©2007 Kingston Technology Company, Inc.

Kingston TechnologyTech Data – Technology Solution Tour

July 2009Presented by Chuck Szymczak

Distribution Field Sales Account Manager

Kingston Memory

Kingston Snapshot

• Founded in 1987

• Privately Held Company

• Financially Secure

• 2008 Revenue of $4 Billion

• 4,260 Employees Worldwide

• Revenue Per Employee ~ $1M

• Worldwide Manufacturing & Testing

• Focused Business: Memory Modules and Flash Products

• Delivering over 1M units per day

• Products distributed in 110 Countries and available in over 30,000 locations worldwide: Widely accepted brand

Source: Kingston Technology

Kingston Memory

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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

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KTC

DRAM & Flash

* Starting in 2002, memory industry revenue includes NAND.Source: Gartner & Kingston Technology

Kingston Revenue trend and the Industry Revenue trend both track similarly.

Kingston & Industry Revenue

KingstonRevenues

(Billions of US Dollars)

IndustryRevenues

(Billions of US Dollars)

Kingston Memory

Things to know about Kingston Things to know about Kingston MemoryMemory

• Lifetime Warranty

• Guaranteed Compatibility

• Premium Components

• One of the Largest OEM memory manufacturers

• Worldwide Live Technical Support 24/7

• 20+ years of Experience

• 2008 WW Revenue of ~$4 Billion

2008 WW Revenue ~4 Billion

Kingston Memory

Memory Divisions & End-Customers

Corporate IT and other customers

seeking OEM-equivalent, guaranteed-compatibility, high-quality

memory

Corporate IT and other customers

seeking OEM-equivalent, guaranteed-compatibility, high-quality

memory

System-specific memory

System-specific memory

BrandedBranded

White Box, retail/eTail, price-driven consumer

White Box, retail/eTail, price-driven consumer

Generic, JEDEC spec

Generic, JEDEC spec

ValueRAMValueRAM

Gamers, enthusiasts & over-clockers/

Consumers

Gamers, enthusiasts & over-clockers/

Consumers

Low-latency high-

frequency

Low-latency high-

frequency

HyperXHyperXCustomers

seeking high-

performance Flash cards,

USB Flash drives, reader-

writers, SSD Drives

Customers seeking

high-performance Flash cards,

USB Flash drives, reader-

writers, SSD Drives

Flash Memory storage

Flash Memory storage

Flash Flash

Small to large

manufacturers with

volume requirements

seeking custom or

private-label memory

Small to large

manufacturers with

volume requirements

seeking custom or

private-label memory

Private-label or

OEM memory

Private-label or

OEM memory

OEMOEM

Source: Kingston Technology

Kingston Memory

Kingston Memory

Kingston’s Server Memory TestingKingston’s Server Memory Testing

• 100% dynamic module burn-in testing exceed OEM specifications Since 2004, Kingston has set a new industry reliability and

quality standard

• Testing simulates 3 months of heavy server use Up to 24 hours in Kingston-designed test chambers Tested at 100o Celsius / 212o Fahrenheit and higher voltage Every cell of every DRAM is continuously exercised

• Nearly eliminates Early Life Failures in customer servers*

* Kingston 6-month trial testing in 2004 showed that 90% of Early Life DRAM failures are now being screened at the factory – before shipment to customers.

Kingston Quality Standard: Zero bad cells 1 bad cell = defective module

Kingston Memory

Server MemoryServer MemoryIts also driving a natural need for more server

memory!

• New multi-core processor servers

• Virtualization

• Maximization of existing enterprise hardware/software

• Memory pricing is at a record low

• Microsoft Windows Server 2008 launch

• Higher memory capacities

Kingston Memory

Some of the New Xeon 5500 Servers

HP® ProLiant ® DL380 G6 Server18 Memory Sockets (9 per Processor)

IBM ® System x3650 M216 Memory Sockets (6+2 per Processor)

Source: HP, Dell, IBM, Asus web sites, March 30, 2009

Dell® PowerEdge® R610 Server12 Memory Sockets (6 per Processor)

Asus® Z8PE-D1818 Memory Sockets (9 per Processor)

Kingston Memory

Platform Memory Capacity by Module Type

Kingston K3 Kits:• Three 2GB Modules = 6GB K3 Kit

• Three 4GB Modules = 12GB K3 Kit

• Three 8GB Modules = 24GB K3 Kit

Kingston K3 Kits:• Three 2GB Modules = 6GB K3 Kit

• Three 4GB Modules = 12GB K3 Kit

• Three 8GB Modules = 24GB K3 Kit

Maximum Capacity:6 x 2GB ECC UDIMM = 12GB

6 x 8GB RDIMM = 48GB

Maximum Capacity:6 x 2GB ECC UDIMM = 12GB

6 x 8GB RDIMM = 48GB

Maximum Capacity:12 x 2GB ECC UDIMM = 24GB

12 x 8GB RDIMM = 96GB

Maximum Capacity:12 x 2GB ECC UDIMM = 24GB

12 x 8GB RDIMM = 96GB

Maximum Capacity:Note: 12 x 2GB ECC UDIMM = 24GB

18 x 8GB DR RDIMM = 144GB

Maximum Capacity:Note: 12 x 2GB ECC UDIMM = 24GB

18 x 8GB DR RDIMM = 144GB

Kingston Memory

Kingston Will Support Customers With Fastest DDR3 Kits

Kingston offers DDR3-1333 Branded Kits (Single or Dual Rank) and DDR3-1066 Quad Rank Kits for Xeon 5500 Series Platforms

• No hassles in selecting speed – Your server will run at highest speed possible

• Memory speed will be automatically set by your processor

For details, check the Kingston Configurator at kingston.com

Notes: Certain exclusions and limitations may apply based upon DRAM availability to Kingston. Apple Mac Pro modules only supported with DDR3-1066 kits as per Apple specifications.

Kingston Memory

Things to know about KingstonCareThings to know about KingstonCare

Service Reimbursement

On-Site Spares*

(Subject to qualification)

Cross Ship RMA

24/7 Live Technical Support/Tools

• Free

• Covers all Kingston related service costs

• Easy on-line claim process

• Free

• Instant product replacement

• Meets tightest service level agreement (SLA) deadlines

• Free

• Quick product replacement

• Easy on-line RMA process

• Free

• Memory troubleshooting knowledge base

• All Kingston service related information in one place

KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory

Kingston Memory

Kingston Memory

Why is Kingston Interested?

Why is Kingston interested in the Virtualization market?

(A) Because each server that is virtualized needs to have enough memory installed in order to properly support its Virtual Machines and their applications.

Does Kingston have a product that does something specific for virtualization?

(A) No, our memory is just that —memory to be installed in the physical server.

Why does a server need more memory for virtualization?

(A) There are two key reasons to have more memory available — to run the virtualization software and to support all Virtual Machines with their applications without performance impact.

For more information on the role of memory in VI3, please read the whitepaper located here:VMware site: http://www.vmware.com/vmtn/resources/605Kingston site: http://www.kingston.com/branded/pdf_files/Final_esx3_memory.pdf

Kingston Memory

Corporate Alliance Relationship

• Premier Technology Partner

• Joint Technology Paper

• Participation in Key VMware Events

• VMworld

• TSX Conference

• US

• Europe

• Asia (TBD)

• Government Buying Season Road Show

• User Group Functions

• Product Launch Partner

• Virtual Infrastructure 3

• PocketACE

Kingston Memory

What's in it for you?

1. Great up sell opportunity

• Upgrading the installed physical server memory with Kingston’s Branded products is one of the best ways to insure that the virtual infrastructure your customers are building has the best foundation

2. Great Margin opportunity• Kingston’s Server memory costs on average

40% under the equivalent OEM upgrades with the same attention to quality, service and support. That makes you a hero with your customers – they save and you add more margin!

3. Helps keep customer loyalty between major purchases• Did your customer work with another Disty or

consultant to build their virtual infrastructure? Let them know how important it is to have the right memory capacity and get back mindshare!

Kingston Memory

The Kingston ConfiguratorThe Kingston Configurator

• Branded parts: Use Model Name or OEM’s Part Number

Kingston Memory

Kingston Configurator – How ToKingston Configurator – How To

Example – HP ProLiant DL380 G5

Kingston Memory

Kingston Configurator – How ToKingston Configurator – How To

Example – HP ProLiant DL380 G5

Kingston Memory

Server Memory Tips

• Install highest capacity modules your customer can afford to allow for future memory headroom!

• Recommend Kingston Branded TAA Compliant skus to help reduce IT expenditures

• The higher the memory module capacity, the lower the overall power consumption of the server

Kingston Memory

Kingston Memory

Product Line FeaturesDensity

RangeNext Density

•CoLogo-able

•Multiple colors

•Windows/Mac

4 ~ 32GB64GB

Q4 09DT 112 DT112/xGB

Normal

DT 101 DT101x/xGB

Normal

• Cost Effective

• Multiple colors* (Yellow, Pink, Cyan)

4 ~16GB TBD

Min. Write Speed

• CoLogo-able

•PW Protection

•High Capacity

DT 200 DT200/xGB

Normal 32 ~ 128GB TBD

Consumer USB Roadmap

Kingston Memory

Differentiated DataTraveler USB Drive Roadmap

Product Line

FeaturesDensity

RangeNext Density

DT410 DT410/xGB

Read:

15MB/s

Write:

6MB/s

•Great price and performance

•Readyboost

•Swivel design

•CoLogo-Able

4 ~ 32GB64GB

TBD

Min. Transfer Speed

Speed

Kingston Memory

Differentiated DataTraveler USB Drive Roadmap

Product Line

FeaturesDensity

RangeNext Density

DT Locker DTL/xGB

Non-disclosed

•Hardware Encryption

•Great Priced Secure drive

•Public/Private Zone

•Swivel Design

•Co-logoable

4 ~ 16GB32GB

TBD

Min. Transfer Speed

Kingston Memory

Premiere/Secure DataTraveler USB Drive Roadmap

Product Line

FeaturesDensity

RangeNext Density

-TAA Compliant – Assembly in USA --256bit AES Hardware-based Encryption – 100% Protection -Waterproof metal Casing -Profile customizable -Cologo-able

Mac Support Available

2 ~ 32GB 64GB

DT Vault

Privacy

DTVP/xGB

10MB/s or 66x

Min. Write Speed

Kingston Memory

KDI’S COLOGO Program

• Minimum order 100pcs

• File type = Adobe Illustrator Vector Based .eps or .ai format

• Volume price breaks available

• Defective returns only

• New website for your customers:

http://www.kingston.com/flash/cologo/cologo_generic.asp

Kingston Memory

Kingston Memory

Kingston Digital adds SSDNow

• 1/5/2008 – Kingston Digital increased its product breadth by adding SSDNow.

• Kingston’s SSDNow fits perfectly into our vision, helping customers realize new efficiencies within laptop, desktop and server environments

• 20+ years experience perfecting the upgrade model in the DRAM market, more recently applied to flash: USB, memory cards – now SSD

• Our primary customers remain consistent:• Those who self-maintain their systems• Those who have negotiated agreements with their OEM to support

Kingston – in order to realize big savings• KingstonCare program participants

Kingston Memory

What is SSD?• SSD = Solid State Drive; has no moving parts

• SSDs can also be DRAM based, however KTC SSD is NAND Flash only

• Data is stored on NAND Flash in contrast to HDD which stores data on platters.

• KTC SSD is a SATA2 storage device

• KTC SSD is seen by the system as a standard hard drive

Kingston Memory

SSDNow Series

Product Line Features

• Server focused SSD drive • Fast: Read 250 MB/sec; Write 170 MB/sec • Best in Class Performance: high IOPS

• Rugged and Reliable

• SATA – 2.5” form factor

E-Series

SNE125-S2/32GB

SNE125-S2/64GB

M-Series

SNM125-S2/80GB

SNM125-S2/160GB

• Enterprise SSD drive focused on laptop/desktop application

• Fast: Read 250 MB/sec; Write 70 MB/sec

• Rugged and Reliable

• SATA – 2.5” form factor

V-Series

SNV125-S2/64GB

SNV125-S2/128GB

• Consumer focused Value SSD

• Speed: Read Up to 100MB/sec; Write Up to 80MB/sec

• Rugged and Reliable

• Optional upgrade kits with cloning software

• SATA – 2.5” form factor

Availability

Launched

Launched

Bundled Upgrade Kit – Launched

Q3, 2009

Kingston Memory

SSD’s improve performance in Data Centers

Use Kingston E Series SSD• Consolidation of HDDs

• 1 SSD can replace many HDDs in terms of performance creating huge cost savings thanks to lower energy consumption and space reduction

• Substantially improve performance by accessing data faster thanks to lower latency, higher IOPS and impressive Read/Write

• Use less SSDs in “short-stroked”/high-performance environments

• Improve levels of Endurance and Reliability• Increase data cycles with the benefit of Wear Leveling and Write

Amplification• Longer MTBF than HDD and a workload of up to 3.7TB/day for 5 years

• Usage Models• Hard Disk Drive Replacement; I/O intense applications• Tier 0 Storage• Caching, Swap Space• Application Acceleration• Boot Drive

Kingston Memory

10 & 15K RPM SAS HDD

Feature

Kingston E-Class SSD

~300 IOPS (4KB) 35,000 Read

3,300 Write

~100MB/sec.

~100MB/sec.

Peak Read Bandwidth

Peak Write Bandwidth

250MB/sec.

170MB/sec.

~10-20W/1W Power (Active/Idle) 2.4W/0.06W

< 300G Durability 1000G

< 1,200,000 hours Reliability / MTBF < 2,000,000 hours

Comparing Data Center HDD vs Kingston SSD

Source: Kingston, Intel.

Kingston Memory

SSD’s improve mobile computingUse Kingston M-Series SSD

• Improve your laptop’s performance.

• SSD improves system boot up, stand by time

and shut downs while increasing overall laptop performance based on faster data transfers and quicker seek times.

• Extend your laptop battery life.

• SSD can improve battery up to 13% (MobileMark 2007)

• Don’t scramble for lost data.

In physically demanding environments, hard drives can fail; SSD is a safer bet to maintain data integrity

• Ideal for Road Warriors and field reps.

• Data recovery starts at $300 and upwards of $10K

• Kingston service – We have you covered!Performance measurements are made using specific computer systems and/or components and reflect the approximate performance of the technology as measured by those tests. Any difference in system hardware or software design or configuration may affect actual results.

Kingston Memory

Power and Cooling Impact

E Series

SSD

15K RPM

HDDIdle

6.8W 0.5W

59.6 kWh/year 4.4 kWh/year

Idle Power

85°F

Active Load

10.1W 0.9W

88.5 kWh/year 7.9kWh/year

Active Load Power

94°F

Kingston SSDs:Less Power, Less Heat

Kingston SSDs:Less Power, Less Heat

Kingston Memory

SSDNow M Series Bundle Kit• SSDNow M series Bundle kit provides users the ability to add SSD into

any SATA compatible system, perfect for any power users and road warriors.

• The kit offers a full solution to successfully migrating all data from any existing HDD to the SSD with software and hardware provided.

• Bundled kit contents include:• SSDNow M Series SSD• Acronis cloning software• 2.5” to 3.5” mounting brackets & hardware• 2.5” USB SATA enclosure

Kingston Memory

SSDNow Series with Kingston Reliability

• All drives come equipped with S.M.A.R.T.

• 3 year warranty and Free 24/7 Tech Support

• SSDNow - eligible for KingstonCare program when installed in a server environment

Upgrade select servers, workstations, and SAN storage drives to:

• Increase storage IOPS bandwidth and performance• Reduce storage power & cooling requirements• Reduce HDD break-fix costs and hassles• Lower your Data Center TCO at same time!

Do not think about SSDs as cents per GB but Do not think about SSDs as cents per GB but as performance per dollar + reduced maintenance and support costs.as performance per dollar + reduced maintenance and support costs.

Upgrade select servers, workstations, and SAN storage drives to:

• Increase storage IOPS bandwidth and performance• Reduce storage power & cooling requirements• Reduce HDD break-fix costs and hassles• Lower your Data Center TCO at same time!

Do not think about SSDs as cents per GB but Do not think about SSDs as cents per GB but as performance per dollar + reduced maintenance and support costs.as performance per dollar + reduced maintenance and support costs.

Kingston Memory

Don’t forget – Cards & Readers too

• Secure Digital –

• Standard – up to 2GB

• High Capacity – up to 32GB

• MicroSD –

• Standard – up to 2GB

• High Capacity – up to 8GB

• Mobility pack with USB reader & adapter

• Readers –

• USB based media readers (9 in 1 reader, 19 in 1 reader)

• DataTraveler MicroReader

Kingston Memory

THANK YOU!

©2009 Kingston Technology Company, Inc. All rights reserved. All trademarks and registered trademarks are the property of their respective owners.