The way to reachBergenCounty’smost affluent shoppers

TheNeiman Marcus(201) Magazine Partnership

The (201) Bergen County, NJ market

Edgewater

201-646-4223 • www.201.net

The Bergen County MarketMANHATTAN'S NEXT-DOOR NEIGHBOR

Average household income: $101,249

Median age: 46.9

Applied Geographic Solutions, 2006, Scarborough Research 2006, Rel 2, NY

Married: 60%

Own home: 71%

Median market value of ownedhome: $471,195

201-646-4223 • www.201.net

Home Values

Metropolitan area Median sales price of existing single-family homes

1. San Jose-Sunnyvale-Santa Clara, CA $760,000

2. San Francisco-Oakland-Fremont, CA $733,400

3. Anaheim-Santa Ana, CA $690,700

4. Honolulu, HI $620,000

5. Los Angeles-Long Beach, Santa Ana, CA $586,500

6. San Diego-Carlsbad-San Marcos, CA $579,800

7. New York-Wayne-White Plains, NY (BERGEN COUNTY: $545,100)

$498,400

8. Nassau-Suffolk, NY $473,700

9. Bridgeport-Stamford-Norwalk, CT $445,700

10. Washington-Arlington-Alexandria,VA $421,600

HIGHEST HOME VALUES IN THE COUNTRY EAST OF THE ROCKIES!

National Association of REALTORS – IVp 2006

The unique Bergen retail market

Route 4 NYCRou

te 1

7N

YC

Garde

n St

ate

Park

way

WestfieldGarden State Plaza

Neiman Marcus

201-646-4223 • www.201.net

The Magazine(201) THE BEST OF BERGEN

THE PREMIER MAGAZINE OF BERGEN COUNTY

What makes (201) stand out?

Editorial

We’re a different kind of city/regional magazine

Advertisers

Top national and area retailers, manufacturers, health care organizations andrestaurants.

Design

The local magazine with the national magazine “feel”

Environment

Clean and uncluttered

201-646-4223 • www.201.net

(201) Blankets Affluent Bergen

Mailed to more than 50,000 households in postal carrier routes that average more than $150,000 HHI

Mailed to more than 2,000 Bergen doctor/dentist offices

Newsstands all over Bergen including:•Borders, Barnes & Noble•Whole Foods•Major grocery chains •CVS stores •Mom-and-pops

201-646-4223 • www.201.net

(201): Unique in the Bergen Market

The only monthly magazine for Bergen County and Northern New Jersey

The only oversized (10” x 12”) magazine in the area

The only magazine with 100% Bergen County editorial content

The (201) reader

201-646-4223 • www.201.net

(201) ReadersMATCHLESS PURCHASING POWER

Average household income: $187,800(Bergen $101,249)

Median age: 51.1 (46.9)

Own home: 90% (71%)

Market value of owned home: $636,196 ($471,195)

Female: 62%

Married: 79% (60%)

Scarborough Research 2006, Release 2, NY, Clark Martire Bartolomeo2006, Applied Geographic Solutions

201-646-4223 • www.201.net

The (201) ReaderA MARKET WORTH MORE!

Investments in excess of $100K* 39%(Bergen: 24%)

Have shopped in a department store past3 months: 99% Bergen: 95%

College graduateor higher: 73%Bergen: 39% US: 25%

*besides primary residenceScarborough Research 2006, Rel 2, NY

201-646-4223 • www.201.net

(201) MagazineWHY DO BERGEN’S MOST INFLUENTIAL PEOPLE READ (201)?

The best in Bergen shopping, dining, interior design and more

Their interests and passions

• The people they want to read about

• The places they want to visit

201-646-4223 • www.201.net

(201) Delivers the Neiman Target

Neiman shopper (201) audience

Median HH EBI $107,817 $187,800

Own home 69% 90%

College grad+ 50% 73%

Female 86% 62%

Married 67% 79%

“Affluent Suburbia” 35% 48%

Scarborough Research 2006, Release 2, NYNY DMA adults who have shopped Neiman Marcusin the past 3 months: total = 439,816

201-646-4223 • www.201.net

Value-Added: Editorial

201-646-4223 • www.201.net

It’s All GoodPremier lifestyle/fashion magazine in demographicallydesirable Bergen County, NJ

Targeted circulation to most affluent households

Engaging editorial

The way to reach Bergen County’s most affluent shoppers

Exquisite designStunning reproduction