2009 777 panel - staying relevant

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7 Experts 7 Tips 7 Minutes Retooling and Rethinking Your Efforts To Stay Profitable and Relevant During Changing Times

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2Ground rules: Each EXPERT will have SEVEN MINUTES to share their TIP.A one-minute warning will sound. Once the signal sounds, no more TIPS! Please hold all questions until the end. There will be approximately 30 minutes for questions and answers after all have shared. Questions should be directed to the moderator. Please keep track of TIPS on the back of your info sheet.

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Todays moderatorVeronica Williamshmc2 advertisingwww.hmc2agency.com

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4Christine D. MoriartyMoney Peacewww.moneypeace.com

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5Maintain PerspectiveUse Time and Money Wisely

Creativity Counts

Counter Intuitive Moves Matter

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6Green Up Days Reduce

Reuse

Recycle

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7Rich MaggianiSolari Communicationwww.solari.net Rich MaggianiSolari Communication

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8As a means of promoting your company.

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9Trust has shifted.

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10Official messages to conversations.

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11Leaders to peers.

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12A revised communication strategyincorporating

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13The five Cs of social media:

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14Conversation.

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15Contribution.

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16Collaboration.

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17Connection.

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18Community!

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19wikis

microblogssocialnetworkspodcastsvideocastsblogsprofessionalnetworksonline newswires

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20wikis

microblogspodcastsvideocastsblogsprofessionalnetworksonline newswires

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microblogspodcastsvideocastsblogsprofessionalnetworksonline newswires

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microblogsvideocastsblogsprofessionalnetworksonline newswires

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microblogsblogsprofessionalnetworksonline newswires

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microblogsblogsonline newswires

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microblogsblogs

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Twitter(actually)Blogs

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Write oneBlogs

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28Post an entry at least once a week.

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29

PerceptionsBlogs

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3068% of readers have positive thoughts about companies with blogs.

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31They trust the opinionsabout products and services.

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32Writers perceived as peers.

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33

What to WriteBlogs

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34Start with your product or service.

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35Integrate customer resource management.

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36Information useful to your audience.

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37Stories that resonate.

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38Make them smarter, help them succeed.

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39

How to EngageBlogs

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40Personal voice, converse as yourself.

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41Human face, not a corporate face.

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42Write for them.

Not you!

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43Its a dialogue.

Not marketing materials or advertisements.

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44Respond to comments.

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45Listen!

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46

How to PromoteBlogs

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47Write a bunch of posts first, then promote.

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48Printed materials listing your blog.

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49Facebook

20/05/200949Create a group or run an ad.

50LinkedIn

20/05/200950Add the WordPress application

51Twitter

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52StumbleUpon

20/05/200952Go to your blog page, give it the Thumbs Up!, and follow the instructions.

53Flickr

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54YouTube

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55Email

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56Business Card

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57In Person!

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58Social Bookmarking

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(Micro) Blogging at 140 CharactersTwitter

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60Followers and Following

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61Twitter Growth

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What to Tweet AboutTwitter

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63Your Blog

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64Customer Service

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65Your Customers

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66Your Brand

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67Promotions

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68Breaking News

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69Tweet in the morning.

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70Schedule tweets for later delivery.

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Prospect for FollowersTwitter

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72By first following.

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73Facebook buddies

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74LinkedIn connections

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75Email and contact lists.

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76 Go to wefollow.com to find people.

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77Go to twitter.com/invitations/suggestions

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78Top influencers;

and the people they follow.

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79Go to twollow.com to follow people based on keywords.

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80Search for and follow people you meet.

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TipsTwitter

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82Keep your Twitter profile updated.

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83Understand the discourse of Twitter.

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84Keep your followers and who you are following in balance.

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85

To Succeed(Macro)Blogs and Microblogs

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86Write an engaging blog to generate regular readership.

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87Make it worthwhile to follow you on Twitter.

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Gregg Banse7th Pixelwww.7thpixel.com

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Janice St. OngeVermont Sustainable Jobs Fundwww.vsjf.org

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From CFLs to... managing your carbon footprintThe move to a low carbon economy...90

20/05/200990Its not just about changing lightbulbs and recycling anymore! A carbon footprint is an inventory or accounting of the greenhouse gas emissions that are created as a function of your businesss operations and activities - including things like heating, electricity usage, waste disposal and transportation (fleet, air and employee). Primary GHG emissions include carbon dioxide (most prevalent), methane, nitrous oxide and sulfur hexafluoride, perfluorocarbons and hydrofluorocarbons.

Its a sustainability strategy91

20/05/200991Whats in a carbon management strategy? Process of measuring, reducing and tracking your green house gas emissions, as a way to enhance your brand, save money and ride the green tsunami. It encompasses energy efficiency, water conservation, waste reduction and management, heating / cooling systems, and transportation. And a good strategy includes telling people about what youre doing your employees, customers, suppliers.

Stay relevant by riding the green Tsunami orrisk getting left behind!92

20/05/200992The Green Tsunami (or perfect wave) is coming. Were seeing the convergence of:Growing ethical consumer market. Its finally important to consumers and theyre willing to pay for it with their money and their loyalty. Of course you still have to have a quality product or service, but recent studies showing that 25% of adult US population are beginning to take the sustainability of a product or producer into account in making purchases. There are increasing government resources and mandates, were seeing tight capital markets forcing efficiencies and innovation, and risk capital / govt. money is focused on clean technology / carbon reduction. And finally, lets not forget The Vermont brand we already have a reputation for quality and environmental stewardship.

Leading to impact of riding the wave: It saves you money / reduces costs; Helps attract & retain talent; Can you help you maintain competitive differentiation ; Its a good risk management strategy. Carbon emissions regulation is on its way. Its a way to strengthen and leverage your brand (if you arent greenwashing); Youll be better positioned to enter new markets; You can have a positive impact on climate change

All leads to strong base for sustaining growth in your business. If you dont, youll get left behind.

Carbon management. Its just good business, everyones paying attention (sports, fashion, politics, business) and its an economic and environmental imperative.93

Just a few examples of whos riding the wave in Vermont94

20/05/200994In Vermont, primary source of emissions come from transportation (fleet and employee), supply chain and thermal heating applications. We rank 18th in per capita petroleum consumption including transport / home heating (55% of all homes use oil), and 6th in per capita gas consumption.

So who in Vermont is looking at managing their carbon emissions?

Gardeners Supply worked with a consultant to do an in-depth baseline of emissions. They also hooked up with Kilowatt for energy efficiency, and lighting support from Burlington electric. Total savings of $50K / year in their Essex facility. Often lighting is low hanging fruit areas.

Otter Creek Brewing Spring Hill Solutions helped facilitate feasibility study for biomass boiler to make steam for beer. The study showed that if they build the system would eliminate a major portion of their waste stream

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