the ICF had more than 13,000 members in over 80 countries, an increase of more than 1,000 members from the previous year. The ICF was also excited to be at the forefront of industry research in 2007 and provide the world with the first com- prehensive global study of coaches, the ICF Global Coaching Study, conducted by PricewaterhouseCoopers. As a result of this important research, work is already underway to complete a companion client study in early 2009. During my year as president, coaching in general, as well as the ICF, gained an impressive amount of global media attention as the value of professional coaching became more widely recognized. Millions of people from diverse backgrounds and countries were exposed to coaching and the ICF through major media outlets, from well-respect- ed newspapers to online news sources. Coaching was mentioned in nearly 2,000 articles in 2007, reaching a poten- tial 420 million readers, while the ICF was specifically noted in more than 700 of those articles. The ICF enjoyed unprecedented success in 2007. I am confident that together, with a strategic knowledge-based approach, we can advance the art, science and practice of the coaching profession and reach ever-higher levels of accomplishment in 2008. Thank you for an incredible year! Warm regards,INTERNATIONAL COACH FEDERATION Kay Cannon, MBA, MCC 2007 ICF President 2 3. Letter from the Executive DirectorThe Challenges AheadDear ICF Members and Friends,While a substantial amount of progress was made during 2007, a significantnumber of areas demand the focused attention of our organization in the yearahead and beyond. Some are of a more urgent nature while others requiredefinitive action with varying degrees of immediacy.It most often comes down to available resources, both financial and human, inthe prioritization of strategic imperatives.The ICF must continue to make knowledge-based decisions in order to proac-tively address undertakings of key importance and capitalize on opportunities ina timely manner while ensuring that the necessary infrastructure is in place to sup-port a truly global organization.In terms of credentialing, interim solutions are required to provide the capacity to satisfy ever increasing demand. Inthe longer term, the movement toward International Organization for Standardization (ISO) compliance will providedefinitive direction for the programs future development while enhancing its overall value.Program accreditation is another endeavor in need of streamlining in order to maximize efficiencies and effective-ness. The global Board of Directors has identified this concern as a mega issue in 2008 and directed staff to pre-pare a white paper to inform its deliberations in June.Other topics for serious consideration and further cultivation include expanded chapter support, development ofbranded global events, marketing and public relations efforts focusing on the importance of ICF Credentials andgreater consumer awareness of the coaching profession, creation of non-dues revenue streams, more compellingcommunication tools, advocacy on behalf of the profession, engagement in cooperative relationships and providinginnovative educational and networking activities for the membership.This by no means represents the complete agenda of the ICF. As the organization continues to evolve, there will benew additions to be considered as well as the continuous improvement and refinement of our already identified pro-gram of work.The celebration of accomplishments in 2007 needs to be brief. We cannot afford the luxury of simply commemorat-ing the level of success achieved last year. It is well deserved and yet never enough. A great deal of work remainsto be done and innumerable decisions need to be made. Our sights are consistently set on reaching the nextINTERNATIONAL COACH FEDERATIONplateau.Collectively, ICF volunteer leaders on Committees, the Board of Directors and at the chapter level have the inherentability, talent and dedication to transform each and every challenge into opportunities which advance the art, sci-ence and practice of professional coaching. The staff is committed to supporting the leadership at every juncture.It is now time to strategically confront the challenges of 2008. Our passionate community remains engaged in theavid pursuit of new benchmarks.Cordially,Gary E. BoylerExecutive Director3 4. ICF International Coach Federation A B RIGHTF UTURE FOR C OACHINGINTERNATIONAL COACH FEDERATION 4 5. 2007 Annual ReportTable of Contents2007 ICF Board of Directors Page 62007 Global CommitteesPage 8A Strategic Overview of the ICF Page 9Prioritized Strategies and Accomplishments of 2007Page 10Global Growth Page 12Building Greater Awareness Through Media RelationsPage 14Organizational Task Force Page 16Credentialing EnhancementsPage 18Research to Advance the ProfessionPage 192007 ICF Annual International ConferencePage 20Global Outreach Page 22Additional Milestones of Note Page 24ICF Financial OverviewPage 26Our Global Journey ContinuesPage 28Your Partners in Progress - The ICF Staff Page 285 6. ICFInternational Coach FederationKnowledge-based Leadership2007 Board of DirectorsDuring the course of 2007, the global Board of Directors convened at three in-person meetings andheld five teleconferences, approved the strategic plan, selected three priorities for the year,approved the associations move to make the credentialing program compliant with the InternationalOrganization for Standardization (ISO) and endorsed the sweeping recommendations of theOrganizational Task Force (OTF).Drafted in 2006, the strategic plan was adopted by the Board in January at a meeting inWashington, D.C. The plan detailed five goal areas for the association to work toward in the yearsahead.Out of these goals, the Board selected three priorities for the organization to specifically focus onduring 2007. These were: Increasing the competitive advantage the ICF Credential offers; Increasing ICF members business development, including promotional education and networkingopportunities; and Increase research on the coaching impact delivered by ICF Credentialed coaches.Levels of accomplishment in each of these specific regards can be found beginning on page 10.As the global demand for ICF Credentials continues to grow, the Board began to immediately refineprocesses during the last calendar year. It also voted to make the credentialing program fully com-pliant with ISO standards for bodies providing certification for individuals. When all of the enhance-ments have been finalized and are fully operational, the ICFs Credentials will gain further globalcredibility and deepen the overall value of the program. Additional information on these efforts canbe found on page 18.Early in the year, the Board impaneled the OTF to recommend an association-wide approach thatprovided a high level of engagement with ICF Chapters, regions, organizations and individuals,which was both exceptionally valuable and mutually beneficial. The task force was composed ofeleven individuals from five continents who held various leadership roles in the ICF. An overview ofthe results of this far reaching effort is detailed starting on page 16.The leadership demonstrated by the Board in 2007 was instrumental in further strengthening theposition of the ICF around the world. The overall recognition of coaching as a valuable and indis-pensable profession continues to expand globally, and the Board of Directors has been a key advo-cate of that increased acknowledgement resulting in ever-broadening influence.6 7. 2007 Annual Report PresidentPresident-Elect Past President Kay Cannon, MBA, MCC Diane Brennan, MBA, MCC Pamela Richarde, MCC United StatesUnited States United StatesVice PresidentVice PresidentVice President Secretary/TreasurerGinger Cockerham, MCC Sren Holm, PCC David Matthew Prior, MCC Karen Tweedie, PCCUnited States SwedenUnited StatesAustralia Director DirectorDirector Richard Bentley, PCC Eva Wong, MCC Vickie Escud, MCC United Kingdom China United States INTERNATIONAL COACH FEDERATION Director DirectorDirector Ira Dressner, PCCPauline Fleming, MCCMichelle Payne, MCC United StatesCanadaUnited States Director DirectorDirector Garry Schleifer, PCC Marilyn OHearne, MCC Daniele Darmouni, MCC Canada United States France 7 8. ICF International Coach FederationCreating a Greater Sense of Community2007 Global Committees Nearly 100 volunteers, diverse in their coaching specialities, gender, education, experience and geography, served on Committees in 2007, leveraging vast resources of knowledge and expertise which nurtures the membership while supporting the awareness, as well as the advancement of the coaching profession around the world. ICF would like to take the opportunity to specifically recog- nize the leadership of these important entities. Conference Education Steering Committee Steering Committee Chair - Margaret Krigbaum, MCC, United States Honorary Chair - Julio Olalla, MCC, Chile/United States Credentialing and Program Accreditation Committee Chair - Tracy Stevens, MCC, United States Co-Chair - Sara Boas, MCC, United Kingdom Ethics and Standards Committee Co-Chair - Azaria Akashi, MCC, United States Co-Chair - Sue McMahon, PCC, United States Finance Committee Chair - Karen Tweedie, PCC, Australia Marketing CommitteeINTERNATIONAL COACH FEDERATION Chair - Chrissy Carew, MCC, United States Membership and Community Committee Chair - Patricia Obuchowski, ACC, United States Nominating Committee Chair - Pam Richarde, MCC, United States Regulatory Committee Co-Chair - Edward Modell, PCC, United States Co-Chair - Claire Palmer, ACC, United Kingdom Research and Education Committee Co-Chair - Margaret Krigbaum, MCC, United States Co-Chair - Don Morrow, Canada8 9. 2007 Annual ReportA Strategic Overview of the ICFThe ICF is the largest worldwideICF Core Purpose ICF Definition of Coachingresource for business and person- To advance the art, science andThe ICF defines coaching as part-al coaches, and the source forpractice of professional coaching. nering with clients in a thought-those who are seeking a coach. provoking and creative processWe are a nonprofit, individual that inspires them to maximizemembership organization formedBig Audacious Goal their personal and professionalby professionals worldwide whoCoaching is an integral part ofpotential.practice business and personalsociety and ICF members repre-coaching. sent the highest quality in profes-Coaching is an ongoing relation-sional coaching. ship which focuses on clients tak- ing action toward the realization of their visions, goals or desires.ICF Core Values Integrity: We uphold the highest Coaching uses a process ofstandards both for the coachinginquiry and personal discovery toprofession and our organization. build the clients level of aware- ness and responsibility and Excellence: We set and demon-provides the client with structure,strate standards of excellence for support and feedback.professional coach quality, qualifi-cation and competence. The coaching process helps clients both define and achieveINTERNATIONAL COACH FEDERATION Collaboration: We value theprofessional and personal goalssocial connection and communityfaster and with more ease thanbuilding that occurs through col-would be possible otherwise.laborative partnership andco-created achievement. Respect: We are inclusive andvalue the diversity and richness ofour global stakeholders. We putpeople first, without compromisingstandards, policies and quality.9 10. ICF International Coach Federation Prioritized Strategies and Accomplishments of 2007 The ICF began operating as a knowledge-based organization in accordance with a comprehensive strategic plan in 2007. The global ICF Board of Directors with the assistance of an association expert worked, over the course of several months, to complete the plan in late 2006. The Board reviewed member surveys and other input, as well as current and future trends while working on this outline. From their work, the Board developed a comprehensive long-range strategic plan to help guide the ICF. In 2007, the ICF focused on three prioritized strategies, taken from the strategic plan and selected by the global ICF Board of Directors. These included: Increase the competitive brand advantage that the ICF Credential offers; Increase ICF members business development, including promotional, education and networking opportunities; and Increase research on the coaching impact delivered by ICF Credentialed coaches.10 11. 2007 Annual ReportIncrease the competitive brand have been implemented to contin-- Began webinar series withadvantage that the ICF ue impacting the membership on achapter leaders in November Credential offers. business level. once a month, chapter leaders call in to discuss topics such as mar-Significant progress was made on - The ICF Online Communityketing and public relations to run-this priority in 2007; a great dealwas introduced and regular webi-ning an efficient Board of Directorsof ongoing work has been initiated nars were held for both leaders and the roles of chapter leaders,to meet the growing demand for and members to assist them with and they share best practices withthe ICF Credential and to ensure becoming better familiar with the one another as well.the effectiveness of the credential- program.ing process. Increase research on the coach- - Professional liability insuranceing impact delivered by ICF- Record number of credentialing was offered to membership.Credentialed coaches.applications received: 1,411 werereceived in 2007 and 1,118 cre-- Initial installments of the chapter Progress remained on target withdentials were awarded; total and member toolkits were made all strategies and tactics and thiscoaches with ICF Credentials sur-available. These living documents goal will be finalized within the firstpassed 3,100 by December.will continually be enhanced by quarter of 2008. the addition of best practices and- A Role Delineation Task Forceadditional materials. - Work began on the ICFwas appointed as the first stepResearch Portal part of the ICFtoward ISO compliancy. Toolkits added to the collection: Web site. INTERNATIONAL COACH FEDERATION ICF Chapter Toolkit;- Outreach and communication ICF Chapter Toolkit Marketing - The increase in credentialingwith all involved in the credential- and PR; and applications was attributed, ining process was increased. ICF Member Toolkit. part, to PricewaterhouseCoopers (PwC) findings; all four modulesIncrease ICF members busi-PowerPoint presentationsand the final report of the PwCness development, includingavailable:study were released in 2007.promotional, education and net- ICF Strategic Plan for Chapters;working opportunities. Road to Credentialing;- Requests for proposals for the Realizing a Bright Future for 2008 client study were sent to tenProgress on this ambitious priorityCoaching with the ICF; andglobal research firms.was substantial in 2007 and steps A Visionary ICF. 11 12. ICF International Coach Federation Global Growth The ICF has enjoyed 600 percent Mexico, the Caribbean, Central ICF Chapter Bulgaria, Bulgaria; growth in membership in the lastand South America 1 percent ICF India, India; eight years. North America 63 percent ICF SwitzerlandBern,Switzerland; In January 2007, the ICF member-Members from several new coun- ICF Switzerland (Lugano, Ticino, ship stood at just over 11,000. Bytries joined our association inSwitzerland - Svizzera Italiana), December, the membership had2007, including Nepal, FrenchSwitzerland; surpassed the 13,000 mark. An Guiana and Uruguay. South Western Mexico, Mexico; average of 300 to 400 new mem- Slovak ICF Chapter, Slovak bers joined the ICF worldwide In line with the increasing mem- Republic; and each month of 2007. bership roll, numerous chapters Heartland ICF Chapter (Omaha and special interest groups (SIGs) Nebraska & Council Bluffs Iowa), There are more than 80 countrieswere created in 2007.United States. that our members call home, and this number continues to steadily These lists include: ICF Special Interest Groups rise. Integrative Coaching; and ICF Chapters Self-Care for Coach and Client; Regional Breakdown: Baltic Coaching Center, Africa 1 percentLithuania; Asia-Pacific 10 percent ICF of Eastern Iowa/Western Europe, Middle East 25Illinois, United States; percent Pittsburgh Coaches Association,INTERNATIONAL COACH FEDERATION United States;Members byRegionAs of December 2007.12 13. 2007 Annual Report ICF Members Around the World ICF Membership Growth INTERNATIONAL COACH FEDERATIONMembership TotalYear13 14. ICF International Coach Federation Building Greater Awareness Through Media Relations Every month, millions of people Wall Street Journal Europe;Media Relations around the world are exposed to ConsultingNewsline;Tools coaching and to the ICF through NewsProNet;To assist ICF Chapters and mem- the media. In 2007, 1,614 clips Smartmoney.com;bers in promotional efforts, ICF that mentioned coaching were National Post in Toronto, Ontario, Headquarters updated two captured from around the world;Canada; andbrochures during 2007: A Leader the ICF was specifically men- Manager Seminare Magazine in in Coaching Professionalism and tioned in 726 of those articles. The Germany. A Guide to Choosing a combined circulation of each of Professional Coach. the publications that mentionedTotal media impressions continue the ICF was well over 420 million. to climb dramatically, expressly inA monthly ICF fact sheet was alsoterms of both specific mentions of posted each month. This docu- The ICF is increasingly more read- the ICF and our credentials, up 35 ment included membership and ily recognized as an important percent from 2006. ICF Credentialing information, in resource for global media outlets addition to ICF messages and and enjoys increased exposure in Just over 700 clips, or 45 percent other association information. prestigious print and electronic of the total clips captured in 2007, mediums, including mentions in:specifically referenced the ICF. As part of the ICF Library of New York Times; Presentations, an updated public Wall Street Journal; Of the 726 clips that mentionedrelations and marketing toolkit, Jerusalem Post;the ICF in 2007, 307 (or 42 per- containing templates, sample Washington Post; cent) specifically mentioned the press releases and more, wasINTERNATIONAL COACH FEDERATION USA Today; ICF Credential.also made available to the mem- London Financial Times; bership. Newsday; *Of the 726 clips that mentioned Credit Swisse Bulletin;the ICF in 2007, 24 (or 3 percent) Forbes;specifically mentioned the ICF Wall Street Journal Asia;Global Coaching Study conducted Executive Travel magazine; by PricewaterhouseCoopers. *ICF Training & Development;Headquarters did not begin recording Globe and Mail;the PwC mentions until July 2007. CBS Sunday Morning (cover story); CNN; 14 15. 2007 Annual ReportClips that Mentioned Coaching in 2007Clips that Mentioned the ICF in 2007 INTERNATIONAL COACH FEDERATION Credentialing Mentions in 2007 15 16. ICF International Coach Federation A Globally Inclusive Culture Organizational Task Force For over a year, the ICF Boarding diversity of the ICF member-ture, finances and a transition has been in discussion on how toship, the Board agreed that the plan/timeline. best enable ICF Chapters, affiliation options needed to be regions, organizations and individ- reviewed and perhaps revised. Membership Structure uals to affiliate with the ICF in The OTFs recommendations ways that would offer the mostTo assist with this review, the ICF include two revised membership value and allow the ICF to retain Organizational Task Force (OTF) categories: its visibility as a global organiza-was formed. This group worked to tion. Early in this discussion, itassist the Board and staff in the An ICF Credentialed Member is became clear that the association development of options, policiesan individual holding a creden- first needed clear directionaand plans to offer an equitable tialAssociate Certified Coach strategic planbefore it couldand flexible choice of affiliation(ACC), Professional Certified determine how to best serve and models to meet the needs of indi- Coach (PCC) or Master Certified affiliate with members. So the ICFvidual members, entities andCoach (MCC). Board of Directors postponed this alliances within a clear framework discussion until ICFs strategicof policies, structures and An ICF Member is an individual plan was complete.accountabilities in the ICF globalwho is involved in professional operating environment.coaching, coach teaching or At its January 2007 strategic plan- coaching research and committed ning meeting, the ICF Board ofThe OTF was composed of 11 ICFto ongoing professional develop- Directors approved a resolution members representing a diversityment as a coach. stating that it adopted an organi-of leadership roles, experienceINTERNATIONAL COACH FEDERATION zational approach that offers anand geographic locations. Membership requirements include: equitable and flexible choice ofIncluded in the task force were paying an annual fee, subscribing affiliation models to meet theChapter leaders and Board mem-to the ICF Core Coaching needs of individual members, enti-bers from Asia, Australia, Europe,Competencies and abiding by the ties and alliances within a clear Latin America, Canada and the ICF Code of Ethics. framework of policies, structures United States. The task force was and accountabilities. lead by ICF President-Elect, DianeMembers in developing countries Brennan, MBA, MCC.(as defined by the Organization for In the past, there were three offi- Economic Co-Operation and cial ways to affiliate with ICFindi- The final recommendations of this Development (OECD) and World vidual member only, chapter and work had four distinct elements:Bank) would pay a reduced chartered chapter. With the grow- membership, administrative, struc-annual fee (that represents a per-16 17. 2007 Annual Reportcentage of the regular fee).agreements in place.Regional Service CentersRegional Service Centers will beChapter Structure ICF Partnersdeveloped in key geographicICF Chapters are the pivotal forceFour categories of ICF Partners regions and will support chaptersin positioning coach-related pro- were also established. These part-and individuals not affiliated with agrams and events as a key strate- ners are not ICF Membership cat-chapter. ICF Headquarters will begic component of an organiza- egories. Partner categories financially responsible for thetions success in the city area.include:operations of Regional ServiceCenters. They are critical vehicles for pro- Alliances: Coaching organiza-viding services and deliveringtions and associations/organiza-The operation of a Regionalvalue to members. tions of related professions that Service Center is to provide basicsupport coaching. administrative services to the They hold strong recruitmentchapters and members in specificcapabilities. Resource/Industry Partners: languages and time zones.Those who provide coaches with They help to increase awareness products or services at a discount- Additionally, the centers will allowabout coaching to the public on ed rate, such as exhibitors, adver- for uniform branding, preventthe local and regional levels.tisers, suppliers/vendors and train-duplication of efforts, provide wideing schools.economies of scale by consolidat-The OTFs work took into consid-ing certain functions and provideeration the chapter journey and Affiliates: Individuals interested in continuity of service in the envi-INTERNATIONAL COACH FEDERATIONincluded revisions to ICF Chapter coaching and/or using coachingronment of changing volunteercategories. These categories areskills in their non-coaching profes-leadership.as follows: sions.The proposed service centers will ICF Chapters (developing chap- Organizational Partners:be stationed throughout the world.ters): have between five and 50 Corporations, organizations and The OTF has a goal of having twomembers.government institutions utilizing Regional Service Centers up andand promoting coaching. running by the end of 2008. ICF Chartered Chapters (devel-oped chapters): have more than51 members and are formallystructured entities of the ICF with17 18. ICF International Coach Federation Credentialing Enhancements According to data from the 2006dling a growing demand in a time-But we have also made even ICF Global Coaching Study, morely manner; and more immediate improvements to than half (52 percent) of all coach-both the credentialing and accredi- es indicate their clients expect Operates utilizing globally recog- tation programs: them to be credentialed. nized standards for objectivity,validity, reliability and security. A revised process for training In order to meet the growing glob-assessors has been introduced al needs for the ICF Credential, The enhanced credentialing pro-and several coaches began the ICF has begun to further refinegram will be state of the art in training. its credentialing system. Theseregard to efficiency, capacity, enhancements will be fully compli- responsiveness, and professional- In 2007, with additional asses- ant with the International ism. Likewise, it will contain exam- sors added to the volunteer force, Organization for Standardization ination processes that are objec-136 trained assessors were con- (ISO) standards for bodies operat- tive, valid, reliable, and secureducting training exams in 12 lan- ing certification of persons.and it will be a true and authenticguages.measure of coaching competen- This initiative will increase thecies based on information collect- An invitation sent to MCCs offer- ICFs capacity to satisfy demandsed from a role delineation/job tasking CCEUs for conducting reviews while streamlining processes to aanalysis study.of training programs for accredita- much more customer-centric andtion resulted in more than 70 less labor-intensive.Expanding Global Credibility expressions of interest to serve inFor the purposes of the ICF, the this capacity.INTERNATIONAL COACH FEDERATION Enhancing the Current ICFISO standard serves as a frame- Credentialing System work for a credentialing program These are further indications of By enhancing the system, the ICF that meets globally recognized ICFs commitment to streamlining will offer a credentialing program standards and procedures of oper-processes and procedures to be that:ation. It does not dictate the spe-more customer-centric.cific content or prerequisites Continues to truly hold global required to be granted a creden- ICF Credentialing Statistics credibility and provides permanent tial; rather it provides guidanceA record number of 1,411 creden- value; which promotes the operation of atialing applications were receivedconsistent, objective and credible in 2007. By December, 1,118 of Is a cutting-edge, competitive program. these coaches were awarded ICF and robust system capable of han- Credentials. 18 19. 2007 Annual ReportThis included: 807 AssociateNumber of ICF Credentials Per YearCertified Coaches, 299Professional Certified CoachesNumber of ICF Credentials Holdersand 12 Master Certified Coaches.We have experienced a 585percent growth in credentialsawarded from 2004 to 2007.Visionary Researchto Advance theYearProfession The four modules that composeAn Important Next Step the ICF Global Coaching StudyWith the ICF Global CoachingIn late 2006, the ICF identified the were released throughout 2007Study complete, ICF began plan-need to commission a global sur- and concluded with the Final ning for a companion client study.vey of the coaching profession.Report which was released in Requests for proposals were sentThe association commissioned October 2007.to ten global research firms in latePricewaterhouseCoopers to 2007. Submitted proposals wereundertake the ICF Global Module 1: Profile of Coachingreviewed and budgetary planningCoaching Study in which 5,415Industry (March 2007)began. The ICF then began strate-respondents from 73 countries Module 2: Revenue (May 2007) gizing on how to compile the INTERNATIONAL COACH FEDERATIONparticipated. Module 3: Client Profile (July largest and most globally repre- 2007)sentative sample of individualsThis study surveyed professional Module 4: Industry Issues andwho have experienced coaching incoaches in various categories, Trends (September 2007)their lives.including: demographics, coachingspecialties, and estimates ofAll individual modules and the ICF Research Portalcoaching revenue, as well as toFinal Report are available for saleWork continued work on aestablish who uses coaching andthrough the shopping cart function research portal to be included onto identify future trends of the on Coachferdation.org. the ICF Web site. The portal willprofession. act as a gateway to resources ofknowledge and will include coach-ing research in numerous formats.19 20. ICF International Coach Federation Knowledge - Diversity - Community 2007 ICF Annual International Conference The 2007 Annual International ICFCenter, presenting views from five 2007 Award Winners Conference was held in Longcontinents. Keynote speakers ICF International Prism Award Beach, California, USA, Octoberincluded Julio Olalla, MCC, Zainab Two organizations were awarded 31November 3, 2007. The globalSalbi and Kjell Nordstrom. the ICF International Prism Award nature of this conference was in Long Beach: NASA, the greater than any conference in In conjunction with the confer-National Aeronautics and Space ICF history. Every aspect, from theence, a Global Leadership ForumAdministration, and Deloitte and Hall of Nations opening event to took place for chapter leaders Touche, an audit, tax, consulting the variety of international speak-from all over the world. The forum and financial advisory services ers, had a distinctively global feel.consisted of an Ask the company.President Town Hall-style meeting More than 1,600 individuals from where leaders had the opportunityThe ICF International Prism Award over 40 countries were in atten- to ask Kay Cannon, MBA, MCC; recognizes organizations that dance at this international con- Pam Richarde, MCC; and Diane have enhanced excellence and clave, including 86 individualsBrennan, MBA, MCC, various business achievement through from Japan. With such a largequestions, as well as a mediatheir commitment to coaching as a number, the ICF was able to offertraining session with Peter Kerr.leadership strategy with docu- Japanese translation services dur- During the session, Kerr instructedmented return on investment. ing the keynote sessionsanother global leaders on how to present historical first in ICF Conference themselves to the media. KerrsICF Presidents Award history. extensive experience and knowl-Also awarded at conference wasedge-base continues to make himINTERNATIONAL COACH FEDERATION the ICF Presidents Award. Speakers from 20 countries the number one choice for ICFCannon presented Sir John graced the educational sessionsmedia training.Whitmore with this at the Long Beach ConventionRepresentatives for Prism Award RecipientRepresentative for Prism Award Kay Cannon with Presidents AwardDeloitte and ToucheRecipient NASA Recipient, Sir John Whitmore20 21. 2007 Annual Reportannual award. Whitmore was cho-sen based upon the work he isdoing to promote coachingthroughout the world.ICF Chapter AwardsSix chapters were awarded ICFChapter Awards in two categories:the Local Spirit, GlobalPresenceCommunity ActivismAward (recognizes chapters that Vancouver ICFPost-Conference Educationhave established a significantChapterVancouver, CanadaforFor four weeks in December andcoaching presence in their com- their Helping Women in WorkJanuary, the Conferencemunities) and the Finding our program. Education Steering CommitteeVoiceMarketing/PR Award (rec- offered special hour-long calls forognizes chapters that have creat- Recipients of the Finding ourMCC conference attendeescom-ed a successful marketing/publicVoiceMarketing/PR Award:plete with CCEU core competencyrelations campaign within their ICF Orange Countycredits. The sessions continuedcommunities). Chapter representa- ChapterOrange County, conversations, connections andtives were honored at a special California, USAfor theirlearning initiated at the 2007 con-dinner during the conference. International Coaching Weekference.event; INTERNATIONAL COACH FEDERATIONRecipients of the Local Spirit, ICF New York City ChapterNewGlobal PresenceCommunity York City, New York, USAforActivism Award: their work with coaching at Club Richmond Area Coaches Getaway, Fitness Magazines YouAssociationVirginia, USAfor Can Do It! Challenge, and Lifetheir work with the United Way; Coach TV; and Andean Region and Central ICF United KingdomAmerica ICF ChapterBogota, ChapterUnited KingdomColombiafor their support of National Chapterfor their workwomen with breast cancer; and on two events for corporate con-sumers of coaching. 21 22. ICF International Coach Federation Global Outreach ICF leadership and staff traveled January D.C. Capital Coaches Conference the globe in 2007 for various The global Board met in in Washington D.C. meetings and conferences, repre-Alexandria, Virginia for the first senting the coaching profession meeting of 2007. Cannon traveled to London, UK on behalf of its many members.to confer with several organiza- These trips are very important forMarch tions on the benefits and advan- they allow representation of the European leaders of the ICF tages of using professional coach- association at numerous eventsgathered in Utrecht, Netherlandsing at a meeting sponsored by the worldwide and they give opportu-to discuss the future of the coach- UK Chapter. Additionally, she nities for the ICF to continue to ing profession, with representa-attended a meeting on coaching advance the art, science and prac-tives from more than 11 countries.standards and ethics in Oxford tice of professional coaching.President-Elect Diane Brennan,where Past President Pam MBA, MCC, and Assistant Richarde, MCC, addressed Included in the travel agenda ofExecutive Director Magdalenaattendees. 2007 were three face-to-face glob-Mook were also in attendance. al Board of Directors meetings The European Mentoring and held each year for the Board to An Organizational Task ForceCoaching Council (EMCC) Annual make executive decisions for the(OTF) meeting was held in Meeting was held in Helsinki, association; an assortment of trips Toronto, Ontario, Canada. Finland, with Cannon and to Europefor ICF leadership to Brennan was Chair of the OTFBrennan representing the ICF. represent the association at vari-and Cannon was also in atten- ous events; and ICF representa- dance along with Mook and Cannon and Secretary/INTERNATIONAL COACH FEDERATION tives attended the Australasian Executive Director Gary Boyler. Treasurer Karen Tweedie, PCC, Conference in 2007where thevisited China to promote profes- ICF President Kay Cannon, MBA,Junesional coaching and the ICF at the MCC, participated in various activ- The global Board met in International Coaching and ities.Cincinnati, Ohio for the second Corporate Responsibility face-to-face meeting of Conference/Fourth Annual the year. Professional Coaching Awards, sponsored by Top Human and the New Board memberChina Coaches Association. Garry Schleifer, PCC, represented the associa-Kay Cannon with Sir JohnWhitmore and Pam Richarde in UK tion at the ICF Metro22 23. 2007 Annual ReportOctober Cannon and Boyler traveled toMelbourne, Australia to attend theGary Boyler, Karen Tweedie and Kay2007 ICF Australasia Conference.Cannon in AustraliaCannon participated in a live coach-ing and credentialing session enti-tled, Inside the Assessors Head,and made remarks during the open-ing general session. Brennan and Mook traveled throughEurope for various conferences,meetings and presentations. Stopsincluded the Corporate Conference inthe United Kingdom; the EuropeanMentoring and Coaching Council(EMCC) in Sweden; the EuropeanLeaders Meeting in Bratislava; andthe ICF Netherlands meeting in theNetherlands. The global Board met before the Kay Cannon and Diane Brennan with EuropeanINTERNATIONAL COACH FEDERATIONLeaders in the NetherlandsICF Annual International Conferencein Long Beach, California for the finalface-to-face meeting of the year.2007 Global Board in Long Beach, California, USA Karen Tweedie in China 23 24. ICF International Coach Federation Additional Milestones of Note Elections for the 2008 ICFGary Boyler was announced as These successes included the: Board of Directorsthe new ICF Executive Director in launch of the ICF Online A record number of candidates March 2007. Boyler has more than Community; submitted applications in 2007, a 30 years of association, marketing introduction of an ICF Past total of 21 credentialed members. and hospitality experience at com- Presidents page; The candidate pool reflected ICFspanies such as the Project work on the ICF Research Portal global nature with skilled andManagement Institute (PMI),; and accomplished individuals from International Association of a usability audit of three continents and more specifi-Holiday Inns, Inc. (IAHI), Meeting Coachfederation.org. cally 12 countries. Professionals International (MPI) and Servico Management In 2007, there were 1,012,744 vis- Following a month of intenseCorporation. He is the recipient ofits to the ICF Web site. The aver- deliberation, the ICF Nominatingmore than 60 awards in market- age length of these visits was Committee proposed a slate of ing, advertising, editorial writing, eight minutes, 15 seconds. officers and directors composed ofcreativity and publications. Boyler an Australian, five Europeans, awas a strong global addition to theICF Credential Logos Canadian and one individual fromICF staff. Redesigned the United States. The slate,Revised ICF Credential logos which was accepted by the ICF ICF Chapter Assistance withwere made available to ICF membership, also included the Regulatory IssuesCredentialed coaches. These first non-North American candidateICF Chapters were encouraged tologos were redesigned in order to for the chief elected officer posi- appoint a regulatory liaison tobe in closer alignment with theINTERNATIONAL COACH FEDERATION tion of ICF President.serve as a point of contact andoverall ICF brand. Consistency in local guard, monitoring any localdisplaying all ICF logos is the key New ICF Executive Directorregulatory issues with the assis-toward ensuring strong brand With the promotion of Lisa Simon, tance of the ICF Regulatoryrecognition and projecting a con- ICFs Executive Director for theCommittee and ICF Headquarters.sistent image of the association. past two years, to executive vice president of Host ICF Online Enhancements Communications association During 2007, the ICF had several management division, the ICFaccomplishments relating to the began interviewing for a newICF Web site and systems avail- executive director. able through the Web site.24 25. 2007 Annual ReportInternational CoachingWeek 2007As part of the communicationstrategy for International CoachingWeek, ICF Headquarters encour-aged ICF Chapters and membersto promote the ICF GlobalCoaching Study during February4-10, 2007. Key findings from the ICF Mourns Key Contributorstudy along with regional andcountry-specific information forThe coaching profession lost a beloved friend and respected colleague withthose areas from which the neces- the passing of Laura Whitworth, MCC, on February 28, 2007. Laura was asary sample sizes were received long-time member and key contributor to the International Coachand sample press materials were Federation.provided to the membership priorto International Coaching Week. As a founder of the Professional and Personal Coaches Association(PPCA) in 1995, Laura spearheaded the formation of an international asso-New Member Kit Introduced ciation of coaches whose mission was to promote the ever wider use ofIn 2007, a newcoaching and the principles upon which it is based, stimulate the growthmember kitand development of coaching theory and application, provide a globalcontaining docu-forum for the education and the free exchange of ideas, and set standardsments that outlineof ethics, qualification and quality. That mission, as well as the ground- INTERNATIONAL COACH FEDERATIONmember benefits,breaking work and heart of the PPCA, were woven into the fabric of thebasic ICF International Coach Federation when the PPCA merged with the ICF ininformation, and the ICFstrategic 1998.plan was created for new ICFmembers. This kit can beA special memoir tribute was held during the ICF Annual Internationalaccessed and downloaded fromConference in Long Beach, California during the final Super Session onboth the ICF Web site and the fileNovember 3. ICF President Kay Cannon, MBA, MCC, presented a $500library of the ICF Online contribution to the Laura Whitworth Foundation on behalf of the ICFCommunity.Foundation.25 26. 2007 Annual Report ICF Financial Overview Fiscal Year 2008 (ending March 31, 2008) Pending Audit All figures shown are in USD. For Fiscal Year 2008, the ICF realized net income of $491,789 which becomes the annual contribution to reserves. Other points of interest include the following: Net income for FY 2008 was $30,000 more than FY 2007. Although the results for the Annual International Conference were down versus budget, the shortfall was made up by membership and credentialing. With net income projected to be $491K, the reserve balance will be approximately $1,295,026. This is pending any changes resulting from the audit. To insure financial stability and be appropriately prudent, the ICF needs to achieve a reserve equal to six months operating expenses. The assoication has a way to go in order to achieve this amount, currently equivalent to $2 million. On the next page are charts depicting FY 2008 revenues and expenses by source as well as percentage, prior to the audit.26 27. Fiscal 2008 Annual ReportFinancial Charts INTERNATIONAL COACH FEDERATION All figures shown are in USD. 27 28. ICF International Coach Federation Our Global Journey Continues The ICF moved in a multitude of appropriate directions during 2007 and is poised to reach many additional milestones in the future. There are any number of remaining challenges and opportunities to address with- in the ICF global coaching community. Our passionate and engaged membership will continue to make an ever increasing number of valuable contributions to both the profession and the world. Collectively, with a strategic knowledge-based approach, we are committed to advancing the art, science and prac- tice of the coaching profession in order to reach ever higher levels of accomplishment. We have already embarked on the next segments of a mutually beneficial ICF global membership journey to ensure that coaching is truly an integral part of society.INTERNATIONAL COACH FEDERATION Your Partners in Progress - The ICF Staff Gary Boyler, Executive DirectorDenise Stenzel, Director of Meetings & Events Magdalena Mook, Assistant Executive Director Jackie Burton, Event Coordinator Jessica Belsky, Administrative Assistant George Rogers, Director of Credentialing & Program Accreditation Don Whittle, Director of MembershipWesley Bullock, Credentialing and Program Accreditation Coordinator Mark Ruth, Research & Education ManagerMeaghan Thomas, Credentialing Coordinator Ann Belcher, Marketing Manager Josh Casey, Sales Account Executive Kristin Hogue, Marketing Coordinator Sherrie Harvey, Credentialing Assistant Amy Richardson, Marketing Coordinator 28 29. INTERNATIONAL COACH FEDERATION2365 Harrodsburg Rd, Suite A325Lexington, KY 40504Ph: 888.423.3131 //+1.859.219.3580 // F: +1.859.226.4411 icfheadquarters@coachfederation.org