2010 fall newsletter - aaf-baton rouge

4
IN THIS ISSUE Marketing Madness Auction Achieves 2010 Fundraising Goal The Spotlight Interviews With Gerald Garrison & Kelly Landry Have you Hobnobbed yet? Come relax and socialize with us Let’s Eliminate Race! Defeating racism Book of the Month Creative Advertising FALL 2010 P.O. BOX 1707, BATON ROUGE, LA 70821 | AAFBR.ORG For one night, and one night only, professionals, business owners, and club supporters descended on Juban’s for our biggest fundraiser of the year. Over $75,000 in items were donated, including Print, Online, Entertainment, Professional Services, Paintings & Prints, Radio, Displays/ Signs, Outdoor, Printing Services, Television and some Tasty Treats. In addition to one-of- a-kind media items, the auction also offered Symphony and Football Game Tickets, Exclusive Tours, Wine Tastings, Beer & Jambalaya Party, Babysitting, Leather chair, Custom art and Ace Bourgeois (Taste Test Party for 12). e American Advertising Federation – Baton Rouge held its annual media auction on ursday, October 21, 2010 at Juban’s Restaurant. All proceeds fund various AAF-BR professional development, student outreach and community outreach programs here in Baton Rouge. e auction’s ongoing theme “Marketing Madness – Ghastly Good Deals on Media, Services and Other Goodies” was in full swing with committee and board members in costume. Over 30 local media buyers and business owners were present to bid on more than 80 donated marketing items. Almost $30,000 was raised for AAF-BR to fund its scholarships, programs, workshops and public service activities. In keeping with the theme, the room was filled with spooky Halloween décor and professionals enjoying delectable food and spirits provided by Juban’s. 13th Gate actor Drew Cothern served as auctioneer in full costume. e event was chaired by Mandy Porta with the assistance of Saundra Lane, Kelley Criscoe, Leslie Cole, Becky Sadler, Marielle Howard , Jade ’ng, Connie McLeod, Erin Knight, Cathy Katsorchis and students. e committee thanks all donors and bidders that helped to make this annual event another huge success. GHASTLY GOOD DEALS AT MARKETING MADNESS FIND AAF ON THE WEB AAF–BR WEBSITE aafbr.com AAF–DISTRICT 7 WEBSITE 7thaaf.com AAF OFFICIAL WEBSITE aaf.org FACEBOOK facebook.com/aafbr TWITTER twitter.com/aafbr SAVE THE DATE

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Fall Edition of AAF-Baton Rouge newsletter

TRANSCRIPT

IN THIS ISSUE

Marketing MadnessAuction Achieves 2010 Fundraising Goal

The Spotlight InterviewsWith Gerald Garrison & Kelly Landry

Have you Hobnobbed yet?Come relax and socialize with us

Let’s Eliminate Race!Defeating racism Book of the MonthCreative Advertising

FALL 2010

P.O. BOX 1707, BATON ROUGE, LA 70821 | AAFBr.orG

For one night, and one night only, professionals, business owners, and club supporters descended on Juban’s for our biggest fundraiser of the year.

Over $75,000 in items were donated, including Print, Online, Entertainment, Professional Services, Paintings & Prints, Radio, Displays/Signs, Outdoor, Printing Services, Television and some Tasty Treats. In addition to one-of-a-kind media items, the auction also offered Symphony and Football Game Tickets, Exclusive Tours, Wine Tastings, Beer & Jambalaya Party, Babysitting, Leather chair, Custom art and Ace Bourgeois (Taste Test Party for 12).

The American Advertising Federation – Baton Rouge held its annual media auction on Thursday, October 21, 2010 at Juban’s Restaurant. All proceeds fund various AAF-BR professional development, student outreach and community outreach programs here in Baton Rouge. The auction’s ongoing theme

“Marketing Madness – Ghastly Good Deals on Media, Services and Other Goodies” was in full swing with committee and board members in costume. Over 30 local media buyers and business owners were present to bid on more than 80 donated marketing items. Almost $30,000 was raised for AAF-BR to fund its scholarships, programs, workshops and public service activities.

In keeping with the theme, the room was filled with spooky Halloween décor and professionals enjoying delectable food and spirits provided by Juban’s. 13th Gate actor Drew Cothern served as auctioneer in full costume. The event was chaired by Mandy

Porta with the assistance of Saundra Lane, Kelley Criscoe, Leslie Cole, Becky Sadler, Marielle Howard , Jade Th’ng, Connie McLeod, Erin Knight, Cathy Katsorchis and students. The committee thanks all donors and bidders that helped to make this annual event another huge success.

GhAstLy Good deALs At MArketinG MAdness

GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.

Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members

RSVP by September 28, 2009 at http://www.aafbr.org

www.aafbr.org

OCTOBER 2009

IN THIS ISSUE

School’s In!Perspective: President’s Message

We Want You…And Your TalentADDY® planning in full swing…

Fancy Meeting You HereDistrict 7 News

Hot For TeacherPublic Service / Diversity

Starving StudentsCollege Connection

Martin FlanaganXdesign, Inc.

AND MORE

DATES TO KNOWOctober 2, 11:30am

October Luncheon, Juban’s

October 3, 9:30amGet Your App Together,

Lamar on Corporate

October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate

October 15, 5:30pm13th Gate Social

Pastime Restaurant & Lounge

October 16-18Fall Board Conference, Huntsville, AL

October 20, 11:45amBoard Meeting, Business Report

October 22, 5:30pmMedia Madness Media Auction, Juban’s

November 6, 11:30amNovember Luncheon, Juban’s

November 17, 11:45amBoard Meeting, Business Report

December 3, 6:30pmADDY® 101, Lamar on Corporate

December 4, 11:30amDecember Luncheon, Juban’s

December 15, 11:45amBoard Meeting, Business Report

AlessAndrAlAriu

IT’S A SMALL WORLDCreative Director | McCann Erickson

With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.

Covering all aspects of the advertising industry, she’ll look at:

Education – getting in the industry and staying in it•Agency structure – an overview on how ad agencies operate•Agency/Client work relations and etiquette – the dos and don’ts•Innovation and trends – what is around the corner•

As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.

So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.

OCT 2SPEAKER

OCT 3

When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.

�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:

• Clearly demonstrating our role as a member of the national American Advertising Federation

• Immediately identifying our club’s association with AAF

• Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence

• Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.

And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!

BRANDWIDTH

CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic

Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.

Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.

SEPTEMBER 2009

IN THIS ISSUE

Brand Width

Chris RoseSeptember Speaker

PerspectiveA Message from the President

What’s Up 7?District 7 News

Steve St. Cyr Vivid Ink

Help Media Auction Reach Its Ghoul

AND MORE

DATES TO KNOW

September 11, 11:30amSeptember Luncheon, Juban’s

September 15, 11:45amBoard Meeting – Business Report

October 2, 11:30amOctober Luncheon, Juban’s

October 3, 9:30amYou Can Make an App for That,

Lamar on Corporate

October 8, 6:30pmAAF-BR 101, Lamar on Corporate

October 15, 5:30pm13th Gate Social

Pastime Restaurant & Lounge

October 16-18Fall Board Conference, Huntsville, AL

October 20, 11:45amBoard Meeting, Business Report

October 22, 5:30pmMedia Madness Media Auction, Juban’s

November 6, 11:30amNovember Luncheon, Juban’s

November 17, 11:45amBoard Meeting, Business Report

December 3, 6:30pmADDY® 101, Lamar on Corporate

December 4, 11:30amDecember Luncheon, Juban’s

December 15, 11:45amBoard Meeting, Business Report

The American Advertising Federation (AAF),

headquartered in Washington, D.C., acts as the

"Unifying Voice for Advertising." Celebrating its

100th anniversary in 2005, the AAF is the oldest

national advertising trade association that

represents 50,000 professionals in the

advertising industry. The AAF has a national

network of 200 ad clubs located in ad communi-

ties across the country. Through its 215 college

chapters, the AAF provides 6,500 advertising

students with real-world case studies and

recruitment connections to corporate America.

The AAF also has 130 blue chip corporate

members that are advertisers, agencies and

media companies, comprising the nation's

leading brands and corporations. For more

information, visit the AAF's Web site at

www.aaf.org.

Baton Rouge

P.O. BOX 1707BATON ROUGE, LA 70821

Baton Rouge

AAF–BR WEB SITEwww.aafbr.org

AAF–DISTRICT 7 WEB SITEwww.7thaaf.com

AAF OFFICIAL WEB SITEwww.aaf.org

Also look for us on Facebook and LinkedIn!

FIND AAF ON THE WEB

Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as

AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held

in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of

Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.

STRATEGIC PLANNING

SEPT 11 SPEAKER

PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail

from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make

our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you

all will make every effort to attend.

Printing compliments of

1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com

fINd aaf oN THE wEbaaf–bR wEbSITE aafbr.comaaf–dISTRIcT 7 wEbSITE 7thaaf.comaaf offIcIaL wEbSITE aaf.orgfacEbook facebook.com/aafbr TwITTER twitter.com/aafbr

SaVE THE daTE

NEw MEMbER SpoTLIgHT INTERVIEwNew Member Kelly Landry

Assistant Director of Operations and Services, Tiger Athletic Foundation

AAF-Br: What helped you make the decision to join AAF-Br?

KL: I was a member of the LSU AAF when I was an undergraduate at LSU and learned a lot about the organization. In working with TAF and the LSU Athletic Department, AAF-BR was reintroduced to me and I was excited to see what the organization could offer me now that I am a professional.

AAF-Br: in your opinion, what is the best benefit of AAF-Br membership?

KL: Networking. It is so great to have that network of other professionals in Baton Rouge that you can turn to when you need something. It is great to have such a strong group like this to bounce ideas off of or even better, to get new ideas!

AAF-Br: What do you do for fun?

KL: I am blessed to have a job that allows me to travel with the Tigers!! If I’m not at LSU sporting events, I am spending time with my amazing family and friends.

AAF-Br: What new and interesting projects are you working on?

KL: TAF and the LSU Athletic Department just launched a new campaign called the Preservation of Tiger Stadium. We are currently raising funds to restore Tiger Stadium to its original glory, starting by replacing all of the broken windows on the North Side of Tiger Stadium. As a fan, I am so excited to be apart of such an awesome project that will help Tiger Stadium live on for generations to come

32-Year AAF-BR Veteran Gerald Garrison

Garrison and Associates Advertising, Baton Rouge

AAF-Br: have there been any advances in your career directly related to your AAF-Br membership?

GG: We have made numerous contacts with clients and especially local media representatives in the club and at social functions in the club. The media has been invaluable in assisting in our Agency’s growth!

AAF-Br: in your opinion, what is the best benefit of AAF-Br membership?

GG: The contacts you make in the club. Get active, get involved!

AAF-Br: What do you do for fun?

GG: I think the work we do is fun! But... I do play lots of tennis, golf, like to fish & hunt and love to be outdoors!

AAF-Br: What new and interesting projects are you working on?

GG: We have been selected to head a project for 2011 that involves over 650 McDonald’s in 6 states and develop a “Regional” strategy for Beverages.

AAF-Br: What are your thoughts on the current economy and how will it affect the Baton rouge advertising community?

GG: We have seen lots of peaks and valleys in our economy over the years. Unfortunately, the first place folks cut back during a slow economy is their marketing & Ad Budgets! That just begins a downward spiral. We have clients in surrounding states and these areas seem to be harder hit than the Baton Rouge market.

AAF-Br: What is your favorite club related memory and/or activity?

GG: My favorite memory of Ad Fed events was my very 1st ADDY Awards in 1977. We had just opened our office here in Baton Rouge and coming from North Louisiana, the party atmosphere was so amazing and fun! We won several awards that night and they had an open bar all night long!

SEaSoN MEMbEREd SpoTLIgHT INTERVIEw

NEw MEMbERS HaVE joINEdErin Trabeau, LAMARTrenton Bland, Otey White & AssociatesSteven Jenkins, Moran PrintingJamie Taylor, The AdvocateJuliet Raffray (no company affiliation)Chelsea Harris, BR Food Bank

A LITTLE BIRDIE TOLD US…

We want to feature news about YOU in our monthly E-News. Email your news to Kristin Perpignano at [email protected]

LonG LiVe the QUeen!

Looking for inspiration? This new book unravels the creative processes behind some of the most original and effective campaigns of recent years. Author Mario Pricken showcases

hundreds of examples of international advertising from the biggest and most influential names in the industry, from a wide range of media including books and magazines, billboards, television, movies, and the Internet. Clearly presented and accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive “big idea” to reworking classic techniques.

With over 500 color illustrations and photographs, this book is an indispensable, must-have guide for designers and art directors. More information at www.mariopricken.com.

Have You Hobnobbed Yet?

HobnobBR, AAF-BR’s networking social, has fast become one of our club’s most anticipated regular events. Hosted in prior months at The Roux House and Schlittz and Giggles, the gathering invites club members and many other professionals in the field of advertising to come together for food, drinks, and fun. Last month’s Hobnob BR took place at The 13th Gate, Baton Rouge’s nationally-renown haunted house on October 14, with club members and friends meeting at Pastime for a little socializing before being

escorted to the haunted house for a frightfully good time!

Next up: hobnobBr turkey social

On Thursday, November 18, come enjoy wines & various adult beverages that may compliment your upcoming

Thanksgiving dinner! This event will take place From 5:00 p.m. – 7:00 p.m. at The Manship Theater (at the Shaw Center for the Arts), and is sure to be a great time for all. Visit aafbr.org/events to RSVP.

AAF-BR invited its members to participate in a six-week series to discuss racism in our schools, government, judicial system, law enforcement, places we shop, places we socialize and in our neighborhoods.

Coordinated by AAF-BR member and Diversity/Community Outreach Chair Orhan McMillan, the discussion began October 5 and ran through November 6, one night a week from 6:30 -8:30 pm.

About midway through the six-week series, the readings and discussions began coming together and the “aha” moments began to take form; people began to truly understand institutional racism.

It is the process of dialogue that makes this series so successful. Dialogue is a focused kind of communication that allows us to explore the role of institutional power in order to lead to intelligent action. Individual power to act inside the institutions of your own community can be discovered through this dialogue event.

If you are interested in participating in the next dialogue series, please contact Orhan Mc Millan, [email protected], 225-324-7075.

book of THE MoNTH

aaf-bR pRESENTS dIaLogUE oN RacE

LET’S ELIMINaTE RacISM

Creative Advertising | by Mario Pricken

On April 14, 2011, industry leaders in our region will once again converge on Baton Rouge for the three-day AAF District 7 Spring Convention. Not only will the conference be attended by advertising professionals from the five state area of Mississippi, Georgia, Alabama, Tennessee and Louisiana, but the Spring Convention is also the host of the AAF-Student Advertising Competition in which students from 31 universities from AAF District 7 will compete for an opportunity to represent the District in the national competition.

If this seems like déjà vu, it’s because we hosted this Convention in 2009, when our own Curtis Vann was proclaimed the Kingfish of the District. But as everyone knows, behind every king is his queen. And we’re celebrating Queen Elizabeth “Tootie” Perry as she takes the throne for the next year as Governor of AAF District 7!

But to pull off this royal coronation, we need your help! We need committee members for Decorations, Hospitality Suite, Creative/Promotion, Speakers/Workshops, Registration, Student Competition, Sponsorships, Pub Crawl, Student Reception, District ADDYs, and Governor’s Gala.

Whatever your skill or interest, we have a committee for you! To volunteer or for more information, e-mail Kendra Kimmons at [email protected]. And be on the lookout for the first Spring Convention Committee Meeting in September!

Printing compliments of

1391 Highland Road | Baton Rouge, LA 70802 | TF (800) 375-0504 | P (225) 387-0504www.GoFranklinGo.com

GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.

Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members

RSVP by September 28, 2009 at http://www.aafbr.org

www.aafbr.org

OCTOBER 2009

IN THIS ISSUE

School’s In!Perspective: President’s Message

We Want You…And Your TalentADDY® planning in full swing…

Fancy Meeting You HereDistrict 7 News

Hot For TeacherPublic Service / Diversity

Starving StudentsCollege Connection

Martin FlanaganXdesign, Inc.

AND MORE

DATES TO KNOWOctober 2, 11:30am

October Luncheon, Juban’s

October 3, 9:30amGet Your App Together,

Lamar on Corporate

October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate

October 15, 5:30pm13th Gate Social

Pastime Restaurant & Lounge

October 16-18Fall Board Conference, Huntsville, AL

October 20, 11:45amBoard Meeting, Business Report

October 22, 5:30pmMedia Madness Media Auction, Juban’s

November 6, 11:30amNovember Luncheon, Juban’s

November 17, 11:45amBoard Meeting, Business Report

December 3, 6:30pmADDY® 101, Lamar on Corporate

December 4, 11:30amDecember Luncheon, Juban’s

December 15, 11:45amBoard Meeting, Business Report

AlessAndrAlAriu

IT’S A SMALL WORLDCreative Director | McCann Erickson

With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.

Covering all aspects of the advertising industry, she’ll look at:

Education – getting in the industry and staying in it•Agency structure – an overview on how ad agencies operate•Agency/Client work relations and etiquette – the dos and don’ts•Innovation and trends – what is around the corner•

As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.

So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.

OCT 2SPEAKER

OCT 3

When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.

�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:

• Clearly demonstrating our role as a member of the national American Advertising Federation

• Immediately identifying our club’s association with AAF

• Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence

• Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.

And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!

BRANDWIDTH

CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic

Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.

Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.

SEPTEMBER 2009

IN THIS ISSUE

Brand Width

Chris RoseSeptember Speaker

PerspectiveA Message from the President

What’s Up 7?District 7 News

Steve St. Cyr Vivid Ink

Help Media Auction Reach Its Ghoul

AND MORE

DATES TO KNOW

September 11, 11:30amSeptember Luncheon, Juban’s

September 15, 11:45amBoard Meeting – Business Report

October 2, 11:30amOctober Luncheon, Juban’s

October 3, 9:30amYou Can Make an App for That,

Lamar on Corporate

October 8, 6:30pmAAF-BR 101, Lamar on Corporate

October 15, 5:30pm13th Gate Social

Pastime Restaurant & Lounge

October 16-18Fall Board Conference, Huntsville, AL

October 20, 11:45amBoard Meeting, Business Report

October 22, 5:30pmMedia Madness Media Auction, Juban’s

November 6, 11:30amNovember Luncheon, Juban’s

November 17, 11:45amBoard Meeting, Business Report

December 3, 6:30pmADDY® 101, Lamar on Corporate

December 4, 11:30amDecember Luncheon, Juban’s

December 15, 11:45amBoard Meeting, Business Report

The American Advertising Federation (AAF),

headquartered in Washington, D.C., acts as the

"Unifying Voice for Advertising." Celebrating its

100th anniversary in 2005, the AAF is the oldest

national advertising trade association that

represents 50,000 professionals in the

advertising industry. The AAF has a national

network of 200 ad clubs located in ad communi-

ties across the country. Through its 215 college

chapters, the AAF provides 6,500 advertising

students with real-world case studies and

recruitment connections to corporate America.

The AAF also has 130 blue chip corporate

members that are advertisers, agencies and

media companies, comprising the nation's

leading brands and corporations. For more

information, visit the AAF's Web site at

www.aaf.org.

Baton Rouge

P.O. BOX 1707BATON ROUGE, LA 70821

Baton Rouge

AAF–BR WEB SITEwww.aafbr.org

AAF–DISTRICT 7 WEB SITEwww.7thaaf.com

AAF OFFICIAL WEB SITEwww.aaf.org

Also look for us on Facebook and LinkedIn!

FIND AAF ON THE WEB

Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as

AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held

in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of

Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.

STRATEGIC PLANNING

SEPT 11 SPEAKER

PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail

from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make

our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you

all will make every effort to attend.

Printing compliments of

1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for

Advertising.” More than 100 years old, the AAF is the oldest national advertising trade association that represents

50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad

communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students

with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue chip

corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands

and corporations. For more information, visit the AAF’s website at www.aaf.org.

2010-2011 BoArd oF directorsPresident – Jason Feirman, LSU AthleticsPresident-elect/Addy co-chair – Connie McLeod, Woman’s HospitalVice President – Programs/Workshops – Hunter Territo, Xdesign Inc.Vice President – treasurer – Colleen Jackson, BCBSLAimmediate Past President – Marielle Land-Howard, Business Reportexecutive director – Leslie Cole, Amedisys

Addy®s co-chair Trammie Anderson, Lamarcommunications Theresa Overby, Baton Rouge Area Convention & Visitor’s BureauKristin Perpignano, Party TimeMarie Powell, 2kO Creativediversity/community outreach Orhan Mc Millan, dezinsInteractiveFundraising Mandy Porta, Success DesignsGovernment relations Kelley Criscoe, Associated GrocersMembership/socials Becky Sadler, TriStar Graphicsstudent outreach Brian Rodriguez, Gatorworksstudent outreach Pierre Guidroz, Baker Printingsponsorships Jason Broha, Turner IndustriesWorkshops/Programs Tiffanie Hunter, Xdesign Inc.district 7 Governor-elect Elizabeth Perry, Harris, DeVille & Associatesdistrict 7 Board chair Curtis Vann, Moran Printingdistrict 7 state director Ace Bourgeois, Amedisysdistrict 7 state director Carol Shirley, Moran Printingex-officio, district Academic representative Dr. Lance Porter, LSU Manship Schoolex-officio, Fundraising Saundra Lane, The Lane Agencyex-officio, Public relations Karen Gaupp-Wozniak, Ink & Airex-officio, district 7 spring convention chair Kendra Kimmons, Amedisys