2010 Stormwater Survey

North East Wisconsin Stormwater Consortium

Who we are: 46 municipal members (12 Cities, 13 Townships, 11 Villages, 5 County)

11 business partnersWhat we do: Work together to meet Stormwater Permit Requirements

NR 216. 07 Permit Requirements Public Education and Outreach

… conduct equivalent public outreach to increase awareness of storm water impacts on waters of the state

… … encourage the public to change encourage the public to change behaviorbehavior that may cause storm water that may cause storm water

pollution from sources including pollution from sources including automobiles, pet waste, household automobiles, pet waste, household

hazardous waste and household practiceshazardous waste and household practices

NR 216. 07 Permit Requirements Public Education and Outreach

The survey was developed to provide base-line results for a new campaign direction as well as comparison results from the 2005 survey.

The survey was also developed to meet the requirements for a grant. The grant required us to conduct a follow-up survey to measure results of our 2009 phosphorous campaign.

Behavior based questions included in the 2005 survey remained to find out what behaviors had changed, what people are doing and what people are still willing to do.

New questions regarding where people are willing to learn about water quality were added to direct a future campaign.

Stormwater Awareness

Current Practices

Target Markets for upcoming campaigns

Effectiveness of 2009 Phosphorous campaign

Learn about:

400 phone surveys completed for the five

county area:

BrownCalumet

Fond du LacOutagamieWinnebago

Fond du Lac

Outagamie

CalumetWinnebago

Brown

Surveys were conducted between April 21st and May 6th, 2010

Location (County)NEWSC

Area Census

Survey Percent

Brown 33% 39%

Calumet 6 6

Fond du Lac 14 15

Outagamie 23 19

Winnebago 24 21

Individual respondents for the survey were representative of the county populations involved.

RESULTS

Stormwater Awareness

According to the U.S. Census the Five County Area is 73% Urban and 27% Rural

“other” breakout

38% said a lake, bay, river, pond or creek

38% believed it went to a ditch or field

17% said into their yard

7% said the road

60%32%

7%

When stormwater runoff leaves your property, where does it go?

For stormwater that does enter a storm drain or ditch, where do you believe it ultimately ends up?

Another location: 57% Creek, river or bay 17% Swamp ,Stream or Ravine21% Backyard, Lot or Field 5% Road or Other

…..stormwater that enters a storm drain or ditch, ultimately ends up in a

Municipal Sewage Treatment Facility.

32% believe……

Comparison

NEWSC MAMSWaP

Year 2010 2007

Type Phone Mail

Responses 400 369

* MAMASWaP – Madison Area Municipal Storm Water Partnership

Where do you believe stormwater ultimately ends up?

NEWSCMAMSWa

P

River or lake without treatment

60% 56%

Municipal Sewage Treatment System

32% 15%

Field or Infiltration Basin 24% 11%

Holding Pond 17% 13%

Another Location 16% n/a

I’m not sure where the water goes

n/a 20%

Water Pollution

Contributors

On a scale of “1” to “6”, tell me to what extent you feel each of these items contributes to water pollution.

1

Does not Contribute

6

Major Contributor

Pollution Items1

Does not contribute

2 3 4 56

Major contributor

Don’t know

Discharges from industry 4% 5% 10% 11% 20% 47% 3%

Disposal of used motor oil and antifreeze

8 7 10 8 9 54 3

Improper disposal of household hazardous waste

6 8 14 16 16 38 2

Lawn or urban pesticides 3 6 9 16 25 38 3

Agricultural fertilizers and pesticides 3 4 9 15 25 42 2

Lawn or urban fertilizers 4 6 10 20 25 32 3

Manure from farm animals 9 6 15 13 22 31 4

Storm water runoff from streets 10 15 23 20 16 14 2

Street salt and sand 5 9 16 25 23 20 2

Soil from farm fields 11 12 20 19 17 19 2

Storm water runoff from rooftops, parking lots & driveways

14 19 24 17 15 9 2

Pet waste 17 17 24 13 7 19 3

Soil from construction sites 13 19 26 16 9 12 5

Grass clippings and leaves 20 29 24 14 6 5 2

Scale 4-6 Combined Ranked Percentage

Agricultural fertilizers and pesticides 1 82

Lawn or urban pesticides 2 79

Discharges from industry 3 78

Lawn or urban fertilizers 4 77

Disposal of used motor oil & antifreeze 5 71

Scale 1-3 Combined Ranked Percentage

Grass clippings and leaves 1 73

Soil from construction sites 2 58

Pet Waste 2 58

Storm water runoff from rooftops, parking lots & driveways 3 57

Storm water runoff from streets 4 48

Soil from farm fields 5 43

Grass Clippings and Leaves

Comparison

NEWSC MAMSWaPEast River Watershe

d

Year 2010 2007 2009

Type Phone Mail Mail

Responses 400 369 317

* MAMSWaP – Madison Area Municipal Storm Water Partnership

Which are MAJOR contributors to water pollution?

Best Management

Practices

I am going to read you a list of lawn care and home practices. Please tell me if you “already do this”, would be “willing to do this” or “not willing” to do this.

• More people are doing more water friendly practices in 2010 than 2005

• The amount of people willing to change behavior has decreased but there are still people willing to change

• The number of people not willing to change behavior has stayed fairly constant from 2005 to 2010

Evaluation of the

NEWSC 2009 Phosphorous Education

Campaign

Television • Radio • Billboards

In 2009, the Northeast Wisconsin Stormwater Consortium launched an advertising campaign for NEWWaterWisconsin.org, featuring a green haired guy who often said “Hey Neighbor.” Do you recall seeing any part of this campaign?

14% said Yes

Where do you recall seeing ads for this campaign?

79% said Television9% said Billboard8% said Newspaper4% said Radio

Do you remember what the campaign message was about?

30% were able to accurately recall part of the message16% recalled but were inaccurate54% could not provide response

Comparison

NEWSC MAMSWaP

Year 2010 2007

Type Phone Mail

Responses 400 369

* MAMASWaP – Madison Area Municipal Storm Water Partnership

NEWSC MAMSWaPMyfairlakes.com

MAMSWaPDon’t Leaf Them

Slogan “Are You Sweeping?”“Hey Neighbor”Green Hair Guy

NEWWaterWisconsin.org

MyFairLakes.com“In Dane, only the

rain goes down the drain”Dancing

Umbrellas

“Love your Lakes, Don’t Leaf Them”

Media Outlet

Television, Radio, Billboard, Yard

Stakes

Television,Radio

Billboard, Yard Signs, Brochures, Coasters,

ect.

Goal Encouraged viewers to sweep grass

clippings, conduct soil tests and visit the

website

Encouraged viewers to visit the

website

Encouraged viewers to keep leaves from

getting into lakes and streams

Follow up

Survey

7 months after campaign end

7 months after campaign end

¾ way through campaign

Recall 14% 29% 50%

Direction of our future campaign

How frequently do you visit each of the following places?

The percentage of people that frequently or sometimes visit

How likely would you be to take a moment and learn about water quality from a display set upat the places you visit?

Direction of our future campaign

Stormwater carrying pollutants enters our local waterways untreated.

We value our water resources.

It’s time to protect our water.

Here’s what YOU can do!

Continue to focus on behaviors that people are willing to change

40% Utilize a rain barrel28% Establish a rain garden27% Stop using chemical fertilizers24% Stop using weed killers23% Stop using salt to melt ice

Survey Funded by:Northeast Wisconsin Stormwater Consortium

Survey Prepared by:Survey Center – St. Norbert College

Mailing Address:Mailing Address:PO Box 1861PO Box 1861Appleton, WI  54912-1861Appleton, WI  54912-1861Phone:Phone: (920) 722-2151 (920) 722-2151Fax:Fax: (920) 722-2154 (920) 722-2154E-mail: E-mail: newsc@newsc.orgnewsc@newsc.org

www.NEWSC.orgwww.NEWSC.orgFostering Partnerships • Sharing Information • Administrative Efficiency • Pooling Financial

Resources

The Full Survey is available on the NEWSC website