2009 mirada avant garde training book

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Elegant Smart Inspired Function Avant-garde

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Page 1: 2009 Mirada Avant Garde Training Book

Avant-garde

Elegant

Smart

Inspired

Function

Avant-garde

Page 2: 2009 Mirada Avant Garde Training Book

Avant-garde

Synonyms:forward thinking, advanced, ultra modern, futuristic

avant-garde (ä΄vant-gärd΄)

Page 3: 2009 Mirada Avant Garde Training Book

Avant-garde

The new Mirada Avant-garde was designed and developed by Coachmen’s Advanced Design Team. This revolutionary team consists of degreed Industrial, Mechanical and Design engineers from outside the RV Industry that specialize in:

forward looking interior design, •

advanced interior space utilization, and •

progressive styling characteristics.

Coachmen’s Advanced Design Team has a clear mission –

Design the products of tomorrow through proactive development and implementation of industry changing product innovations and solutions.

For this team’s first performance…

Welcome the Mirada Avant-garde.

This coach changes the game with one-of-a-kind appeal, contoured “avant-

garde”

styling, practical innovations, and thoughtful living amenities

all at a competitive entry level motorhome

price point.

Page 4: 2009 Mirada Avant Garde Training Book

Avant-garde

Targeted CustomerBudget minded buyer who likes the finer things in life. They have a youthful outlook, and do not want to buy what everyone else has. These customers want a product that is unique, and a product that they can be proud of. The product will have to fill the image –

stylish interior and exterior with high tech features and practical innovations.

Targeted CompetitionThor -

Hurricane

Damon -

Daybreak

Fleetwood –

Terra / Fiesta

Forest River –

Georgetown

Page 5: 2009 Mirada Avant Garde Training Book

Avant-garde

Floorplans

310DS

355TS

350DS

Page 6: 2009 Mirada Avant Garde Training Book

Avant-garde

Hot Selling Features

1.

One of a kind interior appeal and lighting package

2.

26”

LCD television (HD ready)

3.

Radius booth dinette with easy up/down dinette table

4.

Full height cab privacy curtains and residential draw style window curtains

5.

Innovative curio/storage cabinet (310 DS)

Avant-garde

Page 7: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

One of a Kind Interior Appeal

Benefit:

This coach is the ultimate in modern appeal and smart space savings design. The contours found throughout the Avant-garde break away from the “sea of sameness”.

Feature:

Halogen Lighting Package

Benefit:

Halogen lights throughout the Mirada Avant-garde replace the traditional “trailer style”

pancake lights used in others brands. Sit at the dinette or the sofa and you will notice a smart lighting design that makes this coach shine.

Page 8: 2009 Mirada Avant Garde Training Book

Avant-garde

=LCD TV viewing area

Feature:

26”

LCD Television

Benefit:

With a viewing angle of nearly 160 degrees the large flat panel LCD television can easily be seen from most locations in the coach. This TV is also HD Ready if you desire the ultimate high definition picture.

Page 9: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Radius Booth Dinette

Benefit:

The yacht inspired radius booth dinette provides an elegant look, and easy to clean designer cushions.

SMART

Feature:

Easy Clip Dinette Table

Benefit:

Another smart design feature is the Easy Clip dinette table. With the push of two clips the table can easily be fastened or removed from the wall.

Page 10: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Full Height Cab Privacy Curtains

Benefit:

Completely close off the cockpit area with full height privacy curtains. These can even be used while in transit to separate the living area from the cockpit.

Feature:

Residential Draw Style Curtains

Benefit:

Contemporary shear curtains provide an attractive daytime barrier. You can see out, but they can’t see in.

Page 11: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Innovative Curio/Storage Cabinet (310DS)

Benefit:

Located directly to the right of the entry door as you come in, this innovative feature has a place for:1. Hanging jackets, hats and shoes2. Glassware3. Books and miscellaneous items

321

Hanging Storage

Hat, Gloves and Shoe Storage

Page 12: 2009 Mirada Avant Garde Training Book

Avant-garde

Hot Selling Features

1.

Smart space kitchen design

2.

Folding faucet with flush sink cover

3.

Stainless steel range top and vent hood

4.

Convection microwave

5.

Storage, storage, and more storage…

Avant-garde

Page 13: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Smart Space Countertop Design

Benefit:

1.

With the glass covers lifted, the sink and range are very functional appliances.

2.

Close the covers and your countertop preparation space is nearly doubled.

1 2

SMART

Page 14: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Space Saving Sink

Benefit:

This smart sink has a folding faucet, that when down can be covered with the integrated lid for a flush work space

Page 15: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Stainless Steel Range and Vent Hood

Benefit:

Stainless steel appliances give the coach modern appeal. For additional flexibility, the range has the same flush cover design as the sink to create more countertop space.

Page 16: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Convection Microwave

Benefit:

Get the best of both worlds with a convection microwave. With all the functions of a microwave, plus you can also brown and broil like a traditional oven.

Page 17: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Storage, Storage and More Storage!

Benefit:

Like the rest of this coach, the galley was designed to be used. This means plenty of storage space to put all of your pots, pans, utensils, and of course food.

SmartFeature:

Hidden Hinges

Benefit:

These hinges provide an upscale and residential cabinet design.

Page 18: 2009 Mirada Avant Garde Training Book

Avant-garde

Hot Selling Features

1.

Robe hook with vinyl pad

2.

Laundry hamper (310DS)

3.

Generous vanity storage area

4.

Toilet bowl scrubber and holder

5.

A place for everything

Avant-garde

Page 19: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Robe Hook With Vinyl Door Pad

Benefit:

This makes a great place to hang a wet towel. The moisture resistant vinyl backer keeps the wet towel from direct contact with the door.

Page 20: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Laundry Hamper (310DS)

Benefit:

Built right into the cabinetry, the laundry hamper is conveniently disguised as a cabinet door. The perfect way to keep your dirty clothes out of sight and out of the way.

Page 21: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Generous Vanity Area

Benefit:

Maximum storage space with enclosed cabinet and open shelving. Designer lighting also adds to the eye appeal.

Page 22: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Bowl Brush and Holder

Benefit:

Thoughtful convenience that is very practical.

Practical

Page 23: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Bathroom Designed With A Place For EverythingBenefit:

Maximum convenience with hooks, holders and storage throughout.1. Robe hook2. Hand towel hook3. Cup holder

1 2 3

Page 24: 2009 Mirada Avant Garde Training Book

Avant-garde

Hot Selling Features

1.

Residential 60”x80”

queen bed (310DS)

2.

Pillow top mattress (Most Models)

3.

Convenient night stands

4.

LCD television (HD ready)

5.

Storage, storage and more storage…

Avant-garde

Page 25: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Residential 60”x80”

Queen Bed (310DS)

Benefit:

Up to 6”

longer than the competitions “RV Queen”

beds. Your bed sheets from home will fit nice and tight.

Page 26: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Pillow Top Mattress (Most Models)

Benefit:

This is a pillow top mattress just like you see in homes. Much more comfortable than a typical foam mattress or flimsy spring mattress.

Page 27: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Night Stands

Benefit:

Located next to the bed, three shelves provide great space for alarm clocks, tissues, and a place for your glasses. When not in use, the window drapes can even be tucked behind the night stands.

Page 28: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

LCD Bedroom Television

Benefit:

State-of-the-art television conveniently located for viewing anywhere in the bedroom.

Page 29: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Storage, Storage and More Storage…

Benefit:

Smart design of the bedroom cabinetry gives you maximum space with large wardrobe closets, generous shelving, and ample drawer storage.

Feature:

Vanity Area With Outlet

Benefit:

A great space to get ready in the morning, and a convenient power outlet is also within easy reach.

Page 30: 2009 Mirada Avant Garde Training Book

Avant-garde

Hot Selling Features1.

One-piece windshield and horizontal mounted wipers

2.

Exclusive Sight Rite™

dash

3.

Ergonomic custom dash and cockpit design

4.

Convenient storage everywhere

5.

Fully automatic leveling jacks

Avant-garde

Page 31: 2009 Mirada Avant Garde Training Book

Avant-garde

1

2

Feature:

One-piece Windshield and Horizontal Mounted Wipers

Benefit:

1. A one-piece windshield eliminates the blind spot created from the center beam of a two-piece windshield.

2. Horizontal mounted wipers are up and out of the way for a clear view.

Page 32: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Sight Rite™

Dash

Benefits:

A Coachmen exclusive feature that angles the dash downward for an improved line of sight directly in front of the coach.

Page 33: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Smart Dash and Cockpit Design

Benefits:

The ergonomically designed dash makes for easy access to the drivers controls. A 7”

rear vision monitor is also standard equipment built into the dash for optimum viewing. Automotive pilot seats are also contoured to fit comfortably for the long haul.

Page 34: 2009 Mirada Avant Garde Training Book

Avant-garde

1 2

3 4

In dash glove box

Side map pocket Overhead message board

Full width overhead cabinets

MORE STORAGE

Page 35: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Fully Automatic Leveling Jacks

Benefit:

Easy one touch operation levels the coach in all four corners.

Page 36: 2009 Mirada Avant Garde Training Book

Avant-garde

Hot Selling Features

1.

No-Mess™

termination and Water Works™ utility panel

2.

Exclusive sidewall design

3.

Custom front and rear caps

4.

Stamped aluminum baggage doors and huge pass through storage

5.

Seat belts at all fixed seating locations

Avant-garde

Page 37: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

No-Mess™

Termination System Benefit:

This easy to swivel boom arm provides a dedicated storage location for the termination hose outside of the storage bay. Your storage bay stays cleaner and so do you since the termination hose can remain connected after use.

Feature:

Water Works™

Utility Panel

Benefit:

The Mirada’s utility panel makes filling, draining, and winterizing a simple task. The simple turn of a single dial makes every user look like a professional.

Page 38: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Exclusive Sidewall Design –

Slick Fiberglass Exterior Skin Laminated to a Composite Substrate (Not Wood Panels)

Benefit:

An ultra smooth exterior skin with an Eco friendly, moisture resistant substrate.

TRADITIONAL WOOD PANELS

Page 39: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Custom Front and Rear Caps

Benefit:

The Mirada Avant-garde looks good coming and going with custom front and rear caps.

Page 40: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Stamped Aluminum Baggage Doors and Huge Pass Through Storage

Benefit:

Bus style baggage doors provide access to the pass through storage bay. There’s room for all your gear, with room to spare.

Page 41: 2009 Mirada Avant Garde Training Book

Avant-garde

Feature:

Seat Belts At All Fixed Seating Locations

Benefit:

Coachmen exceeds the sleeping capacity of each model with our number of seat belts. All seatbelts also meet the pull test requirements by FMVSS. Many manufacturers only meet the minimum number of seatbelts required.

=Seat belt location

Page 42: 2009 Mirada Avant Garde Training Book

Avant-garde

Easy Walk Around

1.

One-Piece Windshield2.

Horizontal Windshield Wipers3.

Custom Front and Rear Caps4.

3-Way Rear Vision Camera Option5.

Exclusive Sidewall Design6.

Stamped Aluminum Baggage Doors

1

2

3

6-710

54

11

8

9

7.

Pass Through Storage8.

Acrylic Lighted Entry Handle9.

Full Paint Option10.

Rear Fuel Fill11.

Seamless TPO Roof Covering12.

Slideroom

Awnings

12

Page 43: 2009 Mirada Avant Garde Training Book

Avant-garde

Easy Walk Around

Bath Area1.

Spacious radius shower2.

Laundry hamper (310DS)3.

Generous vanity storage area4.

Toilet bowl scrubber and holder5.

A place for everything

Bath Area1.

Spacious radius shower2.

Laundry hamper (310DS)3.

Generous vanity storage area4.

Toilet bowl scrubber and holder5.

A place for everything

3

2

23

4

21

4-5

1

4

3

531-2

3

4

Living Area1.

One of a kind interior appeal2.

26”

LCD television (HD ready)3.

Radius booth dinette with easy up/down dinette table

4.

Full height cab privacy curtains5.

Innovative curio/storage cabinet (310DS)

Cockpit1.

One piece windshield and horizontal mounted wipers

2.

Exclusive Sight Rite™

dash3.

Ergonomic custom dash design 4.

Convenient storage everywhere5.

Fully automatic leveling jacks

Galley Area1.

Smart space kitchen design2.

Collapsible sink with flush cover3.

Stainless steel range top and vent hood4.

Convection microwave5.

Storage, storage and more storage…

Galley Area1.

Smart space kitchen design2.

Collapsible sink with flush cover3.

Stainless steel range top and vent hood4.

Convection microwave5.

Storage, storage and more storage…

Master Suite1.

Residential 60”x80”

queen bed (310 DS)

2.

Pillow top mattress3.

Convenient night stands4.

LCD television (HD ready)5.

Storage, storage and more storage…

5

4

5

1

2

5

1