Making a meaningful difference, one child at a time. Mattel Philanthropic Vision

Deidre LindExecutive DirectorMattel Children’s Foundation and Mattel Philanthropy Programs

Kevin FarrChairmanMattel Children’s Foundation Chief Financial Officer, Mattel, Inc.

At Mattel, we believe in the power of play and the ability of play to inspire children to learn, connect and grow. Mattel’s philanthropic efforts in 2010 touched the lives of more than 5 million children in more than 50 countries around the world. In addition, 25% percent of our employees around the world gave back through volunteering, whether it was playing with kids at inner city schools, wrapping toys or granting wishes of children facing life threatening illness. We know you will join us in celebrating Mattel’s efforts to make a meaningful difference, one child at a time.”

Mattel annually donates

2%of its Pre-Tax Profits

to philanthropic efforts.

Philanthropy Programs

Signaturepartners

Grantfunding

Educational programs

Scholarships

Brandsupport

Toy donations

Matchinggifts

MattelPLAYers

(volunteerism)

*does not include volunteerism

2010 Giving Summary

55%In-k ind Donat ions *

45%CashContr ibut ion

In 2010, we donated almost $10 million worth of Barbie® dolls, Hot Wheel® cars, UNO® games, American Girl® dolls and other Mattel toys to children in more than 50 countries.

Our toy donation partners include: Good360—Formerly known as Gifts In Kind International, brings smiles to the faces of children every year by fulfilling the thousands of requests Mattel receives domestically for toys.

National Association of Children’s Hospitals and Related Institutions—Mattel has donated more than one million toys during the past six years to children’s hospitals around the world in partnership with NACHRI.

Make A Wish Foundation®—Mattel provides 26,000 unique Barbie® dolls and Hot Wheel® cars to “wish children” around the world.

Save the Children & American Red Cross Disaster Relief—Mattel shipped toys to children still suffering a year later from the aftermath of the devastating earthquake in Haiti, and provided UNO® games for Safe Space centers in shelters set up for disaster relief.

Toy Donations

Signature Partners:Through the global Signature Partners Program,

Mattel is able to directly impact children facing

life threatening illness, ensure children in hospitals

have opportunities to play, children with intellectual

disabilities in the most remote corners of the world

have access to appropriate developmental

programming, and children affected by HIV and AIDS

in Latin America receive the support they need most.

For more than six years, Mattel has partnered with

these organizations to build strong programs

impacting millions of children in need.

9 international locations

20,000 kids impacted in Southern California

Over 19,000 toys wrapped

160 tons of snow

In December 2010, Mattel employees took a new approach to how the company celebrates the holidays. The idea was simple: focus the combined passion and energy of Mattel employees with Mattel resources like toys to make a difference in lives of underserved children during the holiday season with PLAY. Team-building volunteer events were created in partnership with schools and local nonprofits, and it took shape as the “Mattel 12 Days of Play.”

Employees across the company embraced the opportunity to volunteer together and demonstrated the power of play. With volunteer participation rates more than 90 percent at El Segundo headquarters alone, Mattel estimates it positively impacted the lives of 20,000 children in Los Angeles County by bringing the joy of play—not only through toy donations, but through personal interaction with Mattel employees.

The 12 Days of Play grew beyond Mattel headquarters, as employee volunteer events took shape in global Mattel locations, including Hong Kong, the Netherlands, Venezuela, Chile, Australia, Peru, Costa Rica, Colombia, and Spain.

List of organizations that participated in 12 Days of Play:

Asociacion de Ayuda InfantilAldea Virgen del ValleCasal dels Infants Club de Madres Canto GrandeFundacio Concepcio JuvantenyGrape Street ElementaryHabitat for HumanityHogar Mision de MariaHogar Reina de la PazHogar San Jose Maria Ayuda FundationHospital vall d’HebronIsla Juan FernandezLA’s BESTLA SCORES

Los Angeles Regional FoodbankMake-A-Wish Foundation® of Greater Los AngelesMake-A-Wish Foundation AustraliaMattel Children’s Hospital UCLAMelbourne Royal Children Hospital112th Street ElementaryOrg. Ayuda Proy. Social a personas de extrema pobrezaPadrinos MagicosPosadita del Buen PastorSave the ChildrenSemillita de AmorSpecial Olympics PeruWashington Elementary

Established in 2006, Mattel’s global volunteer program is a reflection of our values and corporate responsibility mission to play responsibly.

Highlights in 2010 include: In June, Mattel Indonesia partnered with the local charity LPPM (Cikarang Committee) to rebuild the Padang Sago Elementary School in Jababeka, after being damaged by a 7.6 magnitude earthquake in 2009. The major renovation was completed in just 25 days, and donated funds from the Mattel Children’s Foundation helped fill the new classrooms with needed supplies.

Mattel invited more than 50 inner-city girls from LA’s BEST, an after-school enrichment program, to walk the pink carpet for a magical “Barbie™ Pink Ticket” Party. Mattel volunteersplayed with the kids at activity stations where they could create their own Barbie®, play dress-up with hair and make-up and share their fashionable looks during a runway walk. One hundred girls shared a special visit with Barbie®, enjoyed a delicious lunch complete with a chocolate fountain, and received fabulous giftbags with Barbie® dolls and accessories. What a wonderful day of play!

Making a meaningful difference, one child at a time. Mattel Philanthropic Vision

Printed in USA on recycled paper.©2011 Mattel, Inc. All Rights Reserved.Cert no. SCS-COC-001204

For more information about Mattel Philanthropy Programs

and the Mattel Children’s Foundation, please visit:

www.Mattel.com/about-us/philanthropy or

email us at Foundation@Mattel.com