2010 sc governor's conference on tourism & travel twitter lab

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Twitter Social Media Lab Tuesday, February 2, 2010 3:15 – 4:15 pm Justin Hancock, SCPRT Lee Deas, Obviouslee Marketing Mandi Engram, Columbia Metropolitan CVB 2010 Governor’s Conference #SCGC10

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Twitter Lab presentation during the 2010 South Carolina Governor's Conference on Tourism & Travel by Mandi Engram and Lee Deas. http://www.scprt.com/our-partners/govcon.aspx Social Media Resources: http://www.scprt.com/our-partners/socialmediatools.aspx

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Page 1: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Social Media LabTuesday, February 2, 2010

3:15 – 4:15 pm

Justin Hancock, SCPRTLee Deas, Obviouslee Marketing

Mandi Engram, Columbia Metropolitan CVB

2010 Governor’s Conference #SCGC10

Page 2: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Relationships

Potential Visitors

Meeting Planners

Community Partners

Visitors

Potential Meetings

Media

Vendors

Ambassadors

Page 3: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Personal Twitter Relationships

MediaCurrent & Potential Vendors

Friends/Acquaintances: Industry, Work, Personal

ResourcesOrganizations/Memberships

Page 4: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Ambassadors

Page 5: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Hashtags

Page 6: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Media Relationships & Promotion

Page 7: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Media Relationships & Promotion

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Twisitors

Page 9: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twisitors & Meetings

Page 10: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Search

Page 11: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter MeasurementTweetdoc – http://www.tweetdoc.org

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TweetReach – http://www.tweetreach.com

Twitter Measurement

Page 13: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Hootsuite – http://www.hootsuite.com

Twitter: Manage + Measure

Page 14: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter: Manage + Measure

Page 15: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter: Manage + Measure

Page 16: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Bookmark News & Post to Twitter

Page 17: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Bookmark News & Post to Twitter

Page 18: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Measurement

Hubspot’s Twitter Grader – http://www.grader.com

Page 19: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Destination MeasurementGoSeeTell – http://www.goseetell.com/blog

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Text

Mobile Applications

Blackberry - http://www.ubertwitter.comiPhone – http://www.hootsuite.com

Twitter Mobile Management

Page 21: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter to the Rescue!

Page 22: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Promote on Your Website, Emails & More

Page 23: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Contests, Giveaways & Promotions

Page 24: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Contests, Giveaways & Promotions

Page 25: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Contests, Giveaways & Promotions

Page 26: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Multi-Platform Promotions

Page 27: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Multi-Platform Promotions

Page 28: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Multi-Platform Promotions

Page 29: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Contests

Page 30: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Polls

Page 31: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Polls

Page 32: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Polls

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Twitter Coupons

Page 34: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Invitations

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Timing: Listen & Engage

Page 36: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Find Your Voice/Personality

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Industry Professional

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Twisitor Centers

Page 39: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

• Find your most enthusiastic customers through listening and empower them

• Give them power to create content • Designate brand ambassadors (guest bloggers, twitter posters, featured user

videos, etc.)

• Promote ongoing dialogue through social media • Go where the people are, don’t make them come

to you• Websites – Get them there once and where do

they go? Who are they? (One way conversation)• Social Media is the new telephone and email.

Help them Help YOU

Page 40: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Caution: Tweet at Your Own Risk

Page 42: 2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Questions?

Twitter.com/mandiengramTwitter.com/lee_deas