ROADMAP FOR SUCCESS: 2010-2012INTEGRATED STRATEGIES

NATIONWIDE CAMPAIGNRE: IMPACT GOALS

DEEPER RELATIONSWITH INDIVIDUALS & INSTITUTIONS

DONOR & SYSTEM REVENUE GROWTH

THREE INTEGRATED STRATEGIES THAT EVOLVE AND ESCALATE BY 2012 . . . AND RESPOND TO INTENSIFYING CHALLENGES FOR OUR

COMMUNITIES AND OUR SYSTEM

2010BUILD

UP

2011RAMP

UP

2012SCALE

UP

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ROADMAP FOR SUCCESS: 2010-2012INTEGRATED STRATEGIES

NATIONWIDE CAMPAIGNRE: IMPACT GOALS

DEEPER RELATIONSWITH INDIVIDUALS & INSTITUTIONS

DONOR & SYSTEM REVENUE GROWTH

A FOCUSED AND FAST START IN 2010 WILL DRIVE OUR PROGRESS BY 2012 . . .

WE MUST COMMIT TO SHARED GOALS AND AC TIONS AS A SYSTEM

2012SCALE

UP

SNAPSHOT OF KEY ACTIONS & DELIVERABLES: BEGINNING IN 2010

•Launch nationwide campaign and mobilization groups (initial focus on education)

•Learning curriculum aligned to mobilization model & 2018 goals

•Relationship management culture / practices, tools & templates

•Online engagement efforts to give, advocate & volunteer

•Building back the Donor Base – recruiting, retaining and growing Individual relationships

•Affinity groups, Leadership & Major Gifts, EPG & Deferred giving•Corporate Engagement Platform & enhanced Workforce Campaign

TREMENDOUS OPPORTUNITY ACROSS THE NEXT THREE YEARS . . . OUR SYSTEM’S ABILITY TO LEAD AND PERFORM IS CRITICAL TO

UNITED WAY’S LONG-TERM GROWTH AND SUCCESS

2012SCALE

UP

LOOKING AHEAD: SUCCESS ACROSS THE THREE-YEAR CYCLE Critical mass of United Ways driving community mobilization

Measurable improvements in education, income & health

Reversed donor loss and expanded base of donors, advocates, volunteers & “supporters”

Greater revenue from diversified segments

Enhanced brand, reputation and trust in United Way among public

Secured relevance in competitive marketplace