2010 fast lube programs guide

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1 www.noln.net SPECIAL SECTION 2010 Guide: Fast Lube Programs Opening a new fast lube or changing a fast lube’s operating plan can be a daunting task because of the large number of programs available. Potential operators — or those looking to shake up the way they’re currently doing business — can choose to operate their facilities independently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those are only some of the many ways in which operators and prospective operators might opt to run their facilities. To help our readers better understand some of the options that are available to them, we have assembled the following list of fast lube programs. We compiled this list by contacting the top chains listed in the National Oil & Lube News “TOPS in the Fast Lube Industry” listings to find out what options they offer, as well as contacting companies that offer other options. All information was supplied by the responding companies and is believed to be accurate and correct as of press time. BP LUBRICANTS BP Lubricants USA Inc. builds business partnerships with its independent lube center customers by delivering premium Castrol products, unparal- leled marketing efforts, extensive training and value-added programs. The Castrol portfolio of quick lube programs includes Castrol Premium Lube Express for operators interested in harnessing the power of a nationally consis- tent image and the highest level of programs and support. The Castrol imaging program is also available for customers who want to identify their Fast Lube with the Castrol brand and receive the superior benefits of Castrol’s Fast Lube programs. Fast lube option: License agreement, signage agreement Territory: National Franchise fee: None Royalty percentage required: None Support offered: Training: The world-class Castrol training program includes an array of on- site, off-site and online training resources. All operators have access to 70 different online courses including classes on sales, customer service, finance, human resources, leadership, communication and the Synthetic Motor Oil Education Program, a program designed to provide your technicians with the knowledge needed to properly recommend synthetic motor oil to cus- tomers. Castrol also offers the Lube Technician Certification Program, which helps ensure that lube center technicians maintain the skills they need to deliver quality services. Castrol Premium Lube Express operators will also receive our Fast Track Premium Training and the Castrol Premium Lube Express Academy — both designed to kick-start your business. Signage: Castrol offers flexibility by providing two different imaging pro- grams. The standard Castrol Imaging Program integrates premium Castrol- branded imagery with each independent lube operator’s unique business personality and local brand equity. The Castrol Premium Lube Express pro- gram provides operators with the cutting edge in signage programs. This nationally consistent program notifies customers that they can expect the best customer service in the industry and that Castrol supports you every step of the way. In both programs Castrol signage and POS materials inform lube operators’ customers that they are receiving only the best lubricants. Equipment and financial assistance plan: BP Lubricants’ Trade Investment Department provides equipment loans and payback loans that are designed to meet each independent lube center’s individual business needs. Advertising: BP Lubricants’ advertising program is designed to provide a competitive edge to attract and retain customers. When installers feature Castrol lubricants in their oil change advertising, they earn up to 100 per- cent of the ad’s cost (based upon number of gallons purchased and funds accrued). Approved forms of advertising include radio, billboards, news- paper, direct mail and television. Castrol programs include MediaBuilder (allows operators to create their own customized newspaper advertise- ments, flyers, coupon sheets and direct mail pieces), Verizon Super Pages, Castrol’s award-winning Customized Key Tag Loyalty Program, a strategic alliance with a national direct mail company and more. Credit cards: The Castrol Payment Program offers a complete range of cus- tomizable solutions to give installers the ability to accept alternative pay- ment options (i.e., credit/debit/fleet/gift cards). The program is designed to enhance the customer’s service experience and build customer loyalty. Service parts program: Through a strategic alliance with a leading aftermar- ket distributor, BP Lubricants offers a dedicated Castrol parts and supplies catalog as an operator’s single source for filters, wiper blades, chemicals, hardware, tools and shop supplies. Castrol Premium Lube Express operators receive an additional rebate beyond the already competitive pricing. Customer warranty: The Castrol MaxPro Warranty program and the Castrol Syntec Oil Club are two different programs designed to provide you with the right solution to meet your customers’ needs. Site Selection: BP Lubricants’ Business Intelligence studies provide lube operators with the results of demographic studies that provide detailed information on local market competitors and potential customers. Other: Uniform Safety and Supplies — This program offers uniform rentals as well as safety and shop supplies to enhance your shop’s image and safety, while differentiating you from the competition. Product technical support — Castrol provides 24/7 answers to your product questions. You’ll be able to get the answers to your toughest technical ques- tions whether online or over the phone. Mystery shopper program — Learn what your customers really think about your service with a mystery shopper program designed to uncover those hidden pitfalls that zap customer loyalty. This program is automatically included in the Castrol Premium Lube Express program. Advantages of BP’s plan: The BP Lubricants’ portfolio of quick lube pro- grams means you can find the right program that meets your needs. The Castrol brand name means you offer a full line of leading premium synthetic and conventional motor oils, as well as a wide range of automotive ancillary products and heavy-duty lubricants. All of this means you have a partner to help grow your business. For more information contact: 888.CASTROL www.castrol.com/installers CHEVRON Chevron PowerBuilder offers a nationwide co- branded fast oil change program. There are cur- rently 600-plus co-branded Chevron facilities. Fast lube option: Signage agreement, other Territory: National Franchise fee: None Royalty percentage required: None Support offered: Training: Complete products and applications training is available covering how to operate a well-run fast lube facility, as well as hazardous materials, communication and workplace safety. Equipment: Operators have the option to purchase equipment using pre- ferred suppliers at Chevron-negotiated rates. Filter and ancillary product program. SPECIAL SECTION January 2009 1

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A guide to the branded programs available to current and potential fast lube owner/operators.

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Page 1: 2010 Fast Lube Programs Guide

1 www.noln.net

SPECIAL SECTION

January 2009 1

2010 Guide: Fast Lube ProgramsOpening a new fast lube or changing a fast lube’s operating plan can be a daunting task because of the large number of programs available. Potential operators — or those looking to shake up the way they’re currently doing business — can choose to operate their facilities independently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those are only some of the many ways in which operators and prospective operators might opt to run their facilities. To help our readers better understand some of the options that are available to them, we have assembled the following list of fast lube programs. We compiled this list by contacting the top chains listed in the National Oil & Lube News “TOPS in the Fast Lube Industry” listings to find out what options they offer, as well as contacting companies that offer other options. All information was supplied by the responding companies and is believed to be accurate and correct as of press time.

BP LuBricantsBP Lubricants USA Inc. builds business partnerships with its independent lube center customers by delivering premium Castrol products, unparal-leled marketing efforts, extensive training and value-added programs. The Castrol portfolio of quick lube programs includes Castrol Premium Lube Express for operators interested in harnessing the power of a nationally consis-tent image and the highest level of programs and support. The Castrol imaging program is also available for customers who want to identify their Fast Lube with the Castrol brand and receive the superior benefits of Castrol’s Fast Lube programs.

Fast lube option: License agreement, signage agreementTerritory: NationalFranchise fee: NoneRoyalty percentage required: None

Support offered:Training: The world-class Castrol training program includes an array of on-site, off-site and online training resources. All operators have access to 70 different online courses including classes on sales, customer service, finance, human resources, leadership, communication and the Synthetic Motor Oil Education Program, a program designed to provide your technicians with the knowledge needed to properly recommend synthetic motor oil to cus-tomers. Castrol also offers the Lube Technician Certification Program, which helps ensure that lube center technicians maintain the skills they need to deliver quality services. Castrol Premium Lube Express operators will also receive our Fast Track Premium Training and the Castrol Premium Lube Express Academy — both designed to kick-start your business.Signage: Castrol offers flexibility by providing two different imaging pro-grams. The standard Castrol Imaging Program integrates premium Castrol-branded imagery with each independent lube operator’s unique business personality and local brand equity. The Castrol Premium Lube Express pro-gram provides operators with the cutting edge in signage programs. This nationally consistent program notifies customers that they can expect the best customer service in the industry and that Castrol supports you every step of the way. In both programs Castrol signage and POS materials inform lube operators’ customers that they are receiving only the best lubricants.Equipment and financial assistance plan: BP Lubricants’ Trade Investment Department provides equipment loans and payback loans that are designed to meet each independent lube center’s individual business needs.Advertising: BP Lubricants’ advertising program is designed to provide a competitive edge to attract and retain customers. When installers feature Castrol lubricants in their oil change advertising, they earn up to 100 per-cent of the ad’s cost (based upon number of gallons purchased and funds accrued). Approved forms of advertising include radio, billboards, news-paper, direct mail and television. Castrol programs include MediaBuilder (allows operators to create their own customized newspaper advertise-ments, flyers, coupon sheets and direct mail pieces), Verizon Super Pages, Castrol’s award-winning Customized Key Tag Loyalty Program, a strategic

alliance with a national direct mail company and more.Credit cards: The Castrol Payment Program offers a complete range of cus-tomizable solutions to give installers the ability to accept alternative pay-ment options (i.e., credit/debit/fleet/gift cards). The program is designed to enhance the customer’s service experience and build customer loyalty.Service parts program: Through a strategic alliance with a leading aftermar-ket distributor, BP Lubricants offers a dedicated Castrol parts and supplies catalog as an operator’s single source for filters, wiper blades, chemicals, hardware, tools and shop supplies. Castrol Premium Lube Express operators receive an additional rebate beyond the already competitive pricing.Customer warranty: The Castrol MaxPro Warranty program and the Castrol Syntec Oil Club are two different programs designed to provide you with the right solution to meet your customers’ needs. Site Selection: BP Lubricants’ Business Intelligence studies provide lube operators with the results of demographic studies that provide detailed information on local market competitors and potential customers.Other: Uniform Safety and Supplies — This program offers uniform rentals as well as safety and shop supplies to enhance your shop’s image and safety, while differentiating you from the competition.Product technical support — Castrol provides 24/7 answers to your product questions. You’ll be able to get the answers to your toughest technical ques-tions whether online or over the phone.Mystery shopper program — Learn what your customers really think about your service with a mystery shopper program designed to uncover those hidden pitfalls that zap customer loyalty. This program is automatically included in the Castrol Premium Lube Express program.

Advantages of BP’s plan: The BP Lubricants’ portfolio of quick lube pro-grams means you can find the right program that meets your needs. The Castrol brand name means you offer a full line of leading premium synthetic and conventional motor oils, as well as a wide range of automotive ancillary products and heavy-duty lubricants. All of this means you have a partner to help grow your business.

For more information contact: 888.CASTROL www.castrol.com/installers

cHEVrOnChevron PowerBuilder offers a nationwide co-branded fast oil change program. There are cur-rently 600-plus co-branded Chevron facilities.

Fast lube option: Signage agreement, otherTerritory: NationalFranchise fee: NoneRoyalty percentage required: None

Support offered:Training: Complete products and applications training is available covering how to operate a well-run fast lube facility, as well as hazardous materials, communication and workplace safety. Equipment: Operators have the option to purchase equipment using pre-ferred suppliers at Chevron-negotiated rates. Filter and ancillary product program.

SPECIAL SECTION

January 2009 1

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Signage: Standard illuminated exterior building sign valued at up to $500 plus shipping is provided free to the operator.Advertising: Cooperative advertising fund, start-up allowance for point-of-sale materials, reminder card program, pre-printed newspaper ads and pre-recorded radio scripts that can be customized are all available to the operator along with access to an in-house agency that specializes in Chevron marketing materials. Site selection: Comprehensive demographics study available.Credit cards: Operators meeting minimum requirements can participate in the no-fee Chevron and Texaco credit card program.Customer warranty: The Chevron Supreme Warranty Program warrants against oil-related failures and drives brand-loyal customers.Building construction: Architectural drawings are available upon request. Financial assistance plan: A variety of flexible financing plans are offered for equipment and deferred marketing.Other: Reminder cards, local expert assistance, the selling power of the Chevron brand and premium Chevron products.

Advantages of Chevron plan: Chevron provides a cost-effective, competi-tive and easy-to-implement co-branded fast oil change program. We pro-vide the people, products, promotions and programs to be successful for an independent installer.

For more information contact: 866.688.8890www.chevron-lubricants.com

Texaco Xpress Lube offers a fully branded, nationally recognized and supported fast oil change program without franchise fees. It is one of the most comprehensive branded fast oil change programs in the industry.

Fast lube option: Signage agreementTerritory: NationalFranchise fee: NoneRoyalty percentage required: None

Support offered:Training: Comprehensive three-day course to learn the necessary skills to run a successful Texaco Xpress Lube business. Classroom and on-site. The video (DVD or VHS) training series enables operators to set up a new hire or ongoing training program. The eight-part series includes job responsi-bilities from greeter to lower-bay technician, safety and managing people. It includes a coaches guide, workbooks and certification. Equipment: National account pricing on all equipment and computer POS systems.Signage: Exterior sign package including the main identification sign, circle star and individually illuminated channel letter signs. A $1,000 merchandis-ing credit is offered for banners, curb signs, interior signs and other point-of-sale merchandising materials.Advertising: Grand opening, ongoing advertising fund through product co-op accruals. Newspaper ads and pre-recorded radio ads that can be customized are available from the Chevron Advertising Center, an in-house agency that specializes in advertising. National and local promotions are available. Complete reminder card programs are available. Site selection: Comprehensive demographic reports along with local account manager assistance.Building construction: Building plans.Financial assistance plan: A variety of flexible financing plans are offered for equipment and deferred marketing.Credit cards: Access to the no-fee Chevron and Texaco Credit Card pro-gram. Customer warranty: The Havoline Warranty program warrants against oil-related failures and drives brand-loyal customers to Texaco Xpress Lubes. Other: Mentoring program enables new operators to work side-by-side with successful Texaco Xpress Lube operators to learn how to operate a successful business firsthand.

Advantages of Texaco Xpress Lube plan: Branded program without fees or royalties. It is comprehensive, competitive, cost-effective and easy to implement. It features the resources, products, promotions, merchandising materials, advertising, software, credit card program, training, warranty and

both branded and non-branded filter and ancillary product programs for an installer to run a successful fast lube facility. Chevron supports a Texaco Xpress Lube Operator Council to provide input and further the program’s success. Operators have a password-protected website to get up-to-date program, promotion and advertising information. Council meeting minutes and cut-and-paste logos and art for operators’ websites are also available.

For more information contact: 866.688.8890www.texacoxpresslube.com

citGO PEtrOLEum cOrP.CITGO’s Fast Lube program is provided by CITGO for use by their independently owned distributor base for their cus-tomers. CITGO is based in Houston, Texas, and is a leading refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals, refined waxes, asphalt and other industrial products. CITGO currently has more than 400 fast lube locations. Fast lube option: Signage agreementTerritory: InternationalFranchise fee: NoneAverage start-up cost: $400,000 for conventional three bayRoyalty percentage required: None

Support offered:Training: Operational training offered and administered by CITGO Petroleum Corp. for managers and technician training.Equipment: Loan program.Signage: Exterior image service is provided free of charge for Type A and Type B CITGO Truck Lube and Featured Oil lube facilities.Advertising: Business development fund, grand opening allowance and special promotion allowance, tie-in with CITGO national promotions.Site selection: Preliminary evaluation free of charge, full demographic and potential report for $200. Credit cards: Provide opportunity to accept CITGO credit card.Customer warranty: SUPERGARD Lifetime Engine Warranty for customers.Building construction: Preliminary conventional plans free of charge, full conventional plans $500.Financial assistance plan: Associated with various national lending pro-grams, equipment loan program through CITGO.Other: Income statement software free of charge.

Advantages of CITGO Lube plan: Franchise-quality program without asso-ciated franchise costs. Focus on providing business tools and flexibility to build a long-term, profitable business relationship.

For more information contact: Dave Kunkel, [email protected]

www.citgo.com

cOnOcOPHiLLiPs LuBricantsConocoPhillips Lubricants is moving to one image across the United States for its lube shop program. The company will utilize the strengths of its four brands by their brand rec-ognition in specific areas and have one look across the United States. Fast lube option: Signage agreement, otherTerritory: NationalFranchise fee: NoneRoyalty percentage required: None

Support offered:Training: We offer excellent training through industry-leading companies. Training workshops cover a wide range of topics, including hiring and training, customer service, effective service procedures and tips for add-on selling. Custom workshops and on-site consultations are also available.Equipment: A complete equipment list that includes everything for the operation of a quick lube is available upon request.

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Signage: Oasis Image standard lighted street and exterior-building signage and interior-sign packages are required.Advertising: Building awareness about your business is critical. Our Lube Shop manual is a great resource for information on special promotions, direct mail and media advertising.Site selection: We can put you in contact with our program partners who can provide detailed demographic, market profile and automotive expen-diture reports to help you evaluate and select a suitable site for your Lube Shop.Credit cards: ConocoPhillips offers proprietary personal and business gaso-line credit cards. Cardholders can use their cards at nearly 8,000 Phillips 66-, Conoco- and 76-branded stations across the United States. The cards feature no annual fee, pay-at-the-pump convenience, multiple payment options and online account management. Additionally, the personal card allows cardholders to access thousands of ATMs nationwide.Building construction: Complete prototype plans are available through participating architects. Our three-bay plan includes a set of reproducible plans with supporting AutoCAD drawings.Financial assistance plan: We recommend working with your local lending institutions. We offer financial projection worksheets that can help you make wise financial decisions. Funding assistance to support equipment, software, building and business-related items may be available under our Lube Shop Program guidelines.

Advantages of ConocoPhillips Lubricants plan: Branded program pro-vides access to all four ConocoPhillips Lubricants brands (Kendall, Phillips 66, 76 and Conoco). Opening a ConocoPhillips Lube Shop gives you a trusted name to stand behind, plus access to a complete line of premium motor oils, greases, automatic transmission fluids and gear oils that cus-tomers recognize and respect. The program is designed to provide ultimate flexibility to accommodate the diverse needs of independent operators.

For more information contact: 832.486.2836 [email protected]

EXPrEss OiL cHanGEExpress Oil Change was founded in 1979 and is based in Birmingham, Alabama. The Express Oil Change fran-chise, which currently has 172 locations, is available in the Southeast. Fast lube option: FranchiseTerritory: RegionalFranchise fee: $27,500Average start-up cost: 5%Royalty percentage required: Successful business history, recommend at least $300,000 in liquid assets.

Support offered:Training: Comprehensive personal training in store operations, including technical training, accounting procedures, computers, inventory and labor retention.Equipment: National account agreements with major equipment suppliers.Signage: Negotiated contract for supply of all signage.Advertising: Your ad money is spent by you on “your” market.Site selection: Demographic study for any potential site, as well as personal site investigation.Credit cards: Negotiated chain-wide fee for all major credit cards.Customer warranty: At store level; exceeds manufacturer’s warranty.Building construction: Signed architectural drawing, as well as negotiated pricing for regional contractors.Financial assistance plan: Support with third-party lenders.Other: One-on-one support and training from corporate staff; franchisees have access to all members of the team.

Advantages of Express Oil Change plan: Proven operational model and facility design are uniquely positioned, consistently outperforming the competition in car counts and per-store sales. Extensive franchisee support, including our proprietary ExpressTrack management software.

For more information contact: Jerry Perch 888.945.1771 ext. 124 or [email protected]

Heather Barrow 888.945.1771 ext. 114 or [email protected]

EXXOnmOBiLDiscover Mobil 1 Lube Express — one of the fastest grow-ing quick lube chains in the United States for the past five years, according to NOLN — and benefit from an excit-ing business opportunity. In addition to leveraging the Mobil 1 brand name and Mobil’s unique Premium Motor Oil product line, ExxonMobil offers hands-on product and sales training and a solid Mobil 1 Lube Express mar-keting program to provide you with all the tools needed to help increase profits and car counts.

Fast lube option: License agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: Varies depending on site location, building con-struction and number of bays.Royalty percentage required: NoneIndividual qualifications: Branded Mobil 1 Lube Express. Account’s pri-mary business must be oil changes, and the facility must meet branding requirements set forth by ExxonMobil.

Support offered:Training: ExxonMobil gives you access to a wealth of training resources to help grow your business and increase your profitability. Equipment: Program is available.Signage: Mobil 1 Lube Express signage is required under the program.Advertising: National advertising, national consumer promotions and pre-printed newspaper ads that can be customized.Site selection: Resource information on companies that perform site evaluation services; program funding may be used to offset the cost of site evaluation.Credit cards: ExxonMobil credit card program gives customers the conve-nience and flexibility of paying for service with their Exxon or Mobil credit card or another nationally accepted credit or debit card.Customer warranty: Lubricants warranty.Building construction: Three- and four-bay blueprints developed for pit facilities. Builder recommendation available if requested. Financial assistance plan: Mobil 1 Lube Express participants can receive up-front funds.

Advantages of ExxonMobil plan: Mobil 1 Lube Express can help indepen-dent installers grow their businesses by enabling them to leverage the power of the Mobil 1 brand name as the industry requires more technically advanced lubricants.

For more information contact: [email protected]

GrEasE mOnKEY FrancHisinGThe Grease Monkey concept was founded in 1978 and is based in Greenwood Village, Colorado. Grease Monkey currently has 245 locations. The company’s plan is available in the United States and Mexico. Fast lube option: FranchiseTerritory: International, nationalFranchise fee: $30,000Average start-up cost: $200,000-$300,000; $850,000-$1,400,000 forbuilding/real estate.Royalty percentage required: 5%Individual qualifications: $500,000 minimum net worth; business experi-ence desired, but no related experience necessary.

Support offered:Training: One week initial training in classroom and lube center, and mul-tiple yearly seminars.Equipment: Design, purchasing and procurement.

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Signage: Design, purchasing and procurement.Advertising: Complete library of print, radio and TV ads, as well as direct mail and database marketing with customization available. Field marketing support to all franchisees.Site selection: Complete market- and site-specific evaluation, lease/pur-chase negotiation.Credit cards: Master agreements for all major credit cards, including nation-al fleet program cards.Customer warranty: Variety of options including third-party coverage.Building construction: Design drawings, site layout assistance and project management assistance.Financial assistance plan: Third-party resources available.Other: Accounting, point-of-sale system, human resources and business plan-ning.

Advantages of Grease Monkey plan: National franchisor not owned by an oil company. Focus on customer needs and services, not oil sales.

For more information contact: Michael Brunetti, 800.364.0352, 303.308.1660, [email protected]

www.greasemonkeyintl.com

intErnatiOnaL BuiLDinGsAlbert Shinn has been in the business of building glass carwash and quick lube structures and equipment since 1977. Our companies have the most value-packed lube and carwash buildings available anywhere.

Fast lube option: OtherTerritory: InternationalFranchise fee: NoneAverage start-up cost: $168,000-$750,000Royalty percentage required: NoneIndividual qualifications: N/A

Support offered:Training: Comprehensive training program. Equipment: Total equipment package with everything needed to operate a fast lube or carwash. Signage: Can provide signage upon customer’s request. Site selection: Provide site selection and demographics, must be approved by buyer.Customer warranty: One-year warranty, expressed manufacturer’s war-ranty on equipment. Building construction: Pre-engineered buildings and carwash buildings, engineering available. Financial assistance plan: Financial assistance with banks or SBA.

Advantages of International Buildings plan: Pre-engineered buildings have a lower cost and better quality.

For more information contact: Albert Shinn, [email protected]

www.shinnllc.com

JiFFY LuBE intErnatiOnaLJiffy Lube International Inc. was founded in 1979 and is based in Houston, Texas. The company currently has 2,030 loca-tions.

Fast lube option: FranchiseTerritory: InternationalFranchise fee: $35,000Average start-up cost: $229,000-$323,000Royalty percentage required: 5%Individual qualifications: Net worth of $450,000 without personal resi-dence, $150,000 liquid.

Support offered:Training: Certification for all services and positions, management training

and safety training.Equipment: Supply and make suggestions.Signage: Supply and make suggestions.Advertising: National radio, TV and print program; reminder mail and local advertising assistance.Site selection: Demographic studies and on-site help.Credit cards: Processing arrangements.Customer warranty: Through Pennzoil.Building construction: Standard plans and advice.Other: Proprietary point-of-sale system, national fleet accounts.

Advantages of Jiffy Lube plan: Largest, most sophisticated system.

For more information contact: Jiffy Lube Development, 800.327.9532 [email protected]

www.jiffylube.com

KWiK inDustriEsKwik Industries, Inc. was founded in 1984 and has completed more than 362 Kwik Kar Oil & Lube, Kwik Kar Lube & Tune and Kwik Kar Wash facilities nationally. Kwik Industries, Inc. is based in Dallas, Texas.

Fast lube option: License agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: $2,000,000 with 15-20% down.Royalty percentage required: NoneIndividual qualifications: Good credit and experience dealing with peo-ple.

Support offered:Training: Three weeks training onsite. Equipment: Distribute full line of equipment.Signage: Provide complete signage package. Advertising: Co-op advertising program.Site selection: Selected by availability of current demographics.Credit cards: All major credit cards accepted.Customer warranty: Building and equipment for one year.Building construction: Build from ground up, engineer plans and install equipment.Financial assistance plan: Assist in in-house financing and third-party financing. Full line of supplies for lube centers and carwashes.

Advantages of Kwik Industries plan: No franchise fees or royalties. Owned and operated by individual owners.

For more information contact: Ray Ellis , 972.458.9761www.kwikind.com

LuBEPrO’s intErnatiOnaLLubePro’s International, Inc. was founded in 1978 and is based in Cherry Valley, Illinois. LubePro’s International currently has 34 locations. Fast lube option: FranchiseTerritory: NationalFranchise fee: $30,000Average start-up cost: $227,500-$276,500Royalty percentage required: 5%Individual qualifications: $400,000 net worth with $150,000 in liquid assets.

Support offered:Training: Comprehensive classroom and onsite training along with ongo-ing support.Equipment: Supply and make suggestions.Signage: Complete sign package; all subject to zoning and planning regu-lations.Advertising: Five percent ad contribution, TV and print program, local

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advertising assistance. Site selection: Complete market and site-specific evaluation.Credit cards: Negotiated system-wide fee for all major credit cards.Customer warranty: Offered.Building design: Standard building plans and assistance.Financial assistance plan: Third party build to suit available to qualified operators.

Advantages of LubePro’s plan: More than 30 years of experience in the oil and lube industry. Professional support with marketing, training and opera-tions.

For more information contact: Ray Keating, [email protected]

mYstiK LuBricantsA new opportunity for a changing marketplace — the landscape is full of fast lube providers who have been offering the same services to the same automotive customers for years. Fast lube option: Signage agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: $600,000 for conventional three bayRoyalty percentage required: None Support offered:Training: AOCA-based management and technician training programs provided free of charge. Signage: Exterior image is provided free of charge for Mystik Service Centers and Mystik Truck Lubes. Site selection: Demographic analysis, including automotive and commer-cial counts, free of charge. Advertising: Business Development fund, grand opening allowance and special promotion allowance, tie-in with Mystik national promotions.Customer warranty: The Mystik Lubricants Warranty warrants against oil-related failures. Other: Powerful ownership tools including FleetSeek, an online database for finding commercial customers, and LubeAlert, Mystik’s web-based engine oil analysis service provided to Mystik Service Centers and Truck Lubes.

Advantages of Mystik Lubricants plan: With a bold and distinctive brand scheme, Mystik Service Centers address the needs of both commercial fleets and automotive consumers under one roof.

For more information contact: Janet Jordan, [email protected]

www.mystiklubricants.com

nOrtH amErican LuBricantsNorth American Lubricants was founded in 1999 with a focus on providing quick lube operators with the same high quality, licensed product as the major oil companies at a lowered COGS. Our program is among the most flexible and diverse in the industry, as we take the time up front to determine the needs of each individual customer and model the program to ensure the highest probability of success. We offer a unique product mix including DEF (diesel exhaust fluid), a full premium performance chemical lineup, and a fully-licensed and warranted re-refined product line called PureGreen. Included in our program is continuous on-site training directed at introducing new products and increasing the sale of higher profit services at the fast lube center.

Fast lube option: Signage agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: Varies by regionRoyalty percentage required: None

Individual qualifications: Good personal/business credit, desire to grow business together.

Support offered:Training: On-site premium training and fleet acquisition training. Benchmark model quick lube visits available.Equipment: Full equipment program available and varies based on region and quick lube needs.Signage: Various signage programs available depending on operator pref-erence. Advertising: Co-op advertising available and more customer focused. Customer warranty: All of our products carry full warranty and licensing.Financing: Available depending on credit and company history.

Advantages of North American Lubricants plan: The primary advantage of our program is flexibility. We work directly with the customer to tailor the program to his/her needs. We also offer one of the most diverse product mixes in the industry.

For more information contact: Gavin Hensing, [email protected]

www.nalube.com

OiL can HEnrY’sAn innovative quick lube industry leader, Oil Can Henry’s was founded in 1988 and is based in Tualatin, Oregon. Oil Can Henry’s, which has built a strong brand as “The One You Can Trust,” has 85 centers open and plans to open an additional five centers in 2010. Fast lube option: FranchiseTerritory: NationalFranchise fee: $25,000Average start-up cost: $237,000-$300,000 depending on size. Royalty percentage required: 5.5%Individual qualifications: $300,000 liquidity; $750,000 net worth.

Support offered:Training: Extensive and ongoing training support provided.Equipment: Franchisee benefits from purchase contracts negotiated with vendor.Signage: National contracts, standard logo and graphics.Advertising: One percent marketing fund.Site selection: Site selection is managed by franchisor.Credit cards: All major credit cards accepted.Customer warranty: Review all claims for accuracy and disposition.Building construction: Managed by franchisor.Other: Unlimited consultation with advertising agency and franchise busi-ness consultant.

Advantages of Oil Can Henry’s plan: Results; FDD comparisons of average and median sales place Oil Can Henry’s ahead of major competitors.

For more information contact: Marsha Emerson, [email protected]

OiLstOP, inc.OilStop, Inc. was founded in 1988 and is based in Rohnert Park, California. The com-pany’s plan is available on the West Coast. Fast lube option: FranchiseTerritory: RegionalFranchise fee: $35,000Average start-up cost: $250,000Royalty percentage required: 5%Individual qualifications: No experience preferred. Net worth of $1 mil-lion.

Support offered:

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Training: Twelve weeks at corporate site for manager. One week each for up to eight staff members at our corporate stores.Equipment: Selected equipment package. Proprietary design and manufac-ture.Signage: Complete sign packages. Drawings for bids/construction.Advertising: Five percent ad contribution. Produced, purchased and placed by corporate marketing.Site selection: Provide site criteria and demographics. Corporation must approve site.Credit cards: Provide special credit card processing with very competitive pricing. Also provide oil company card.Customer warranty: Satisfaction guaranteed.Building construction: Provide complete set of plans.Financial assistance plan: Help with financing with banks or SBA.Other: Proprietary computer system with sales tracking, labor control, time clock, inventory, etc.

Advantages of OilStop plan: High level of guest satisfaction. High level of business management and control. The most excellent service process and training materials.

For more information contact: Gary Woo, [email protected]

QuicKcHanGEQuickChange was founded in 1997 and is based in Cleveland, Ohio. The program is available nationwide and currently has 13 company-owned facilities and two franchises. Turnkey modular oil change units are also available to independent operators.

Fast lube option: FranchiseTerritory: RegionalFranchise fee: $25,000Average start-up cost: $225,000Royalty percentage required: 6%Individual qualifications: Ability to invest $250,000 and liquid assets of $75,000.

Support offered:Training: Complete training program.Equipment: We sell and install building and equipment.Signage: All signs are specified.Advertising: Part of our training and support.Site selection: Help with selection and demographics.Building construction: We manufacture and sell modular buildings with state approval.Financial assistance plan: We can help with financing and banking needs.

Advantages of QuickChange plan: More than 20 years of experience in fast lube business — 13 operating stores in the Cleveland, Ohio, area and two franchises open.

For more information contact: Tim LaGanke, Jr., 800.745.0863 [email protected]

sErVicE PrOAll Service Pro products are designed to provide the professional installer and service operator with exceptional quality and performance coupled with the expertise and support of a national network of licensed and approved distributors. Service Pro is an internationally known brand conceived in 1994 and is based in Montrose Colorado. Build an even better business with Service Pro.

Fast lube option: License, signage agreementTerritory: InternationalFranchise fee: NoneAverage start-up cost: VariesRoyalty percentage required: None

Individual qualifications: Determined by the local Service Pro distributor. Support offered:Training: Service Pro has a national network of authorized distributors and trained professional sales representatives to support and train the fast lube industry. On-site and virtual training is available through local distributors.Equipment: Service Pro distributors offer Graco and Samson equipment. Exact equipment needs and pricing are determined by the distributor.Signage: Custom sign design services are available for Service Pro featured fast lube locations free of charge. Details and assistance are available from the local distributor. Advertising: Service Pro offers advertising assistance including point of purchase, service reminder stickers, consumer targeted materials and local support.Site selection: Service Pro offers a free facility survey with summary recom-mendations. Details and assistance are coordinated by the local distributor.Credit card: Service Pro does not offer a credit card program at this time.Customer warranty: All Service Pro products are warranted to meet or exceed the OEM requirements for the intended applications. Service Pro offers an extended warranty protection for specific Service Pro products and services. Details and assistance are available from the local distributor.Building design & construction: Service Pro does not provide complete building plans for fast lube operations. Service Pro does provide interior and exterior paint codes and recommendations for building appearance and related products. Details and assistance are available from the local distributor.Financial assistance plan: Service Pro does not offer a financial assistance plan at this time.Financing: Service Pro does not offer financing at this time.

Advantages of Service Pro plan: Service Pro combines premium qual-ity products, exceptional value and local distributor support to enable the professional installer to operate more efficiently and profitably. In an industry that has many installers competing with the same brands in the same markets, Service Pro brings a refreshing new opportunity to increase profits, services and stand out in the crowd. Distinctive exterior and interior imaging, premium formula lubricants, professional maintenance chemicals, OEM series filters, coolants/antifreeze and a complete offering of accessories provides a tremendous advantage for the Service Pro featured fast lube operator.

For more information contact: Sherry Burr, 800.313.2463

sHELL LuBricantsShell Lubricants offers several programs to support those interested in running successful businesses in the quick lube industry. Under the Pennzoil brand, the company offers the original no-franchise quick lube — Pennzoil 10-Minute Oil Change Center (PTMOC). This program has just gone through a face-lift, bringing with it a great new modern look and programs that will specifically support the PTMOC oper-ators. In addition to the PTMOC program, Pennzoil and Quaker State offer “We Feature” image programs. These image programs allow installers the ability to portray a clear association with either the Pennzoil or Quaker State brands while maintaining their own identity as the primary brand identification of the facility. Shell Lubricants also offers the Shell Rapid Lube program from the FormulaShell brand. Like the PTMOC, the Shell Rapid Lube program offers a very attractive image package; however, it is more of a “no frills” package when it comes to support programs.

Fast lube option: License agreement, signage agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: Commensurate with local market business for mar-ket business start-up costs.Royalty percentage required: NoneIndividual qualifications: Flexible

Support Offered:Training: Products and customer service training modules; video and eLearning (eLearning – Pennzoil only).

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Equipment: Nationally negotiated rates with major equipment suppli-ers. Funding for equipment done as part of program funding.Advertising: National programs, business development and customer retention tools, as well as co-op to fund local efforts.Site Selection: Demographic report studies.Customer Warranty: Pennzoil and Quaker State offer a 10-year/300,000-mile lubrication warranty. This limited warranty is offered for free to all of our customers. Visit www.pennzoil.com or www.quakerstate.com for more details.

Advantages of Shell plan: Shell brings with it the most extensive experi-ence in the industry and a global organization that is committed to your success, while providing the installer the freedom to run their business to maximize their profits.

For more information contact: 800.237.8645, www.shell.com

VaLVOLinE EXPrEss carEThe Valvoline Express Care program originated in 1999 and have opened 354 service centers. The company is based in Lexington, Kentucky and the program is offered nationally. Fast lube option: Signage agreement, otherTerritory: NationalFranchise fee: NoneAverage start-up cost: Typical of “money down” needed to open a new business. Royalty percentage required: NoneIndividual qualifications: Current fast lube operation or some retail or automotive experience.

Support offered:Training: Initial assessment and evaluation of site and business plus five days of operation and marketing consultation. Valvoline key account man-agers will follow up with operators quarterly to discuss training and busi-ness needs. Additional days available at $450 each plus expenses. PFP: Valvoline offers Express Care customers a Pay For Performance (PFP) Program, which rewards the operator for purchases made during the year. This allowance is earned on all purchases billed directly by Valvoline and is based on a specified rate of payment and the product mix purchased. The more you purchase, the more you earn.Signage: Up to $20,000 in Express Care Signage available. Leased to the operator for $1 per year; operator is responsible for maintenance and insurance.Marketing: Valvoline has a variety of marketing solutions to increase oil changes and average ticket prices, and draw consumers into Express Care locations. Valvoline offers a choice of consumer promotions covering the entire year, as well as other marketing solutions to help grow your business. Advertising: Installer promotions funded 100 percent by Valvoline. All pur-chases of Valvoline products generate Installer Incentive Fund (IIF) market-ing dollars to use towards marketing activities and business development needs.Site selection: Complete site demographic report available.Customer warranty: A 10-year/300,000-mile Valvoline engine warranty is available.Building construction: Building plans for two- and three-bay quick lubes are available.

Advantages of Valvoline Express Care plan: Bold, contemporary imag-ing along with a strong brand name that indicates customers can have oil changes plus many services done in a convenient time frame. The Valvoline Express Care name means quality, premium brands that are proven, simple and trusted.

For more information contact: 800.622.6846, www.ExpressCare.com

VaLVOLinE instant OiL cHanGEValvoline Instant Oil Change was founded in 1986 and is based in Lexington, Kentucky. VIOC currently has 851 locations. The franchise is available nationally.

Fast lube option: FranchiseTerritory: National Franchise fee: $30,000Average start-up cost: $300,000-$1,500,000Royalty percentage required: 6%Individual qualifications: Net worth of $1,00,000; $800,000 liquid; basic business and communication skills.

Support offered:Training: Five weeks training in classroom or in corporate-owned stores and two weeks of onsite training; additional training available.Equipment: $1 per year lease for lube equipment.Signage: No interest lease for 60 months.Advertising: General system fund designed to build brand awareness.Site selection: In-market assistance from real estate professionals, demo-graphic and regression analysis.Credit cards: Part of POS system. Building construction: Building plans provided and project management assistance.Financial assistance plan: Competitive financing through third party.Other: Franchise business consultants assigned to help grow individual’s business. Additional support provided by an assigned marketing represen-tative and a fleet sales representative.

Advantages of Valvoline Instant Oil Change plan: Premium brand, state-of-the-art operating system, customer service-oriented business, no automotive experience necessary and many areas still available to be developed.

For more information contact: VIOC, 800.622.6846 www.vioc.com, www.viocfranchise.com

VictOrY LanE QuicK OiL cHanGEVictory Lane Quick Oil Change was founded in 1980 and is based in Ann Arbor, Michigan. The company currently has 33 units open and an additional six franchises sold in six master fran-chise areas.

Fast lube option: FranchiseTerritory: NationalFranchise fee: $30,000Average start-up cost: $350,000Royalty percentage required: 6%Individual qualifications: Net worth of $500,000 including personal resi-dence, $100,000 to $200,000 liquid.

Support offered:Training: Comprehensive two-week training program for single-unit own-ers and area franchise owners. Classroom, hands-on and follow-up training at franchisee’s center.Equipment: Discounted equipment rates.Signage: Proprietary Victory Lane signage.Advertising: In-house marketing department and agency assistance.Site selection: Demographic site analysis and hands-on site selection assistance.Credit cards: Discounted rates through banking partners.Customer warranty: Offered.Building construction: Pre-engineered buildings available, includes con-struction drawings and specifications.Financial assistance plan: Financing and leasing plans available through approved suppliers/lenders.Other: Comprehensive pre-engineered buildings (all equipment, comput-er system and building included). All you need to do is hire your employees and order your inventory to open. Use buying power to reduce material costs through our suppliers.

For more information contact: Derrick Oxender, 734.996.1196, [email protected]