2009 1 personal branding

Stand Out at Work:Stand Out at Work:Branding Strategies for Branding Strategies for Business ProfessionalsBusiness Professionals

http://www.simonvetter.com/index.html

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Goals for Today

Understand the importance of branding yourself in the workplace

Learn how to stand out in a positive, authentic way

Increase visibility and enhance credibility

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Agenda

1. Definition of Personal Branding

2. What makes a Personal Brand strong

3. Four Elements of a Personal Brand

4. Stand Out Model

5. Improve Yourself and Your Behaviors

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“You can learn marketing in a day. It takes a lifetime

to master it.”

-- Prof. Philip Kotler-- Prof. Philip KotlerSelected as #4 major management

guru by Financial Times 2001

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“The attention economy is a star system … if there is nothing very special about your

work, you won’t get noticed, and that increasingly means you won’t get paid much

either.”

- Michael Goldhamer, Wired

Stand Out

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Think about…

• Your financial planner, lawyer, insurance agent,

• The person who sold you a car, computer, cut your hair,

• Your physician, doctor, • Real Estate Agent, Mortgage Agent, etc.• Your co-worker, manager, client

Would you recommend and refer him/her?

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Personal Branding Principles

• Is know for something that is relevant to their constituencies (Perception)

• Is credible and believable (Credibility)

• Consistently Performs (Consistency)

A person with a strong Personal Brand…

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What are You Known for?

The Ultimate Branding Question

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I think I am…

Driven, determined and goal-oriented

Confident

Smart

Humorous, funny

Others perceive me …

Impatient and stubborn

Arrogant

“know-it-all”

Sarcastic, cynical

It’s a matter of perception

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We judge ourselves by our intentions.

We judge others by their behaviors.

Personal Branding Challenge


ASK

1. What do your colleagues think or say about you?

2. What do your co-workers find you do well or effective?

3. What reduces your impact? What can you do better?


10% Visible______________

90 % Invisible

The Iceberg Model

Look, posture, dress

Behaviors

Communication (email, phone)

Intention, Motivation, Ideas

Background, Experience

Skills, Knowledge

Emotions

Fears, doubts


1. Role

2. Expertise(What am I an

expert in?What are you really, really

good at?)

3. Traits, Style(How do I interact

with others?)

Elements of a Personal Brand

4. BrandPromise


A Personal Brand is built on strength. “Every brand has at its core a substance that gives it a strength. You have to understand it before you can grow it.”

- Scott Bedbury, Author of The New Brand World

Focus on Your Strengths


Communicate Brand Promise and Influence perception

Stand Out Model

Identify and capitalize on strengths and talents

Co

nfid

ence

Cred

ibility

Outside Perspective

Inside Perspective

Behaviors


1. Know yourself, be authentic

2. Be visionary and strategic

3. Goal-orientated and focused

4. Be organized (and balanced)

5. Effective learning

6. Communication,empathetic listening

7. Speak, present,storytelling

8. Network, build alliances

9. Lead others

10.Perform

Top 10 Personal Branding Skills


1. Get a powerful 1-page bio

2. Become a fabulous storyteller

3. Network and create alliances (follow up)

4. Write, handwritten, personal notes

5. Find opportunities to speak about your expertise

6. Volunteer with an organization to show your strengths/expertise (e.g. board position)

7. Get a mentor

8. Write articles

9. Join a mastermind / learning group

9 ways to enhance your visibility


Method to Change Behaviors

1. Collect feedback from others about your strengths and areas for improvement.

2. Select a behavior that you want to improve that will have a positive impact in your life, personally and professionally.

3. Engage others and follow up

4. Measure behavioral progress


Select a behavior that you want to improve that will have a positive impact in your life, personally and professionally.

The person asking for suggestions can only respond with Thank You. (no judgment allowed)

The person providing suggestions cannot talk about the past. Only future suggestions are allowed.

Exercise: Improve a Behavior


““Great Brands are about Great Brands are about who we are – how we who we are – how we

communicate our communicate our essence, our character.”essence, our character.”

-- Tom Peters-- Tom Peters


Summary

1. Personal branding takes time. It’s a life-long project.

2. Our brand is the perception that others have of us which is based on our behavior, what we do and how we interact with others.

3. The soft stuff is the hard stuff.


You Stand Out! You Stand Out!

Go and Show Go and Show the World!the World!

Simon Says:Simon Says:


Simon VetterTel: +1 858 [email protected]