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Kingdom Saudi Arabia

Ministry of Higher Education

Almajmaah University

College of Science and Human Studies at Ghat

Department of Management Information System

Course Description 201 MKT

Principles of Marketing

Lecturer

Fatma Abdelmajid Letaief

1433 / 1434

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Institution: Almajmaah UniversityCollege : College of Science and Human Studies at Ghat – Student Female Branch Department: Management Information System

A – Course Identification and General Information:

1- Course Title and Code number: Principles of Marketing / 201 MKT2- Credit Hours: 3 Hours per Week3- Name of College Member responsible for the course: Fatma Abdelmajid Letaief4- Level (Year at Which this Course is Offered): Fifth Term 5- Co-requisites for this Course (if any): Non6- Location if not on main Campus: Ghat College – Student Female Branch

B- Course Description and Objectives:

This course is designed to help students learn about and apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings: product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses.

Principles of Marketing takes a practical, managerial approach to marketing. The text provides a rich depth of practical examples and applications, showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace. Each chapter opens with a major example describing an actual company situation. Boxed marketing highlights, short examples, picture and advertising illustrations, and company and video cases highlight high interest ideas, stories, and marketing strategies.

Each week we'll focus on key concepts of marketing with class conferencing, email assignments, case studies, and other activities that will help us understand the issues, and problems encountered in marketing. The concepts are reinforced and expanded in the textbook assignments.

C- Course Objectives:

Students should be able to:

1. Articulate the essential functions of business, but more especially the role of marketing activities for the firm.

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2. Demonstrate and understanding of the environment of business.

3. Demonstrate an understanding, identify, and apply the concept of the marketing mix: product, pricing, promotions, and distribution tactics of the firm.

4. Demonstrate a basic understanding of consumer behavior.

5. Apply the concepts of marketing strategy to analyze a business case scenario, and provide recommendations for the firm.

6. Apply the knowledge of a firm’s operational strategy to the marketing mix concepts, and deduce its impact to the community at large.

D- Content outline

1- Topics to be CoveredList of Topics № of

WeeksContact Hours

Chapter 1: Concepts and fundamentals of Marketing 1, 2,3 9Chapter 2: Marketing Environment 4,5 6Chapter 3: Marketing Mix 6,7,8 9The 1st Mid Term Exam 7Chapter 4: Consumer Behavior 9,10 6Chapter 5: Marketing Strategies 11,12,13 9The 2nd Mid Term Exam 12General Review 14 3 Total Credit Hours 42

2- Additional private study / learning hours expected for students per week. (This should be an average for the semester not a specific requirement in each week): 56 hours

3- Schedule of Assessment Tasks for Students During the SemesterAssessment (eg. Essay, test, examination and participation)

Week due Proportion of final Assessment

1st Mid Term 7th week 20%2nd Mid Term 12th week 20%Attendance All along 5%Participation All along 5%Final Exam 15th week 50%

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4- Courses Text Book Kotler, P. & Armstrong, G. (2011) Principles of Marketing (14th ed.) Pearson. Armstrong, G. & Kotler, P. (2009) Marketing. An Introduction. 9th ed. Prentice

Hall.