2010 ESPN Rise2010 ESPN RiseNational High School National High School

InvitationalInvitationalApril 1-3, 2010

Washington, DC

About the ESPNRISE NHSI

Format

Dates & Television Coverage

The National High School Invitational (NHSI) is the premiere post-season tournament for boys and girls high school basketball teams. In April 2009, the inaugural NHSI featured the top teams in the country including a standing-room-only final match-up of the top two teams in the nation (#1 Oak Hill vs. #2 Findlay Prep). The 2010 NHSI event will see another star-studded field and top-notch High School Basketball action.

Date Day Event Television Games

April 1, 2010 Thursday Boys Elite Eight ESPNU Four (4)

April 2, 2010 Friday Boys Final Four ESPN2 Two (2)April 2, 2010 Friday Girls Final Four ESPNU Two (2)

April 3, 2010 Saturday Girls Championship ESPN2 One (1)April 3, 2010 Saturday Boys Championship ESPN One (1)

• Boys: Elite Eight, Final Four & Championship

• Girls: Final Four & Championship

Selection Process

Participating Teams

The inaugural event was held in North Bethesda, Maryland. Over 10,000 fansattended the three day event. All ten tournament games were televised live acrossESPN, ESPN2 and ESPNU.

In addition the event received major media coverage via ESPN, Sports Illustrated, USAToday and the Washington Post among others.

#1 Oak Hill Academy (VA) was defeated by #2 Findlay Prep (NV) 74-66 in the Boys’Championship game broadcasted on ESPN. In a thrilling final minute, #2 seed SetonKeough (MD) defeated #1 seed Riverdale Baptist (MD) 44-42 on ESPN2 in the Girls’Championship Game.

Teams will be chosen for the NHSI by the ESPN RISE Selection Committee on the basison a variety of factors including final ESPN RISE FAB 50 rankings.

2009 Recap

Projected Top Ten teams in ESPN RISE Fab 50 pre-season Rankings:• Findlay Prep (NV)• Oak Hill (NJ)• St. Benedict’s (NJ• Montrose Christian (MD)

Presenting Partnership:

• Presenting Partner For One (1) Half of all Ten Games• Graphic and Verbal Inclusion in each game via scoreboards, leader boards and on-screen graphics

• Commercials (60 total)• Six (6) :30E commercials per game

• Billboards (20 total)• Two (2) :05 billboards per game

• In Program Sponsored Graphic (10 Total)• One (1) graphic sponsored in-game element per game• “Player of the Game, Starting Line-ups, etc”

• Signage: In Venue for Entire Tournament• Two (2) on-court graphic stickers• Eight (8) clock minutes of DORNA scores table signage per game• Four (4) in-venue 3 x 5 banners, all in camera visible locations• Additional branding and signage throughout the concourse and entrances

• On-Site Activation• Sampling and activation space in concourse of venue• In-Game branded on-court promotions• Full Page 4-Color advertisement in Game Program

• Digital (ESPNRISE.com & ESPN.com)• Sponsorship of TBD digital features on ESPNRISE.com (i.e. Game Previews, Athlete Features, etc)

• 728 X 90 & Presented by (logo) on each content page• Targeted ESPN.com & ESPNRISE.com Media• Flight 3/1 – 4/18 (7 weeks)

• Print (ESPN RISE Magazine)• Two (2) Full-Page, 4-Color Ads in ESPN RISE• Sponsor logo included in special NHSI promotional Ad (March Issue) • One (1) Full-Page, 4-Color Ad in HARDWOOD, ESPN RISE’s basketball annual.

Nike Store Graphic Environment Concourse Activities

Custom Features

Presenting Sponsor: Signage, Graphic and TV Integration Visibility in 2009

On Court Rotational Signs Basket and Stanchion Signage

Air Time On-Screen TV Visible SponsoredGame Match-up Status Network Date (ET) Pres. Graphic Signage Graphic Billboards Totals

Boys' Quarterfinal #1 Oak Hill (VA) vs. Pinewood Prep (SC) Presenting ESPNU 4/ 3/ 2009 2:00 PM :43 37:51 :15 :08 38:57

Boys' Quarterfinal #2 St. Benedict's (NJ) vs. St. Frances (MD) Presenting ESPNU 4/ 3/ 2009 4:00 PM :47 39:19 :13 :06 40:25

Boys' Quarterfinal #3 Findlay Prep (NV) vs. Mountain State Acad. (WV) Presenting ESPNU 4/ 3/ 2009 6:00 PM :50 39:15 :16 :07 40:28

Boys' Quarterfinal #4 Montrose Christian (MD) vs. Friends' Central(PA) Presenting ESPNU 4/ 3/ 2009 8:00 PM :45 38:28 :14 :08 39:35

Boys Semifinal #1 Oak Hill (VA) vs. St. Benedict's (NJ) Presenting ESPN2 4/ 4/ 2009 11:00 PM :56 39:08 :21 :08 40:33

Boys Semifinal #2 Findlay Prep (NV) vs. Montrose Christian (MD) Presenting ESPN2 4/ 4/ 2009 1:00 PM :49 38:01 :20 :07 39:17

Girls' Semifinal #1 Riverdale Baptist (MD) vs. St. Frances (MD) Presenting ESPNU 4/ 4/ 2009 4:30 PM :32 38:46 :12 :07 39:37

Girls' Semifinal #2 Seton Keough (MD) vs. Oak Hill (VA) Presenting ESPNU 4/ 4/ 2009 6:30 PM :22 38:45 :10 :05 39:22

Girls's Championship Riverdale Baptist (MD) vs. Seton Keough (MD) Presenting ESPN2 4/ 5/ 2009 12:30 PM :59 36:56 :07 :06 38:08

Boys' Championship Oak Hill (VA) vs. Findlay Prep (NV) Presenting ESPN 4/ 5/ 2009 3:00 PM :45 33:34 :12 :08 34:32

Totals 7:28 6:20:03 2:20 1:10 6:31:01Totals with 2 repeat Airings on ESPNU 22:24 19:00:09 7:00 3:30 19:33:03

Graphic Feature Scoreboard

TV Elements - Billboard Locator

Product Shot Custom Features

Promotional Recap

• ESPN/ESPN2 and ESPNU promoted the series via:• Drop-in promotions• On-air promotional advertisements • ESPN.com game previews for games• SportsCenterU highlight packages for all key games

• ESPN heavily promoted the series on a national level via press releases to local and national high school media

• Over 100 working media covered the games• Promotional Media Purchased on Local websites, newspapers and Radio

ESPN.com Promos

Sports Illustrated

ESPNRise Promos