2009 georgia social media engagement scorecard
TRANSCRIPT
Presented by Wunderkind Public Relations
January 2010
Some of the biggest brands are based in Georgia. These companies are
trendsetters, with many seeking to learn from their successes and failures. Is
Social Media one of the areas of expertise for the State’s top 25 public and
top 25 private companies? Should we follow their lead?
We took a look at 5 of the most popular tools and services and developed the
Social Media Engagement (SME) Scorecard (1 – 5, higher the better). How
does each company rank? Who are the standouts and what is the most
popular service?
o Top 25 Public and Top 25 Private as published in the Atlanta Business
Chronicle’s 2009 Book of Lists
o 33 B2B, 17 B2C
o Evaluate based on corporate and executive usage of 5 tools/serviceso LinkedIn
o Facebook
o Twitter
o Blog
o YouTube
Methodology
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Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
By the Numbers
7
43
Company Blog
2030
12
38
You Tube
2129
48
2
Yes No
Looks like after
school activities will
be on hold…
Georgia’s Social Media
Engagement ScoreD-
Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Most Popular Tool / Service:
LinkedIn @ 100%Followed by Twitter @ 44%
Company Blog Least Used @ 20%
16%All on LinkedIn
(Does that Count?)
CEOs Engaged in Social Media
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Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Have an Active Corporate
YouTube Channel
36%
B2C Companies with an Active
Twitter Account
75%
Public Company – Usage Details
8%B2B Have a Blog
CEOs on LinkedIn but
no other engagement
16%
Most Popular Tool / Service:
LinkedIn @ 92%Followed by Facebook @ 48%
Company Blog Least Used @ 8%
32%All on LinkedIn
1 participated in a blog
CEOs Engaged in Social Media
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Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Have an Active Corporate
Twitter Account
36%
B2C Companies with Active
Facebook, Twitter and LinkedIn
100%
Private Company – Usage Details
20%B2B Utilize Twitter
CEOs with Facebook
or Twitter Account
0%
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Missing an Opportunity
Companies are not taking advantage of social media
0 5 10 15 20 25 30 35 40 45 50
Blog
YouTube
5
9
11
9
25
2
12
9
3
23
43
29
30
38
2
Public Private Not Used
This could be an
intentional business
decision
All alone, this company is not engaged1
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Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Who Uses What?
Some companies use more than one channel
0 5 10 15 20 25 30 35 40 45 50
Blog
YouTube
2
3
2
18
5
5
1
5
1
2
2
4
13
4
6
9
5
12
Private B2B Private B2C Public B2B Public B2C
7
Social Media is a
two-way street
Most companies broadcasting their messages;
where’s the conversation?
Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Sid
ney H
ill
Mary
Ha
yes
Weie
r
Ma
ry
Haye
s
Weie
r
Jessic
a T
sai
Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Social Media Engagement Score
0
0.5
1
1.5
2
2.5
3
3.5
4
Private B2B Private B2C Public B2B Public B2C
A = 5
B
D
C
F
Should CEOs be
more engaged?
CEOs who have a LinkedIn profile24%
Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
• Social media is growing at such a rate it is truly hard to
keep up. However, one thing is for sure, customers are
engaged and many are looking for you.
• In an age where research is at everyone’s fingertips
and buying decisions can be made without ever
meeting in person, can a company afford to not be
engaged?
• Social media is not a one-size-fits-all concept and its
use and best practices are different for each company.
Identify and use the tools and services that best meets
your need. Do not feel compelled to sign up for every
service.
Our Thoughts
Wunderkind Public Relations - [email protected] - @wunderkindpr - 404.601.3660
Wunderkind Public Relations
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Phone: 404.601.3660