©2010 produce for better health foundation produce for better health foundation ambassador training...

©2010 Produce for Better Health Foundation

Produce for Better Health FoundationAmbassador Training Webinar

August 7, 2013


The Problem

Chronic conditions like obesity, heart disease, cancer and diabetes exact a tremendous toll in premature death

Chronic conditions cost tens of billions of dollars each year

The leading cause of premature death is diet and physical inactivity – now surpassing smoking

Childhood obesity rates have climbed and the American Medical Association just announced they now consider obesity a disease


II. Secure sustainable funding source for PBH.

Part of the Solution – PBH Ambassadors

What is a PBH Ambassador…

A PBH Ambassador is an individual passionate about the Produce for Better Health (PBH) Foundation mission and Fruits & Veggies-More Matters® message. An Ambassador actively shares their passion and personal testimonial about the importance of PBH, financially supports PBH either personally or through their organization and encourages and recruits others to provide annual, sponsorships or significant in-kind donations to PBH.


II. Secure sustainable funding source for PBH.

Who are PBH Ambassadors?

Who can be an Ambassador…

Any individual involved personally or through an organization can be an Ambassador. It is open at all giving levels. Just meet three of any six criteria…


II. Secure sustainable source for PBH.

PBH Ambassadors - Criteria

What are the criteria to be an Ambassador…

•Support•Testimonial•Representation•Identify Prospects•Secure New Donors•Leadership


re sustainable source for PBH.

Criteria - Support

Support

• Annual Renewal – current active donor• Sponsorships – supporting for the current year

• Program – Half-Your-Plate, Fruit & Veggie Connection, Webinar, etc.

• Event – RDs at Fresh Summit, Consumer Connection• Significant In-Kind – more than $100,000/year



Criteria - Testimonial

Testimonial

• Written statement – to be used in PBH promotional materials for marketing or communications purposes

• Importance of PBH – personal or professional example• Boilerplate language – with your permission PBH can

use in published, web based and social media outreach


As a father of two young children, a former college athlete, and a person whose family has been affected by cancer, stroke, heart disease, and rheumatoid arthritis, I am a strong believer in a healthy diet and the power of produce. Having been blessed to be a part of the fresh produce industry for nearly two decades, I am excited to be a part of the Produce For Better Health Foundation and to share in the mission of leading people to eat more fruits and veggies because it matters for their health.

Brett LibkeThe Oppenheimer Group

We love being a partner with Produce for Better Health! This program allows us to interact and partner with brands and stores to reach consumers in a way we otherwise may not be able to. Ultimately, when it comes to promoting a healthy way of life, we are all in this together.

Tracey AltmanWholly Guacamole

Criteria - Testimonial

Examples…



Criteria - Representation

Representation

•Visible and vocal advocate for PBH and Fruits & Veggies-More Matters•Role Model/Champion criteria•Conferences, exhibits, meetings, presentations•Display Proud Supporter signs•Use Role Model/Champion button on email footers or website



Criteria - Representation

Representation – letting PBH know

•Send an email with information• Event, date, audience, what was said

•Send an example, photo or copy •Send a photo of how you displayed your support•Send this information to … [email protected]



Criteria – Identify Prospects

Prospects

•ID organizations as candidates to support PBH•Provide contact information – name, company, phone, email, etc.•Provide background information•Introduce to PBH staff - email, in person, etc.



Criteria – Identify Prospects

Prospects – letting PBH know

•Call with information•Send an email with information to … [email protected] •CC PBH on an email or letter



Criteria – Secure New Donors

New Donors

•Independently solicit new donors on behalf of PBH with direct contact – write, call, meet, f/up•Work with PBH staff to solicit new donors – draft correspondence, participate in meetings/calls, f/up behind the scene on donation status•Provide PBH with contact information so progress can be tracked



Criteria – Secure New Donors

New Donors – letting PBH know

•Independent outreach – Call, email, cc with activities – provide contact information and notes about efforts to be recorded and tracked•With PBH staff – coordinate participation in meetings/calls, provide notes about f/up•Email this information to … [email protected]



Criteria - Leadership

Leadership

•Board of Trustees•Committees – Research, Marketing, Donor, Executive, etc.•Task Forces – All Forms Matter


Tracking and Reporting

Name Organization Support Testimonial Photo Presentations Prospects Donors Leadership StaffTracey Altman Wholly Guacamole Yes Yes ReneeShirley Axe Ahold Yes Yes ElizabethLeah Brakke Black Gold Yes No ReneeKatie Calligaro Canned Food Alliance Yes Yes ReneeJohn Freed Syngenta Yes Yes Renee

Collecting and Tracking Ambassador StatusOverview

Individual Ambassador ActivitiesSupport Annual Renwal

Consumer Connection SponsorshipTestimonial PBH is a great organization that makes a difference! I'm proud to be an

active participant.Photo Yes.

Presentations Ridge Elementary School - Anywhere, USAAugust 1, 2013Included PBH/FVMM message in presentation to school

Prospects John DoeVP of MarketingABC Company/ 555-555-5555/ [email protected]

Donors XYZ Corporation - new board level donor $10,000Leadership Board of Trustees

2013 PBH Ambassador Status


Tracking and Reporting

Prospects and Donors

Overview

Individual Ambassador Activities

2013 Prospects for Annual Renewal

Name Contact Info Prospect Level Amount Prospect Program Ambassador Notes

Andrew & Williamson Fresh Produce Fred Williamson Board 10,000.00$ Ambassador

Applebee's International David Parsley 913-967-4011 Board 10,000.00$ Ambassador

AramarkBetsy Rosenblum 908-522-2350

[email protected] Board 10,000.00$ Ambassador

Bank of AmericaMatt HowardLynn Knudson

209-578-6042 Board 10,000.00$ Ambassador

Bank of the West

Jeff BurchDean Cardoza

559-440-4659 [email protected]@bankofthewest.com Board 10,000.00$ Ambassador

BASF

Wendy SmithAlexander GerdingJon Sweat

[email protected]@[email protected] Board 10,000.00$ Ambassador

Blazer Wilkinson, :LPScott Blazer 831-455-3700

[email protected] Board 10,000.00$ Ambassador

Bunzl Distribution

Carlyn McClintockGregory Wohlieb

[email protected]@bunzlusa.com Board 10,000.00$ Ambassador

California Giant Berry Farms

Patrick RiordanCindy Jewell

805-485-2519 [email protected]@calgiant.com

Board 10,000.00$ Ambassador

Have let us know they currently don't support PBH because we are supported by the California Strawberry Commission and their support to us is through them.

Allen Lund Company Nora TrueblookAllen Lund

[email protected]@allenlund.com818-790-8412

Board

10,000.00$

Ambassador


Why create PBH Ambassadors?

Support the PBH Strategic Plan

100 Board level donors by 2015 – 10 for 2013Campbell Soup CompanyCanned Manufacturers InstituteGreen Giant – Frozen and Canned Foods

2013 Annual Revenue New funding - $100,000



Resources

•Draft Correspondence – provided and additional samples available upon request •Talking Points – included in Draft Correspondence and provided upon request•Other Information – Ambassadors can identify what information they need and PBH staff will supply it upon request



Resources

•Contribution Form•Licensing Agreement and Brand Guidelines•Donor Benefits•2013 Sponsorship Brochures •2012 Annual Report•20th Anniversary Video •Ambassadors can ID other information as needed and PBH staff will supply links and location

Information Available at www.pbhfoundation.org


The Ambassadors

• Roger Pepperl – Stemilt Growers, Inc.• Paulette Pierson – Monsanto Vegetable

Seeds• Mac Riggan – Chelan Fresh Marketing• Richard Ruiz – Ruiz Sales• Allan Sabatier – Del Monte Fresh

Produce• Xander Shapiro, Del Monte Foods• Rich Tavoletti – Canned Food Alliance• Brian Threlfall – Giorgio Fresh

Mushrooms• Nichole Towell – Duda Farm Fresh Foods• Peggy Walker – Vance Publishing• Mark Weinfeld - DGWB• Suzanne Wolter – Rainier Fruit Company

• Tracey Altman - Wholly Guacamole• Shirley Axe - Ahold• Leah Brakke – Black Gold Farms• Katie Calligaro - Canned Food Alliance• John Freed - Syngenta• Chavanne Hanson - Nestle• Brett Libke - The Oppenheimer Group• Sarah Ludmer - Del Monte Foods• Megan McKenna - National Mango Board• Matt Middleton - Ventura Foods• Kraig Naasz – American Frozen Food

Institute• Howard Nager – Domex Superfresh

Growers• Paul Palmby – Seneca Foods



Recognizing Ambassadors

•Ambassador Excellence Awards given annually•Annual Report•PBH Website – page is currently under design so stay tuned for further details•PBH Direct! Newsletter•Annual Certificate•Special ribbon on badges at PBH Annual Conference Consumer Connection


Questions?


Produce for Better Health Foundation7465 Lancaster Pike, Suite J – 2nd Floor

Hockessin, DE 19707Tel. 302-235-2329 Fax 302-235-5555

www.pbhfoundation.orgwww.fruitsandveggiesmorematters.org

©2010 produce for better health foundation produce for better health foundation ambassador training...

Documents

permission pbh

pbh ambassadors criteria

power of produce

solution pbh ambassadors

pbh promotional materials

fresh produce industry

year slide

disease slide