2007 webinar - seo tools
DESCRIPTION
A 2007 Webinar on SEO Tools that are/were available, most of which are/were free.TRANSCRIPT
VISIT US AT: WWW.NONLINEAR.CA
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Improve Your Search Marketing Intelligence with Online ToolsMarch 8th, 2007
Helen M. OverlandSEM Specialist
Julie BattenSEM Solutions Group Manager
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
agenda for today’s discussion
» Part 1: An Introduction to NLC
» Part 2: Online Tools
» Part 3: Q & A
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, April 12, 2023
VISIT US AT: WWW.NONLINEAR.CA
about non-linear creations
» Founded in 1995
» NLC is an e-business integrator that consistently delivers
mission critical, technically challenging projects under tight
timelines.
» More than 750 completed projects
» Offices in Toronto and Ottawa
» 50+ full-time specialists
» Privately held company, profitable & stable
• CMS practice area established in 2000
• Enterprise Search practice area established 2002
• SEM practice area established 2004
• Microsoft Solutions Group established 2006
TECHNOLOGY PARTNERS
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
a sample of our clients
RETAIL MEDIA NGO’S LEGALTECHNOLOGY
FINANCIAL
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, April 12, 2023
VISIT US AT: WWW.NONLINEAR.CA
search engine marketingsolutions group
Fully-certified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors
NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, April 12, 2023
VISIT US AT: WWW.NONLINEAR.CA
What is “Search Marketing”?
pay per click
pay per click
organicresults
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Introduction
» Campaign effectiveness can be predicted to some degree
by the amount of research completed during the planning
stage
» Effective Campaigns are Built on Knowledge
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Benchmarking and Competitive Analysis
» SEO Tool from SEOBookhttp://tools.seobook.com/firefox/seo-for-firefox.html
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Benchmarking and Competitive Analysis
» Link Popularity Checkhttp://tools.marketleap.com/publinkpop/
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Benchmarking and Competitive Analysis
» Webuildpages.com cool seo toolhttp://tools.marketleap.com/publinkpop/
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Keyword Research and Analysis
» SEOMoz Keyword Difficulty Tool http://www.seomoz.org/keyword-difficulty
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Keyword Research and Analysis
» SEO book keyword generator http://tools.seobook.com/keyword-list/generator.php
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Link Worth & Traffic Patterns
» Alexa http://www.alexa.com/
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Link Worth & Traffic Patterns
» Text Link Ads Calculator http://www.text-link-ads.com/link_calculator.php
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Site Structure & Internal Linking
» Google Webmaster Tools https://www.google.com/webmasters/tools/
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Site Structure & Internal Linking
» Xenu Link Checker http://home.snafu.de/tilman/xenulink.html
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
» Google Trends http://www.google.com/trends
Searcher behaviour and demographics
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Thursday, March 8th, 2007
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» MSN adlabhttp://adlab.msn.com/DPUI/DPUI.aspx
Searcher behaviour and demographics
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA
» Keyword Discovery: www.keyworddiscovery.com
» WordTracker: www.wordtracker.com
» SelfSEO Tools: www.selfseo.com
Other Helpful Tools
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, April 12, 2023
VISIT US AT: WWW.NONLINEAR.CA
Questions & Contacts
That’s It! Questions?
SEM Key Contact:
» Julie Batten – SEM Solutions Group Manager (Toronto)[email protected]: 416-203-2997 x228
» NLC Internet Marketing Blog : www.nonlinear.ca/blog» Search Engine Land: www.searchengineland.com
Thursday, March 8th, 2007
VISIT US AT: WWW.NONLINEAR.CA