Today’s Agenda

1. Help with Alpha order

2. Hot Topics

3. Introduction to Mid-Term Exam – Post your Question by Friday.

4. What is your plan on Feb. 10th? http://www.cprstoronto.com/pd/event.aspx?id=218

5. Have you recruited a Mentor? Personal Brand Camp 20 Questions

6. Introduction to McLuhan http://spreadsheets.google.com/ccc?key=0Am5gVAfom6kadEkxR0FRUXJpVmtLRXk4akYzUmozQ1E&hl=en_GB

5. Consumer Evangelism http://www.forimmediaterelease.biz/index.php?/weblog/fir_book_review_citizen_marketers_12_26_06/

Individual as Medium

Key Concepts from McLuhan:

• at first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different.

• when electronic media replace visual (print) culture with aural/oral culture, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." This new social organization is the global village.

http://en.wikipedia.org/wiki/Marshall_McLuhan

In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that in operational and practical fact, the medium is the message. This is merely to say that the personal

and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into ouraffairs by each extension of ourselves, or by any new technology.

De architectura – 25 B.C.

Canon of Proportions

Vitruvian Man

1487

Why not track down Jackie &

Ben?

Engage them?

=

McLuhan

Good blog.

Teamed up onPersonal Brand

Social Capital

Giving up

Control?

Gaining

Control

Shel new book Twitterville.

Scoble was Evangelist

(tech PR) for Microsoft

Not =

FiltersFanatics

FacilitatorsFirecrackers

Quantity

Quality

Personal Brand

strategy?

Google 1000 true fans.

Read the blog post sometime.

Firecrackers

Vs.

Influentials

As bandwidth increases so does the

% of uploaders.

He skipped Altruism?

Contests

Co-Creation

Community

Tactics

&

Strategy