2010-11 media kit

THE WOOSTER VOICE

MEDIA KIT2010 - 2011V

ABOUT USFROM THE BUSINESS MANAGER

Welcome to the Wooster Voice Media Kit!

The Wooster Voice is a student produced paper that is published and distrib-uted to a student population of 1,854 as well as faculty and staff. Each week, our publication strives to deliver interesting news and information to this

audience, including advertisements.

The College of Wooster is a niche market that is waiting to be broken into, whether you represent a graduate program looking for recruits or are the owner of a restaurant, searching for ways to attract new customers. To help you enter this market, we have developed this media kit in order to provide

the simplest and most effective service possible.

Over 500 First Year students will attend the College of Wooster this academic year searching for restaurants, barber shops and salons, convenience stores, and entertainment for the first time. Rather than relying solely on word of mouth, your enterprise can reach every student through one medium; the

Wooster Voice.

In addition to promoting your own business or event, advertising in the Wooster Voice is contributing to an entirely volunteer run organization, ded-icated to serving the campus since 1883. Your advertisement is not simply a

promotion, but supporting a time honored, College of Wooster tradition.

Placing an ad in the Wooster Voice is a no lose situation for all parties, and we’re happy to provide the opportunity. So please, investigate this media kit,

and do not be afraid to contact us if any questions arise.

Kevin CarpenterBusiness Manager

THE WOOSTER VOICE

STATISTICSCIRCULATION

UNDERGRADUATEENROLLMENT

ENROLLMENTBY LOCATION

ENROLLMENTBY RACE

THE COLLEGE OF WOOSTER

1,500

1,854

69.42% (1287)Caucasian

2.91% (53)Asian

2.37% (45) Hispanic/Latino

6.15% (114) African American

1,700+DAILY ONLINEPAGEVIEWS

4.85% (90) International

56% (1038) Out of State students

30 Number of foreign countriesrepresented at Wooster

CALENDAR

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY

FEBRUARY

MARCH

APRIL

MAYS M Tu W Th F Sa 1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

S M Tu W Th F Sa 1 2 3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031

S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

S M Tu W Th F Sa 1 2 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28

S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

S M Tu W Th F Sa 1 2 3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

S M Tu W Th F Sa1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

PUBLISHING

2010 2011

A SPECIAL ISSUE,THE WOOSTER VICEIS PUBLISHED APRIL 1

THE WOOSTER VOICE IS PUBLISHED WEEKLY ON FRIDAYS DURING THE FALL AND SPRING SEMESTERS

THE WEBSITE, THEWOOSTERVOICE.COM IS UPDATED DAILY

This calendar is subject to change. Advertisers will be informed of any changes at least 30 days prior.

RATESPRINT ADVERTISING

DISCOUNTS &SPECIAL OFFERS

10% OFFA 10% frequency discounts are available for businesses that choose to run an advertisment for five weeks in a row.

TWO COLUMN AD

4.3” x 3.75”BUSINESS - $80.63COLLEGE - $32.25

QUARTER PAGE AD5.5” x 10.25”11” x 5.12”

BUSINESS - $280.34COLLEGE - $112.14

EIGHTH PAGE AD5.5” x 5.12”11” x 2.56”

BUSINESS - $155.25COLLEGE - $62.10

$5 pci for local and national businesses, and$2 pci for school sponsored events and student groups

ADVERTISINGRATES

PCI (per column inch) The sizes and prices listed above are only a few of your options. In case you’re interested in learning how we calculate our prices, here’s a brief explanation:

Multiply the dimensions of your ad in inches (Length x Width). Then, multi-ply the result by the appropriate dollar rate. In simple terms, PCI = (Length x Width x Rate). For example, if you are a business that would like to purchase a two column ad in one issue.

4.3” (length) x 3.75” (width) x $5 (rate for a business) = 80.625. Therefore, the price for you to place an ad is $80.63.

SAMPLE SIZES & RATES

RATESONLINE ADVERTISING

There is an extra fee of $10 to advertise on the front page. Any of the sizes on this rate sheet can be displayed on the front page. Any other placement requests will be considered case by case and every effort will be made to meet them.

Advertising space for just the front page is available upon request. Call our business department today for more information.

BANNER AD800 x 100 pixels

BUSINESS PRICE$40/week, $125/month

COLLEGE PRICE$15/week, $40/month

Banner ads run at the top of the page and are the very first thing visiters will see aside from the Voice’s flag. Design services to help maximize the space are included.

ADVERTISING ON THE FRONT PAGE

TALL SIDEBAR AD250 x 450 pixels



A tall vertical ad, this side-bar ad can be placed on every page. Their height helps maintain visibil-ity even as visitors scroll downwards.

SQUARE SIDEBAR AD250 x 250 pixels



Our most economical op-tion, this sidebar ad can appear on every page. Call today for more infor-mation.

MECHANICSCREATIVESERVICES

PROOFS &DEADLINES

FILE FORMATS

FONTS

IMAGE RESOLUTION

Advertising doesn’t come cheap and we at the Voice realize that truly effective advertising doesn’t consist of cramming as much text as you can in you display space. Rather effective advertising uses negative space to draw the eye and communicates your message in a simple, easy to understand way that will keep your brand in readers’ minds. The Wooster Voice is proud to offer basic design services to help your ad stand out, whether you choose to go with the print or online edition. Contact us today for more information.

The Wooster Voice has specific requirements for all images submitted. If you are submitting an image to be published in the print edition, submit them at a resolution of 300 dpi. Images intended for publication on the website must be submitted at a resolution of 72 dpi.

Font files are not universal and often, businesses find that using a special font enables them to develop a brand and distinguish themselves from competitors. In order to make sure your advertisment is published the way your business needs, please be sure to include any and all font files you wish for us to use. If you are sending Photoshop files, please flatten the image and if you are sending PDF files, please ensure that all fonts are embedded when you save the file. If these rules aren’t adhered to, it might become necessary for the Voice to substi-tute fonts without notification.

The Wooster Voice runs on Macinstosh OS. While PDFs are our preferred file format, we can also accept PNG, JPEG, GIF, and PSD files. We are also able to accept most files created on a PC, including Publisher files. If you have an questions or concerns, the business department is here to help.

If our production department is creating or designing an advertisement for you, all relevant information is due at least a week before the paper is printed in order to ensure there is enough time to edit and re-edit the ad to youradvertis-ing needs. Please see the next page for an illustrated example.

GUIDELINES &

POLICY

The Voice does not accept classified ads.

ADVERTISING

POLICY & TERMS

The Wooster Voice accepts requests for specific placement in the is-sue, but does not guarantee placement.

The Wooster Voice reserves the right to revise its rates or any other conditions set forth in this media kit at any time with 30 days’ notice

to advertisers.

Advertising space is not available on either the front page of the print edition or on any pages in the Viewpoints section.

Advertisement cancelations submitted after after the publications deadline has passed will be charged in full.

The Voice must know basic ad content before agreeing to run any ad; the staff of the Voice reserves the right to refuse any ad.

Advertisements run incorrectly at the fault of the Voice will be refunded in full.

GUARANTEES

Honors its guarantees, no exceptions.

The Wooster Voice will run the correct ad on the correct date

You will receive a copy of the issue your advertisement ran in if we have received a mailing address

You will receive an invoice within 31 days for your advertisement un-less the advertiser would prefer one invoice for multiple advertise-

ments and pending receipt of a malling adress.

Your check will be deposited within 31 days of when it is received.

If any of these guarantees are not met, your ad will be free or you can run a new ad for free.

All advertising materials are due five days before publication.

CONTACTBUSINESSMANAGER

EDITORS-IN-CHIEF

Kevin Carpenter(219) 771 [email protected]

Madelyn [email protected]

Margaret [email protected]

SUBMISSIONPROCESS

Decide what size and price options work best for your needs.

Submit your ad at least fives days prior to the desired publication date. Email the Wooster Voice business department at [email protected] with the following information: 1. Your ad material attached preferably as a PDF 2. The date(s) you would like to run the ad 3. A mailing address to which the Voice can send an invoiceIf you decide that you would like The Wooster Voice to design your ad, please include a description of what you would like included in the ad and our creative department will contact you with more information.

Contact the Business Manager at [email protected] if you have an questions, comments or concerns.

The business department will contact you with more information. Please refer to the Wooster Voice website for more information.

WEBEDITOR

Katherine Sowers(703) 447 [email protected]

BUSINESS ASSISTANT

Brenna Fujimoto(303) 877 [email protected]

THE WOOSTER VOICEBox C-3187 | 1189 Beall Ave. | Wooster, OH 44691Phone: 330-263-2598 | Fax: 330-263-2596www.TheWoosterVoice.comV

2010-11 media kit

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