2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

Partner with the #1 titles in the sailing market•Tap into the power of our loyal readership of influential, affluent sailors •

and boaters who follow our tack, on the water and on the Internet

M E D I A K I T

Site StatisticsOur sailing and cruising web sites are rich with stories, news and up-to-the-minute information, from boat reviews to must-have gear to racing updates and results.

Reader Profile

•Male/Female:94%/6%•Married:79%•MedianAge:54•AverageYears Sailing: 25•AverageHHI:$179,000•AverageNetWorth:$1,397,000

Source: Cruising World, Sailing World and The Sailing Company 2003 Subscriber Study, Clear Research, Inc., Oceanside, NY

www.sailingworld.com www.cruisingworld.com

Connecting PeopleWithTheirPassions

...........

Monthly Sailing World Cruising World

Page Views 350,000 300,000

Visits 60,000 50,000

Unique Visitors 50,000 45,000

Ourreadersaretheenvyofthemarket.Affluent,experiencedsailorsandboaters, they have the desire and means to indulge their passion for the water.

VERTISING ONLINE AD2 0 0 9

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

PREMIUM LARGE SQUARE AD

728 X 90

300 X 250

180 X 150

•TopandBottomofpage•Maximum4advertisersinrotationperad•Commontoallpages*

• Maximum 4 advertisers in rotation

300 X 200

TOP AND BOTTOM LEADERBOARD ADS

•Middlecolumn•Appearsinrotation•OnlyavailablewithpurchaseofPremium Partner Video Channel, links to video player

* Availability may be limited in NOOD sections of Sailingworld.com

1

• Top right

• Common to all pages*

2 3

1ADVERTISING OPPORTUNITIESCOMMON TO ALL PAGES

HOME PAGE ONLY

5

2

PREMIUM PARTNER VIDEO AD

2

5

•Rightcolumn•Appearsinrotation•OnlyavailableonCruisingWorld.com

3 BROKERAGE BOAT OF THE MONTH

1

4

4

180 X 150•Rightcolumn•Maximum4advertisersinrotationperad•Commontoallpages*

4 MEDIUM SQUARE ADS

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

* Availability may be limited in NOOD sections of Sailingworld.com

•”Sponsoredby”logoandwebsitelink•Linkstoadvertiser-suppliedonlinecontent•Exclusivethroughoutspecificcontent section•Premiumplacementwithincontentarea•Embedded180x150squareadonSectionlanding page•Includes160x600skyscraperadon associated landing pages

1

CONTENT SECTION SPONSOR1

CONTENTSPONSORSHIP

180 X 150 and 160 X 600

1

* Availability may be limited in NOOD sections of Sailingworld.com3

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

160 X 600•Run-Of-Site throughout content sections.List&searchpagesonly•Premium placement within content area•Maximum4advertisersinrotation

SKYSCRAPER AD1

CONTENT LISTING’SSEARCH/LIST RESULTS PAGES

1

4

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

* Availability may be limited in NOOD sections of Sailingworld.com

300 X 250•Commonthroughoutallarticles*•Maximum4advertisersinrotation•Premium placement within content area

LARGE SQUARE AD1

IN-PAGE ARTICLE BANNER

1

5

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

CONTESTS

•Customsweepstakes-advertisersuppliedprizes•“Sponsoredby”logoandwebsitelink•Linkstoadvertisersuppliedcontent•Demographicinformationofcontestparticipants•Runs90days

6

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

468 X 60

ReachqualifiedprospectsbysendingyourtimelymessagetotheCruisingWorldandSailingWorldopt-insubscribers.

•Customadvertiser-supplied message

1

2

NEWSLETTERADVERTISING OPPORTUNITIES

CUSTOM EMAIL

•Center content area placement•Inboxdeliverytotargetedaudience

•Right-handcolumnplacement•Inboxdeliverytotargetedaudience

1

2

2

120 X 240

1

HORIZONTAL BANNER ADS

VERTICAL BANNER ADS

7

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

* Availability may be limited in NOOD sections of Sailingworld.com

1

MAIN PAGE

CATEGORY PAGE

PARTNER PAGE

• Custom advertiser-supplied message • Lead-generating opportunity • Contact form

PREMIUM PARTNERSHIP OPPORTUNITIES1

SOURCEBOOKBUSINESS DIRECTORY

8

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

•Customadvertisersuppliedmessage •Lead-geneartionopportunity •ContactformAllpremiumMerchantsarerandomlyselectedtoappearontheCharteringandDestinationspages.

* Availability may be limited in NOOD sections of Sailingworld.com

PREMIUM PARTNERSHIP OPPORTUNITIES1

CRUISING WORLD’SCHARTER DIRECTORY

1

MAINPAGE

PARTNERPAGE

FLEETLOCATIONPAGE

9

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

* Availability may be limited in NOOD sections of Sailingworld.com

1

2

1

2

728 X 90 •Top of all forum and community pages•Maximum4advertisersinrotation

180 X 150•Rightsideofallforumand community pages•Randompositions

ONLINE FORUMS & COMMUNITY

MEDIUM SQUARE AD

LEADERBOARD AD

2

2

2

2

10

2009 ONLINE ADVERTISINGTM E D I A K I T www.sailingworld.com www.cruisingworld.com

* Availability may be limited in NOOD sections of Sailingworld.com

1

• Maximum 4 advertisers in rotation

FULL BANNER AD1

468 X 60

PHOTO GALLERYSPONSORSHIP

1

11