20091113 ing intern congres
TRANSCRIPT
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Matthijs Roumen voor ING - 13 november 2009
Hoe social media de toekomst van communicatie gaat redden.
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Hoe social media de toekomst van communicatie gaat redden.
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Natuurlijk niet.
Hoe social media de toekomst van communicatie gaat redden.
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Social media is al het marketing buzz-word sinds 2009.
2008.2007.
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Matthijsik doe iets met social media
voor leuke merken en bedrijven.
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What̓ s the buzz??
En wat kan ING ermee?
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Agenda.- Het veranderende medialandschap.- Geschiedenis van het internet.- Cijfers in Nederland.- Stappen voor de ING.- Praktijkcases.
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Het medialandschap.
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ObamaSociale media in Nederland zijn HOT.
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Het veranderende medialandschap.
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Impact op online?
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GESCHIEDENIS VAN INTERNET
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Het internet zoals wij het kennen is nog maar < 2.000 dagen oud.
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Van visitekaartje...1995 - 2000
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Wij hebben een gaaf product!
Hey!!Check onze website!
bron: baekdal.com
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bron: baekdal.com
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naar interactie...2000 - 2004
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bron: baekdal.com
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naar social!2004 - heden.
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bron: baekdal.com
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Mensen zijn verbonden.En snappen dat ze niet alleen met elkaar kunnen communiceren, maar ook met ING.
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Mensen zijn verbonden.En snappen dat ze niet alleen met elkaar kunnen communiceren, maar ook met ING.
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CIJFERS
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FeitNederland staat met een internetpenetratie van 83.4% in de top 3 van de wereld.
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Feit
Via Marco Derksen - Communication in the digital age: http://bit.ly/1Jq25u
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Feit
Via Marco Derksen - Communication in the digital age: http://bit.ly/1Jq25u
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Feit
Via Marco Derksen - Communication in the digital age: http://bit.ly/1Jq25u
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62%is lid van een social network.
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67%leest weblogs.
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27%heeft een eigen weblog.
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1 op de 5 internetgebruikers doet het.Statusupdates.
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1 op de 5 internetgebruikers doet het.Statusupdates.
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De jongeren die opgroeiden met Hyves, Wikipedia, Facebook, LinkedIn en andere sociale media betreden tussen nu en 2 jaar de arbeidsmarkt (en worden dus kapitaal krachtig).
Feit
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LEUK. MAAR WELKE KANSEN
ZIJN ER VOOR ING?en voor jouw afdeling?
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Intern eerst.Feeling krijgen en het begrijpen van social dynamics.
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Monitoren wat er buiten gebeurt.Begrijpen wat er buiten de organisatie wordt verteld over ING zonder daar nog direct op in te spelen.
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Aanwezigheid op relevante platformen.Terugpraten daar waar het wordt verwacht en waar over je wordt gesproken.
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Praktijk-voorbeelden.
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Fortis Join2Grow.
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ABN AMRO Flametree.
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ING Webcare.
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Rabobank inzicht in sponsering.
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Rabobank Raboblog.
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Aegon op Flickr.
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Aegon op Slideshare.
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Hoe kan ook de ING relevantie bieden online?
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Q&A.
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AfbeeldingenThomas Baekdal, baekdal.comStockExchange, sxc.hu
CreditsGedachtengoedFreek Bijl, bit.ly/freekbijlpresentatie