2009 levolor fall training natural shades, roller/solar shades, marketing campaign
TRANSCRIPT
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2009 LEVOLOR Fall Training
Natural Shades, Roller/Solar Shades, Marketing Campaign
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Agenda
» Levolor Natural Shades
» Levolor Roller Shades
» Levolor Solar Shades
» 2009 Shadings
Campaign
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Training Objectives
» Discuss exclusive features in the Levolor Natural Shade and Roller Shade programs and review categories that allow for total room coordination.
» Maximizing sales opportunities by offering product options that are trend forward and best meet the needs of their customers
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Levolor Natural Shades
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» Industry Leading Exclusive Options
» Exclusive Fabrics and Patterns
» Liner Flexibility
» Valance Choices
» Industry Leading Construction
Levolor Natural Shades
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1-2-3 Selling Process
Step 1: Choose Your Fabric
Price Group A:
• Classic Collection
• Flat Bamboo and Micro Reeds
Price Group 1:
• Bamboo Essence and Outrigger
Price Group 2:
• Bamboo Essence, Brighton, Mesh Reeds
• Providence
Price Group 3: • Cordone, Fusilli, Mesh Reeds, Plantation Wood,
Sisal Textures
Price Group 4:• Beads, Bei Shan Myths, Majestic Scapes, Rattan
Textures
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1-2-3 Selling Process
» Light Filtering and Room Darkening
» 4 Color Choices:
▪ White
▪ Camel
▪ Brown
▪ Black
» Available with All Options
(Excluding Angle Tops, Cutouts, Cathedral Tops)
Step 2: Choose Your Liner
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1-2-3 Selling Process
Step 3: Choose Your Carefree Options
» Cordless
» Day/Night
» Top Down/Bottom Up
» Continuous Cordloop
» Tailored Edge
» 2-on-1/3-on-1 Headrail
» Scallops and Trim
» Specialty Shapes
» Separate Shade Valance
» Standard Control
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Valance Options
No Surcharge (Customer’s Choice)
Roman Classic Waterfall
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What Are Your Questions?
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Levolor Roller Shades
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Levolor Roller Shades
» Coordinates with Panel Track for Both Large and Small Windows
» Heavy-Duty Cord Clutch Mechanism
» Wide Assortment of Fabrics Including Solar Shadings
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1-2-3 Selling Process
Step 1: Choose Your Fabric and Light Control
• Unique Textures
• Natural Inspirations
• Solar Shadings
• Ultimate Privacy
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1-2-3 Selling Process
• Beaded Chain Control Available in White, Black or Stainless Steel
• Reverse Roll
• Decorative Trim and Fringe
Step 2: Choose Your Controls and Options
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1-2-3 Selling Process
• Fascia Cassette▪ Coordinating Fabric Inserted
Into a Clear Channel
▪ Vertical Patterns Will Be Rotated 90° When In Valance
• DesignLine ▪ Coordinating Fabric Inserted
Into a Clear Channel
▪ Vertical Patterns Will Be Rotated 90° When In Valance
Step 3: Choose Your Valance
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What Are Your Questions?
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2009 Levolor National Marketing Campaign
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Traditional Home Calendar Overview
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Editorial Editorial
Advertising
Online
E-Blast
Advertorial
Online
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Levolor Marketing Campaign
Consumer BrochureTraditional Home
Advertisement
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FSI with Mail-in Rebate
(2) FSI’s w/ $50 Mail-in Rebate▪ Drives volume and generates brand
awareness
▪ 40M household distribution Drop Dates:
September 20 November 1
▪ Comparable to receiving 15% off
▪ Cannot be combined with other promos
Consumer Rebate…
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Family Feature
» Full Page Family Feature▪ Front-page placement in Home
Section of the newspaper
▪ Syndicated column delivers brand message to over 3,200 newspapers
▪ National placement in newspapers, magazines and online outlets
Consumer Marketing
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What Are Your Questions?