2009 eo wild game catalog
DESCRIPTION
2009 EO Wild Game CatalogTRANSCRIPT
We are the most complete Wild Game one-stop solution. We offer jerky, sausage, slow cooker seasonings and tools.
• More knowledge, more choices, less effort for the trade
We are the ONLY Wild Game company that is also managing market leading hunting and cooking brands.
• Our products are designed by food scientists, professional chefs and avid hunters resulting in unsurpassed end consumer insights leading to unique product offerings
Targeted Consumers
• Primary Target: Hunters (~16 Million Americans) either weekend or passionate ones
• Secondary Target: Hunters’ friends & family (~64 Million Americans)
• Hunters Demographic: male, 35-54 years of age, have high school education and frequently some college, have income level of $40K – 74K annually
• Psychographic: respects the outdoors and nature; values tradition and male-bonding during the “hunt”, simple and straightforward
Brand Promise
• Simply surprisingly great flavor every time
What’s New for 2009At Eastman Outdoors® we pride ourselves in consistently providing innovative solutions built around customer needs.
Our extensive market research identified two unmet consumer needs:
1 - Most hunters find wild game processing and preparation intimidating.• Hence we developed Ultimate Kits including an exclusive, all inclusive “how to” DVD explaining how to take care of wild game from field to table. See pages 16-18.
2 - Most hunters find skinning wild game a difficult and time consuming task
• Hence we developed the Grip & Rip Skinning Tool. See page 11.
Why ChooseEastman Outdoors®
Wild Game Productsfor Processing and Preparing Your Harvest?
CONTENTS
Jerky Jerky Cure & Seasoning 4 Jerky Slicer & Meat Cuber 7 Jerky & Sausage Maker 7 Drying Racks 7
Sausage Sausage Kits 8 Sausage Seasonings 8 Sausage Casings 8 Meat Grinders 9 Jerky & Sausage Maker 9
Game Processing Meat Saw 10 Processing Kit 10 Camo Freezer Paper 10 Skinning Tool 11
Cooking Wild Game Meat Marinator 12 Cyclops™ Tripod Firepit & Grill 13 Slow Cookers 14-15 Slow Cooker Seasonings 15
Value Packs Slow Cooker Value Pack 16 Ultimate Jerky Making Bundle 17 Ultimate Sausage Making Bundle 18
Displays PDQs 19
2 3www.eastmanoutdoors.com 810.733.6360
NEW! Ultimate Kits Including The Wild Game Processing
And Preparation DVD see page 16 - 18.
NEW! Grip & Rip Skinning Tool see page 11.
Jerky Cure And Seasoning• Seasons 5 or 15lbs of jerky• Includes jerky cure and seasoning• Use with beef, chicken, lamb, veal or
any wild game meat• Display in peggable boxes or self displaying
color shippers (see PDQ p.19)
38445 Original (5 lbs)
38454 Mesquite (15 lbs)
38444 Hickory (5 lbs)
38447 Whiskey Pepper (5 lbs)
38443 Mesquite (5 lbs)
38453 Original (15 lbs)
38448 Fiery Teriyaki (5 lbs)
38456 Fiery Teriyaki (15 lbs)
Jerky Cure And Seasoning With TABASCO® Brand Dry Red Flavoring
• Seasons 5 or 15lbs of jerky• Includes jerky cure and seasoning• Blend of herbs and spices and TABASCO® Brand Dry Red Flavoring
The TABASCO® marks, bottle and label designs are registered trademarks and servicemarks exclusively of and licensed by McIlhenny Company, Avery Island, LA 70513. www.TABASCO.com
Spiced With
www.eastmanoutdoors.com
Item Size/Description
Inner Pack
Case Pack
UPC044734-
38445 Jerky Cure & Seasoning - Original (5 lbs.) 12 48 38445-6
38444 Jerky Cure & Seasoning - Hickory (5 lbs.) 12 48 38444-9
38443 Jerky Cure & Seasoning - Mesquite (5 lbs.) 12 48 38443-2
38447 Jerky Cure & Seasoning - Whiskey Pepper (5 lbs.) 12 48 38447-0
38448 Jerky Cure & Seasoning - Fiery Teriyaki (5 lbs.) 12 48 38448-7
38453 Jerky Cure & Seasoning - Original (15 lbs.) 4 16 38453-1
38454 Jerky Cure & Seasoning - Mesquite (15 lbs.) 4 16 38454-8
38456 Jerky Cure & Seasoning - Fiery Teriyaki (15 lbs.) 4 16 38456-2
4
How Are Our Jerky Products Different? We use all natural, premium seasoning ingredients*.
We are the FIRST to offer jerky seasoning spiced with TABASCO® brand ingredients.
How Is This Relevant To End Consumers? Why use anything less than natural for the all-natural hunt harvest when all-natural, premium ingredients mean surprisingly great flavor?
Seasonings spiced with TABASCO® brand ingredients taste better. • TABASCO® brand is the only
pepper sauce that is carefully aged in white oak barrels for up to 3 years, according to the time-honored TABASCO® tradition
JERKY
*Only exception is Whiskey Pepper seasoning (contains artificial flavor)
JERKY
5810.733.6360
Jerky And Sausage Maker Kit Includes:• Jerky & Sausage gun• Meat barrel• 2 Jerky nozzles• 3 Sausage Stuffer tubes
Drying Racks• 3 pack stackable racks• 16.875” X 10.75” each • Non-stick coating for easy
clean-up
38228 Drying Racks
38218 Drying Rack
Drying Rack• 1 drying rack, 13.5” x 13.5”• Fits on standard size oven rack
Jerky Slicer And Meat Cuber
• Converts between jerky slicer and meat cuber easily
• Manually operated and gravity fed for safety
• Mounts securely to any table top• 31 Stainless steel knives
tenderize coarse meat
Slicer - Patent Pending
90418 Jerky Slicer & Meat Cuber
38237 Jerky &Sausage Maker
How Is This Compelling For Your Business? Opportunity to increase sales and gain market share. • TABASCO® branded products sell at a
significant price premium
JERKY
www.eastmanoutdoors.com6 7810.733.6360
Item Size/Description
Inner Pack
Case Pack
UPC044734-
90418 Jerky Slicer & Meat Cuber 2 90418-0
38237 Jerky & Sausage Maker 2 6 38237-7
38218 Drying Rack 12 38218-6
38228 Drying Racks (3) 3 12 38228-5
Sausage Kit• Makes 15 lbs of sausage• Includes seasoning and
corresponding casing types
38660 Breakfast 38643 Bratwurst
38663 Smoked & Spicy Snack Stick
38645 Italian
38662Smoked Summer
38641 Breakfast
www.eastmanoutdoors.com 9810.733.6360
38661 Variety
38672 Hog 38674 Sheep 38675 Fibrous
38213#10 Meat Grinder
38226Electric Meat Grinder
38214#32 Meat Grinder
38237Jerky & Sausage Maker
#10 Meat Grinder• Compact manual
meat grinder• Includes adapter
and three nozzles• Clamps securely
to table• Includes fine
plate (3/16”)Electric Meat Grinder
• 1 hp direct drive motor• Stainless steel construction• Grinds 540-600 lbs per hour Includes:• 5/16” Coarse grinding plate• 15/64” Fine grinding plate• Meat stuffer• Stainless steel pan• 3 stuffing tubes• Stainless steel top tray
#32 Meat Grinder• Large manual meat grinder• Great for making your
own hamburger, sausage and bratwurst
•Includes fine plate (3/16”) and coarse plate (3/8”)
• Includes adapter and three nozzles
Jerky & Sausage Maker Kit Includes:• Jerky & Sausage gun• Meat barrel• 2 Jerky nozzles• 3 Sausage Stuffer tubes
Sausage Seasoning• Makes 5 lbs of sausage• Use with beef, chicken, lamb, veal or any wild game meat• Adjust seasoning to personal taste• Display in peggable boxes or self displaying color shippers
(see PDQ p.19)
Sausage Casings• Hog and Sheep casings are 100% natural• Smoke permeable fibrous casings• Use with beef, chicken, lamb, veal or any wild game meat
How Is This Compelling For Your Business? Opportunity to increase sales and gain market share by leveraging the surprisingly great flavor provided by our premium seasonings.
SAUSAGE
Item Size/Description
Inner Pack
Case Pack
UPC044734-
38660 Sausage Kit - Breakfast (Sheep Casings) (15 lbs.) 4 16 38660-3
38661 Sausage Kit - Variety (Italian, Brat, Beer & Cheddar, Natural Hog Casings) (15 lbs.)
4 16 38661-0
38662 Sausage Kit - Smoked Summer (Fibrous Casings) (15 lbs.)
4 16 38662-7
38663 Sausage Kit - Smoked & Spicy Snack Stick (Sheep Casings) (15 lbs.)
4 16 38663-4
38641 Sausage Seasoning - Breakfast (5 lbs.) 12 48 38641-2
38643 Sausage Seasoning - Bratwurst (5 lbs.) 12 48 38643-6
38645 Sausage Seasoning - Italian (5 lbs.) 12 48 38645-0
38672 Natural Hog Casing 12 48 38672-6
38674 Natural Sheep Casing 12 48 38674-0
38675 Fibrous Casing 12 48 38675-7
38226 Electric Meat Grinder 1 38226-1
38213 #10 Meat Grinder 2 38213-1
38214 #32 Meat Grinder 1 38214-8
38237 Jerky & Sausage Maker 2 6 38237-7
How Are Our Sausage Products Different? We use all natural, premium seasoning ingredients.
How Is This Relevant To End Consumers? Why use anything less than natural for the all-natural hunt harvest when all natural, premium ingredients mean surprisingly great flavor?
Variety pack: Great product to experiment with three different and succulent flavors.
SAUS
AGE
8
Eastman Outdoors® presents an exciting new, easier and faster way to skin wild game... The Grip & Rip Skinning Tool
Camo Freezer Paper• Poly lined freezer paper• Timber Illuzion™ Camo Pattern• 200’ x 15” wide roll
90612 Processing Kit
90610 Meat Saw
www.eastmanoutdoors.com 11810.733.6360
GAME PROCESSING
Item Size/Description
Inner Pack
Case Pack
UPC044734-
90610 Meat Saw 4 90610-8
90612 Processing Kit 4 8 90612-2
38240 Camo Freezer Paper 12 48 38240-7
GAME
PRO
CESS
ING
10
Processing Kit 7pc Set Includes:• Caping knife• Skinning knife• Boning/filet knife• Butcher knife• Sharpening steel• Cutting shears• Single-handed
bone-saw
We make it easy to process wild game at home with affordable tools that yield expert results.
Do It Yourself = Quality, Flavor and Yield Guaranteed.
Eastman Outdoors® presents professional quality processing equipment.
Meat Saw• Stainless meat grade blade• Offset teeth reduce clogging• Wide bow provides room for
large cuts
Grip & Rip Skinning Tool
• A must have for faster, easier skinning• Design enables one or two-handed
operation
How Is This Relevant To End Consumers? “No more cramped hands”
How Is This Compelling For Your Business? Unique product as its design enables one or two-handed use. 1. One hand use: one-hand operation for
gripping and pulling hide while cutting away with the other hand
2. Two hand use: grip, lock and pull with both hands for the toughest jobs
Item Size/Description
Inner Pack
Case Pack
UPC044734-
38281 Grip & Rip Skinning Tool 6 38281-0
One hand use: one-handed operation for gripping and pulling hide while cutting away with the other hand.
Two hand use: grip, lock and pull with both hands for the toughest jobs.
38281 Grip & Rip Skinning Tool
38240 Camo Freezer Paper
The faster, easier way
to skinwild game
La voie plus rapide, plus facile à la
peau un cerf
“No More Cramped Hands”“Aucune
Main Plus Restreinte”
Skin Wild-game Faster
& EasierWildgame de
peau plus rapide
Quick Re-lease or
Ratcheting Action
Version rapide ou
action ratcheting
Cyclops™ Tripod Firepit And Grill
• Firepit and grill all in one• Assembles easily in less than 5 minutes• No tools required• Carrying/storage bags included
How Is This Relevant To End Consumers? Firepit and Grill, all in one, designed to enhance the traditional campfire and outdoor cooking experience.
How Is This Compelling For Your Business? Unique, "attention grabbing" product.• "Increasing sales of outdoor heating
products, such as fire pits, are helping more people stay outdoors in chilly weather, so drive sales by blurring category lines" (Mintel research: Outdoor BBQ May 2007)
• LAUNCH PROMOTION: Order 5 units, get 1 free unit with, weather-proof POP
Eastman Outdoors® presents an exciting new way to entertain your hunting buddies. The first transportable firepit and grill in one!
90052 Cyclops™ Firepit and Grill
STOCKput your food &
marinade in the barrel.
LOCKlock the top, turn the dial & hook up
the vacuum.
& ROLLtumble for 2 to 20
minutes to massage, marinate & tenderize.
www.eastmanoutdoors.com 13810.733.6360
38250Meat Marinator
Meat Marinator• Provides surprisingly great flavor• Brine, Season, Marinate and
Tenderize in just minutes• Features high-powered vacuum,
and tumbling action• Includes step-by-step wild
game recipes
COOKING
Item Size/Description
Inner Pack
Case Pack
UPC044734-
38250 Meat Marinator 1 1 38250-6
90052 Cyclops™ Tripod Firepit and Grill 1 90052-6
Half the marinade, twice the flavor, in a fraction of the time. FORGET the days of advanced prep and messy bags! Say hello to full flavor and more tender game in just minutes.
The Meat Marinator™ commercial vacuum pump removes air pressure, stretching and opening the fibers of food to allow marinade to get to the core.During the tumbling process, the paddles in the rolling barrel flip the food and marinade, working to massage in the flavor, tenderizing the food as it drives juices and spices deep inside.
The result is fork tender, juicy and flavorful wild game, veggies and even tofu.
COOK
ING
12
The Ultimate in Wild Game Flavor
www.eastmanoutdoors.com 15810.733.6360
82003 7 qt. Slow Cooker
7qt Slow Cooker• RealTree Hardwoods HD®
Camo pattern• Spacious 7 quart pot with
removable crock• 3 Heat Settings including
a Keep Warm setting to maintain temperature
• Removable crock is dishwasher and microwave safe
82002 3.5 qt. Slow Cooker
COOKING
Item Size/Description
Inner Pack
Case Pack
UPC044734-
82002 Slow Cooker 3.5 qt. 2 82002-2
82003 Slow Cooker 7 qt. 1 82003-9
38912 Slow Cooker Seasoning - Barbecue 4 16 38912-3
38914 Slow Cooker Seasoning - Italian 4 16 38914-7
38915 Slow Cooker Seasoning - Savory Herb 4 16 38915-4
38916 Slow Cooker Seasoning - Chili 4 16 38916-1
38917 Slow Cooker Seasoning - Pot Roast 4 16 38917-8
38918 Slow Cooker Seasoning - Stew 4 16 38918-5
COOK
ING
14
3.5qt Slow Cooker• RealTree Hardwoods HD®
Camo pattern• Large 3.5 quart pot with
removable crock• 3 Heat Settings including
a Keep Warm setting to maintain temperature
• Removable crock is dishwasher and microwave safe
How are our slow cooking products different?We are the FIRST to offer slow cooking seasonings specially formulated to make wild game flavor-rich and fork-tender.
How Is This Relevant To End Consumers? We make it easy to slow-cook succulent stew, chili and barbecue. Add your own meat and vegetables, set it simmering and forget it. Enjoy a complete meal in just 4 hours.
How Is This Compelling For Your Business? Opportunity to increase sales and gain market share by leveraging the uniqueness of the wild game slow cooking product portfolio.
• PREP with wild game, meat, poultry, vegetables and seasoning
• SET the temperature for 4 or 8 hour cooking
• FORGET IT until you’re ready to eat
Removable crock is dishwasher and microwave safe
Removable crock is dishwasher and microwave safe
Eastman Outdoors® presents easy fixings for the camp. Cooks a delicious meal by itself!
Slow Cooker Seasoning• Includes enough seasoning for two 3.5 qt. crocks or one 7 qt. crock• Display in peggable boxes or self
displaying color shippers (see PDQ p.19)
38912 Barbecue
38916 Chili
38914 Italian
38917 Pot Roast 38918 Stew
38915 Savory Herb
Eastman Outdoors® slow cooker seasoning is a premium blend of herbs and spices specially formulated to make wild game flavor-rich and fork-tender.
Eastman Outdoors® makes it easy to slow-cook succulent stew, chili and barbecue. Add your own meat and vegetables, set it simmering and forget it. Enjoy a complete meal in just 4 hours.
Item Size/Description Case Pack
UPC044734-
82005 Slow Cooker Value Pack 1 82005-3
All-in-one special to slow cook succulent wild game. Includes 5 different seasonings to cook five crocks of 7 qts. each.
VALU
E PA
CKS
16 www.eastmanoutdoors.com 17810.733.6360
Slow Cooker Value Pack Value Pack Includes:• 7 qt. Slow Cooker• Barbecue Seasoning• Italian Seasoning• Chili Seasoning• Pot Roast Seasoning• Stew Seasoning• Wild Game Processing & Seasoning DVD
– Presented by award winning meat processor and executive chef– Covers all you need to know from the field to the table
38912 Barbecue
38916 Chili38914 Italian 38917 Pot Roast 38918 Stew
82003 7 qt. Slow Cooker
82005Slow Cooker Value Pack
VALUE PACKS
Wild Game Processing & Seasoning DVD
Contains all you need to cure and season 25 lbs. of meat!
ULTIMATE JERKY MAKING BUNDLE
Package Contents:• Jerky & Sausage Maker• 5 Jerky Cure & Seasonings• 3 Tier Drying Racks• Wild Game Processing &
Seasoning DVD– Presented by award winning meat processor and executive chef– Covers all you need to know from the field to the table 38647
Ultimate Jerky Making Bundle
Item Size/Description Case Pack
UPC044734-
38647 Ultimate Jerky Making Bundle 1 38647-4
38445 Original (5 lbs)
38444 Hickory (5 lbs)
38443 Mesquite (5 lbs)
38447 Whiskey Pepper (5 lbs)
38448 Fiery Teriyaki (5 lbs)
38228 Drying Racks
38237Jerky & Sausage Maker
Wild Game Processing & Seasoning DVD
Exclusive DVD Covers All You Need To Know From
The Field To The Table
Exclusive DVD Covers All You Need To Know From
The Field To The Table
VALU
E PA
CKS
18 www.eastmanoutdoors.com 19810.733.6360
DISPLAYS
Maximize merchandising power with easy to stock, perforated PDQ display boxes.
PDQ Displays• All of Eastman Outdoors® Wild Game Jerky, Sausage & Slow
Cooker Seasonings come in easy to stack, perforated PDQ boxes.
ULTIMATE SAUSAGE MAKING BUNDLE
Package Contents:• Jerky & Sausage Maker• 2 Sausage Seasoning Kits• #10 Meat Grinder• Wild Game Processing &
Seasoning DVD– Presented by award winning meat processor and executive chef– Covers all you need to know from the field to the table
38659Ultimate Sausage Making Bundle
Item Size/Description Case Pack
UPC044734-
38659 Ultimate Sausage Making Bundle 1 38659-7
38237Jerky & Sausage Maker
38662Smoked Summer
38661Variety
38213#10 Meat Grinder
Contains all you need to make 30 lbs. of sausage!
Wild Game Processing & Seasoning DVD
Exclusive DVD Covers All You Need To Know From
The Field To The Table
How Eastman Outdoors® Wild Game is Different
at a Glance
© Eastman Outdoors, Inc*3475 Eastman DriveFlushing, MI 48433www.eastmanoutdoors.comphone: 810.733.6360fax: 810.733.2077
Revised 09-08 P3042-09© 2008. All rights reserved
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Competitors
Jerky
Sausage
Cooking
Processing Tools
Eastman Outdoors®
Wild Game• Only TABASCO® co-branded
offering on the market
• FIRST natural casings offering on the market
• Only Wild Game Meat Marinator
• Only seasoning mixes specifically formulated for wild game
• Skinning Handle
• Only Ultimate Kits with Wild Game Processing & Seasoning DVD
Simp
ly Surp
rising
ly Grea
t Flavo
r
The TABASCO® marks, bottle and label designs are registered trademarks and service marks exclusively of and licensed by McIlhenny Company, Avery Island, LA 70513. www.TABASCO.com
*Eastman Outdoors, Inc. is not affiliated in any way with Easton Technical Products