2010 olympic collector’s guide

2010welcomecollectors guide

Winter games guide

Venue Maps • Schedules of Events

the games ancient & modern

How history has changed the games.

investment & TouriSM in B.C.

What impact will the games have on B.C.?

speed skating

getting the Bid A Journey of the Games

Where FAST isn’t fast enough!

BienvenueBienvenue

$9.95 CAN • $ 7.95 USA

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personalWelcome

FEATurEdarticles

taBleoFcontents

specialinForMATion

participatingsponsors (in order of appearance)

Proud to Welcome you! . . . . . . . . . . . . . . 6

Welcome, Prime Minister Stephen Harper . . . . . . . 9

Welcome, Gov. Gary Herbert . . . . . . . . . . . . 11

Venue Locations . . . . . . . . . . . . . . . . . . 44

Venue Information . . . . . . . . . . . . . . . . . 45

Schedule of Events . . . . . . . . . . . . . . . . . 46

The Games, Ancient and Modern . . . . . . . . . . 14 :: Diane Weeks, Author & Journalist ::

Getting the Bid, A Journey of the Games . . . . . . . 28 :: Erwin Roth ::

Speed Skating, Where FAST isn’t fast enough . . . . . 38 :: Dr. Eric Heiden, Five-time Gold Medal Speed Skater ::

Investment and Tourism in British Columbia . . . . . 50 :: Diane Weeks, Author & Journalist ::

The Modern Day Olympian . . . . . . . . . . . . . 58 :: Mike MacDonald ::

An Englishwoman in Salt Lake City . . . . . . . . . . 66

Plastic Surgery, Exciting Stuff in the Future . . . . . . 72 :: Dr. Aaron Barson, Medical Director-Surface Medical Spas ::

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4 | welcome 2010 |

Welcome 2010

Proud to Welcome You!Welcome to the 2010 Vancouver Winter Games! Our very best wishes go out to each and every athlete competing, and we hope their endeavours will bring recognition and acclaim to themselves and to their respective countries. We stand in wonderment of the efforts it has taken for each athlete to get here and compete at the near flawless level that they do. Through meaningful interaction with the people you will soon come to respect and admire, we have become increasingly aware of the sacrifices made not only on the part of the athletes, but the heart moving stories of family, friends, coaches, communities and countries all across the globe to achieve the level of attention these games will attain in the ensuing days and weeks. Not everyone can win gold, but to be a part of this prestigious event must surely lift the spirits not just of every contender, but of every spectator throughout the world.

Two days after the conclusion of the 2002 games I was on an airplane flying out of Salt Lake City. I found myself sitting next to a young woman who had just won two bronze medals in speed skating. I asked her how an individual has the capacity, as many of these athletes do, to push themselves beyond the normal human limits on such a routine basis She admitted that in the rigor of her workouts and training she would often break down in tears. But from the time she was a little girl her dream was to win an Olympic medal. She had a vision. She slept with the Olympic rings over her bed, and was committed to being there someday. She told me that the more painful the workouts became and the more she would endure, the more vivid the image of those Olympic rings would burn in her mind. That vision inspired one girl to persist when many of us would not or could not.

In that same spirit, Prestige Media USA is proud to have been able to produce this publication at a time when there has been massive cut backs in advertising and sponsorship as a result of the worldwide recession. Nonetheless, with perseverance, a publication has been brought to fruition more as a labor of love than in the expectation of great profit. We are, therefore, proud to have played our part in bringing to the attention of a wider audience the stories of the 2010 Vancouver Winter Games.

Eight years ago Prestige Media USA published a similar guide for the 2002 Winter Games in Salt Lake City. Utah has prospered enormously as a result of the increased exposure brought by the Winter Games in 2002, and we are hopeful the Canadians will find the same great advantage in terms of investment and tourism in British Columbia. We are happy to once again be a part of this endeavour.

Lastly, a portion of the profits will also go to the struggling country of Haiti as they rebuild their cities and lives after the tragic earthquake last month. Prestige Media USA produces first-class publications for many of the world’s most visible events. The Winter Games is clearly on of my favorite undertakings. In these pages you will find stories of courage as well as venue information and an insider’s look at the many attractions British Columbia has to offer.

May the goals and visions we have established for ourselves be exceeded, and our efforts and humanity be amply rewarded.

Stefan N. Tevis, President & Chief Executive Officer, Prestige Medeia Publications, LLC

prestigemedia puBlicationsllcPrestige Media Publications LLC11075 South State Street, Suite #4Sandy, Utah 84070 United States of America.Telephone: 001-801-428-1777Fax: [email protected]

executiveBoardStefan N. Tevis President & CEO - USA & EuropeMark Wood Dir. of Operations and Sr. ConsultantAlexander Church Chairman - United KingdomMichael Nyborg Partner/Director/CPAJon Lame Chief Financial Officer Elliott Gue SVP Public Affairs - Editorial AdviserLatisha Merryweather Assistant to the Executive Board

nonexecutive editorialSTAFF Diane Weeks Editor-in-ChiefDavid Weeks Asst Editor Stanley Adams General CouncilJory Norton Senior Financial ConsultantSteve Franz Director of FinanceHolly Robbins Financial AssistantTiffany Johnson Financial AssistantCari Dansie Finace DepartmentKaycee Bowling Finance DepartmentKristen Ellis Personal Assistant to the PresidentMike MacDonald Editor of Physical Therapy

advertisngand puBlicrelations Tabatha Lamb VP OperationsAdam Jones Layout Manager Jordan N. Jones Snr. Design Director Emily Jones Assistant Design DirectorBill Beadles Graphic Designer Brandon Bouereaux VP Web Development and ITChristian Gali Director of ITJohn Kay Manager ITClint Barter Regional Advertising ManagerJake Bollinder AdvertisingTerry Bagley Catering Manager

specialthanksDr. Aaron Barson Plastic Surgeon & ConsultantDr. Roberto Lopez ConsultantDr. Brent Kennedy Institute of Facial and Cosmetic SurgeryDr. Eric Heiden 5 x Gold Medal Winner - Lake PlacidIan Weeks AdvisorSarah Weeks AdvisorMark Wood ConsultantBill Cooper Director of Commercial Rights - VANOCRaymond Chan Director of British Columbia Tourist OfficeYvonne Byers Manager iStockphotoMegan Ironside iStockphotoVickki Ferrell AdvisorGreg Barson Director AmeriSciencesRalph Barson Director AmeriSciencesDr. Stanley Hoffenzinger General Practioner and First AidSondra Bostwick Catering ManagerAdam Hanin Hoovers Business Information ServicesLila Anthony VP Accommodation and Strategic PlanningMorgan Anthony VP EntertainmentKami Marina Otu Albert Forson

CoPYrights Copyright © 2010 - All material found herein is the property of Prestige Media Publications LLC and its affiliates. Any reproduction or duplication of this magazine in any form without written consent

is strictly prohibited. All advice, legal counsel and opinions are the opinions of the writers and Prestige Media Publications LLC

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recommends seeking legal counsel for any and all issues stemming from information contained herein.

Printed in Canada.

6 | welcome 2010 |

Welcome 2010

I would like to take this opportunity to welcome you to the Vancouver 2010 Olympic and Paralympic Winter Games. I hope you are ready for some excitement as the world’s best athletes gather in Canada. Our athletes trained long and hard to earn their place on their teams. Let’s show them our support.

We are proud to support and promote Canada’s official languages and rich multicultural heritage. The Cultural Olympiad will present the best of Canada’s culture through festivals, live performances and other artistic experiences.

The Government of Canada is proud to be part of what is going to be a spectacularly successful event that will bring tremendous benefits to Canada, British Columbia, Vancouver, Whistler, and many, many other communities.

This is Canada’s time to shine on the world stage. Enjoy the Games!

Stephen Harper Prime Minister, Canada

welcome Stephen Harper, Prime Minister, Canada

Courtesy iStockphoto.com / Laser Lens

| welcome 2010 | 9

Welcome 2010

It is with great honour that I have stepped into the capable shoes of the outgoing Governor, John Huntsman, who is now the US Ambassador to China, and I wish the Canadians every success with the forthcoming Winter Games.

Utah has prospered greatly from increased investment and tourism in the seven years since the 2002 Winter Games, as a result of the positive

recognition and global exposure the games brought. As a result the Salt Lake area has become recognised throughout the world as a leading winter sports destination and we hope a similar experience will be felt in Vancouver and Whistler after the 2010 games.

The security surrounding the Salt Lake 2002 games, coming as they did just a few months after the terrible events of 9/11, have become a blueprint to build on for each Olympic event since.

We are pleased to be hosts to the US ski and snowboard association, official sponsors of the Vancouver Winter Games, at Park City, Utah, where the US Olympic teams have been practicing in readiness for the games. The superb facilities at Park City resort are one of the legacies of the 2002 games of which Utahns are justifiably proud.

The success of the 2002 games in Utah owe not a small amount to our leading lights at the time, namely Mitt Romney, President of SLOC (the Salt Lake Organising Committee), and Michael Leavitt, the then Governor of Utah, who spoke with sincerity when they wished all athletes good luck in their striving to win. Those wishes are extended today, to athletes about to compete in the Vancouver games; that they will participate with the same true Olympian spirit as they reach out for gold.

welcome Gary Herbert, Governor, Utah

| welcome 2010 | 11

Welcome 2010

The Ancient GamesThe Olympic Games have a history dating back to 776BC, when the games were held on the plains of Olympia, Greece, and all male citizens of Greece were entitled to compete.

The earliest games only lasted one day, but this was gradually increased to five days by the 5th century B.C. The sports included running, long jump, boxing and wrestling, discus, javelin and shot put, horse and chariot races.

At the award ceremony, held at the end of the games at the Temple of Zeus, a wreath made from the branch of an olive tree was placed on each winners’ head.

The Modern GamesThe Winter Games have been held every four years since 1924, when the very first games were held in Chamonix, France. All the cities which have hosted the games belong to countries with a tradition of organising winter games, and participation in winter sports.

Since the first event, countries have vied with one another to be the host nation, recognising the enormous prestige and opportunities it brings. This is still true today, as it is realised that the Olympics can act as a catalyst for growth not just in the tourism industry, but in the economy as a whole.

The income which the games generate can be used by the host city to improve the facilities and infrastructure in order to attract both visitors and investors. International recognition of the host city will bring further investment and development opportunities. From when the games were first televised the huge impact this has in terms of bringing a region’s attractions to a wider public has been taken full advantage of.

2002 Winter Olympics, Salt Lake City, UtahNorth America, with a population which participates in winter sports to a high degree, can always be relied upon to provide the ideal venue for Winter

The Games... Ancient and Modern

The Games Continued on next page

By Diane Weeks, Author & Journalist

Courtesy iStockphoto.com / PeskyMonkey

The Games

14 | welcome 2010 |

Games, and this is particularly true of Salt Lake situated within a two and a half hours flight of half the population of the U.S. The Olympic motto of Citius, Altiud, Fortius – faster, higher, stronger – must be the aim of any city hoping to host the Winter Olympic Games, and was fully embraced by Salt Lake when it hosted the games in 2002.

The earliest evidence of civilisation in Utah was that of the Anasazi Indian culture, and later Ute, Shoshone and Navajo Indians lived in the area.

In 1847 Brigham Young led a small group of Pioneers, here in search of a place where they could settle and practice their religion free of persecution. It is still possible to trace the route taken by these early pioneers through Little Emigration Canyon, a route subsequently followed by Pony Express riders and the stagecoach.

Settlers began to plough the land and plant crops the very day of their arrival and founded the city of Salt Lake, the State Capitol, on the 24th July 1847. The early pioneers had a reputation for industriousness, thrift and perseverance. Many more emigrants arrived over the coming years from Europe, Asia, Mexico, the South Pacific and Africa, bringing different languages and cultures to the region, creating the foundation of a cosmopolitan future.

The Californian gold rush of the 1850s and the stationing of soldiers during the Civil War ensured the city became an important trading hub. This was augmented in 1869 when the transcontinental railroad linking the East and West United States was completed with the “Golden Spike” at Promontory Summit, 80 miles from Salt Lake City. From 1860 until the 1920s many mines opened in the canyons around Salt Lake producing lead, copper, silver and gold.

Today, Utah is ranked one of the best environments for business in the whole country, and continues to experience employment growth. Salt Lake City has a plethora of high tech industries, including biomedical and software companies and serves as the industrial, financial and commercial center of Utah.

Legacy of the 2002 Winter GamesThe CEO of the 2002 Salt Lake Organizing Committee, Fraser Bullock, has said that the Winter

Games created enormous pride and unity in the community, turned a profit, and left behind

a legacy of world class venues, and an environmental blueprint for

future Games to follow.

The venues have subsequently been used every day by the citizens of Salt

Lake, and are the place where the next generation of sportsmen and women train.

Of the many economic and environmental advantages identified by a report released after the

Games the following are among the most significant:

• The Games made a profit of $100 million, despite being held less than six months after the terrorist attacks in the US on September 11th 2001, which led to an economic recession and a risk averse attitude to air travel.


The Games Continued . . .

Image Courtesy iStockphoto.com / honestmike

The Games

16 | welcome 2010 |

• The Games generated enough employment – a total of 35,000 job-years – that Utah was prevented from experiencing such a sharp economic downturn as the rest of the US.

• Investment in infrastructure totaled $435, visitors to the Games spent $123 million, and the state and local government netted revenue of $76 million.

• SLC recycled or composted 95.6 % of the waste generated by the Games, and planted more than 100,000 trees in Utah.

• In August 2005 Outside magazine praised Salt Lake City for being one of 18 towns that “have it all.” The article went on to acclaim the city’s environmental initiatives – light rail lines opened just in time for the 2002 Winter Olympics reduced road traffic by transporting 44,000 riders a day in and out of downtown, while the SLC sewage treatment plant turns released methane in to electricity to help run itself.

One significant consequence of the Salt Lake Games were the contributions made to the Utah Athletic Foundation which created the largest non-profit sport fund in the US, enabling the Games facilities to be maintained without Government support.

The region has also benefited from a long term increase in tourism, growth in winter sports participation, and can continue to remind the world of its many attractions at subsequent international events.

2006 Winter Games, Turin, ItalyTurin, with a population in excess of 900,000, became the largest city ever to host the Games. A major centre for business and culture, it is situated in the Piedmont regions of Italy, on the banks of the River Po, and is surrounded by the Alps.

The Romans created a military camp here in the first century AD. The city had a population of around 5,000 at the time, who lived inside the high walls protecting the city. During the Middle Ages the city was redesigned and many beautiful palaces and luxurious gardens were built.

It was the capital of the Duchy of Savoy from 1563, then of the Kingdom of Sardinia ruled by the Royal House of Savoy and finally the first capital of a unified Italy in 1861. It is often referred to as “the Capital of the Alps”.

Turin became a major industrial center during the first part of the 20th century, and the car production capital of Italy when Fiat was founded in 1899 and Lancia in 1906. By 1911 the city had grown to 430,000 inhabitants.

Heavily bombed during WWII,

Turin was rapidly rebuilt afterwards,

and its industries greatly developed. Waves of

immigration ensued, mainly from the more agricultural

regions of southern Italy. Nowadays it holds the headquarters

of automobile manufacturers Fiat,



Image Courtesy iStockphoto.com / bisla

The Games

18 | welcome 2010 |

Lancia and Alfa Romeoand because of this is known as the “Automobile Capital of Italy”, or the “Detroit of Italy”.

Turin is famous as the home of the Shroud of Turin, and of the football teams Juventus F.C. and Torino F.C.

At the 2006 Winter Games a record 2,508 athletes from 80 National Olympic Committees competed and for the first time, live video coverage of the Games was available on mobile phones. The Games website ‘torino2006.org’ registered 700 million hits from internet users surfing for results.

Sweden, who had not won any gold medals at the two previous Winter Games, were rewarded with seven gold at the 2006 Games – men’s ice hockey, women’s curling, Women’s Alpine skiing and biathlon, and three for cross country skiing.

In the true spirit of the Games, Norwegian head coach Bjørnar Håkensmoen lent Sara Renner of Canada one his poles when hers broke in the cross-country skiing, costing Norway a place in the medals, and enabling the Canadian team to win silver.

Duff Gibosn, of Calgary, Canada, became the oldest athlete in the history of the Winter Games to win a gold medal in an individual event, the skeleton. He was 39 years and 150 days old on the day he won.

US speed skater Joey Cheek won a gold medal in the 500 metres event, earning himself a bonus of $25,000 from the US Olympic Committee which he donated to charity.

Turin was commended by the United Nations Environment Programme for its work on the environment.

The exciting sport of snowboard cross was included for the first time in 2006. Competitors race against each other in groups of four on a course that includes banked turns, jumps and difficult terrain.

The first gold medals were won by Seth Wescott of the United States and Tanja Frieden of Switzerland.

2010 Vancouver and Whistler, British Columbia, CanadaWhistler was first settled by the Aboriginal First Nations people of Canada in ancient times, and at one time hundreds of thousands of these indigenous people hunted and traded in the area around Vancouver and Whistler.

British explorer Captain James Cook landed in Burrard Inlet in 1778, the first of a long list of explorers searching for the North West Passage. In 1808 that the first trading posts were set up, trading in fish, timber, fur and the first settlers began farming the area. When gold was discovered in the Fraser River in 1858 huge numbers of new migrants appeared, wanting a share of the apparent riches.

The trail linking Pemberton Valley with the pacific coast north of Vancouver was completed in 1877, encouraging trappers and prospectors to the area,



Image Courtesy iStockphoto.com / UrsaHoogle

The Games

20 | welcome 2010 |

“In 2008 Whistler Blackcomb was voted top ski resort in

North America for the 12th year running.”

which was known as Alta Lake. They used the name Whistler because Marmots living in the alpine caves made a shrill whistling sound.

In 1884 the Canadian Pacific Railway was extended to connect the town of Vancouver with the east side of the country, bringing thousands more settlers. The opportunities for business helped the town of Vancouver grow swiftly, from a population of 400 to 13,000, in just four years. The opening of the Panama Canal in 1914 encouraged more trade and travel with Europe, and the city’s port, one of the world’s best year round harbours, expanded rapidly. During the 20C the city boomed, by 1961 the population reached 800,000.

A gravel road to Whistler was completed in the 1950s, when it became a summer tourist destination. Travel in winter was too hazardous prior to the paving of the road inn 1966 when Whistler became an official skiing resort.

In 2005 Whistler was voted as one of the most livable communities in the world when it introduced its plan for the future, ‘Whistler 2020 – Moving Towards a Sustainable Future’ and this was endorsed by the UN at the International Awards for Livable Communities. In 2007 Whistler received a Green City Award for it’s initiatives for sustainable living, and is the first community in Canada to reach the final hurdle in the Partners for Climate Protection (PCP) Program. In 2008 Whistler Blackcomb was

voted top ski resort in North America for the 12th year running, and remained number 1 in SKIING magazine’s Top 25 resorts in North America.

Vancouver was selected by the International Olympic Committee as the 2010 host city on the 2nd July 2003. The Games will take place from February 12th to 28th in the city of Vancouver and the alpine resort of Whistler, highlighting the region’s outstanding attractions as a winter sports destination. Over eighty countries will send athletes to compete in events which will include skiing and snowboarding, figure skating, ice hockey, speed skating, bobsleigh and luge.

Vancouver, through the work of its’ organising committee (VANOC), was able to demonstrate to the IOC that it has a clear vision for the Games and the legacy they will leave, particularly with regard to sustainability and the environment.

Sochi, Russia – 2014Sochi, in the Krasnodar region of Russia, sometimes known as the Russian Riviera, was awarded the privilege of hosting the 2014 Winter Games on the 4th July 2007. Despite winning 293 Winter Olympic medals, this will be the first time Russia has hosted a Winter Games.

Sochi, a major Black Sea port, is situated on the ancient Silk Road, just north of Russia’s southern border and 1,500 km south of Moscow, is a


Image Courtesy iStockphoto.com / Mordolff

The Games

22 | welcome 2010 |

multicultural city of 400,000 inhabitants. It has played host to thousands of visitors since ancient times, from merchants and travellers to tourists visiting its’ famed mineral springs.

The Caucasus Mountains form a dazzling backdrop, and the Black Sea coastline consists of many beautiful beaches. It has an enviable climate, and no Winter Games has ever taken place so near Mediterranean latitudes. The high altitudes and pristine air quality ensure perfect snow conditions in the mountains, while the moderating influence of the ocean at sea level will enable ice events to take place among palm trees.

Sochi became a popular resort destination in 1909, and its’ popularity continued until in the mid 1900s the city was the centre of both summer and winter tourism in Russia.

Visitors are attracted by Sochi’s unique climate and environment, which boasts numerous mineral springs. 300 spas stretch along Sochi’s Mediterranean-style coastline, or are hidden in the surrounding mountains. Forests form a significant part of the area, forming a semi-circular ring around the resort, and in the suburbs year round flowers bloom among banana, palm and citrus trees. There are over 3,000 different plant species growing in the hundreds of acres of parks and gardens and the area has been designated a UNESCO world heritage site.

Evidence of the importance Sochi has placed on the environmental legacy of the games is illustrated by the release of two Persian leopards in September 2009 into a special enclosure in the Sochi National Park, (supported by the WWF fund Russia). They will eventually be released back into the wild, from which they were eliminated in the 1920s, due to excessive hunting.

The Games

| welcome 2010 | 23

For almost a decade, AmeriSciences has led the wellness industry with the highest quality supplements on the market. From its beginning, AmeriSciences has been committed to staying on the cutting-edge of nutraceutical technology. Its belief is that nutrition should no longer be treated as pseudo-science—the evidence is too great to deny its significance in overall health and wellness. Accordingly, armed with the latest and most reliable scientific data, AmeriSciences will spare no expense as it continues to push the science of nutrition to the forefront and advance the knowledge-base of the entire industry.

The founders of AmeriSciences went to great lengths and even greater expense to create a line of nutritional products that would be the best on the market, hands down. Like a prizefighter, they were looking to take out all competition with their new company, so they understood that they would have to do things differently if they wanted to get in the ring so to speak. As they met with product developers, they told them how they wanted to make the highest quality supplements the world has ever seen, how they wanted them to be based on science, and that they needed to be made from the purest ingredients and be free of contaminants and hazardous materials. The product developers must have looked at them like they were nuts, because no one at the time was doing what they were setting out to do. There may be a few companies doing it today, but it has always been AmeriSciences’ philosophy to separate itself from the competition by simply producing a better product.

AmeriSciences devotes considerable time at their training events to discuss the products, their commitment to quality, safety and effectiveness, the unsurpassed bioavailability rates, and the significant differences between AmeriSciences products and the products being sold on retail shelves. Everyone is invited to attend the Product Certification Seminar led by their own in-house product developer and quality assurance director, Carlos Montesinos, to learn specific details about the products, such as the 50-plus quality control tests, the vendor qualification program, their third-party testing processes, as well as the guidance they receive from

the Scientific Advisory Board. They produce videos, newsletters, brochures, and turnkey marketing materials that illustrate these points as well. Why? Because they are a company that develops, manufactures, and sells premium nutritional supplements.

To keep AmeriSciences moving forward for the future, they’ve got to maintain their focus and aspire to be a product- and consumer-driven company. They’d like very much to turn AmeriSciences into the next household name, like Johnson and Johnson, or Coca-Cola; wherein they have a product that people identify with and use because they recognize their products for their quality and value. People are loyal to these brands. Have you ever been with someone at a restaurant who ordered water because the place wasn’t serving Coke? That is the kind of response they want for AmeriSciences. Fundamentally it all begins with the products.

In furthering its scientific agenda, AmeriSciences has renewed its efforts to assemble a group of physicians and scientists of a caliber unlike the industry has ever seen—the AmeriSciences Scientific Advisory Board (SAB). This outstanding group of physicians and scientists was assembled to ensure that the company’s high standards and proper utilization of science are reflected in the products it produces. The SAB, whose membership includes renowned neurologist and Alzheimer’s specialist, Dr. Marwan Sabbagh, and esteemed molecular biologist and product developer, Carlos Montesinos, along with many others, participates in the evaluation of AmeriSciences’ manufacturing standards as well as the research and development process of each product.

“We are often asked how we can attract such an accomplished group of doctors and scientists to our company and the SAB. The truth is that these world-renowned experts see in AmeriSciences all the traits and characteristics that they have always hoped a company would embody,” says President and CEO Barry Cocheu. “They see their role on the SAB as an opportunity to help a company that wants to make a difference, to

change the prevalent sickness industry into an industry of prevention and wellness through

A D V E R T O R I A L

An opportunityFrom a Product driven Company

research and education. They also see how our financial opportunity can transform the healthcare industry and their own practices.”

Recent SAB directives from AmeriSciences include the development of protocols specific to the clinical testing of AmeriSciences formulas and the presentation and development of new consumer products in the areas of weight loss, digestion and skin care. AmeriSciences revolutionary relationship with this exceptional group of scientists and physicians stands to benefit consumers and expand the body of science, supporting the relationship between nutritional supplementation and good health.

Similarly, AmeriSciences’ association with NASA- Johnson Space Center (JSC), through a Space Act Agreement, will continue to bear scientific fruit as testing progresses here on earth as well as in space. Working in close association with Carlos Montesinos and the other members of the SAB, NASA/JSC physicians and scientists have created several formulas for use by the Astronaut Corps. Findings from this research have been translated into consumer products by AmeriSciences. Consumers can expect direct benefits from these products as a result of the extensive clinical research on specific ingredients as well as new formulas to aid with many aspects of their health.

At its core, AmeriSciences is a nutritional supplement company that has chosen to utilize the principles of network marketing as the method for distributing its products. AmeriSciences has experienced tremendous growth during the last two years, and has introduced the products and the opportunity to several new markets, including those added through international expansion. There is still so much potential for additional growth out there—and the distributors who recognize that as fact and contribute to the company’s success stand to reap the greatest rewards when it happens. AmeriSciences will indeed be a billion dollar company.

Networking marketing is a $120 billion industry that has created more multimillionaires than any other industry out there. It is a formidable, powerful business in the world we live in today. Yet, the most common mistake people make when they decided to get involved in network marketing is that they don’t treat their

distributorship like a legitimate business. For some strange reason, they can’t get past the stigma that’s long been associated with multilevel marketing. They’re making good money from their reserved effort, but they can’t see the bigger picture. This is the greatest obstacle a company faces. If they would allow themselves to escape that line of thinking and actually see the opportunity for what it really is, they would realize that a distributorship with AmeriSciences could be the biggest and most important business they will ever own .

Understand that when you do get involved in this business and you go out there and start talking to people about an “opportunity,” not everyone is going to start jumping up and down and say, “Thank you! Please—come over here and tell me about an opportunity.” In fact, most people aren’t at that particular point in their lives where they’re out searching for an opportunity. Most people do what they do every day as a systematic regimen of habits. They wake up every morning, go to work all day and come home at night. They live in the here and now without any thought about which direction their lives are headed, and what it is that they must do today to be where they truly want to be in the future.

But if you’re reading this right now, chances are you’re among those who don’t want to spend their lives working for someone else and going through the grind each day just surviving and getting by. You will not get rich over night, but the day you recognize the earning power of this business is the day your life will change forever. You can learn as you go and make money while you’re doing it. There are many distributors within AmeriSciences who are a testament to that fact.

AmeriSciences is the right opportunity at the right time. Today, you can build your future with AmeriSciences by leveraging the leadership, products, market timing, programs, and people. With AmeriSciences’ exploding growth cycle in the midst of the Wellness

Revolution and a predicted 500% increase over the next 8 years, you owe it to yourself and your family to consider your involvement with AmeriSciences. For more information, please visit

www.naturesperfectsupplements.com.


From a Product driven Company

28 | welcome 2010 |

Dear reader, you read these lines on the occasion of the Olympic Winter Games 2010 in Vancouver. Let us all hope that the venues here in Vancouver, British

Columbia will become symbols of outstanding Games and let all work be sustainable and serve generations to come well. Many plans in Olympic Bid files had to be realized and became a nightmare - Montreal 1976 to serve as a bad example. “Saint or sinner” - that is the question every Olympic planner and builder is confronted with - of course always after the fact, often years later. To find the right balance between vision and realism, is the challenge for every Olympic Bid. Many have failed in the contest of time - many have succeeded.

Let us have a look at how we got to Vancouver in 2010.

The beginnings of the history of the Olympics Games of Modern Times were inspired and initiated by the great personality, the man who revived the Olympic Idea, Baron Pierre de Coubertin.

John Rodda wrote: “…The revival of the Olympic Games came not from a sudden flash of brilliant thought, but Pierre de Coubertin mere through an idea which, born of others, matured slowly for many years…”

In 1887 Coubertin made his first reference to the Olympic Games. During a conference on English education in talking about the difficulty about getting children enthusiastic about history, Coubertin said: “…They need something more alive, more real. Olympic dust is what excites their emulation…”.

Getting

A Journey of the GamesThe Bid

By Erwin Roth, Author of Olympic Games of the Modern Era

Image Courtesy iStockphoto.com / yesfoto

The Games

In November 1892 Coubertin made his first recorded reference to the revival of the Olympic Games: “…On a basis suited to the conditions of Modern Life, this grandiose and salutary task the restoration of the Olympic Games…”.

“…On July 23, 1894 at the Sorbonne in Paris before an illustrious gathering, a young visionary restarted the ancient Olympic machinery that had been halted in the year 393 AD…”, Conrado Durantez writes in his article “The Olympic Idea as a Philosophy of Life”, and that is what Pierre de Coubertin, founder of the IOC in 1894, had in mind – a philosophy of life. 116 years later, the Olympic Family gathers together in Vancouver Canada on the occasion of the Olympic Winter Games of 2010.

Since 116 years historians, philosophers, pedagogues, journalists, politicians and others do not tire of bemoaning the humanistic deficits of modern high level sports.

“…There is scarcely a single analysis of the legacy of Pierre de Coubertin, that does not put forward the thesis of the Olympic idea, finds itself in a permanent crisis…”, as Willy Ph. Knecht, the great German Olympic author, put it.

At the first Olympic Congress in 1894 in Paris it was decided to host the first Olympic Games of the Modern Era in Athens, Greece (!), not in the hometown of Pierre de Coubertin - Paris. Coubertin thought he was a smart diplomat and made a Greek,

M.Demetrius Vikelas, first President of IOC. With the help of Vikelas, Coubertin wanted the delegates to

vote for Paris as Host City for the first Olympic Games of the Modern Era to

be held in 1896. “Olympic Lobbying” and “Olympic Bidding” was born during the first days of existence of the International Olympic Committee

in the summer of 1894 and Coubertin lost the first bid race in modern Olympic

History. Vikelas changed his mind, some say he broke his word and betrayed Coubertin, and lobbied for Athens as the Host City for the 1896 Olympic

Games.

The delegates followed Vikelas and elected Athens. Coubertin was pacified by

the IOC with Paris being elected Host for the Olympic Games 1900. After the decision for Athens in Greece the planning for first Olympic Games started. Greece was practically bankrupt. In 1894 the Greek stock market fell by over 75% (!).

Financing the Games and Venues was next to impossible. The plan to restore the antique

stadium was estimated to cost over 1 million drachmas. How could one pay for all of

that? Georgios Averoff, the wealthiest Greek at that time

paid and also paid for the tennis, shooting, cycling and swimming

venues. “Olympic Sponsoring” was born. At the opening ceremony

on Easter Sunday, April 5, 1896, the first Olympic Games of the Modern

Era began. Kings and Queens, Crown Princes and Politicians were present at

the VIP lounges (nothing changes!).

The Bid Continued on next page

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| welcome 2010 | 29

The Olympic Games 1896 were such a success, that the King of Greece, forgetting the financial situation of his country, gave a toast at one celebration and said: “…May Athens from now on be the secure and permanent harbour and seat of the Olympic Games...”

The argument of the Greek was well-founded. In ancient times, the city of Olympia was the permanent site for the ancient Olympic Games. It was the dream to establish Athens as the permanent site for the Olympic Games of the Modern Era. With the toast of the King, the next round of bidding was underway. Pierre de Coubertin listened to the King and kept silent. He believed that the Games belong

to the whole world. “All Games – All Nations” he once declared. “Rotation” as it is called in Olympic language today, was his principle. Coubertin fought off the Greek and addressed those in attendance at the closing banquet by confirming that the next Games would be held in Paris in 1900. At the time, nobody knew, that Coubertin had already signed a contract with the organizers of the Paris Exhibition

of 1900. Posterity judged the Paris Games in 1900 as the worst on record. Coubertin s gamble to exploit the World’s Fair (“Exposition Universelle”) as the means to project the Olympic Games failed miserably. Only approximately 3.000 spectators attended the sports events on a daily basis. In comparison, 250.000 visited the World’s Fair daily. Coubertin wrote: “The Games (in Paris 1900) had nothing Olympic about them. We made a hash of our work...”

Coubertin s bold bid to rotate the Games throughout the World almost resulted in disaster. His refusal to capitulate to demands of the Greek for a permanent site for the Games in Greece has over a century later come to be seen as a triumph for diversity - one of the most precious attributes of the Olympic Games of the Modern Era. Coubertin in 1900 after the disastrous Games in Paris did not have the privilege to see the future. He had to carry on. Coubertin favoured the United States as Host for the next Olympic Games. And since a number of US cities, among them Chicago and St. Louis, showed an interest to host the Games, Coubertin s vision took shape. Both cities bid hard to earn the honour of hosting the Olympic Games. The Chicago team was well prepared and presented its case to the IOC meeting in Paris. On May 21, 1901, Chicago was elected Host City for 1904. However they underestimated the will and cleverness of St. Louis.

Behind the scenes they lobbied and worked. The World’s Fair St. Louis 1904 was their vehicle,

and despite the disaster in Paris IOC members fell to the arguments of St. Louis. Chicago

was infuriated but the front among IOC

members crumbled. Pierre de Coubertin sensed the mood among IOC members and held a “test vote”. A clear majority of 14 votes (with two votes against and five abstentions) for St. Louis was the outcome. Coubertin however shunned away taking a decision. Once a diplomat – always a diplomat, he approached US President Theodor Roosevelt to

“It was the dream to establish Athens as the permanent site for the Olympic Games of the

Modern Era.”

The Bid Continued . . .

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The Games

30 | welcome 2010 |

take a decision. Roosevelt decided for St. Louis in February 1903 and left Chicago empty-handed. The Olympic Games in St. Louis again proved to be a disaster. Coubertin hated St. Louis: “…Nowhere beauty, nowhere originality - I had no desire to attend the Games (in St. Louis). I was wise enough to skip the fiasco of St. Louis. Instead I listened to Wagner in Bayreuth….” (What a judgement by an IOC President!)

The failures of Paris 1900 and St. Louis 1904 led to a revival of the Greek dream of being the permanent site for the Olympic Games. In 1906 Athens staged “Olympic Games”. Approximately 800 athletes from 20 countries participated, but Coubertin could do nothing about it. He spent 3 months in Rome, hoping to see Rome as Host City for 1908. But the Italians let it be known in 1906 that they did not have the cash to sustain an Olympic Games. Coubertin was destroyed. Where could the Olympic Games go and on such short notice?! During the Games in 1906 in Athens a British fencer William Hippolyte Grenfell (1855-1945) hinted, that London could be “persuaded” to host the 1908 Games. London saved Coubertin. London saved the Olympic Movement. It was in November 1906 that the IOC was informed that the British Olympic Association had confirmed to be willing to host the Olympic Games in 1908. A curiosity of the London 1908 Games was that figure skating was part of the Olympic Programme for the first time. This foreshadowed Olympic Winter Games. The IOC members however were slow to react to the great success of the figure skating events

at the London 1908 Games. One IOC President is on record having said “…Why ice, the only time I use ice is in my whiskey...”

In 1924 a winter sport event took place in Chamonix that was later adopted by

the IOC and announced to be the first “Olympic Winter

Games”. From that time Olympic Winter Games took

place every four years in the same years as Olympic Summer

Games, only interrupted in 1940 and 1944 where Olympic Winter

and Olympic Summer Games could not be held due to World War II.

IOC President Juan Antonio Samaranch proposed a change in schedule for organisational and

financial reasons for the Olympic Winter Games. The decision was taken

by the IOC Session to hold Olympic Winter Games separately and independent

of Olympic Summer Games. This was done for the first time in 1994 with Lillehammer,

Norway being the Host City. This decision of the IOC led to further rapid growth of the Olympic Winter Games.

Olympic Winter Games are highly attractive to tourist destination and the Bids to win the right

to host Olympic Winter Games have grown as fierce as for Olympic Summer Games.

When Juan Antonio Samaranch was elected IOC President in 1980, the IOC was near bankrupt, politically immobile and boycotts threatened the continuation of the Olympic Movement in 1976 and 1980.


Courtesy iStockphoto.com / SiriGronskar

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The Games

| welcome 2010 | 31

There was practically no interest to host the 1984 Summer Games. Los Angeles as the only Bid City offered to host the Summer Games in 1984 as privately financed Games however “on their terms”.

Juan Antonio Samaranch caught between a rock and a hard place knew the IOC could only be political independent if it was financially independent. If it needed further proof the Boycott of 1984 was proof of that fact. The IOC needed competition and IOC President Samaranch was a master to “play both sides”. He invited cities and countries in quiet and sometimes not so quiet diplomacy. The IOC played TV stations against each other and created a product that led to a highly successful marketing programme, “TOP – the Olympic Programme”.

But core to all these efforts was the successful staging of Olympic Summer Games and Olympic Winter Games and enough interested cities and countries to bid for the right to host these Games. Juan Antonio Samaranch worked diligently at arriving at this goal and more and more cities and countries bid for Olympic Winter and Olympic Summer Games. The competition for hosting Games heated up and peaked in the years 2003 to 2009. Vancouver, Pyeongchang and Salzburg, three power houses – even though for different reasons battled it out for the Olympic Winter Games 2010. Austria with Salzburg playing it traditional with good technical merits, friendliness and folklore and a budget of approximately 14 million US$ lost badly with only 16 votes at the IOC Session in Prague 2003. Canada with Vancouver and South Korea with Pyeongchang led the way into a world of “all out-bidding”.

The year 2001 marked that turning point. As the bids of Nagano 1998 and Salt Lake City 2002 are proof of, the bid game was “one on one” –l including personal gifts, bribes, and benefits to individuals. However, the majority was straight; about 10-15 % IOC members were corrupt and did take bribes.

The break of the Salt Lake City scandal by the late Marc Hodler, a prominent senior IOC member at the time, and the shock waves these revelations sent through the Olympic movement changed the bid game once and for all.

32 | welcome 2010 |

“In 2008 Whistler Blackcomb was voted top ski resort in

North America for the 12th year running.”


Image Courtesy iStockphoto.com / bigapple

The Games

“Institutional bidding” started and Vancouver and Pyeongchang learned quickly how to play it. As one highly visible (and annoying) result of this new form of bidding, the Host City for the IOC Session in 2003 - Prague - was plastered with Samsung banners and billboards and big boards. Even though Samsung was a TOP sponsor, the IOC was totally unhappy with such development but could do nothing about it.

Major business contracts between countries and regions were negotiated and drafted, value in kind (VIK), deals with institutions rather than individuals was on the agenda. Contracts with National Olympic Committees increased dramatically and curiously, especially with NOC-s in countries where IOC members lived. Lobbying now involved governments, (sport-) organizations and multi-national corporations. No wonder, since the stakes are so high and billions of US$ for investments in infrastructure and technology the prize. Multinational advertising agencies, spin doctors, strategic analysts and counsellors did their part. Vancouver edged out Pyeongchang in the final round.

And here we are in Vancouver 2010, a great city and a great host.

Since then we have seen London, Madrid, Moscow, New York and Paris battle it out for 2012 with London being the winner in 2005.

In that race with 5 major metropolitan areas of this world, “political bidding” came to a first climax. In this bid race, for the first time, “Perception Management – PM” was used in Olympic bidding in an organized and large scale way.

2007 saw Sochi as the winner for the Olympic Winter Games in 2014. This bid race was characterized by a new level of financial engagement of a country. Russian media report that anywhere between 100 -150 million US$ have been spent directly for the Sochi bid, not counting business deals that were entered into.

In 2009 the IOC elected Rio de Janeiro as host for the 2016 Olympic Summer Games over Chicago, Tokyo and Madrid. The “Political Bidding” and “Institutional Bidding” was refined in this bid race

especially by Rio de Janeiro. In stark contrast, an era of “one on one lobbying” came to a crashing halt. Madrid with the traditional “thirty Samaranch votes” did make it to the final round. However it did not pick up any single vote in any round of voting and lost big time to Rio de Janeiro in the final round, with a result of with 33 votes for Madrid against 66 votes for Rio de Janeiro - a change of guard and the end of an era could be witnessed by any observer.

What is the outlook for Olympic bids? CITIUS- ALTIUS- FORTIUS (Faster - Higher - Stronger)

What else?!

May the following quotes by composer Richard Strauss, and great expert in architecture Pedro Ramirez Vazquez serve as warning and challenge:


Image Courtesy iStockphoto.com / Laughingmango

The Games

| welcome 2010 | 33

Call: 801-597-3377

“…On the assumption that the new community tax serves to fund nonsensical sport and utterly superfluous Olympic propaganda, I wish to express my objection and, since I use none of the sports facilities- the bob run, the ski jump hill etc.- and can well do without the triumphal arches at the railway station, I demand exemption from this tax. I propose instead that it be imposed upon those with an interest in Olympics and similar humbug…” (end of quote Richard Strauss).

“…Now that performance sport has developed to become such a general spectacle, new standards are being applied to sports venues…Sports venues can promote the urban or original development in sport in trail lazing fashion…They can become symbols which keep alive the memory of outstanding events…such as Olympic Games…” (End of quote Pedro Ramirez Vazquez).

May the Olympic Movement and its representatives always find the right balance between vision and realism.

Otto Szymiczek, the late dean of the Olympic Academy summed up the problem in one historic sentence in 1979: “…Commercialisation is bid positive as long as through its means for exercising sport are provided and concentrated, but it also involves the risk that, as a result of our accepting this, those who buy and sell are called into the temple…”

About the author

Erwin Roth was born 1954 in Salzburg, Austria. He founded the company “Roth Strategy & Transculturization” in 1978. Among his first clients was a publishing house dealing with major sports events which Roth later purchased. In his capacity as President and CEO book titles with a total of 22 million copies sold world wide have been released. The most important work “Olympic Games of the Modern Era” ranks among the most comprehensive documentaries on Olympic History.

Since attending his first Olympic Games “Lake Placid 1980” as Editor in Chief Roth has attended Olympic Winter and Summer Games as well as IOC Congresses, IOC Sessions, IOC Executive Board Meetings etc.

At present he is preparing a book on all IOC Presidents 1894-2010 (www.

prosportpublishing.com)


Image Courtesy iStockphoto.com / ImagineGolf

The Games

36 | welcome 2010 |

The XXI Winter Olympics Games are almost here and if you are a sports fanatic that means 14 days of sports enthusiast bliss. Once every four years we get to sit back and watch

in amazement the feats of the best winter athletes the world has to offer. Once every four years the best athletes from fifteen different disciplines come together to contest their various pursuits on the worlds biggest sporting stage. One of those sports is speed skating and it has played a large role in the history that makes the modern Olympics. Speed skating at the 2010 Vancouver Olympics should add even more color to that history.

From the first starting gun fired at the first Olympics in Chamonix France it was speed skating that lead the way. The men’s 500m was the first Winter Olympic event ever contested. It was won by American Charlie Jewtraw in 44.0 seconds. Since 1924 long track speed skating has been contested in every Winter Olympics. Women competed for

the first time in 1960 at Squaw Valley. At the next Olympics in Innsbruck Lydia Skoblikova won all four of the women’s events. It was the first of two times in Olympic history that an individual has swept the competition. In 1980 at Lake Placid Eric Heiden swept the men’s competition winning five events.

The distances raced range from 500m to 10,000m in long track skating. Both men and women have five individual races that are contested. In 2006 at the Torino Games the team pursuit was added as the sixth contested event for both women and men. Short track has three individual distances and the team relay. The sport of short track speed skating debuted as a test event at the XV Winter Games in Calgary. By 1992 in Albertville the sport had gained full status as an Olympic event.

SpeedSkaTinGWhere FAST isn’t fast enough!

Speed Continued on page 42

By Dr. Eric Heiden, Five-Time Gold Medal Speed Skater

Image Courtesy iStockphoto.com / EnjoyLife2

The Games

38 | welcome 2010 |

Not too many watch companies can claim to have gotten into a duel with Rolex and come out the winner; Montres Charmex™ most certainly can. A few years back,

this Swiss watch manufacturer released a model that at the time was the deepest-rated diving watch on the planet, good to 12,000 feet. Then, Rolex™ came out with a watch tested to 12,800 feet, instantly taking the record of deepest rated timepiece. In early 2009, however, Montres Charmex™ upped the ante by a long shot with a watch rated to (and named) 20,000 FEET. This watch is unquestionably the most durable on the planet, proven to be capable of deflecting bullets without cracking the crystal (seriously, check YouTube). If you put your watch through serious wear and tear, there is not a better choice than this limited edition CX Swiss Military™ 20,000 FEET Watch, the Guinness World Records holder for deepest diving watch on earth.

Only a few month after the unveiling of the 20,000 FEET, Christoph Malzl, Utah’s own Austrian Master Jeweler and CEO of Charmex North & South America, presented this ultimate sport watch to Dr. Eric Heiden, the legendary US Speed Skater who has broken all Olympic records by winning five gold medals at the Lake Placid Winter Olympics in 1980.

In an interview with WELCOME 2010 Christoph Malzl states: “There are many parallels between the incredible achievements of Olympic Gold medalists and a company developing and producing world record watches. In celebration of the Vancouver Winter Olympics 2010, we came up with a special offer for the featured limited edition models. This will be a great way to introduce our collection to the world.” For more information, please visit charmexwatches.com or call Charmex North America at 1-800-524-9771.

20,000 FEET WORLD RECORD WATCH MEETS OLYMPIC ICON ERIC HEIDEN



In 1926, when Max Buergin, the founder of the Swiss watch manufacturer Montres Charmex SA and grandfather of today’s CEO Frank M. Buergin started his apprenticeship, industrial mass production had not yet reached the watch industry and good products were only competed by better products. A watch was not considered an accessory but an investment for life and manufacturers prided themselves on their unrivalled skills. In the

meantime, however, odds have changed – or as John Ruskin, a 19th century English writer put it: “There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey“.

We at Montres Charmex SA cannot turn back time but we can strive to manufacture watches that combine the quality, design and functionality our forefathers prided themselves on - timepieces that stand out in today’s array of mediocre mass production watches. To put it in the words of Sir Henry Royce (Rolls-Royce): “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” We believe that perfection reveals itself in the attention paid to the smallest of details and the choice materials used and we follow this principle in both our lines: Charmex of Switzerland™, classical Swiss Made® dress watches and CX Swiss Military Watch™, the rugged timepieces for professionals worldwide. We pride ourselves of having won the World Record for mechanical diving watches twice, once in 2005 with our 12,000 FEET and more recently in 2009 with our 20,000 FEET, the result of several years of intensive R&D. For more information on either brand please visit www.charmexwatches.com or call 1-800-524-9771.

Over Eighty Years of Watch Making History –

Montres Charmex SA

www.charmexwatches.com

Speed skating has been governed by the International Skating Union (ISU) since 1892. The ISU was responsible for standardizing the dimension of the track and establishing the distances contested. For over one hundred years the rules of speed skating have changed very little. Over the last thirty years technology has caused rapid reduction in times for all the different distances.

Just weeks prior to the 1976 Innsbruck Games the ‘Skin Suit’ was first introduced. It caused a stir in the sport when it was revealed that the suit alone would allow you to skate two tenths of a second faster per lap. The Swiss skater Franz Krienbuhl is recognized as the individual responsible for introducing skin suit technology to speed skating. Since then sports apparel companies have made refinements in the design of the skin suits. Today the suits are custom fit and made with varying types of material with the intent to make the skater as aerodynamic as possible. There are even suits made specific for sprinting and other suits for the longer races. The short track

skin suits besides being designed for speed are also designed for safety. To avoid a cut from a skate blade these suits have Kevlar in them to protect the skater.

Another innovation that has contributed to faster times is the indoor rink for long track. Until the Calgary games in 1988 every Olympic speed skating event had been held outside on a 400m track. With outdoor racing weather could play a major role in the race out come. Today, with

covered tracks the race conditions are optimized and maintained during the event. The ice surface is well manicured and does not change throughout the competition. Because of the controlled environment most indoor 400 meter ice rinks have the ability to change the quality of the ice to match the demands of the distance contested. Short distance sprinters like softer grippier ice while long distance skaters like the ice hard for a better glide. Presently the tracks in Calgary and in Salt Lake City compete for the title of fastest ice on earth.

Perhaps the greatest technological advancement since the introduction of the iron skate blade back in the 19th century is the clap skate. The clap skate idea

Speed Continued . . .

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The Games

42 | welcome 2010 |

is old. The concept was born early in the twentieth century but was soon shelved. About sixty years later the idea was resurrected and finally became a reality. The advantage of the clap skate over the traditional skate is so great that the ISU struggled early to adopt this type of skate technology. It is estimated that the clap skate mechanism can reduce your time by two seconds per lap over the traditional skate. The first Olympics where these skates were used was Nigano in 1992. The clap mechanism allows the heel of the blade to release. This keeps the blade on the ice longer giving a skater a longer stride with each push. Today no one uses the traditional skate in long track. Short track continues to use the traditional skate because of safety issues.

Sports science has also played in important role in improving performances. The science of sport involves a number of different disciplines. It is the goal of the sports science team to evaluate the sport and to identify key components to success. For speed skating the sport science team

includes physiologists, nutritionists, psychologists, physicians, biomechanists, and coaches. By working together the team can maximize the skater’s ability

to perform. The technique of skating and aerodynamics are evaluated by the biomechanists along with the coaches.

The physiologists and coaches design the training programs together. It is the job of the physician to identify any illness or injury that might limit the skater and to treat it in a way that meets the skater’s

needs. The nutritionist reviews the caloric needs of the skaters and gives recommendations on appropriate diets for training, and for pre and post competition meals. Skaters today sped many hours training everyday and this team approach maximizes the benefit every training session.

For the athletes and the coaches involved this will be one of the most important events of their career. Preparation, dedication, focus and team work are the ingredients for their success. Qualities that are part of all winning efforts.

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The Games

| welcome 2010 | 43

Competion Locations

non-Competion Locations

Events & Venues

venueLocations Competion Locations

non-Competion Locations

1

Whistler Olympic Park

UBC Thunderbird Arena

Pacific Coliseum

BC Place

Olympic Village Whistler

Whistler Creekside

Canada Hockey Place

Vancouver

Whistler

Cypress Mountain

Richmond Olympic Oval

Main Media Centre

Whistler Media Centre

The Whistler Sliding Centre

Vancouver Olympic Centre

Cypress Mountain

Olympic Village Vancouver

Whistler Medals Plaza

English Bay

richmond

CanadaUSA

44 | welcome 2010 |

venueinformationWhistler Olympic Park

UBC Thunderbird Arena

Pacific Coliseum

Whistler Creekside

Richmond Olympic Oval

The Whistler Sliding Centre

Canada Hockey Place

Vancouver Olympic Centre

Cypress Mountain

Speed SkatIng

SnowboardIng

FreeStyle SkIIng

Ice Hockey

Ice Hockey

FIgure SkatIng

SHort track Speed SkatIng

curlIng

alpIne SkIIng

bIatHlon

bobSled

croSS-country SkIIng

luge

nordIc combIned

Skeleton

SkI JumpIng

| welcome 2010 | 45

Events & Venues

ScheduleofEventsFebruary

2010Fri 12th Day 1

Sat 13th Day 2

Sun 14th Day 3

Mon 15th Day 4

Tue 16th Day 5

Wed 17th Day 6

Thu 18th Day 7

Fri 19th Day 8

Whi

stle

r Ve

nues

alpIne SkIIng

whistler creekside

alpIne SkIIngM Downhill11:45–13:30

alpIne SkIIngW Super Combined10:00–11:3013:00–14:00

alpIne SkIIngM Super Combined10:00–11:3013:30–14:30

alpIne SkIIngW Downhill11:00–12:45

alpIne SkIIngM Super-G11:30–13:30

bIatHlon

croSS-country SkIIng

nordIc combIned

SkI JumpIng

whistler olympic park

SkI JumpIngM Individual NH10:00–11:05

SkI JumpIngM Individual NH9:45–11:25

bIatHlonW 7.5 km Sprint13:00–14:10

nordIc combInedM Individual NH10:00–10:50M Individual 10 km13:45–14:20

bIatHlonM 10 km Sprint11:15–12:25

croSS-country SkIIngW 10 km Free10:00–11:15M 15 km Free12:30–14:00

bIatHlonW 10 km Pursuit10:30–11:10M 12.5 km Pursuit12:45–13:25

croSS-countrySkIIngM/W IndividualSprint Classic10:15–11:0012:30–14:00

bIatHlonW 15 km Individual10:00–11:40M 20 km Individual13:00–14:35

SkI JumpIngM Individual LH10:00–11:05

croSS-country SkIIngW 15 km Pursuit(7.5 Classic + 7.5 Free)13:00–13:50

bobSleIgH

luge

Skeleton

the whistlerSliding centre

lugeM17:00–20:35

lugeM13:00–16:50

lugeW17:00–19:55

lugeW13:00–16:10

lugeDoubles17:00–19:15

SkeletonW/M16:00–21:00

SkeletonW/M15:45–20:30

City

Ven

ues

curlIng

Vancouverolympic centre

curlIngM 9:00–12:00W 14:00–17:00M 19:00–22:00

curlIngW 9:00–12:00M 14:00–17:00W 19:00–22:00

curlIngM 9:00–12:00W 14:00–17:00M 19:00–22:00

curlIngW 9:00–12:00M 14:00–17:00W 19:00–22:00

FIgure SkatIng

SHort track Speed SkatIng

Pacific Coliseum

SHort trackSpeed SkatIngW 500 mW 3,000 m RelayM 1,500 m17:00–19:30

FIgure SkatIngPairsShort Program16:30–19:55

FIgure SkatIngPairs Free Program17:00–20:55

FIgure SkatIngM Short Program16:15–20:45

SHort trackSpeed SkatIngM 1,000 mM 5,000 m RelayW 500 m17:00–19:15

FIgure SkatIngM Free Program17:00–21:05

FIgure SkatIngCompulsory DanceIce Dance16:45–20:05

FreeStyle SkIIng

Snowboard

cypressmountain

FreeStyle SkIIngW Moguls16:30–17:3019:30–20:30

FreeStyle SkIIngM Moguls14:30–15:3017:30–18:30

SnowboardM Snowboard Cross10:30–12:5014:00–15:00

SnowboardW Snowboard Cross10:00–11:4012:15–12:50

SnowboardM Halfpipe13:05- 15:4517:15–18:1519:15–20:15

SnowboardW Halfpipe12:30–14:0516:00–17:0018:00–19:00

Ice Hockey

canadaHockey place

Ice HockeyW17:00–19:30CAN - SVK

Ice HockeyM12:00–14:30USA - SUI16:30–19:00CAN - NOR21:00–23:30RUS - LAT

Ice HockeyM12:00–14:30FIN - BLR16:30–19:00SWE - GER21:00–23:30CZE - SVK

Ice HockeyM12:00–14:30USA - NOR16:30–19:00SUI - CAN21:00–23:30SVK - RUS

Ice HockeyM12:00–14:30BLR - SWE16:30–19:00CZE - LAT21:00–23:30FIN - GER

Ice Hockey

ubc thunderbirdarena

Ice HockeyW12:00–14:30SWE - SUI

Ice HockeyW12:00–14:30USA - CHN16:30–19:00FIN - RUS

Ice HockeyW14:30–17:00SUI - CAN19:00–21:30SWE - SVK

Ice HockeyW14:30–17:00RUS - USA19:00–21:30FIN - CHN

Ice HockeyW14:30–17:00CAN - SWE19:00–21:30SVK - SUI

Ice HockeyW14:30–17:00USA - FIN19:00–21:30CHN - RUS

Speed SkatIng

richmondolympic oval

Speed SkatIngM 5,000 m12:00–14:20

Speed SkatIngW 3,000 m13:00–14:50

Speed SkatIngM 500 m15:30–18:50

Speed SkatIngW 500 m13:00–16:05



LEGEND M/W men / women neXt day VIctory ceremony*

Same day VIctory ceremony* In-Venue VIctory ceremony**

* Victory Ceremonies start at 18:30 and medal presentations start at 19:00 at BC Place for city events and at Whistler Medals Plaza for Whistler events.

**In-venue Victory Ceremonies are not included in session time.All information in this schedule is subject to change.

46 | welcome 2010 |

Events & Venues

ScheduleofEventsSat 20th

Day 9Sun 21st Day 10

Mon 22nd Day 11

Tue 23rd Day 12

Wed 24th Day 13

Thu 25th Day 14

Fri 26th Day 15

Sat 27th Day 16

Sun 28th Day 17

Whi

stle

r Ve

nues

alpIne SkIIngW Super-G10:00–11:45

alpIne SkIIngM Giant Slalom10:00–11:4513:45–15:00

alpIne SkIIngW Giant Slalom10:00–11:3013:15–14:30

alpIne SkIIngW Slalom10:00–11:3013:30–14:30

alpIne SkIIngM Slalom10:00–11:4513:45–15:10

SkI JumpIngM Individual LH11:30–13:10 croSS-country SkIIngM Pursuit (15 Classic+ 15 Free)13:30–15:00

bIatHlonM 15 km Mass10:45–11:25W 12.5 km Mass13:00–13:45

SkI JumpIngM Team10:00–11:55

croSS-country SkIIngM/W Team Sprint Free10:45–12:2013:00–13:45

nordIc combInedM Team10:00-10:45M Team 4x5km13:00- 14:00

bIatHlonW 4x6 km Relay11:30–13:05

croSS-countrySkIIngM 4x10 km RelayClassic/Free11:15–13:10

nordIc combInedM Individual LH10:00–10:50M Individual 10 km13:00–13:35

croSS-countrySkIIngW 4x5 km RelayClassic/Free11:00–12:05

bIatHlonM 4x7.5 km Relay11:30–13:05

croSS-countrySkIIngW 30 km, Mass StartClassic11:45–13:45

croSS-countrySkIIngM 50 km, MassStart Classic9:30–12:15Medals presentedduring ClosingCeremony

bobSleIgHMTwo-Man17:00–19:40

bobSleIgHMTwo-Man13:30–15:50

bobSleIgHW17:00–19:00

bobSleIgHW17:00–19:00

bobSleIgHMFour-Man13:00–15:45

bobSleIgHMFour-Man13:00–15:25

City

Ven

ues

curlIngM 9:00–12:00W 14:00–17:00M 19:00–22:00

curlIngW 9:00–12:00M 14:00–17:00W 19:00–22:00

curlIngM 9:00–12:00W 14:00–17:00M 19:00–22:00

curlIngW 9:00–12:00M 14:00–17:00W 19:00–22:00

curlIngTiebreakersM/W 9:00–12:00M/W 14:00–17:00M/W 19:00–22:00

curlIngSemifinalsW 9:00–12:00M 14:00–17:00

curlIngBronze MedalW 9:00–12:00gold medalW 15:00–18:00bronze medalawarded at goldmedal game

curlIngBronze MedalM 9:00–12:00gold medalM 15:00–18:00 bronze medalawarded at goldmedal game

SHort trackSpeed SkatIngW 1,500 mM 1,000 m 17:45–20:15

FIgure SkatIngOriginal DanceIce Dance16:15–19:45

FIgure SkatIngFree DanceIce Dance16:45–20:55

FIgure SkatIngW Short Program16:30–21:00

SHort trackSpeed SkatIngW 1,000 mM 500 mW 3,000 m Relay17:00–18:45

FIgure SkatIngW Free Program17:00–20:55

SHort trackSpeed SkatIngM 500 m W 1,000 mM 5,000 m Relay 18:00–20:15

FIgure SkatIngExhibition Gala16:30–19:00

FreeStyle SkIIngW Aerials10:00–11:35

FreeStyle SkIIngM Ski Cross9:15-10:1512:15-13:30

FreeStyle SkIIngM Aerials18:00–19:35

FreeStyle SkIIngW Ski Cross10:30–11:3013:00–14:15

FreeStyle SkIIngW Aerials19:30–20:35

FreeStyle SkIIngM Aerials18:00–19:05

SnowboardW Parallel GiantSlalom10:00–11:0012:15–13:50

SnowboardM Parallel GiantSlalom10:00–11:0012:15–13:50

Ice HockeyM12:00–14:30NOR - SUI16:30–19:00LAT - SVK21:00–23:30GER - BLR

Ice HockeyM12:00–14:30RUS - CZE16:40–19:10CAN - USA21:00–23:30SWE - FIN

Ice HockeyWSemifinals12:00–14:30SF117:00–19:30SF2

IceHockeyMQual. Playoffs12:00–14:30QP116:30–19:00QP221:00–23:30QP4

Ice HockeyMQuarter-finals12:00–14:30QF116:30–19:00QF221:00–23:30QF4

Ice HockeyWBronze Medal11:00–13:30Gold Medal15:30–18:00 bronze medalawarded at goldmedal game

Ice HockeyMSemifinals12:00–14:30SF118:30–21:00SF2

Ice HockeyMBronze Medal19:00–21:30

Ice HockeyMGold Medal12:15–14:45

Ice HockeyWPlayoffs 5-814:30–17:0019:00–21:30

Ice HockeyWPlayoffs 5-814:00–16:3019:00–21:30

Ice HockeyMQual. Playoffs19:00–21:30QP3

Ice HockeyMQuarter-final19:00–21:30QF3

Speed SkatIngM 1,500 m16:15-18:00




Speed SkatIngM/W Team Pursuit12:30–14:20

Speed SkatIngM/W Team Pursuit12:30–14:25

LEGEND M/W men / women neXt day VIctory ceremony*

Same day VIctory ceremony* In-Venue VIctory ceremony**

* Victory Ceremonies start at 18:30 and medal presentations start at 19:00 at BC Place for city events and at Whistler Medals Plaza for Whistler events.

**In-venue Victory Ceremonies are not included in session time.All information in this schedule is subject to change.

| welcome 2010 | 47

Events & Venues

SAME NAME, NEW OWNERSTIMPANOGOS HARLEY-DAVIDSON IS BACK WITH THE COOLEST SHOP IN THE WORLD.

555 SOUTH GENEVA ROAD - EXIT 273 I (801) 434 -HOGS I WWW.TIMPHARLEY.COM

Charlie Openshaw and Brooke Roney walked out of a hearing in the Utah District Court with a chance to turn around a business that they felt should not have been failing. “I have always thought this was the coolest Harley dealership in the world,” said Openshaw. “ The previous owner built an incredible building and had a great vision for this dealership to be a true destination. We want to adopt that vision and make it a reality.” After you see the world’s best athletes at the Olympics, come to us and we’ll show you the world’s best on a Harley Davidson.

See the world on a Harley Davidson!

GET FREE TIRES FOR LIFE WHEN YOU BUY A BIKE FROM TIMPANOGOS H.D.WWW.TIMPHARLEY.COM

& As the host of the 2010 Winter

Games, British Columbia and Canada will welcome the world to this exciting and prestigious event. While experiencing the thrills

of the competition, the eyes of the world will be opened to the many opportunities for trade, tourism and industry the Province has to offer.

In the mid-1800s the population was just 2% of the country as a whole. Industry centred on logging, fishing, mining and agriculture, and the only manufacturing was the canning of salmon, and paper making.

Nowadays 13% of Canadians live in British Columbia, making it the third largest province, producing around 12% of the country’s GDP, and the population of Vancouver is in excess of two million. The city provides a gateway to Canada’s west coast, helping to make it an important financial and industrial centre.

One hundred years ago there was a predominance of young men, but since the 1960s the male to female ration has been broadly equal. The population has also aged, one in four being over fifty-five.

investment Tourism

in British Columbia

investmentContinued on next page

By Diane Weeks, Author & Journalist

Image Courtesy iStockphoto.com / LaserLens

50 | welcome 2010 |

Investment & Tourism

ADgold’s gym

Image Courtesy iStockphoto.com

/ LUG

O

An increase in immigration in recent years, especially from Asia, has ensured a more diverse cultural scene, not just in Vancouver, but in the province as a whole.

From a dependence on natural resources, the economy has evolved to encompass many new goods and services such as appeal to a dynamic multicultural population. The number of people employed in manufacturing industry is decreasing, and is currently just 9% of the population. An economy no longer so resource dependent has been able to take the opportunity to diversify into more high value goods and services, and one of the most important of these is tourism.

British Columbia occupies a unique position with the Rocky Mountains to the east and the Pacific Ocean to the west. In every travel magazine survey, British Columbia consistently maintains a top ten position, and has an enviable variety of both mountain and coastal scenery which support many activities, from the relaxing such as fishing and sightseeing, to the thrills of skiing and snowboarding.

The tourism sector is an important part of BC economy, revenues increasing by 35% between 2002 and 2008 to more than $6.6 billion. This constitutes around 4% of the province’s real gross domestic product (GDP). Employment in the sector totaled 131,000 people–roughly one in every eighteen jobs in the province. When you include indirect tourism, this

increases to one in eight jobs. Fifty one per cent of these jobs are in food and accommodation. Transport and retailing are the two other main sectors to benefit from the growth in tourism. It has been estimated that at least 54,000 more jobs in tourism will be created by 2015 in British Columbia.

The strongest growth has been seen in the sector’s smaller industries and since the millennium GDP in tourism-related retailing activities has advanced by more than a third. Similarly strong growth was observed in the other tourism-related industries, such as car rentals, tourism related recreation such as golf and skiing, and spending on vacation homes.

British Columbia, in common with the whole of the US and Canada, has been affected by the current economic downturn. The Winter Games will provide a boost to British Columbia’s visitor numbers during these recessionary times, and to this end the Province of BC has supported tourism in the following ways:

• The Province has more than doubled Tourism BC’s annual budget, from $25 million in 2001 to a forecasted $59 million in 2008/09.

• In March 2009 Tourism BC launched ‘Welcome the World’, an $8.3 million consumer marketing campaign designed to promote tourism in B.C. leading up to the 2010 Winter Olympic Games and beyond.

• The B.C. government provided $25 million to the Union of B.C. Municipalities for its Community Tourism Program, for the development of local tourism services, products and marketing initiatives.

investmentContinued on next page

52 | welcome 2010 |

investment Continued . . .

Image Courtesy iStockphoto.com / vkyryl

52 | welcome 2010 |


www.AssociationsUtah.com

We See Potential in Your Association

• B.C. provided $12 million in one-time funding to B.C.’s six tourism regions to enhance their infrastructure and marketing programs.

• The Province invested $8 million in five Provincial Gateway Visitor Centers that are strategically located across B.C. where most visitors enter the province: Peace Arch border crossing, Vancouver International Airport, Osoyoos, Golden and Mount Robson.

• The Province provided $5 million over four years to the Aboriginal Tourism Association of B.C. to implement its Aboriginal cultural tourism strategy. The Aboriginal Tourism Association of B.C.’s Blueprint Strategy, launched in September 2007, provides a long-term plan for the sustainable growth and development of the province’s Aboriginal tourism industry.

• From 2006 to 2009, the Province invested $3.6 million in capital funds to expand and replace infrastructure at 88 recreation sites and 7 trails to maintain the Province’s investment in these facilities and enable recreation sites and trails to continue to foster social, cultural, health and economic benefits to the users and communities.

• In October 2008, the Province provided $460,000 to help create the BC Partnership for Sustainable Tourism. This partnership shows the power of collaboration between government and industry in taking action on climate change, while ensuring the future sustainability of the industry.

• In February 2009, The Province and Tourism BC provided an additional one time boost of $400,000 for B.C.’s Visitor Centers.

• From Kicking Horse Canyon to the new WR Bennett Bridge, the Province is making record investments into improving the safety, reliability and capacity of key transportation routes throughout the Province.

• The Province’s Transportation Partnerships Program has provided over $65 million for improvements at 36 air and marine ports across the province since 2003.

The global tourism industry is the fastest growing industry in the world, and with so many possibilities afforded the tourist by British Columbia, every taste is catered for. Once here, the visitor is assured not only of a warm welcome, but a huge choice of sporting and leisure activities.

British Columbia’s temperate climate means that golf can be played nearly all year, the many national and provincial parks provide opportunities for hiking and cycling and the spectacular scenery is a haven for all manner of wildlife. There is a vibrant theatre and cultural scene, sporting venues, shopping and sites of historical interest throughout the province. No wonder that British Columbia is being hailed as the ‘Best place in the World’ to visit.

The global tourism industry is the fastest growing

industry in the world, and with so many possibilities

afforded the tourist by British Columbia, every

taste is catered for.

investment Continued . . .

Image Courtesy iStockphoto.com / ImagineGolf54 | welcome 2010 |


54 | welcome 2010 |

| welcome 2010 | 55

Modern day importance of physical manipulation for athletes in today’s sports medicine.

The modern day Olympic athlete is the pinnacle of human form. Their level of fitness is so beyond what it was just 2 decades ago, it’s as though you’re comparing a new Lamborghini Gallardo Superleggera to a classic Jaguar XKE. Both are legends in their own rite, and the technology advancements are so far removed from just two decades ago, its mind boggling to think what’s to come of this in the next twenty years.

Physical training and mental preparation is an incredibly long journey that can take years if not decades to achieve. The risk of failure is utterly mind boggling. Tens of thousands of people aspire

to be Olympic athletes. Hundreds can make it to the competition, and most go home with nothing but a memory and even fewer will try again in 4 years.

Rigorous demands of constant training wreak havoc on the human body. One has to contend with muscle strain, hyperextension, soreness, and sometimes will deal with the accidents that can occur from competition. Dealing with injured ligaments, and strained muscles after hours of intensive training day after day, easily takes is toll on the Olympic hopeful. If an athlete has any hope of making it, the relief of all this damage to the human body has to be dealt with, practically on a daily level.

The Modern Day

OlyMpianand a Physical Therapist keeping them that way.

olympians Continued on next page

By Mike MacDonald

Image Courtesy iStockphoto.com / MotoEd

Olympians

58 | welcome 2010 |


Among ski country’s most celebrated destinations,

Stein Eriksen Lodge presents the luxuries of a

European sanctuary in one of North America’s

most accessible alpine destinations – Deer Valley®

Resort. This peaceful winter haven presents

Five Star service, award-winning cuisine and a

memorable alpine setting, just steps from the #1

Ski Resort in North America, as rated by readers

of SKI Magazine.

Named for Olympic ski legend Stein Eriksen, the

Lodge prides itself in garnishing every room and

every experience with world-class touches. Guest

rooms are exquisitely appointed with jetted tubs,

soft terry robes and lofty down comforters. Suites

feature gourmet kitchens, spacious living and

dining areas, and wood-burning fireplaces. On-site

ski valet, skier services and an attentive concierge

make every stay seamless.

After a day on the mountain, renew tired muscles

in the newly renovated Spa, providing 20,000

square feet of treatment, fitness and relaxation

space, and a year-round outdoor pool overlooking

the mountains.

Renowned for its gourmet fare, the award-winning

Glitretind Restaurant serves sumptuous regional

dishes and boasts Utah’s finest wine list. Expansive

buffets and a la carte menus are presented daily.

At Stein Eriksen Lodge, activities abound. Beyond

the immaculately groomed ski runs of Deer Valley,

guests can experience the terrain of Park City’s

two other resorts, sample the ski jumps, bobsled

and luge at Utah Olympic Park, and explore the

designer boutiques, galleries and restaurants of

town’s Historic Main Street.

After the snow melts, lush wildflowers blossom

and an abundance of recreation surfaces, including

miles of hiking and mountain biking, horseback

riding, hot air ballooning, golf, fishing and water

sports.

Located 35 minutes from the Salt Lake International

Airport, Stein Eriksen Lodge is so accessible that

guests can take a morning flight from either coast

and ski that very afternoon.

A Refuge fRom the oRdinARy

Ste in eRickSon Lodge

f o R R e S e R vA t i o n S 8 0 1 . 4 5 3 .1 3 0 2 o R S t e i n L o d g e . c o m

The recent increase with athletes that are looking for a way to get the most out of their regimen the demand for physical therapeutic restoration has jumped significantly. Ultimately this has led to a jump in the demand for massage therapists in this arena.

One has to keep tabs on a very tight schedule for training, eating, and any semblance of personal life. So finding the right person that effectively and efficiently relieves the stress caused by competition and training can be a daunting task for the athlete.

This is where we run into Kami, a sports therapist that has built a reputation around quality deep tissue care to a host of clientele with a notable percentage performing in professional level sports.

A very attractive six foot tall blond woman that her clients describe as: “The perfect therapist that applies the right amount of pressure needed to work out the soreness in the muscles for effective healing.”

Kami uses a mixture of deep mechanical pressure and joint manipulation to relieve the pains of strenuous workouts, sore muscles, and achy joints. This process not only aids in muscle relaxation, but also aids in blood flow, reduces the heart rate, lowers blood pressure, and cortisol levels. Along

with these benefits, one of the most important advantages of sports

massage is injury prevention.

In the Russian technique she uses, there are three main phases to the therapy.

The first stage is the slow and gentle stage; this is done to prepare the muscles for deeper manipulation later on in the session. It’s critically important to get the muscles to be at rest when she moves on to the next stage.

The second stage uses deeper, faster and harder movements. This can be the most therapeutic part of the session. Since it is the most active phase, it typically results as the most successful part of the session that relieves the pain and that feeling of tightness associated with the daily rigors of strenuous use. Several different techniques are applied in this stage. Kami uses her hands to glide over the areas that she’s focusing on. Her fists are used for gentle percussion. Her lower arms and elbows are used to apply even and varying amounts of pressure that the client requires.

Finally we have the third phase of the session which to put it simply is a repeat of the first stage which is the slower and gentler techniques to promote the relaxation experienced in the beginning of the session. This is the portion of the session where most clients tend to fall asleep.

olympians Continued on next page

olympians Continued . . .

Image Courtesy iStockphoto.com / Kcline

Image Courtesy iStockphoto.com / MaxFX

Olympians

| welcome 2010 | 61

All three of these stages are of utmost importance for the success of the session. If the session doesn’t actually do anything for the client, then they won’t return. If done wrong, then the pain or soreness can return and in some cases quite quickly. Return business and referral business always works out better for both the therapist and the client.

Timeframes can vary but the minimum to be effective is an hour. Most clients will opt for the 90 minute session as it tends to allow time to pay attention to problem areas like the latisimus dorsi muscles, deltoids, and traps. Especially in runners the Vastus Lateralis and the hamstring need careful attention as to not to cause discomfort later on.

Despite some research claims that massage does not support any of the perceived benefits, you’d have a hard time convincing the recipients of this therapy of that. Utilizing Russian techniques, Kami will begin by starting on the trapezoidal muscles and apply a moderate amount of pressure and ask the client if she’s applying too much pressure or if they think they need more pressure. Her sessions last anywhere from sixty to ninety minutes she has a steady flow of clients from various walks of life from athletes, attorneys, physicians.

With any good profession comes the importance of the tools of the trade. Kami’s office is no exception. Since Kami operates a small office, there’s an Aurora Ultra-Touch massage table, noted for its ease of mobility in the rare event of an outcall, a small assortment of LED candles, an aromatherapy candle that’s not overbearing and a medium friction hypo-allergenic non scented massage oil.

“Too many massage oils are designed for couples intimacy, this does not work in the professional environment, in fact it can be detrimental to the overall session. The oil that I use is not too slick. It’s just right to give the right amount of friction” –Kami

She uses Organic Creations Grape seed oil and she buys it by the gallon. One gallon will typically last for 350 sessions and doesn’t leave a sticky reside. Grape seed oil is quickly absorbed by the skin and has some skin healing qualities as well.

“My skin is allergic to practically everything; it took several months to find a truly ‘hypo-allergenic’ oil that didn’t cause a reaction in my skin. I think this Organic Creations oil is the best out there, and I’ve tried a LOT of oils”

olympians Continued . . .

“Despite some research claims that massage does

not support any of the perceived benefits, you’d

have a hard time convincing the recipients of this

therapy of that.”Image Courtesy iStockphoto.com / davepeetersphoto

Olympians

62 | welcome 2010 |

With any good relaxing environment you can have aromatherapy candles, soft lighting, and a warm inviting environment; however, Kami’s finishing touch is her music selection. A variety of high quality audio components fed by an iPod make the entire experience for her clients perfect. Her music can range from classical to contemporary and surprisingly the music is her choice, not the clients. But you’d rarely if ever hear a complaint. Kami has bookings as far as a week in advance, some will even schedule 3-4 months out just to ensure a chance to get in. Sadly Kami is only one person. She limits her sessions to as few as 4 a day but with some clients paying for 90 minute sessions, the cost is a bargain even in today’s slow economy.

Given the line of work she does face a lot of risks with unknown clients, that why she rarely, if ever does outcall. Her office is located in a busy part of the valley with an advanced security system, logged data card entry, CCTV with remotely stored offsite image storage that’s reviewed 24 hours a day. Even with all that technology guarding her every move, she still carries her secret weapon, which if anyone tried anything, well let’s put it this way, this author would not want to face her in this type of situation.

Kami is a tall, fit, and incredibly strong powerhouse clad in a sweet, amusing and personable exterior. Surprisingly easy to get along with, you’ll want to come back for her unique healing skills and a therapist that actually accomplishes what she says she can do. In the sea of unskilled “therapists” that

are primarily there to get paid for other activities, Kami stands over and above (in more ways than one) the competition.

“One can’t be too careful in this day and age. I carry several specialized skills in the event that someone gets out of line. Fortunately the way I have everything set up from the cameras, to the security alarm to my ‘other’ security measures, if anyone were to try anything, their only way of getting out would be on a stretcher”

“I just don’t see anyone” she adds, “Whenever I get a new client, we’ll discuss the goals of the session before I even meet them face to face. This allows me to weed out the ones that aren’t seeking physical restoration” It’s a smart move. The amount of denigrates she has to filter through can be arduous at best. “Sometimes I’ll filter through as many as a dozen, or more in one day, some can be pretty creepy”

Kami’s confidence is refreshing to say the least and after a tour of her office, she’s done well for herself. Even in a downturn economy.

In closing, when you’re seeking a quality therapist, decide what you want to fix, set up a plan for multiple visits, preferably with the same therapist. Think of your body as a machine, you can’t just run the vinegar out of it, and expect to work flawlessly. It’s the only one you’ve got. You must maintain it on a regular basis. Proper food, drink, exercise, and yes,

maintenance of the exterior is critical. You would never run your car without tires, or brakes, why

should your body get less attention than your car? You can replace the car eventually.

| welcome 2010 | 63

Image Courtesy iStockphoto.com / matt_scherf

Olympians

I will never forget my first view of Salt Lake as the plane landed in darkness, the city below defined by a myriad twinkling lights, and in the distance the surreal mountain ridges outlined against the velvet night sky.

I was almost at the end of a five thousand mile journey from my home in England, to meet the brother I never knew I had. Although I was adopted while still a young baby, my parents kept this fact a secret. I discovered the truth by accident, forty eight years later. It might seem that too much time had passed to begin uncovering my origins, but I was determined and persistent, and this, combined with good fortune and the help of some wonderful people along the way, brought me here at last.

As the purpose of this article is to relate my experiences of Salt Lake, I will not dwell on our meeting; suffice it to say I was more than recompensed for the trials and tribulations during years of searching.

My first visit lasted just one week, but that was enough to whet my appetite for all the delights of Utah. Here was I, from a small cramped island, transported to a land with a wide blue sky, where there is room to breathe. Imagine my amazement, when a days drive took me from verdant green mountain meadows awash with flowers, to barren desert which yet possessed its own stark beauty and splendour. It must be obvious by now that I fell in love with Utah and have visited on many occasions since, every time imprinted afresh with the amazing geographical and biological diversity.

Along with family and friends I have visited all the Utah National Parks – revelling in the sense of freedom offered by thousands of acres of unfenced and unfettered landscape. We have hiked dried out river beds, across rocky terrain to lookout points that literally take the breath away, and been amazed at the way nature has carved the most incredible shapes from the sandstone rock by the action of

EnglishWoman

an

in Salt Lake City

Englishwoman Continued on page 69

Image Courtesy iStockphoto.com / LeggNet

66 | welcome 2010 |

The Finest

rank State percent growth (%) 1 wyoming 2.1 2 utah 2.1 3 texas 2.0 4 colorado 1.8 - d. c. 1.6 5 alaska 1.5 6 arizona 1.5 7 washington 1.5 8 north carolina 1.4 9 georgia 1.4 10 South carolina 1.3 11 Idaho 1.2 12 new mexico 1.2 13 oklahoma 1.2 14 oregon 1.1 15 Virginia 1.1 16 california 1.0 17 delaware 1.0 18 nevada 1.0 19 South dakota 1.0 - uS as a whole 0.9 20 louisiana 0.9 21 tennessee 0.9 22 arkansas 0.8 23 kansas 0.8 24 massachusetts 0.8

25 nebraska 0.8 26 north dakota 0.8 27 alabama 0.7 28 maryland 0.7 29 minnesota 0.7 30 montana 0.7 31 Florida 0.6 32 Hawai’i 0.6 33 kentucky 0.6 34 Illinois 0.5 35 Indiana 0.5 36 Iowa 0.5 37 missouri 0.5 38 new Jersey 0.5 39 wisconsin 0.5 40 connecticut 0.4 41 mississippi 0.4 42 new york 0.4 43 pennsylvania 0.3 44 west Virginia 0.3 - puerto rico 0.3 45 new Hampshire 0.2 46 Vermont 0.1 47 ohio 0.1 48 rhode Island -0.03 49 maine -0.11 50 michigan -0.33

Rankings of Percentage of Growth in USA by state from July 1, 2008 to July 1, 2009

| welcome 2010 | 67

The Finest

wind over thousands of years. At night the sky fluoresces with a million stars in these wilderness areas, where the city lights are too far away to pollute the absolute darkness.

In winter I learnt to ski – an activity I never thought to accomplish but which was made easy for me at the wonderful Deer Valley resort by the most encouraging and inspiring tutor a novice could wish for. Indeed, all my family learnt to ski here, and my son also took up the exciting activity of snowboarding.

Immigration Canyon and This is the Place State Park really fired my imagination with stories of the first pioneers to settle in Salt Lake – their experiences cannot help but put our own lives in perspective, and any hardships we may have suffered pale to insignificance in the face of the adversities they endured and overcame. Many travelled by wagon train over land, or sometimes on foot, with their belongings in hand carts. These hardy individuals began planting crops on the very day of their arrival. Many perished on the journey, yet their tales continue to inspire us.

This was also the route taken by the Pony Express and various stage coach lines, and a visit to Camp Floyd, Stagecoach Inn State Park and Museum provide a fascinating insight into this aspect of the

history of the State of Utah.

I am always impressed by the variety of excellent restaurants, and the fact that everything works so efficiently – we seldom have to queue,

and the people we meet are unfailingly courteous and helpful. I am always charmed anew when someone notices my accent and stops to chat

– from the guy mending the doors at the supermarket, to the waitress and bank teller. Every day someone

asks where we are from, and what we are doing in Salt Lake. Sometimes our answers seem to be the cause of

some bemusement from those who have seldom travelled far from their home, and take everything in Salt Lake for granted, mistakenly thinking it too far from the main thoroughfares to be of interest. To those of you that have never been there, I can only recommend you to visit, in spring or summer, autumn or winter; if you are bored for even a minute you have only yourself to blame.

In the city of Salt Lake I found many other delights, from concert halls to museums and libraries. I spent a fascinating time researching my family history at the Latter-Day Saints family centre, and even discovered a book about our early ancestors in the US.

Most amazing of all was the discovery that the ancestor of my family who emigrated to the US

was living here in England, at a village close to where I now live in the 1600s. So we have gone full circle, leaving and returning, in

the universal search for a home and a sense of belonging.

Englishwoman Continued . . .

iStockphoto.com / twilightproductions

Image Courtesy iStockphoto.com / 4x6

Image Courtesy iStockphoto.com

/ babyblueut

The Finest

| welcome 2010 | 69

S U R GER Y

Cosmetic surgery popularity has increased dramatically in the past 10 years. Last year there were more than 12 million cosmetic procedures of all

types performed in just the USA, and the numbers continue to grow. This popularity has to do with an aging population, more effective treatments, a more positive attitude towards the treatments themselves. With this increase in popularity, attitudes have changed as well. Fewer people are accepting the adage “growing older gracefully”. This is being replaced by wanting to “look as young as I feel”. Less invasive procedures, better techniques and good results have shifted the attitude of the public to cosmetic procedure from one of “its too dangerous” or “I might look odd or stretched” to one of cautious acceptance.

Like all fields of endeavor, cosmetic surgery of the face has made significant technological advancements in the past few years. While traditional treatments to the aging face continue to be popular, new technologies are being developed to achieve the same or better results with less risk and downtime. New face lifting procedures allow for a dramatic improvement with some patients looking good enough for the public in as little as a day or two. You no longer have to “visit” your sister in Iowa for three or four weeks while swelling and bruising abate.

COSMETiCExciting stuff in the future!

Cosmetic Continued on next page

By Dr. Aaron Barson, Medical Director-Surface Medical Spas

Image Courtesy iStockphoto.com / ericreis

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Lets look at some of these new technologies. It turns out that all people age in a similar way. The skin relaxes and the fat descends and wastes away. Gravity pulls and wins in the end. The face, forehead, buttocks, breasts and leg skin gradually succumbs to the relentless pull of gravity. The bones of the face are also partially reabsorbed by the body and this changes the “look” of the person at the deepest level. Treatment of the loose and sagging skin is not enough to really rejuvenate the aging face.

The volume of the face that is lost with aging must be replaced to achieve the look of youth that most people desire. This has been deemed “three dimensional facial rejuvenation”. In the past this was accomplished with plastic implants, much like the breast has been traditionally augmented with artificial implants. However, any foreign object in the body creates potential problems. Your own fat, on the other hand, is totally natural and can fill the facial defects left by aging with a naturally soft and pliable alternative. Silicone and other artificial implants of the cheek and chin can now be mostly replaced with the body’s own fat. An additional benefit is that the fat usually helps to rejuvenate the aging skin above the new fat. This is one of the most promising areas of cosmetic enhancement of the skin. Putting fat under the skin is even being used to help heal damaged skin from radiation treatments for cancer. This rejuvenation is thought to be caused by stem cells found in all fatty tissues.

Try this exercise, find a photograph of yourself 20 or so years ago and note the changes that your face has undergone. Now, looking in a mirror, place your fingers by your ears and lift up. You will look better but you will not usually look like you did decades ago. The real benefit comes when you fill the temples, the under eye hollows, the cheeks and other areas of tissue loss and shifting. Putting both technologies together really brings the aging face much closer to the 20 year old photograph.

Skin rejuvenation has always been both easy and difficult. For the skin to “youthen” you generally must injure it in some way. That is what Cleopatra did with her milk baths. She was injuring the skin with mild lactic acid found in milk. So you just have to injure the skin to get it to regenerate and rejuvenate. The problem is how to do this in an effective and safe way. There are many stories of bad outcomes from overly aggressive chemical peels or laser treatments. The good news is the latest generation of lasers can achieve great results with much less downtime and less risk. These new lasers are called CO2 fractional lasers (for carbon dioxide, the gas that makes these lasers work). Older CO2 lasers were prone to burning the skin and causing scars and pigment changes, not to mention long healing times. The newer fractionated lasers maximize

Cosmetic Continued . . .

“Skin rejuvenation has always been both

easy and difficult.”


Image Courtesy iStockphoto.com / DomenicoGelermo

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results and minimize risks by treating only a fraction (fractional) of the skin at a time. The laser beam is split into hundreds of tiny microbeams that each injure a tiny spot while leaving normal skin between spots. Think of the bed-of-nails used by Fakir holy men as a meditation bed. Each nail would represent a laser spot with open areas between the nails representing the untreated skin. This normal skin between the laser wounds makes for fast healing and less complications.

Breast augmentation continues to be one of the most requested cosmetic procedures. Traditionally, saline or silicone filled bags or implants have been used for this procedure. This technology is very mature and little has changed in the past decade.

However, many women don’t realize that there are natural alternatives to saline or silicone implants. This natural alternative is using your own body fat to augment the breast in the most natural of ways. This is because the female breast is mostly fat and the milk gland only becomes active with pregnancy, engorging the breast. This enlargement is only a fleeting and goes away as the milk goes away. In fact, many women lose beast size with pregnancy. This is probably caused by the great pressure put on the breast fat by the engorged milk ducts. Most women complain of pressure and pain from breast engorgement after pregnancy. This can

cause damage in the form of pressure necrosis that literally kills the fat with pressure. More and more women are electing to naturally enlarge their breast with body fat rather than use a plastic implant. The advantages of fat augmentation are; soft natural

feel and appearance, potentially more permanent, not possibility of reactions to your own fat, no problems with rupture or replacement and you can truthfully attest that your breasts are “all me” and nothing is artificial. This technique has been used for over 25 years by some doctors without significant problems.

The shape of men and women’s bodies is greatly influenced by the distribution of body fat. Women have a pattern of fat in the breast, buttock, thigh, arms and buttocks. The male mostly has fat in the abdomen and flanks or love handles. These patterns are greatly influenced by male and female hormones. The change in the body shape from a person’s youth to middle age and later is not generally a happy occurrence. The men get bigger bellies, love handles and, more rarely, breasts. Women lose their estrogen at menopause and start to get a more male fat pattern, i.e., bellies and love handles (along with chin hair and balding, how unfair is that). Body contouring liposuction and breast augmentations are the two most commonly performed cosmetic surgery procedures. The newest advances in body sculpting are not as dramatic as other technologies. Lasers augmented liposuction is currently the rage but enthusiasm is waning as the inevitable problems with any new technology surface. Lasers seem best suited for skin tightening and not fat melting.



“Breast augmentation continues to be one

of the most requested cosmetic procedures … This

technology is very mature and little has changed in

the past decade.”

Image Courtesy Dr. Aaron Barson

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“Millions of Americans have Botox injections or other similar treatments done

every year.”

True fat melting can cause excessive fibrosis or scarring under the skin leading to a less than happy person. Some new kids on the block are water jet and external ultrasound augmented liposuction, both of which have yet to prove their usefulness. The newest, and possibly most promising, technology is not FDA approved yet, but can significantly shrink

skin along with removing fat. Lasers can do this but the newest radio frequency technologies can result in more dramatic skin tightening that is not possible with any other current method. In the near future, many women will not need tummy tucks for loose skin, they will just have it tightened with RFAL (radio frequency assisted lipoplasty). Watch for this to be available in the next six to twelve months.

Filler injections for wrinkles and skin folds around the mouth are slowly advancing but there are no dramatic new developments

on the horizon, at least for the United States market. Most of the cosmetic technologies are first approved and used in countries other than the United States. The US FDA (Federal Drug Administration) has some of the tightest approval guidelines in the world. Because of this, the US consumer must wait for the newest treatments. This has a good side, you can be reasonably sure

the new technology or treatment has undergone a rigorous inspection before you see it in the American market.

Botox and other nerve blockers are extremely popular for temporarily reducing facial wrinkles. Millions of Americans have Botox injections or other similar treatments done every year. Most treatments last three or four months before the wrinkle causing muscle starts to work again. There is a longer lasting form of Botox but it has not come to market, probably because the effect is not that much greater than that seen with Botox, Myobloc and Dysport, the three available nerve blocker in the US.

Skin treatments using creams and lotions (cosmeseuticals) are slowly advancing. The much sought after “miracle in a bottle” has not yet materialized. This does not mean currently available preparations are not effective. Retinoids and certain vitamin preparations work well but require long-term use. Retin A and other similar creams can be very effective but some people cannot tolerate the side effects. Ask yourself this question; with all the skin care products I have used, have any really made a difference I could see? Many or most women will truthfully answer, no. But, hope

springs eternal and women and men continue to try the newest fad cosmeseutical, hoping for the much sought after, but seldom seen, miracle without an invasive procedure. Alas, no “miracle in a bottle” for the masses, at least not yet.




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One of the real cosmetic miracles emerging can be condensed into two words, stem cells. This approach to skin maintenance is reshaping how we approach aging related changes that devastate our looks. Where do we get stem cells? From your fat!

Fat is a remarkable substance. In women, it provides the pleasing shape of femininity and is the main resource for nutrition for a breast-fed newborn. It also insulates the body from temperature extremes and cushions vital deeper structures from mechanical injury when we fall or are struck by an object. But the real magic is what is contained within these seemingly useless blobs of tissue. Your body fat is the main repository for adult stem and regenerative cells. Initial work on stem cells was conducted using bone marrow derived stem cells. There are not many stem cells in bone marrow and it is very difficult to obtain enough to do much with. Here is where fat shines.

Fat contains more stem cells than any tissue of your body. We can now take fat from the body (which is in ample supply in most people) and separate out and save the stem and regenerative cells to be used in a multitude of ways, most of which are not even imagined today. In this context, fat could be the most important tissue in your body.

So, how do you use these wonderful stem cells that your body has provided in ample supply in the fat? Since

stem and regenerative cells can turn into so many tissue types, they can be used to form almost any tissue. As an example, when fat or fat derived stem cells are placed under the skin, a remarkable thing happens. The skin changes and heals and becomes younger looking. Just putting fat under your face skin can potentially do more rejuvenation than any of our current treatments. This early stage technology is

even being used to rejuvenate and repair radiation damaged skin from cancer treatments. Who would have thought that just putting fat under the skin would have such remarkable results?

One of the last topics is beauty from the inside. As

we learn more about nutrition and the roles of nutritional substances, it becomes apparent that beauty is really more than skin deep. Healthy on the inside really does equal beauty on the outside. Development of protocols for maintaining optimum nutrition for the skin is still in the early stages of development. However, there are a few pearls available now. One is to start taking vitamin D3 or cholecalciferol. Most people need at least 5000 units a day, far more than are in daily vitamins. You can also have you D3 levels checked by your doctor to see if you are



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deficient. A good rule of thumb on nutritional supplementation is to correct known deficiencies first. This usually involves blood tests. Another item is maintaining optimal hormone balance in the body. Estrogen is especially important for every woman’s skin health. Deficiencies can lead to less than optimal skin health and is one of the reasons women’s skin thins and loses structure in older age. Replacing or supplementing hormones is quite important for all women.

So, here we are in the middle of a true revolution in how we treat the aging face and body. The future is very bright and some of these new technologies and treatments we have discussed will mature into world-class anti-aging therapies. There is one problem though; if everyone looks young, how will I look younger than my friends? Oh well, it seems all advancements have a downside.

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