2009 777 Panel - Staying Relevant

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7 Experts 7 Tips 7 Minutes Retooling and Rethinking Your Efforts To Stay Profitable and Relevant During Changing Times

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2Ground rules: Each EXPERT will have SEVEN MINUTES to share their TIP.A one-minute warning will sound. Once the signal sounds, no more TIPS! Please hold all questions until the end. There will be approximately 30 minutes for questions and answers after all have shared. Questions should be directed to the moderator. Please keep track of TIPS on the back of your info sheet.

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Todays moderatorVeronica Williamshmc2 advertisingwww.hmc2agency.com

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4Christine D. MoriartyMoney Peacewww.moneypeace.com

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5Maintain PerspectiveUse Time and Money Wisely

Creativity Counts

Counter Intuitive Moves Matter

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6Green Up Days Reduce

Reuse

Recycle

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7Rich MaggianiSolari Communicationwww.solari.net Rich MaggianiSolari Communication

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8As a means of promoting your company.

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9Trust has shifted.

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10Official messages to conversations.

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11Leaders to peers.

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12A revised communication strategyincorporating

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13The five Cs of social media:

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14Conversation.

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15Contribution.

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16Collaboration.

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17Connection.

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18Community!

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19wikis

microblogssocialnetworkspodcastsvideocastsblogsprofessionalnetworksonline newswires

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20wikis

microblogspodcastsvideocastsblogsprofessionalnetworksonline newswires

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microblogspodcastsvideocastsblogsprofessionalnetworksonline newswires

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microblogsvideocastsblogsprofessionalnetworksonline newswires

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microblogsblogsprofessionalnetworksonline newswires

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microblogsblogsonline newswires

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microblogsblogs

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Twitter(actually)Blogs

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Write oneBlogs

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28Post an entry at least once a week.

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PerceptionsBlogs

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3068% of readers have positive thoughts about companies with blogs.

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31They trust the opinionsabout products and services.

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32Writers perceived as peers.

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33

What to WriteBlogs

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34Start with your product or service.

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35Integrate customer resource management.

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36Information useful to your audience.

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37Stories that resonate.

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38Make them smarter, help them succeed.

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How to EngageBlogs

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40Personal voice, converse as yourself.

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41Human face, not a corporate face.

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42Write for them.

Not you!

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43Its a dialogue.

Not marketing materials or advertisements.

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44Respond to comments.

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45Listen!

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How to PromoteBlogs

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47Write a bunch of posts first, then promote.

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48Printed materials listing your blog.

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49Facebook

20/05/200949Create a group or run an ad.

50LinkedIn

20/05/200950Add the WordPress application

51Twitter

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52StumbleUpon

20/05/200952Go to your blog page, give it the Thumbs Up!, and follow the instructions.

53Flickr

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54YouTube

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55Email

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56Business Card

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57In Person!

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58Social Bookmarking

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(Micro) Blogging at 140 CharactersTwitter

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60Followers and Following

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61Twitter Growth

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What to Tweet AboutTwitter

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63Your Blog

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64Customer Service

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65Your Customers

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66Your Brand

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67Promotions

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68Breaking News

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69Tweet in the morning.

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70Schedule tweets for later delivery.

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Prospect for FollowersTwitter

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72By first following.

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73Facebook buddies

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74LinkedIn connections

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75Email and contact lists.

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76 Go to wefollow.com to find people.

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77Go to twitter.com/invitations/suggestions

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78Top influencers;

and the people they follow.

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79Go to twollow.com to follow people based on keywords.

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80Search for and follow people you meet.

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TipsTwitter

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82Keep your Twitter profile updated.

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83Understand the discourse of Twitter.

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84Keep your followers and who you are following in balance.

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To Succeed(Macro)Blogs and Microblogs

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86Write an engaging blog to generate regular readership.

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87Make it worthwhile to follow you on Twitter.

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Gregg Banse7th Pixelwww.7thpixel.com

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Janice St. OngeVermont Sustainable Jobs Fundwww.vsjf.org

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From CFLs to... managing your carbon footprintThe move to a low carbon economy...90

20/05/200990Its not just about changing lightbulbs and recycling anymore! A carbon footprint is an inventory or accounting of the greenhouse gas emissions that are created as a function of your businesss operations and activities - including things like heating, electricity usage, waste disposal and transportation (fleet, air and employee). Primary GHG emissions include carbon dioxide (most prevalent), methane, nitrous oxide and sulfur hexafluoride, perfluorocarbons and hydrofluorocarbons.

Its a sustainability strategy91

20/05/200991Whats in a carbon management strategy? Process of measuring, reducing and tracking your green house gas emissions, as a way to enhance your brand, save money and ride the green tsunami. It encompasses energy efficiency, water conservation, waste reduction and management, heating / cooling systems, and transportation. And a good strategy includes telling people about what youre doing your employees, customers, suppliers.

Stay relevant by riding the green Tsunami orrisk getting left behind!92

20/05/200992The Green Tsunami (or perfect wave) is coming. Were seeing the convergence of:Growing ethical consumer market. Its finally important to consumers and theyre willing to pay for it with their money and their loyalty. Of course you still have to have a quality product or service, but recent studies showing that 25% of adult US population are beginning to take the sustainability of a product or producer into account in making purchases. There are increasing government resources and mandates, were seeing tight capital markets forcing efficiencies and innovation, and risk capital / govt. money is focused on clean technology / carbon reduction. And finally, lets not forget The Vermont brand we already have a reputation for quality and environmental stewardship.

Leading to impact of riding the wave: It saves you money / reduces costs; Helps attract & retain talent; Can you help you maintain competitive differentiation ; Its a good risk management strategy. Carbon emissions regulation is on its way. Its a way to strengthen and leverage your brand (if you arent greenwashing); Youll be better positioned to enter new markets; You can have a positive impact on climate change

All leads to strong base for sustaining growth in your business. If you dont, youll get left behind.

Carbon management. Its just good business, everyones paying attention (sports, fashion, politics, business) and its an economic and environmental imperative.93

Just a few examples of whos riding the wave in Vermont94

20/05/200994In Vermont, primary source of emissions come from transportation (fleet and employee), supply chain and thermal heating applications. We rank 18th in per capita petroleum consumption including transport / home heating (55% of all homes use oil), and 6th in per capita gas consumption.

So who in Vermont is looking at managing their carbon emissions?

Gardeners Supply worked with a consultant to do an in-depth baseline of emissions. They also hooked up with Kilowatt for energy efficiency, and lighting support from Burlington electric. Total savings of $50K / year in their Essex facility. Often lighting is low hanging fruit areas.

Otter Creek Brewing Spring Hill Solutions helped facilitate feasibility study for biomass boiler to make steam for beer. The study showed that if they build the system would eliminate a major portion of their waste stream and mix, and over 30 years would avoid energy costs of $10MM

The Tip: Start today, measure first.You cant manage what you dont measure. 95

20/05/200995So Heres the TIP:

Start today by measuring first benchmark where youre at with your carbon emissions understand its a process! Because you cant manage what you dont measure.

Integrate carbon management into your business strategy just like you would for sales, marketing, human resources, finance. In this case, doing the financially smart thing, and doing the right thing for consumers and the environment are one and the same. Moving from reactive to a proactive approach in managing carbon can help you change a cost issue into a growth opportunity.

Sub-Tips:Take advantage of many resources in Vermont who can help you get startedLook for the lowest hanging fruit? Typically in energy efficiency and conservation no brainersIf you go through the trouble of measuring (and hopefully reducing and managing) spread the word among your employees, customers, and the community - as a way of getting credit, building awareness, and creating change. And, Save money!

Where can you start? EPA Climate Leaders http://www.epa.gov/stateply/ 96

How do I get started? There are some free resources out there and emerging consulting businesses focused on carbon management like Spring Hill Solutions in Burlington.

One resource is the EPA Climate Leaders website. This is a free resource that you can use to establish a baseline (EPA site, electricity, fuel / fleets) and find ideas on how to start to zero in on biggest carbon users - which are biggest energy users. So how does is work? Its an industry-government partnership that works with companies to develop comprehensive climate change strategies. Partner companies commit to reducing their impact on the global environment by completing a corporate-wide inventory of their greenhouse gas emissions based on a quality management system, setting aggressive reduction goals, and annually reporting their progress to EPA.20/05/200996

And, Vermont Business Environmental Partnership http://www.vbep.org/ 97

Another FREE resources is the Vt. Business Environmental Partnership - a voluntary, environmental assistance and business recognition program offered by the Environmental Assistance Office of the Vermont Department of Environmental Conservation and the Vermont Small Business Development Center. The goals of the Partnership are to promote improved environmental and economic performance and to promote public recognition of environmental excellence. Theyll help you assess, measure and implement environmental stewardship strategies. They also have an annual greening up your bottom line conference in the fall thats always a good way to see what others are doing on this front. 20/05/200997

Just a few, of many, resources to help you ride the wave

EPA Climate Leaders at http://www.epa.gov/stateply/Vermont Business Environmental Partnership at www.vbep.orgGreenhouse Gas Protocol Initiative at www.ghgprotocol.org 10% Challenge at www.10percentchallenge.org Vermont Businesses for Social Responsibility at www.vbsr.org Efficiency Vermont at www.efficiencyvermont.comSpring Hill Solutions at www.spring-hill.biz Peer to Peer Collaborative at www.vsjf.org Native Energy at www.nativeenergy.com Kilawatt Technologies at www.kilawatt.com Institute for Global Sustainability at http://learn.uvm.edu/igs/ Sustainable Business Leadership Program at http://www.greenmtn.edu/mba/certificate.aspxMBA in Managing for Sustainability at http://gradcenter.marlboro.edu/academics/mba/ Vermont Environmental Consortium at www.vecgreenvalley.org Sustainable Business.com at www.sustainablebusiness.com Workshop on Beyond Footprinting: Managing Carbon For Growth", at http://www.springhillsolutions.com/presentation.html98

And finally, as you can see these are just a few of many resources to help you get started. Theres a handout at the back of the room with this list and more. 20/05/200998

Gordon PetersonWorkplace Solutionswww.workplacesolutions.vt.com 99

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Emotional processes (in humans) are knowable and observable (especially in times of high anxiety)

The higher the level of anxiety the more predictable process becomes. With an increase in anxiety one will see corresponding increases in:ConflictDistancecut offTrianglesreciprocity in functioningprojection of blame / tension on to otherssymptoms (physical / emotional)

Navigating these predictable processes (that increased anxiety brings) depends on:Keeping ones focus on a broader perspectiveNot getting too caught up in detail Getting at the factResisting group thinkStaying connected with relationships of consequenceNot getting cut off from relationships of consequence......human primates need to groomRecognizing how distance and conflict increases when anxiety is highA basic knowledge of how triangles work (hint: triangles are regulators of anxiety)101

Look for reciprocity in functioning in hard times There will be exaggerated over-functioning and under-functioningCast a watchful eye at rumor mills.Make every effort to think for yourself; take I positions102

make every effort to manage your own anxiety and not the anxiety of others103Last but not least.....

Finally: Remember the higher the anxiety the greater the pressure to have answers and solutions.so here are a few keys:Acknowledge ambiguity associated with anxious timesBe as flexible as you canWhat does resiliency look like for youPick your battles (and you weapons) carefully

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In the face of strong winds, let me be a blade of grass, In the face of strong walls, let me be a gale of wind

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106Liz DallasCoaching Center of Vermontwww.coachingcenterofvt.com

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Here are two things about me that are helpful in knowing my come from place:

First-- Im an entrepreneur, my whole life I have created something from nothing over and over again. During my18 years of international business management Primarily in product developmen...