201 - 1916 dewdney ave i regina, sk i s4r 1g9 i 306.775 ... · 12/10/2015 · creating a stunning...

201 - 1916 DEWDNEY AVE I REGINA, SK I S4R 1G9 I 306.775.1200 I CDNETWORK.CA


Canadian Digital Network (CDN) is leading the way in value and innovation in Western Canada’s out of home advertising industry. We pride ourselves on offering efficient, impactful media solutions. With this in mind, we set out to create Western Canada’s largest outdoor digital advertising network.With market solutions throughout Alberta, Saskatchewan, Manitoba and British Columbia, we are Western Canada’s second largest digital outdoor company. Our growing network provides you engaging ads in high traffic locations at a lower cost per thousand impressions (CPM) than any broadcast medium.

CDN’s expanding outdoor digital advertising network is the future of outdoor advertising in Western Canada. Your creative has never been more engaging and your message never more effective.

ENGAGING ADS.STRATEGIC LOCATIONS.


At CDN, we select our sign locations based on reach and frequency of consumer visit. By strategically placing ads in high traffic areas, we create maximum impressions. Your messages can be changed easily and quickly without the expense or production time associated with traditional billboards.

You decide what time of day your ads run, targeting your message to the audience much like radio and TV advertisers. CDN’s network offers over 150 digital faces and with a daily vehicle traffic count of more than 2.9 million, that translates to more than 4.9 million viewers a day.

Advertising reach is increasingly difficult, while 82% of Canadian workers traveled to work by car, 12% took public transit. Over the past decade, car trips have increased by 20% and travel time to and from work has grown by 19%*1 With strategic locations, 94% of commuters have the opportunity to see your campaign.*2

Source: *1 Statistics Canada – Canadian Survey 2012 *2 OMAC – Insights ON Value of OOH Advertising.

DIGITAL OUTDOOR


Digital OutdoorAt CDN, we select our sign locations based on reach and frequency of consumer visit. By strategically placing ads in high traffic areas, we create maximum impressions. Your messages can be changed easily and quickly without the expense or production time associated with traditional billboards.

You decide what time of day your ads run, targeting your message to the audience much like radio and TV advertisers. CDN’s network offers over 150 digital faces and with a daily vehicle traffic count of more than 2.9 million that translates to more than 4.9 million viewers a day.

DIGITAL INDOORDigital display monitors are typically smaller versions of digital outdoor signage.You see them in shopping malls, shops, restaurants and almost everywhere else. Our monitors are found throughout Saskatchewan in TCU Place inSaskatoon, Sasktel Centre in Saskatoon and Affinity Place in Estevan.


STATIC INDOORWe select our locations based on reach and frequency of consumer visits. Ads are strategically placed to create maximum impressions. Our static 11”x17” and 24”x36” posters are found in Sasktel Centre in Saskatoon and Affinity Place in Estevan.


WHY BUY WITH CDN?Flexibility and Responsiveness - One ad space, more than one message Unlike traditional print, digital signage can be changed quickly to reflect the latest promotion, content or sales event. Content can be customized by time of day and/or location.

Dayparting, a term borrowed from the radio and TV industries, is now used by the digital billboard industry. It’s the practice of dividing the day into several parts — usually morning, afternoon and evening — during which a certain category of programming takes place. Dividing up the day lets you better target advertising toward a particular demographic or purchasing pattern. With the ability to daypart your ads, you can communicate multiple messages via one medium.

8:06 am 11:27 am 5:18 pm


WHY BUY WITH CDN?High Reach and Frequency With over 150 digital faces throughout Alberta, Saskatchewan, Manitoba and British Columbia, our network is sure to have the media solution you need to connect with your target audience. We will walk you through our interactive mapping system to identify the locations and GRP’s necessary to build a successful out of home campaign plan.

CDN has a daily network vehicle traffic count of more than 2.9 million, that translates to more than 4.9 million viewers a day with ads running 24/7.

Cost EffectiveWith electronic file transfers, say goodbye to costs related to printing and installing paper or vinyl.

CDN provides you with engaging ads in high traffic locations at a lower cost per thousand impressions (CPM) than any other medium. With an extensive network of digital billboards, we can give you the reach and relevancy of media, like TV and radio, at a competitive cost.


WHY BUY WITH CDN?Engaging Compared to static print, a digital sign tends to grab attention because of the inherent tendency to focus our eyes and attention on something in motion, colourful and ever changing.

Hard to IgnoreDigital billboards hold a unique advantage. Unlike TV and radio, your digital billboard audience can’t switch the channel or skip the ads. Unlike the internet, there are no pop-up blockers or delivery filters.

Targeted and Memorable Outdoor advertising is the last media exposure people get before making a purchase. Did you know that 35% of consumers say they make last minute purchase decisions? Use the opportunity to remind them of your products!

Media exposure less than one hour prior to the biggest purchase of the day:

62% Outdoor (Drivers)

32% Outdoors (Pedestrians)

21% Magazine

55% Radio

31% Television

20% Newspapers

Source: Arbitron


WHY BUY WITH CDN?Change your content as you need during your contract.

Your ad is guaranteed to run for 6 seconds every 60 seconds 24/7 giving you over 5,000 impressions per week for the cost of one printed static ad.

Digital outdoor advertising keeps your customers interested and engaged in your message through the ability to change it and keep it relevant.

Day Parting gives you the edge over the competition so you can change your message quickly to reflect a latest promotion or sales event.

With electronic file transfers, there’s no costs related to printing and installing paper or vinyl associated with traditional static advertising.

Be part of the most innovative and interesting medium in the market to increase your sales.

Digital outdoor advertising is simply the most cost effective media outlet to engage your target customers, attract new business and get the results you want.

Digital ads are eye-catching and captivating.

Keep your targeted customers engaged by promoting on high traffic signs placed in strategic locations.

Showcase your product in vivid colour and high definition creating a stunning visual impact as a result from the latest and most advanced LED technology.

With over 75% of buying decisions made at the point of decision, effective advertising on digital outdoor billboards can help direct those decisions in your favour.

Consumers are 6-10 times more likely to notice digital billboards than traditional static ads.


OUTDOORLOCATIONSRegina, SKAlbert St & Dewdney Ave 37,100 VEHICLES PER DAY 61,215 VIEWERS PER DAY

Albert St & 10th Ave 33,300 VEHICLES PER DAY 54,945 VIEWERS PER DAY

Victoria Ave & Arcola 29,400 VEHICLES PER DAY 48,510 VIEWERS PER DAY

Albert & 2nd Ave 32,200 VEHICLES PER DAY 53,130 VIEWERS PER DAY

Victoria Ave & Park 38,900 VEHICLES PER DAY 64,185 VIEWERS PER DAY

Victoria Ave & Fleet St 52,400 VEHICLES PER DAY 86,460 VIEWERS PER DAY

Saskatchewan Dr & Cameron St 17,200 VEHICLES PER DAY 28,380 VIEWERS PER DAY

Pasqua St & Rochdale Blvd 38,000 VEHICLES PER DAY 62,700 VIEWERS PER DAY


Ross Ave & Fleury St 9,300 VEHICLES PER DAY 15,345 VIEWERS PER DAY

Victoria Ave & Prince of Wales Dr 49,500 VEHICLES PER DAY 81,675 VIEWERS PER DAY

Broad St & 13th Ave 21,100 VEHICLES PER DAY 34,815 VIEWERS PER DAY

Saskatchewan Dr & Albert St 43,000 VEHICLES PER DAY 70,950 VIEWERS PER DAY


Victoria Ave & Fleury St 26,500 VEHICLES PER DAY 43,725 VIEWERS PER DAY

Albert St & Parliament Ave 27,100 VEHICLES PER DAY 44,715 VIEWERS PER DAY

Broad St & Dewdney Ave 22,500 VEHICLES PER DAY 37,125 VIEWERS PER DAY

Park St & 6th Ave 15,400 VEHICLES PER DAY 25,410 VIEWERS PER DAY

R&G Trucking, 625 McDonald St 18,800 VEHICLES PER DAY 31,020 VIEWERS PER DAY

Saskatchewan Dr & Toronto St 18,300 VEHICLES PER DAY 30,195 VIEWERS PER DAY

Winnipeg St & 7th Ave N 12,500 VEHICLES PER DAY 20,652 VIEWERS PER DAY

2743 Quance 13,800 VEHICLES PER DAY 22,770 VIEWERS PER DAY

3910 Rochdale Blvd 23,100 VEHICLES PER DAY 38,115 VIEWERS PER DAY

Osler St & 4th Ave 12,500 VEHICLES PER DAY 20,625 VIEWERS PER DAY

Albert St & 6th Ave N 34,200 VEHICLES PER DAY 56,430 VIEWERS PER DAY

390 Albert St N 55,000 VEHICLES PER DAY 90,750 VIEWERS PER DAY

Saskatoon, SK702 Circle Dr E 65,741 VEHICLES PER DAY 108,428 VIEWERS PER DAY

Idylwyld Dr 39th St 41,200 VEHICLES PER DAY 67,980 VIEWERS PER DAY

Circle Dr & Alberta Ave 59,200 VEHICLES PER DAY 97,680 VIEWERS PER DAY

8th St & Broadway Ave 29,000 VEHICLES PER DAY 47,850 VIEWERS PER DAY

51st St & Faithfull Ave 40,000 VEHICLES PER DAY 66,000 VIEWERS PER DAY

2326 Millar Ave 23,500 VEHICLES PER DAY 38,775 VIEWERS PER DAY

1st Ave N & 3rd Ave N 17,700 VEHICLES PER DAY 29,205 VIEWERS PER DAY

Circle Dr & Dudley St 31,500 VEHICLES PER DAY 51,975 VIEWERS PER DAY

22nd St E & Auditorium Ave 19,700 VEHICLES PER DAY 32,505 VIEWERS PER DAY

Moose Jaw, SK250 Thatcher Dr 12,000 VEHICLES PER DAY 19,800 VIEWERS PER DAY

Highway #1 & Lakeview Rd 14,720 VEHICLES PER DAY 24,288 VIEWERS PER DAY

48 High St W 2,150 VEHICLES PER DAY 3,548 VIEWERS PER DAY

Manitoba St E & Main St S 3,280 VEHICLES PER DAY 5,412 VIEWERS PER DAY

Viewers per day information is based on the 2009 Canadian Vehicle Survey Summary Report from Natural Resources Canada.


OUTDOORLOCATIONSYorkton, SKE Broadway & 8 Ave N 18,000 VEHICLES PER DAY 29,700 VIEWERS PER DAY

W Broadway & Agricultural 9,000 VEHICLES PER DAY 14,850 VIEWERS PER DAY

W Broadway St & Dalebrooke Dr 18,000 VEHICLES PER DAY 29,700 VIEWERS PER DAY

Estevan, SKKing St & 13th Ave 9,600 VEHICLES PER DAY 15,840 VIEWERS PER DAY

13th Ave & 7th Ave 10,000 VEHICLES PER DAY 16,500 VIEWERS PER DAY

King St & Kensington Ave 5,800 VEHICLES PER DAY 9,570 VIEWERS PER DAY

Kensington Ave & 4th Ave 4,780 VEHICLES PER DAY 7,887 VIEWERS PER DAY

Swift Current, SK44 2nd Ave NE 9,000 VEHICLES PER DAY 14,850 VIEWERS PER DAY

2001 Chaplin St W 9,000 VEHICLES PER DAY 14,850 VIEWERS PER DAY

Weyburn, SKGovernment Rd & Highway #39 9,500 VEHICLES PER DAY 15,675 VIEWERS PER DAY

Government Rd & Mergens St 9,000 VEHICLES PER DAY 14,850 VIEWERS PER DAY

Highway #39 & 3rd St 12,500 VEHICLES PER DAY 20,625 VIEWERS PER DAY

Balgonie, SKBalgonie 2,500 VEHICLES PER DAY 4,125 VIEWERS PER DAY

Carlyle, SKCarlyle 3,330 VEHICLES PER DAY 5,495 VIEWERS PER DAY

Delisle, SKHighway #7 & Main St 4,000 VEHICLES PER DAY N/A VIEWERS PER DAY

Elrose, SKElrose 1,100 VEHICLES PER DAY 1,815 VIEWERS PER DAY

Kerrobert, SKElrose 2,910 VEHICLES PER DAY 4,802 VIEWERS PER DAY

Kindersley, SKKindersley 3,560 VEHICLES PER DAY 5,874 VIEWERS PER DAY

Outlook, SKOutlook 2,160 VEHICLES PER DAY 3,564 VIEWERS PER DAY

Rosetown, SKHighway #7 & Highway #4 3,155 VEHICLES PER DAY 5,206 VIEWERS PER DAY

Unity, SKUnity 1,790 VEHICLES PER DAY 2,954 VIEWERS PER DAY

Wynyard, SKWynyard 14,860 VEHICLES PER DAY 24,519 VIEWERS PER DAY

Winnipeg, MB121 Disraeli Freeway West Face 48,500 VEHICLES PER DAY 80,025 VIEWERS PER DAY

121 Disraeli Freeway East Face 48,500 VEHICLES PER DAY 80,025 VIEWERS PER DAY

1345 Pembina Hwy 30,300 VEHICLES PER DAY 49,995 VIEWERS PER DAY

201 Portage Ave 43,371 VEHICLES PER DAY 71,562 VIEWERS PER DAY

477 Pembina Hwy North Face 27,700 VEHICLES PER DAY 45,705 VIEWERS PER DAY

477 Pembina Hwy South Face 27,700 VEHICLES PER DAY 45,705 VIEWERS PER DAY

866 King Edward St 25,100 VEHICLES PER DAY 41,415 VIEWERS PER DAY

Donald St & Bell Ave 88,800 VEHICLES PER DAY 146,520VIEWERS PER DAY

Higgins Ave & McArthur St 25,600 VEHICLES PER DAY 42,240 VIEWERS PER DAY

Waverley St & Taylor Ave 29,100 VEHICLES PER DAY 48,015 VIEWERS PER DAY

Centennial Concert Hall 103,000 VEHICLES PER DAY 169,950 VIEWERS PER DAY

Viewers per day information is based on the 2009 Canadian Vehicle Survey Summary Report from Natural Resources Canada.


OUTDOORLOCATIONSViewers per day information is based on the 2009 Canadian Vehicle Survey Summary Report from Natural Resources Canada.

Metro Vancouver, BCAlex Fraser Bridge 71,000 VEHICLES PER DAY 117,150 VIEWERS PER DAY

Hwy 99 & Hwy 17A North Face 41,000 VEHICLES PER DAY 67,650 VIEWERS PER DAY

Hwy 99 & Hwy 17A South Face 67,000 VEHICLES PER DAY 110,550 VIEWERS PER DAY

Victoria, BC1767 Island Highway 42,000 VEHICLES PER DAY 69,300 VIEWERS PER DAY

Edmonton, AB14505 Yellowhead Hwy West Face 61,000 VEHICLES PER DAY 100,650 VIEWERS PER DAY

14505 Yellowhead Hwy East Face 61,000 VEHICLES PER DAY 100,650 VIEWERS PER DAY

99 St & 34 Ave 63,000 VEHICLES PER DAY 103,950 VIEWERS PER DAY

Yellowhead Hwy & 184 St NW 167,200 VEHICLES PER DAY 275,880 VIEWERS PER DAY

Fort McMurray, ABHwy 63 & Confederation Way 40,360 VEHICLES PER DAY 66,594 VIEWERS PER DAY

Hwy 63 & Morrison St North Face 48,650 VEHICLES PER DAY 80,273 VIEWERS PER DAY

Hwy 63 & Morrison St South Face 48,650 VEHICLES PER DAY 80,273 VIEWERS PER DAY

Lethbridge, AB538 Mayor Magrath Dr South 43,800 VEHICLES PER DAY 72,270 VIEWERS PER DAY

Crowsnest Highway & 30th St N 28,400 VEHICLES PER DAY 46,860 VIEWERS PER DAY

Mayor Magrath & 3 Ave N 20,100 VEHICLES PER DAY 33,165 VIEWERS PER DAY

Mayor Magrath & Scenic Drive S 48,900 VEHICLES PER DAY 80,685 VIEWERS PER DAY

Park Place Mall Indoor Digital Displays 5,245 VEHICLES PER DAY 8,654 VIEWERS PER DAY

Medicine Hat, AB1023 Allowance Ave SE 18,440 VEHICLES PER DAY 30,426 VIEWERS PER DAY

1224 Kingsway Ave SE 22,750 VEHICLES PER DAY 37,538 VIEWERS PER DAY

1321 Trans Canada Way SE West Face 20,600 VEHICLES PER DAY 33,990 VIEWERS PER DAY

1321 Trans Canada Way SE East Face 32,600 VEHICLES PER DAY 53,790 VIEWERS PER DAY

1505 - 22 St SE 25,560 VEHICLES PER DAY 42,174 VIEWERS PER DAY

3216 - 13th Ave SE 25,460 VEHICLES PER DAY 42,009 VIEWERS PER DAY

Highway #1 East Side 15,000 VEHICLES PER DAY 24,750 VIEWERS PER DAY

Taber, ABCrowsnest Highway & 50th St 15,600 VEHICLES PER DAY 25,740 VIEWERS PER DAY


INDOORLOCATIONSSaskatoon, SKTCU Place 1.2 MILLION AVERAGE VISITORS PER YEAR

TCU Place, Saskatoon’s Arts & Convention Centre, is located just off the corner of 22nd Street and Idylwyld Drive.This premier facility hosts a variety of events, including national and international conventions, world-class theatrical productions, world-renowned artists and performers, extraordinary banquets and galas, and many other spectacular events.

TCU Place has developed a history of high-class, quality events and entertainment. The most recent City ofSaskatoon Traffic Report that indicates just over 65,000 cars pass by TCUPlace daily basis –many of them stopping just in front of the venue on the corner of Auditorium Avenue and 22nd Street. Each year TCU Place averages 850 events, 150 concerts, 45 conventions and 45 consumer shows.

Our in-venue network features 26 – 55” LED monitors.

Sasktel Centre 650,000 AVERAGE VISITORS PER YEAR

As the largest indoor public assembly facility in Saskatchewan, Sasktel Centre annually for a variety of events, more the home of the WHL Saskatoon Blades, Sasktel Centre hosts at least 36 games a year, as well as one or two pre-season NHL games. Sasktel Centre averages 25 major concerts from the biggest touring acts. Sasktel Centre is consistently rated by Pollstar as one of the top 100 concert venues in the world!

Sasktel Centre also hosts events such as PBR Canadian Finals, as well as cultural events such as PowWows and the largest indoor Remembrance Day ceremony in the country. In recent years Sasktel Centre has hosted Briers, Memorial Cup, World Junior Hockey Championships, and CIS Men’s University Cup of Hockey.

Our in-venue network at Sasktel Centre includes:32 55” LED monitors; 11”x17” and 24” x36” static posters in washrooms.

Estevan, SKAffinity Place 300,000 AVERAGE VISITORS PER YEAR

With over 300,000 annual visitors,Affinity Place is home to the EstevanBruins. The facility includes a library, gym, waterpark and playground, and hosts multiple concert events. Our in-venue network at Affinity Place includes 32 55” LED TVs on site, multiple 24”x36” illuminated static frames as well as 11”x17” static frames for advertising


JOIN THE NETWORKPartnering to secure engaging ads in strategic locations.CDN is constantly evaluating, developing and investing in media products to grow our networks portfolio of leased and owned properties in the markets we serve. Our executive team works in collaboration with landowners and property managers to review the municipal by-laws in each area and to ensure the most appropriate media product and installation is selected to fit the property size and location.

Own a sign? Reasons to join our network.• We develop partnership agreements with new and existing digital sign

owners and as experts in out of home advertising, we’ve built a strategy to fill advertising time on each sign.

• If you’re part of our network, we’ll work to provide a rewarding return on your investment as part of our revenue – sharing agreement.

• Our network is widely admired for its high-quality media offering and innovative approach.

• CDN has attracted some of the biggest national advertisers from across Canada since 2009.

• We create digital outdoor experiences. With a heavy focus on the consumer’s experience, our solutions drive engagement through action.

• Our network is certified by the Canadian Out-Of-Home Measurement Bureau.


GET CDN WORKING FOR YOUHead Office201-1916 Dewdney AveRegina, SKS4R 1G9

Regina

306.775.1200

[email protected]

201 - 1916 dewdney ave i regina, sk i s4r 1g9 i 306.775 ... · 12/10/2015 · creating a stunning...

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