201 w cils - campaign brief asia · 201 w cils by agency 3 akqa / portland direct – digital...

2015 ONE SHOW – PENCILSBY AGENCY

THE ONE CLUB 260 FIFTH AVE 2ND FLNEW YORK NY 10001T 212 979 1900ONECLUB.ORG

1

303LOWE / SYDNEY

Film – Consumer Television: 60 Second – Single

Budget Direct Captain Risky Silver

Film – Cinema: Short Form – :90 & Under

Budget Direct Captain Risky Bronze

360I / NEW YORK

Mobile – Mobile: Consumer Goods

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Silver

Mobile – Use of Technology: Location-Based Ser vices

Red Roof InnTurning Flight Cancellations into Hotel Reser vations

Bronze

6D-K / TOKYO

Design – Brand Identity Series OkujunYuki Tsumugi YUKI-SAWAYA

Silver

72ANDSUNNY / AMSTERDAM + GOOGLE CREATIVE LAB / LONDON + EMEA GOOGLE / LONDON + MEDIAMONKS / AMSTERDAM

UX / UI – Web UX Design: User Experience

Google Google Night Walk Gold

AD&D / TOKYO + GOOD DESIGN COMPANY / TOKYO

Design – Design Craft: Typography

SHANY SHANY Silver

ADAMANDEVEDDB / LONDON

Print & Outdoor – Small Space Print: Single

Har vey Nichols Shoe Gold

Print & Outdoor – Collateral: Posters – Single

Har vey Nichols Shoe Bronze

Print & Outdoor – Small Space Print: Campaign

Har vey Nichols Bad Fit Gold

Print & Outdoor – Outdoor: Billboards / Transit – Campaign

Har vey Nichols Bad Fit Gold

Film – Consumer Television: Over 60 Second Single

John Lewis Partnership

Montys Christmas Silver

Film – Online Films & Video: Short Form – Single

John Lewis Partnership

Montys Christmas Silver



2

ADK / JAPAN

Design – Experiences: Indoor Spaces

Citizen Light is Time Gold

AFRICA / SÃO PAULO

Interactive – Websites: Food & Drinks

AmBev/BrahmaBrahma Selecao Especial

Bronze

AICP / LOS ANGELES

Design – Broadcast & Moving Image: Title Sequences

AICPAICP 2014 Opening & Category Titles

Bronze

AIRBNB / SAN FRANCISCO + TOOL / SANTA MONICA

UX / UI – Data Visualization & Infographics

Airbnb A World of Belonging Silver

AKESTAM HOLST / STOCKHOLM

Print & Outdoor – Outdoor: Digital / Electronic

Apotek Hjartat Blowing in The Wind Gold

Print & Outdoor – Innovation: Outdoor


Design – Experiences: Outdoor Spaces


Interactive – Interactive Advertising: Experiential

AudiThe Swedish Snow Rescuers

Bronze

Mobile – Mobile: Durable Goods

AudiThe Swedish Snow Rescuers

Silver

AKQA / LONDON + AKQA / SHANGHAI

Design – Experiences: Brand Installations

Nike House of Mamba Bronze


Nike House of Mamba Silver

AKQA / PARIS

Interactive – Websites: E-Commerce

Hermès La Maison Des Carrés Bronze



3

AKQA / PORTLAND

Direct – Digital Direct Marketing: Mobile

NikeYour Year. Directed by Nike+

Silver


NikeYour Year. Directed by Nike+

Gold

ALMAPBBDO / SÃO PAULO

Social Media – Social Media: Branded Social Campaign

Volkswagen do Brasil Kombi Last Wishes Silver

Branded Entertainment – Branded Film

Volkswagen do Brasil Kombi Last Wishes Bronze

Film – Online Films & Video: Long Form – Single

Volkswagen do Brasil Kombi Last Wishes Bronze

AMVBBDO / LONDON


Pepsi MAXUnbelievable Bus Shelter

Bronze


Pepsi MAXUnbelievable Bus Shelter

Bronze

Film – Video Craft: Direction Sainsbury's 1914 Silver

Print & Outdoor – Newspaper: Campaign

Whiskas Maps Campaign Bronze

ANR BBDO / STOCKHOLM

Film – Innovation: Video Umeå Energi/ume.net Living with Lag Bronze

ATELIER BRÜCKNER / STUTTGART + MKT / OLCHING


smac | State Museum of Archaeology Chemnitz

Time-dynamic Model of Saxony

Bronze

BAIDU ONLINE NETWORK TECHNOLOGY / BEIJING

Mobile – Use of Technology: Product & Mobile Integration

Baidu Online Network Technology

Baidu Kuaisou Bronze

Intellectual Property – Integrated Digital & Physical Products


Baidu Kuaisou Gold

Intellectual Property – Experimental / R&D


Baidu Kuaisou Gold



4

BARTON F. GRAF / NEW YORK

Film – Public Ser vice: Non-Broadcast

Esquire The Mentor Act – Film Bronze

Film – Consumer Television: :20 & Under – Campaign

Kayak Search One and Done Bronze

Film – Consumer Television: :30 / :25 – Single

Little Caesars Hold Music Bronze

Film – Consumer Television: :30 / :25 – Campaign

Little Caesars Hot-N-Ready Bronze

Social Media – Branded Page

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Gold

Social Media – Branded Social Campaign



Bronze

Social Media – Use of a Social Network



Silver

BBDO / NEW YORK

Interactive – Interactive Advertising: Banners

American Red Cross & Bitly

Hope.ly Bronze

Mobile – Mobile Advertising: Banners

American Red Cross & Bitly

Hope.ly Silver

Film – Online Films & Video: Event / Live Webcast

Foot Locker HORSE With Harden Silver

Cross-Platform – Experiential: Events & Competitions

Foot Locker HORSE With Harden Bronze


Foot Locker Ready to Fly Bronze


GE Enhance Your Lighting Gold

Film – Video Craft: Scriptwriting GE Enhance Your Lighting Silver

Film – Online Films & Video: Branded Micro-Video

Lowe's Tap Thru Silver


Mars Chocolate North America/Snickers

Brady Bunch Gold

Film – Consumer Television: :20 & Under – Campaign

Mars Chocolate North America/Twix Bites

#TBT T V Campaign Gold

Film – Consumer Television: Under $80K Budget – Campaign

Mars Chocolate North America/Twix Bites

#TBT T V Campaign Silver

Branded Entertainment – Branded Documentaries: Film

Sandy Hook Promise What They Left Behind Bronze



5

BBDO GROUP GERMANY / BERLIN


Berlin Toursimus & Kongress

Flashback: Discover Berlin

Silver


Berlin Toursimus & Kongress

Flashback: Discover Berlin

Bronze

Cross-Platform – Experiential: Installations

Daimler, smart/MMThe dancing Traffic Light

Bronze

Responsive Environments –Architecture – Built

Daimler, smart/MMThe dancing Traffic Light

Bronze

Print & Outdoor – Public Ser vice: Newspaper / Magazine – Campaign

Mars Get adopted Silver


Mars Get adopted Silver

BBDO INDIA / MUMBAI

Design – Collateral Design: Promotional Items

Visa India Visa Saree Bronze

Design – Design for the Greater Good: For-Profit Initiated

Visa India Visa Saree Gold

BBDO MEXICO / MEXICO CITY

Print & Outdoor – Print Craft: Writing

Mars Mexico Matilda Silver

Print & Outdoor – Magazine: Campaign

Mars MexicoWho Saves Who Campaign

Bronze

BBDO PAKISTAN / LAHORE

Design – Design for the Greater Good: Government / Non-Profit Initiated

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat Silver

Print & Outdoor – Public Ser vice: Outdoor – Single


Not A Bug Splat Bronze



Not A Bug Splat Silver



6

BBDO PROXIMITY / SINGAPORE

Interactive – Websites: Public Ser vice

CarbonStory World Under Water Bronze

Interactive – Interactive Advertising: Public Ser vice

CarbonStory World Under Water Silver

BBDO / TORONTO


Mars Canada Hunger Scale Bronze

BBH / NEW YORK

UX / UI – Web UX Design: Cross-Channel Integration

Sony PlayStation Gamer Masterpiece Bronze

BEIERARBEIT / BIELEFELD

Design – Design: Self-Promotion beierarbeitRetrospective Heinz Beier / Stamps

Bronze

BLUEHIVE / SÃO PAULO

Direct – Direct Marketing: Flat Mailing

Ford Ranger User ’s Manual Bronze

BV MCCANN ERICKSON ROMANIA / BUCHAREST

Social Media – Branded Social Campaign

Vodafone RomaniaGhita, The Social Shepherd

Silver

Social Media – Use of a Social Network

Vodafone RomaniaGhita, The Social Shepherd

Bronze

BVD / STOCKHOLM

Design – Design Craft: Printing & Paper Craft

The Swedish Society of Crafts and Design

The Design S Award 2014

Bronze

CAA MARKETING / LOS ANGELES

Branded Entertainment – Branded Content: Animation

Dolby Silent Silver

CHEIL CHINA / BEIJING

Intellectual Property – Experimental / R&D

Friends of Nature Rebirth After Reading Bronze



7

CHEIL INDIA / GURGAON

Design – Public Ser vice Design: Promotional Items

Salaam Baalak Trust The Light Bag Silver


Salaam Baalak Trust The Light Bag Bronze

CHEIL WORLDWIDE / SEOUL

Mobile – Mobile: Ser vices / Utilities

Samsung Electronics Look At Me Gold

UX / UI – Mobile UX Design: User Experience

Samsung Electronics Look At Me Gold

CLM BBDO / BOULOGNE-BILLANCOURT

Branded Entertainment – Branded Gaming

Guy Cotton Trip Out to Sea Gold


Guy Cotton Trip Out to Sea Gold

Direct – Digital Direct Marketing: Websites, Microsites & Banners

Guy Cotton Trip Out to Sea Bronze

Interactive – Interactive Advertising: Interactive Video

Guy Cotton Trip Out to Sea Silver

CODE AND THEORY / NEW YORK

UX / UI – Web UX Design: Interface Craft

Los Angeles TimesThe redesign of latimes.com

Bronze

COLENSO BBDO / AUCKLAND


Fonterra Back to Nature Bronze

Print & Outdoor – Collateral: Promotional Materials

Frucor Beverage Hidden Graphics Bronze

Radio – Innovation: Radio MARS Pedigree K9FM Gold

Radio – Radio Craft: Scriptwriting MARS Pedigree Talkies Silver



8

CREATIVE JUICE / BANGKOK


EMRO ASIAEffective Microorganisms Calendar

Gold



Silver



Silver

DDB CANADA / VANCOUVER


Netflix Pep Talk Bronze

DDB GROUP / BERLIN

Print & Outdoor – Magazine: Single

Volkswagen Parking – Jury Silver

Print & Outdoor – Outdoor: Billboards / Transit – Single

Volkswagen Parking – Grandstand Bronze

Print & Outdoor – Outdoor: Billboards / Transit – Single

Volkswagen Parking – Jury Silver

DDB GROUP / MELBOURNE


RSL Australia Minute of Silence Bronze

Mobile – Mobile: Public Ser vice RSL Australia Minute of Silence Bronze

DDB GROUP NEW ZEALAND / AUCKLAND

Print & Outdoor – Outdoor: Installations & Ambient – Single

SKY Television Bring Down the King Bronze

DDB / NEW YORK


WATERisLIFE Drinkable Book Bronze


WATERisLIFE Drinkable Book Silver



9

DDB SPAIN / MADRID

Cross-Platform – Public Ser vice Experiential: Events, Competitions & Installations

CELEM (European Women's Lobby)

ABORTIONTRAVEL Bronze


VAESA/VolkswagenVolkswagen 360º Area View Campaign

Silver

DDB / STOCKHOLM


Uniforms For The Dedicated

The Rag Bag Bronze

Intellectual Property – Physical Product

Uniforms For The Dedicated

The Rag Bag Gold

DEL CAMPO SAATCHI & SAATCHI / BUENOS AIRES

Interactive – Websites: Durable Goods

BGH My Home is an Oven Bronze

DENTSU / NAGOYA


SHACHIHATAImagination changes the world

Bronze

Design – Package Design SHACHIHATAImagination changes the world

Gold

DENTSU / TOKYO

Design – Publication Design: Book Cover

DENTSU Kanji ID Bronze

Design – Collateral Design: Posters – Series

East Japan Railway Company

Get Back, Tohoku. Gold

Design – Design Craft: Photography

East Japan Railway Company

Get Back, Tohoku. Gold

Interactive – Interactive Craft: Animation / Motion Graphics

Japan Sport Council Reviving Legends Bronze

UX / UI – Data-Focused Design Japan Sport Council Reviving Legends Silver

Design – Data Visualization Design: Infographics

Sports Biz Fencing Visualized Bronze

UX / UI – Data-Focused Design Sports Biz Fencing Visualized Bronze

Design – Collateral Design: Posters – Single

Tokio Marine NichidoJunior Swimming Championships 1

Bronze

Design – Broadcast & Moving Image: Short Films & Videos

Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo

Creation. Silver



10

DENTSU / TOKYO + MORI / TOKYO + PEN. / TOKYO + CREATIVE POWER UNIT / TOKYO

Design – Brand Identity Series Honda MotorHonda. Beautiful Engines.

Bronze

DEUTSCH / LOS ANGELES

UX / UI – Web UX Design: Utility Volkswagen v w.com Bronze


Volkswagen v w.com Silver

DEUTSCH / NEW YORK

Interactive – Websites: Corporate

PwCPwC Extraordinary Challenges

Silver

DIGITASLBI / NEW YORK

UX / UI – Mobile UX Design: Utility

Taco BellTaco Bell Mobile Ordering Application

Silver


Taco BellTaco Bell Mobile Ordering Application

Silver

DM9DDB / SÃO PAULO

Mobile – Other Digital Solutions

Amaral Car valho Hospital

ELO Teddy Bear Bronze


Amaral Car valho Hospital

ELO Teddy Bears Gold

DROGA5 / NEW YORK


Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Bronze

Film – Online Films & Video: Short Form – Series


Newcastle Brown Ale: Band of Brands

Silver

Social Media – Social Media: Branded Page


No Bollocks Silver

Film – Video Craft: Scriptwriting


Stephen Merchant Presents: "If We Won"

Silver

Branded Entertainment – Branded Online: Short Form

Mondelez International / Honey Maid

Dad & Papa Bronze

Cross-Platform – Brand Transformation

Mondelez International / Honey Maid

This Is Wholesome Bronze


The National Women’s Law Center

Equal Payback Project Bronze



11

DROGA5 / NEW YORK (CONT.)


Under ArmourGisele Bündchen – Will Beats Noise

Gold

Interactive – Websites: Footwear, Clothing & Accessories


Gold



Gold



Silver



Silver

Social Media – Integrated Campaign


Gold

ELEVEN / SAN FRANCISCO

Film – Innovation: Video Virgin America BL AH Airlines Bronze


Virgin America BL AH Airlines Silver


Virgin America BL AH Airlines Silver

ETHEL AVENUE / LOS ANGELES

Film – Online Films & Video: Self-Promotion

Johanna Stein Momhead Silver

EXIT FILMS / MELBOURNE + 72ANDSUNNY / AMSTERDAM + SMUGGLER / LONDON

Branded Entertainment – Branded Content: Direction

Samsung Every Day is Day One Bronze



12

F/NAZCA SAATCHI & SAATCHI / SÃO PAULO


Leica GallerySão Paulo

100 Silver



100 Gold

Film – Cinema: Long Form – Over :90


100 Gold

Film – Video Craft: DirectionLeica GallerySão Paulo

100 Silver

Direct – Direct Marketing: Dimensional Mailing


Soundlab Box Gold

Print & Outdoor – Collateral: Posters – Campaign


Soundlab Posters Bronze

FACTORY / LONDON + WIEDEN+KENNEDY / LONDON

Interactive – Interactive Craft: Sound Design

Honda The Other Side Gold

FALLON / MINNEAPOLIS


Arby's Pepsi Agreement Silver

FCB BRASIL / SÃO PAULO


CNA Speaking Exchange Silver


CNA Speaking Exchange Silver

Direct – Digital Direct Marketing: Social Media & Viral

CNA Speaking Exchange Bronze

FCB / CHICAGO


Copic Thick & Fine Bronze

FCB SOUTH AFRICA / JOHANNESBURG


Coca-Cola South Africa

A rainbow for the Rainbow Nation

Bronze



13

FP7 / DUBAI


Sony Mobile Communications

Xperia Aquatech Store Silver

FUNNY OR DIE / LOS ANGELES

Branded Entertainment – Branded Online: Long Form

Healthcare.govBetween Two Ferns with Zach Galfianakis: President Barack Obama

Gold

GEOMETRY GLOBAL / BOGOTA + OGILV Y & MATHER / BOGOTA


Colombia's Ministry of Environment

The Lionfish Invasion – Terribly Delicious

Gold

Cross-Platform – Public Ser vice Experiential: Ambient & Guerilla

Colombia's Ministry of Environment

The Lionfish Invasion – Terribly Delicious

Bronze

GEOMETRY GLOBAL / HONG KONG


Cebu Pacific Air Rain-Codes Bronze


Hamleys Little Masters Silver

Print & Outdoor – Magazine: Single

Hamleys Van Gogh Bronze

GEOMETRY GLOBAL / MOSCOW + OGILV Y COMMONHEALTH / MOSCOW

UX / UI – Mobile UX Design: Utility

Sanofi Get Well Kit Bronze

GEOMETRY GLOBAL / PRAGUE + OGILV Y & MATHER / PRAGUE


Prague Pride LGBTAvatars Bronze

GEOMETRY GLOBAL GERMANY / FRANKFURT


Fedrigoni Fine Paper The Paper Skin Bronze

Design – Package Design Fedrigoni Fine Paper The Paper Skin Silver


Fedrigoni Fine Paper The Paper Skin Silver



14

GGH LOWE / HAMBURG + GRABARZ & PARTNER / HAMBURG

Direct – Direct Marketing: Ambient Media

ZDK Gesellschaft Demokratische Kultur

Nazis against Nazis – Germany's most involuntary charity walk

Gold



Nazis against Nazis – Germany’s most involuntary charity walk

Gold

Interactive – Websites: Public Ser vice



Gold

Social Media – Social Media: Integrated Campaign



Silver

GIICHI DESIGN / TOKYO


Morisawa Type Design Competition 2014

Choyo (Font) Bronze

GREY CANADA / TORONTO

Radio – Innovation: Radio GSK See you do snore Bronze

Radio – Public Ser vice: Radio – Campaign

Moms Demand Action for Gun Sense in America

Calling All Kroger Stores

Silver

GREY GERMANY / DUSSELDORF + GREY / BERLIN


SoundCloudThe Berlin Wall of Sound

Gold

GREY / LONDON + MONOTYPE / NEW YORK + HOGARTH / LONDON + GREYPOSSIBLE / LONDON

Intellectual Property – Digital Product

Ryman Stationary Ryman Eco Silver

GREY / NEW YORK


TNT Dallas Gas Station Silver

GREY / NEW YORK + RABBIT / NEW YORK


States United to Prevent Gun Violence

Unload Your 401k Silver



15

GRID WORLDWIDE BRANDING AND DESIGN / JOHANNESBURG


ANTI-EST. #UNLEARN Bronze

GROW / NORFOLK + HEAT / SAN FRANCISCO + GOOGLE CREATIVE PARTNERSHIPS / MOUNTAIN VIEW

Interactive – Interactive Advertising: Banners

EA Sports / GoogleEA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Bronze

HAKUHODO / TOKYO + HAKUHODO KETTLE / TOKYO


Suntory Holdings Hibiki Glass Gold

HAKUHODO / TOKYO


Infas Publications Cityscape Silver


Infas Publications Cityscape Silver


Tsutaya Panicoupon Silver

HAKUHODO KETTLE / TOKYO + AID-DCC / TOKYO + INVISIBLE DESIGNS LAB. / FUKUOK A + TOKYO /TAIYOKIK AKU / TOKYO

Intellectual Property – Software, Ser vices, Programs & Platforms

The University of Tsukuba's Special Needs Schools

Eye Play the Piano Gold

HAVAS WORLDWIDE / NEW YORK

Radio – Consumer Radio: Campaign

Dos EquisThe Most Interesting Man In The World

Bronze

HEAT / SAN FRANCISCO


Electronic Arts Madden Season Bronze

HELLO MONDAY / AARHUS


j.viewz The DNA Project Bronze


j.viewz The DNA Project Silver



16

HERE DESIGN / LONDON

Design – Package Design: Product Line

Geometry of Pasta Geometry of Pasta Bronze

HEREZIE / PARIS


Zwilling J.A. Henckels

The Beauty Of Sharpness

Bronze




Gold

Print & Outdoor – Collateral: P.O.P. & In-Store – Campaign



Silver

Print & Outdoor – Print Craft: Art Direction


The Beauty Of Sharpness – Salmon

Bronze



The Beauty Of Sharpness – Watemelon

Silver

HEYE / MUNICH

Interactive – Websites: Footwear, Clothing & Accessories

Mammut Sports Group #Project360 Bronze

UX / UI – Web UX Design: Utility Mammut Sports Group #Project360 Bronze


Mammut Sports Group #Project360 Silver

HILL HOLLIDAY / BOSTON

Mobile – Use of Technology: Augmented Experience

Merrell Trailscape Bronze

Responsive Environments – Interiors – Commercial / Private

Merrell Trailscape Silver

INTERBRAND / NEW YORK

Design – Public Ser vice: Collateral Design

Mandela Poster Project

Paper Prison Gold

IYAMADESIGN / TOKYO

Design – Collateral Design: Booklets & Brochures

Kamoi Kakoshi mt book Bronze

J / TOKYO + ENJIN / TOKYO

Design – Package Design Asahiseika Yawairo Uiro Bronze



17

J WALTER THOMPSON / LONDON


Royal Dutch Shell Shell Make The Future Bronze

J. WALTER THOMPSON INDIA / BANGALORE


Nike India Make Every Yard Count Silver

Film – Innovation: Video Nike India Make Every Yard Count Gold

Film – Online Films & Video: User Generated Content

Nike India Make Every Yard Count Gold

Interactive – Websites: Social Networks




J.WALTER THOMPSON CHILE / SANTIAGO


Cruz Roja Chilena Lost Bronze

JOE PUBLIC / JOHANNESBURG


I Vote SACinemark Experience App

Silver

JUNIPER PARK / TORONTO


Y WCA#notokay Radio Campaign

Silver

Radio – Public Ser vice: Radio – Single

Y WCA Thats No Joke Bronze

JUNYA K AMADA / SAPPORO

Design – Brand Identity Series Imoo tofu store Super normal tofu Gold

Design – Package Design Imoo tofu store Super normal tofu Bronze

Design – Public Ser vice: Brand Identity Series

Tokyo Midtown Design Touch Bronze



18

J WT / AMSTERDAM


EL ANEL AN Taste the Translation

Bronze

Social Media – Social Media: Branded Social Post

EL ANEL AN Taste the Translation

Silver

J WT / SYDNEY

Branded Entertainment – Creative Use of Music Supporting a Brand

Cancer Council NSW I Touch Myself Project Bronze

J WT / SÃO PAULO


Tramontina The Barbecue Bible Silver

J WT INDIA / BANGALORE



Film – Consumer Television: Under $80K Budget – Single

Nike India Make Every Yard Count Gold

KINETIC / SINGAPORE


HOLYCRAP.SGRubbish Famzine. Till Death Do Us Part

Silver

Design – Publication Design: Magazine Layout

HOLYCRAP.SGRubbish Famzine. Till Death Do Us Part

Gold

LA RED / HAMBURG + ARTIFICIAL ROME / BERLIN

Mobile – Mobile: Branded Games Kia Motors EuropeGT RIDE – Viral Gaming for Kia

Bronze

UX / UI – Mobile UX Design: Interface Craft

Kia Motors EuropeGT RIDE – Viral Gaming for Kia

Silver

LEAGAS DELANEY / HAMBURG

Cross-Platform – Experiential: Guerilla

MSC KreuzfahrtThe MSC Magnifica Shiphorn Chor

Silver

LEO BURNETT / BEIRUT + LEO COMM / BEIRUT

Social Media – Social Media: Branded Social Post

Johnnie Walker – Keep Walking Lebanon

Keep the Flame Alive Bronze



19

LEO BURNETT / CHICAGO


Allstate Social Savvy Burglar Silver

Cross-Platform – Integrated Branding: Consumer Campaign

Allstate Social Savvy Burglar Silver


Esurance #EsuranceSave30 Gold

LEO BURNETT / HONG KONG


Hair Culture Hairstyle Calendar Bronze

LEO BURNETT / MADRID

Film – Cinema: Long Form – Over :90

Loterias y Apuestas del Estado

There is no Bigger Price than Sharing

Bronze

LEO BURNETT / SAN JOSE

Cross-Platform – Experiential: Guerilla

Fundación Paniamor Incomplete Bios Silver

LEO BURNETT / SYDNEY


Samsung Dad Silver

Branded Entertainment – Branded Mobile

Samsung S-Drive Silver


Samsung S-Drive Silver

Intellectual Property – Software, Services, Programs & Platforms

Samsung S-Drive Bronze

Print & Outdoor – Public Service: Newspaper / Magazine – Campaign

WWF Poachers Gold

Print & Outdoor – Public Service: Collateral – Campaign

WWF Poachers Silver

Print & Outdoor – Public Service: Newspaper / Magazine – Single

WWF Rhino Gold

Print & Outdoor – Public Service: Collateral – Single

WWF Rhino Bronze

Print & Outdoor – Public Ser vice: Newspaper / Magazine – Single

WWF Shark Silver

Print & Outdoor – Public Ser vice: Newspaper / Magazine – Single

WWF Tiger Silver



20

LEO BURNETT / TORONTO


Bell Media/TSN Eugenie Silver

Print & Outdoor – Outdoor: Installations & Ambient – Campaign

Bell Media/TSNKings and Queens of the Court

Gold


Bell Media/TSN Serena Bronze

Print & Outdoor – Outdoor: Installations & Ambient – Single

Bell Media/TSN Serena Silver


IKEAThe Most Helpful Measuring Tape in the World

Bronze

LEO BURNETT / TORONTO + LEO BURNETT / CHICAGO + LEO BURNETT + HOLLER / LONDON

Branded Entertainment – Branded Content: Writing

Procter & Gamble /Always

#LikeAGirl Silver



#LikeAGirl Silver



#LikeAGirl Silver



#LikeAGirl Gold



#LikeAGirl Bronze

LG2 / QUEBEC + QUATRE ZERO UN / MONTREAL + BLVD / MONTREAL + NOVA FILM / QUEBEC

Film – Public Ser vice: Television – Single

Société de l'assurance automobile du Québec

Messenger Bronze

LOCAL PROJECTS / NEW YORK + COOPER HEWITT, SMITHSONIAN DESIGN MUSEUM / NEW YORK


Cooper Hewitt, Smithsonian Design Museum

Cooper Hewitt, Smithsonian Design Museum

Gold

LOCAL PROJECTS / NEW YORK + NATIONAL SEPTEMBER 11 MEMORIAL & MUSEUM / NEW YORK + LAYMAN DESIGN / NEW YOK + THINC DESIGN / NEW YORK


National September 11 Memorial & Museum

National September 11 Memorial & Museum

Gold



21

LODUCCA / SÃO PAULO


Record Collection Sat-JF14 Bronze

LOGAN / LOS ANGELES

Branded Entertainment – Branded Content: Editing

HooniganGymkhana Seven: Wild in the Streets

Gold

Film – Video Craft: Direction HooniganGymkhana Seven: Wild in the Streets

Bronze

LOLA LOWE & PARTNERS / MADRID

Film – Consumer Television: 60 Second – Campaign

Libero/Football Magazine

If They Explain It With Football, You Get It

Bronze

LOWE CHINA / SHANGHAI


Shanghai General Motors

Human Traffic Sign Gold

Print & Outdoor – Public Service: Outdoor – Campaign

Shanghai General Motors

Human Traffic Sign Gold

M&C SAATCHI / SYDNEY

Design – Public Ser vice Design: Promotional Items

Monikas Doggie Rescue Dog Home Bronze

M&C SAATCHI / SYDNEY + GOOGLE / SYDNEY + SHARK MITIGATION SYSTEMS / PERTH + UVS / PERTH

Intellectual Property – Physical Product

Optus Cleverbuoy Gold


Optus Cleverbuoy Gold

Mobile – Mobile: Other Digital Solutions

Optus Cleverbuoy Silver

M&C SAATCHI ABEL / CAPE TOWN


The Haven Night Shelter on Napier

The Street Store Bronze

Interactive – Websites: Social Networks

The Haven Night Shelter on Napier

The Street Store Silver



22

MADRE / BUENOS AIRES

Film – Consumer Television: Commercials of Var. Length Campaign

Aerolineas Argentinas Saint Exupèry Bronze

MARCEL / PARIS


IntermarchéInglorious Fruits and Vegetables

Silver



Bronze



Silver

MCCANN ERICKSON / NEW YORK


Evolve If They Find It Bronze


Evolve Swords Bronze

Print & Outdoor – Public Service: Outdoor – Single

Evolve Swords Bronze

MCCANN / LONDON

Mobile – Mobile: E-Commerce Momondo Friend Compass Bronze

MCCANN / MELBOURNE

Interactive – Websites: Branded Games

Metro TrainsDumb Ways to Die: The Games

Silver

Mobile – Mobile: Branded Games Metro TrainsDumb Ways to Die: The Games

Silver


Tigerair Infrequent Flyers Club Bronze



23

MCCANN WORLDGROUP INDIA / MUMBAI


Perfetti Van Melle / Big Babol

Fruits Bronze



Fruits Gold



Fruits Silver

Print & Outdoor – Small Space Print: Single


Mango Bronze



Mango Silver



Tangerine Bronze

Print & Outdoor – Collateral: P.O.P. & In-Store – Single


Tangerine Bronze

MEMAC OGILV Y / DUBAI


Al Jazeera News Network

We Are Fire Bronze

Cross-Platform – Integrated Branding: Public Ser vice Campaign

UN WomenThe Autocomplete Truth Breaks All Barriers

Silver


UN WomenThe Autocomplete Truth Breaks All Barriers

Gold

MIHARUMIYUKIJIRO / TOKYO


Yokohama city board of education

Books build children. Bronze

MING UTILITY AND ENTERTAINMENT GROUP / NEW YORK


Swedish Match Altitude Drop Bronze

MORI / TOKYO + DENTSU / TOKYO + PEN. / TOKYO + CREATIVE POWER UNIT / TOKYO

Design – Collateral Design: Booklets & Brochures

Honda MotorHonda. Beautiful Engines.

Bronze

MORI / TOKYO + DRILL / TOKYO + DENTSU / TOKYO + MORIMORI / TOKYO

Film – Online Films & Video: Music Videos

OK Go + HondaOK Go: I Won’t Let You Down

Silver



24

MORI / TOKYO + K AIBUTSU / TOKYO + BIRDMAN / TOKYO + KIRIFUDA / TOKYO

Interactive – Websites: Travel, Entertainment & Leisure

OK Go + Hondaiwontletyoudown.com (OK Go)

Gold

MORI / TOKYO + DENTSU / TOKYO + PEN. / TOKYO + CREATIVE POWER UNIT / TOKYO

Design – Brand Identity Series Hotel Japan Hotel Japan Bronze

MOTHER / NEW YORK


James PattersonJames Patterson Self-Destructing Book

Silver

Mobile – Digital Publications: App-Based

James PattersonJames Patterson Self-Destructing Book

Bronze

MR_DESIGN / TOKYO + MR_DESIGN / NEW YORK


Design association NPO HOKUSAI_LINE Bronze


Systems Landscape of BRAUN Silver


Tama Art University TAMABI Bronze


Tama Art University TAMABI Gold

MUH-TAY-ZIK | HOF-FER / SAN FRANCISCO + NETFLIX / LOS ANGELES + MSL / NEW YORK

Interactive – Websites: Publications & Media

Netflix Spoil Yourself Silver

MULLEN / BOSTON


American GreetingsThe World's Toughest Job

Gold

Interactive – Websites: Travel, Entertainment & Leisure

National Geographic Channel

Live From Space Bronze

MUTUAL MOBILE / AUSTIN


Nike Nike SB 2.0 Bronze

NETFLIX / THE WEINSTEIN COMPANY / LOS ANGELES

Design – Broadcast & Moving Image: Title Sequences

Marco Polo Title Sequence Silver



25

NIPPON DESIGN CENTER / TOKYO + DRAFT / TOKYO + ALL RIGHT / TOKYO

Design – Package Design: Product Line

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Bronze

NORTH KINGDOM / SKELLEFTEA


Google & LEGO Build With Chrome 2.0 Gold

NORTH KINGDOM / STOCKHOLM


Warner Bros. / Google

The Hobbit: The Battle of The Five Armies

Gold

NOT IMPOSSIBLE LABS / VENICE BEACH + THE EBELING GROUP / VENICE BEACH

Branded Entertainment – Branded Documentaries: Online

Not Impossible Labs Dons Voice Bronze


Not Impossible Labs Dons Voice Silver

ODD DIVISION / LOS ANGELES + TOOL / SANTA MONICA


Moogfest Moogfest – Conductar Bronze

OGILV Y / PARIS


Allianz Allianz Real Life Gold


Allianz Allianz Real Life Bronze

Interactive – Websites: Services Allianz Allianz Real Life Bronze

OGILV Y & MATHER / MEXICO

Branded Entertainment – Creative Use of Music Supporting a Brand

Casa de la Amistad The Hair Fest Gold


Casa de la Amistad The Hair Fest Gold


Casa de la Amistad The Hair Fest Bronze


Casa de la Amistad The Hair Fest Bronze



26

OGILV Y & MATHER ARGENTINA / BUENOS AIRES

Radio – Innovation: Radio Colegio Las Lomas Oral Rising Voices Gold

OGILV Y & MATHER / CAPE TOWN

Print & Outdoor – Newspaper: Single

Volkswagen South Africa

Terminal Velocity Bronze

OGILV Y & MATHER JAPAN / TOKYO


Sea Road International

Packed Couple Bronze

OGILV Y & MATHER / JOHANNESBURG


Lucozade Give Me Strength Bronze

Radio – Consumer Radio: Single SuntoryLucozade – Teleconference

Silver

Radio – Radio Craft: Scriptwriting SuntoryLucozade – Teleconference

Bronze

OGILV Y & MATHER VIETNAM / HO CHI MINH CITY

Print & Outdoor – Print Craft: Writing

Lien Foundation Take the Final Bow Bronze

OGILV Y AND MATHER / CHICAGO

Design – Collateral Design: Posters – Single

Steppenwolf Theatre Okay, Bye Bronze

OGILV Y / BEIJING


China Foundation for Poverty Alleviation

Making Clothing Donation Instantly Rewarding

Bronze



27

OGILV Y BRASIL / SÃO PAULO

Branded Entertainment – Branded Custom Content

GRAACC Bald Cartoons Silver


GRAACC Bald Cartoons Gold

Cross-Platform – Integrated Branding: Public Service Campaign

GRAACC Bald Cartoons Bronze


GRAACC Bald Cartoons Bronze


Sol de JaneiroTattoo Skin Cancer Check

Gold



Bronze

Interactive – Websites: Cosmetics, Toiletries & Personal Care


Bronze

OGILV Y GROUP THAILAND / BANGKOK

Print & Outdoor – Public Service: Outdoor – Campaign

Caran Dache & Forest Control / HHK Intertrade

Return of the Ashes Bronze


Crocodile / Cera C-Cure Cave Silver

OGILV Y / NEW YORK


IBM US Open Sessions Bronze


IBM US Open Sessions Silver

OGILV YONE / DUBAI + MEMAC OGILV Y / DUBAI

Radio – Innovation: RadioKAFA (enough) Violence & Exploitation

Driving Change Silver

OGILV YONE / HONG KONG + OGILV Y & MATHER GROUP / HONG KONG

Print & Outdoor – Newspaper: Single

A.W Faber-Castell Boat Bronze

Print & Outdoor – Newspaper: Campaign

A.W Faber-Castell Just Add Water Silver



28

OGILV YONE / LONDON

Branded Entertainment – Branded Content: Editing

Land Rover Never Stop Discovering Bronze

OGILV YONE / BEIJING


Volkswagen Eyes on the Road Silver

Film – Cinema: Short Form – :90 & Under

Volkswagen Eyes on the Road Bronze

Film – Public Ser vice: Cinema Volkswagen Eyes on the Road Bronze

Film – Innovation: Video Volkswagen Eyes on the Road Silver

OGILV YONE / MADRID


ING DIRECT Moon Silver

ONE PLUS PARTNERSHIP / HONG KONG


Hubei Insun Cinema Film

Exploded Silver

PARTY / TOKYO


SANKYO Haruhi Hunting Silver

PRIME WEBER SHANDWICK / STOCKHOLM


Scandic Hotels Scandic To Go Bronze

PUBLICIS / MÉXICO


CDC/ Banamex Erase The Difference Bronze


CDC/ BanamexErase The Difference / Houses

Bronze

PUBLICIS BRASIL / SÃO PAULO


Sony Entertainment Television

Skip Ad Festival Silver

Interactive – Interactive Advertising: Other Interactive Media

Sony Entertainment Television

Skip Ad Festival Silver



29

PUBLICIS CHINA / GUANGZHOU + PUBLICIS CHINA / SHANGHAI

Mobile – Mobile: Social Networks

Tencent The Voice Donor Silver

PUBLICIS CHINA / SHANGHAI

Design – Product Design HAIER Light After School Silver


HAIER Light After School Silver

PUBLICIS CONSEIL / PARIS


ORANGE #Futureself Bronze

PUBLICIS / LONDON


Depaul UK Spot 4 Sale Bronze


The Pilion Trust Fuck the Poor Gold

Film – Online Films & Video: Public Ser vice

The Pilion Trust Fuck the Poor Gold

Cross-Platform – Public Ser vice Experiential: Ambient & Guerilla

The Pilion Trust Fuck the Poor Bronze

QU MINMIN & JIANG QIAN / NANJING

Design – Publication Design: Book Layout

Phoenix Fine Arts Publishing

Dance by music of Dunhuang

Bronze

R/GA / NEW YORK


EquinoxThe Pursuit by Equinox

Silver


EquinoxThe Pursuit by Equinox

Bronze


Samsung Telecommunications America

Samsung Holiday Dreams

Bronze

Design – Broadcast & Moving Image: Animation

Samsung Telecommunications America

Samsung Holiday Dreams

Bronze



30

R/GA / NEW YORK + HAMMERHEAD NAVIGATION / NEW YORK


Hammerhead Navigation

Hammerhead Silver

R/GA / NEW YORK + QOL DEVICES / NEW YORK


Qol Devices Alvio Bronze


Qol Devices Alvio Bronze

UX / UI – Mobile UX Design: Utility Qol Devices Alvio Gold


Qol Devices Alvio Gold

R/GA / LONDON

Intellectual Property – Intellectual Property: Software, Services, Programs & Platforms

Beats Music Beats Music Bronze

Mobile – Mobile: Media, Entertainment & Leisure

Beats Music Beats Music Silver


Beats Music Beats Music Bronze

R/GA / LONDON + R/GA / LOS ANGELES


Beats By DreThe Game Before The Game

Bronze

Film – Video Craft: Direction Beats By DreThe Game Before The Game

Bronze

RAZORFISH / GERMANY + MOEY / NEW YORK + PARK DESIGN PARTNERS / FALLS CHURCH


Audi Audi LED Scoreboard Silver

RAZORFISH / NEW YORK

Mobile – Mobile Advertising: In-App

Mercedes-Benz USABuild a GL A on Instagram

Bronze


SpotifySpotify Year in Music

Gold



31

RED & CO. / PORTLAND

Mobile – Mobile: Social Networks

Google Google Made with Code Bronze

RED FUSE COMMUNICATIONS / HONG KONG + YOUNG & RUBICAM / KUALA LUMPUR + YOUNG & RUBICAM / YANGON

Design – Outdoor Design: Series

Colgate-PalmoliveTurning Packaging into Education

Bronze

Design – Package Design Colgate-PalmoliveTurning Packaging into Education

Gold

RETHINK / TORONTO


Historica Canada Memory Project Bronze


No Ford NationThe Toronto Mayor Show – Crack

Bronze


No Ford NationThe Toronto Mayor Show – Enough To Eat

Silver

SAATCHI & SAATCHI / NEW YORK

Film – Public Ser vice: Television – Single

The Brotherhood Sister Sol

The Talk Silver


The Brotherhood Sister Sol

The Talk Bronze

SAATCHI & SAATCHI / SYDNEY


Luxottica / OPSM Penny The Pirate Silver


Luxottica / OPSM Penny The Pirate Silver

Mobile – Mobile: Public Ser vice Luxottica / OPSM Penny The Pirate Gold

SANCHO BBDO / BOGOTA


Exito Foundation Radiometries Silver

Radio – Innovation: Radio Exito Foundation Radiometries Silver



32

SERVICEPLAN / MUNICH

UX / UI – Data-Focused Design Bytro Labs The Game Report Silver

Radio – Consumer Radio: Single EGGER Retail ProductsFire Brigade Bockhorst – The Call

Bronze

SID LEE / MONTRÉAL


Réno-Dépôt Sky Swatches Gold

SIX / TOKYO


Final Home3D modeling poster "on air"

Bronze

SS+K / NEW YORK


HBO Go Awkward Family Viewing Gold

Film – Video Craft: Scriptwriting HBO GoAwkward Family Viewing – Faithful

Gold


HBO GoAwkward Family Viewing – Faithful

Silver


HBO GoAwkward Family Viewing – Happily Married

Gold

Film – Video Craft: Scriptwriting HBO GoAwkward Family Viewing – Unconditional Love

Gold


HBO GoAwkward Family Viewing – Unconditional Love

Gold


HBO GoAwkward Family Viewing – Whats He In

Silver


HBO GoAwkward Family Viewing – Your Choice

Gold

Film – Video Craft: Direction HBO GO Faithful – True Detective Silver

Film – Video Craft: Direction HBO GOUnconditional Love – Girls

Silver

Film – Video Craft: Direction HBO GOWhat's He In – Game of Thrones

Bronze

T-CHANGE DESIGN STUDIO / NANJING

Design – Publication Design: Book Layout

Phoenix Fine Arts Publishing

A Gift from Hong Wei Silver



33

TBWA / HELSINKI + FREMANTLEMEDIA / HELSINKI + MTV OY / HELSINKI

Branded Entertainment – Branded Co-Promotions

Gigantti, Paulig, Atria, Fazer, Vikingline, Metsätissue, LIDL, Sonera, Nissan and Instrumentarium

Brändärit (Buythis) Silver

TBWA CHIAT DAY / LOS ANGELES


Gatorade Made in NY Silver


Gatorade Made in NY Gold

Film – Video Craft: Direction Gatorade Made in NY Gold

TBWA SANTIAGO MANGADA PUNO / MAK ATI CITY

Design – Outdoor Design: SeriesPeerless Lion Corporation

Water Billboard Silver


Peerless Lion Corporation

Water Billboard Bronze


Peerless Lion Corporation

Water Billboard Bronze

TBWA\PARIS / BOULOGNE BILLANCOURT + DAN PARIS / BOULOGNE BILLANCOURT

Interactive – Websites: Branded Games

SNCFThe most serious game ever

Bronze



Bronze



Gold

TBWAHUNTLASCARIS - JOHANNESBURG / SANDTON


Nissan South Africa 100% Silent Silver

THE BARBARIAN GROUP / NEW YORK


Samsung Samsung CenterStage Bronze



34

THE BRANCHING / RICHMOND


Foo Fighters RVA Foo Fighters RVA Bronze

THE COMMUNITY (LA COMUNIDAD) / BUENOS AIRES


City of Buenos Aires Better by Bike Silver


VH1 Redneck Bronze

THE CYRANOS//MCCANN / BARCELONA

Mobile – Mobile: Consumer Goods Coca-Cola Tweet Machine Bronze


Fundació Arrels HomelessFonts Silver

Branded Entertainment – Branded Mobile

Teatreneu Pay Per Laugh Silver


Teatreneu Pay Per Laugh Gold


Teatreneu Pay Per Laugh Bronze

Mobile – Mobile: Media, Entertainment & Leisure

Teatreneu Pay Per Laugh Gold

THE MARKETING ARM / MARINA DEL REY

Branded Entertainment – Branded Online: Long Form

Pepsi MAXPepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Bronze


Pepsi MAXPepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Silver



35

THE MARTIN AGENCY / RICHMOND


GEICO Unskippable Gold


GEICO Unskippable: Cleaning Gold


GEICO Unskippable: Elevator Silver


GEICO Unskippable: Family Gold


GEICO Unskippable: High Five Gold

THE MONKEYS / SYDNEY + MANGO / SYDNEY

Branded Entertainment – Branded Co-Promotions

IKEA Airbnb Bronze

TRANSLATION / NEW YORK + DUMMY. / VENICE


Value City Furniture Old Table Gold

TRIBAL WORLDWIDE / TORONTO

Branded Entertainment – Branded Content: Writing

General Mills Dadhood Bronze

TRY ADVERTISING AGENCY / OSLO


Canal Digital The Silver Hand Silver

Branded Entertainment – Branded User Generated Content: Short Form

DNB The 24 hour ad break Bronze

VICTORS & SPOILS / BOULDER + EVB / BOULDER

Social Media – Branded Social Post

JCPenney Tweeting With Mittens Bronze



36

VILLAGE / TOKYO


Toppan Printing Co. Japanese Print Quality Gold

VML / K ANSAS CITY


GatoradeWin From Within: Ben Jackson

Bronze

VML AUSTRALIA / SYDNEY


Rip Curl Rip Curl Search GPS Silver

WATSONDG / LOS ANGELES

Interactive – Websites: Publications & Media

LionsgateThe Hunger Games: Mockingjay – Part 1 Campaign

Silver

WHYBIN\\TBWA GROUP / SOUTH MELBOURNE


ANZ ANZ GAYTMs Bronze


ANZ ANZ GAYTMs Silver


ANZ ANZ GAYTMs Bronze

WIEDEN+KENNEDY / LONDON



Interactive – Websites: Automotive Products & Ser vices




WIEDEN+KENNEDY / NEW YORK

Interactive – Websites: Other Consumer Goods

Squarespace DreamingWithJeff.com Silver



37

WIEDEN+KENNEDY / PORTLAND


NikeRisk Everything Integrated

Bronze


Old Spice Dadsong Gold

Film – Consumer Television: Commercials of Var. Length Campaign

Old SpiceSmell Like a Man From Head to Toe

Silver


Old SpiceSmell Like a Man From Head to Toe

Silver

Film – Consumer Television: :30 / :25 – Campaign

Old Spice Robot Campaign Gold

WONGDOODY / SEATTLE + WORLD FAMOUS / SEATTLE

Design – Broadcast & Moving Image: Broadcast Design

Seattle International Film Festival

Cinescape Bronze

WUNDERMAN / LONDON


Childhood Eye Cancer Trust

Flash Photo Posters Silver

Mobile – Other Digital SolutionsChildhood Eye Cancer Trust

Flash Photo Posters Gold

XIAO MAGE CHENG ZI / BEIJING

Design – Public Ser vice: Publication Design

Today Art MuseumLiu Xiaodong’s Hotan Project & Xinjiang Research

Bronze

Y&R / NEW YORK + TOOL / SANTA MONICA


Land Rover The Vanishing Game Bronze

YOUNG&RUBICAM / PRAGUE


PHD Bikes a.s./ Harley Davidson

Harley Second World War

Bronze

Mobile – Mobile: Durable GoodsPHD Bikes a.s./ Harley Davidson

Photobomb Silver

201 w cils - campaign brief asia · 201 w cils by agency 3 akqa / portland direct – digital...

Documents