20090325 i c i s
DESCRIPTION
Presentation for the ICIS community about Living LabsTRANSCRIPT
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bezoekadres :
tel :email :Internet :
Bezuidenhoutseweg 1052594 EC Den Haag070 - 427 86 77info@innovatieplatform.nlwww.innovatieplatform.nlwww.nederland-innoveert.nl
The Netherlands: connecting global ambitions
Orange Living Labs
25 Maart 2009Martijn Kriens
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The basic output thathas become dominant in
the most advanced economies is
human meaningand communication
Yochai Benkler“The Wealth of networks”
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Physical Product: a car
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User function: Safety
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C,MM,N: the open source car
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C H A N G E
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HumanMeaning
&Communication
C H A N G E
FunctionPhysical product
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Supplier
Customer
Shift towards the end-user
Feedback
Run(test)
Build(Prototypes)
Design
AdvancedDevelopment
Supplier
Supplier
and
Customer
Analysis andFeedback
Run(test)
Build(Prototypes)
Design
AdvancedDevelopment
Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke
Living LabsTraditional
N=3
N=1000
N=0
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1000 PhD's: attract international academic top talent to the Netherlands
Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market
Attract 50 significant international businesses to the Netherlands in the coming ~3 years
Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent
‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'
Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million
‘Slimmer werken’: increase productivity of 10.000 SME's
Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship
International schools: increase the attractiveness of the international schooling system in the Netherlands
Innovation labs: create facilities for open and user-driven innovation and facilities to test market response
Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk
1
2
3 8
94
6
International schools: increase the attractiveness of the international schooling system in the Netherlands
7
5 10
Source: Nederland in de Wereld, innovatieplatform
5
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1000 PhD's: attract international academic top talent to the Netherlands
Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market
Attract 50 significant international businesses to the Netherlands in the coming ~3 years
Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent
‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'
Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million
‘Slimmer werken’: increase productivity of 10.000 SME's
Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship
International schools: increase the attractiveness of the international schooling system in the Netherlands
Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk
Innovation labs: create facilities for open and user-driven innovation and facilities to test market response
1
2
3 8
6
International schools: increase the attractiveness of the international schooling system in the Netherlands
7
5
Source: Nederland in de Wereld, innovatieplatform
5
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The Dutch
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The Dutch
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The Dutch
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The Dutch
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The Dutch
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Summarizing: testbeds and Living Labs - The Dutch Proposition
• Population• Average and divers population, good access to
market, beta-culture, critical consumers• Infrastructure
• High level of access to broadband and digital services• Industry
• Strong and vibrant creative industry available•
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RealityBETA
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21
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Research, Design,Development and Test
• Too few connections• between creative companies among themselves• between research, creative sector and industry
• Opportunities in cooperation and cross-overs
• Living Lab is an excellent common ground• focus on the costumer (clear common goal)• Open innovation ecosystem of divers companies
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Flow
ers
& F
ood
Hig
htec
h sy
stem
en e
n m
ater
iale
n
Wat
er
Che
mie
de C
reat
ieve
Indu
strie
Pen
sioe
nen
& s
ocia
le v
erze
kerin
gen
Living Labsuser centric
• Living Labs and testbeds are focussed on the user and the full experience• strong
incentive to collaborate cross-sector
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Relation to other initiatives IP
• Paint the world Orange• Marketing of the capabilities
• Growth accelerator• Opportunities for companies in the ecosystem
• Working Smarter• A complex, real life problem
• Reinforce private R&D investments• Close cooperation with R&D
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Several Living Lab initiatives
• Services & ICT (service innovation)• Amsterdam Living Lab (Energy, Health,
Mobility)• EXSER Almere (services)• Rotterdam Climate Campus (energy)• OCBI / Oost NV (Health)• Living Lab Leiden / CETIM (Mobile, Health)• North Netherlands (Tele health)• ...
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Smart Metering
• Base level use• Peak use: when and what• Collective feedback and collective intelligence• Glanceable displays
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IBSG - Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG -
CUD Vision: a Network of Smart Work Centers for Amsterdam Region: physical traffic substituted through virtual presence & e-work by means of a network of SWCs
Zwolle
Almere
Purmerend
Haarlem
Utrecht/A2
Amsterdam
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IBSG - Copyright © 2007-2008 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG -
Smart Work Center Concept
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30
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Research Living Lab (FES)
• Develop methods and tools• Design, development, users
• Creatives, SME’s, Research and application domains
• Health, Durability, Safety, ..
• CREATIVE R&D
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Citylabs for safety, security and care• How can the the situation awarareness and the collaboration in complex S&S and
Care networks be enhanced by the use of intelligent and combined systems
• How can the citylab methodology raise the adoption of the resulting knowledge and technology in specific communities of practice
• Focus on the user
• Living Lab Methodologies• Users as designers (N=3)• Co-Creation, Testbeds (N=1000)
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HAPPINESS is a JOURNEY not a DESTINATION
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