2010 wsbi annual report

8/7/2019 2010 WSBI Annual Report

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Winston-salem Business inc.

2010 ANNUAL REPORT


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Where We ve been.Coming o o two years o sluggish economic growth, Winston-Salem Business Inc.

saw an increase in client activity beginning in the frst quarter o 2010. This activity

yielded the largest economic development project in WSBI's history, the $425

million Caterpillar Axel Manuacturing Facility. As we enter into 2011, signs point to

a recovering economy and a continued increase in client inquiries.

2 0 1 0 s ucces s es

overvieW Jobs investment Location

Bekaert Textiles 60 $3.5 million Union Cross Business Park

Beverage-Air Corporation 40 $980,000 Champion Blvd., Winston-Salem

Caterpillar Incorporated 512 $425 million Union Cross/Temple School Rd


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2010 c o mpa n i e s a s s i s t e d

bekaert t ext i Les

Jobs: 60

investment: $3.5 million

Location: Union Cross Business Park

Belgium-based Bekaert Textiles expanded its operations at Union Cross Business Park by

purchasing the Salem Collection building . The company installed a new state-o-the-art

machine to accommodate the new product line in 2009. The new acility will serve as a

warehouse and materials storage acility.


4/13


beverage-a ir corporat ion

Jobs: 40

investment: $980,000

Location: Champion Blvd., Winston-Salem, NC

Beverage-Air Corporation relocated its corporate headquarters to a newly constructed,

state-o-the art acility in Winston-Salem. The company oers a ull range o premium

rerigeration and ood service equipment solutions.


5/13


caterp iLLar incorporated

Jobs: 512

investment: $425 million

Location: 850,000-square-oot production acility

at Union Cross Road and Temple School Road

Caterpillar announced plans to construct a state-o-the-art manuacturing acility

in Southeast Forsyth County. The new acility will manuacture and distribute axle

assemblies or mining trucks. Construction is underway and the new acility plans to

be in operation in the frst quarter 2012.


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Where We re going.mission

To recruit new businesses to Winston-Salem and Forsyth County

goaLs

Create a minimum o 300 new jobs

Generate a minimum o $30 million in new capital investment


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2 0 1 0 m arket ing recapThroughout 2010, Winston-Salem Business Inc.s marketing eorts

included the ollowing elements:

ContinueddeploymentofthenewWSBIlogo

Newdemographicsbrochure

Newadvertisementdesign

Advertisinginselectpublications

Enhanceddigitalpresence(website,socialmedia) ImplementedthenewstateGISpropertylocatorsystem

Directmailandelectronicnews

Regional/Statemarketing

NCDepartmentofCommercevisits

Seventradeshows/calltrips

The call trips included visits to Chicago, New York City, Newark, Atlanta,

Greenville/Spartanburg, and northern Virginia. In Chicago, WSBI

participated in the BIO trade show.

WSBI participated in several marketing events with the Piedmont Triad

PartnershipandtheNCDepartmentofCommerce.Theseevents

included the annual Mardi Gras event in Raleigh; broker luncheons in

Charlotte and Raleigh; Friends o North Carolina events; and marketing

trips to Atlanta, Greenville/Spartanburg, Chicago and Boston.


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m arket ing andpubL ic reL at ions 2 0 1 1Winston-Salem Business Inc. will continue an aggressive marketing and public relations strategy

to generate leads rom site selection consultants, national/regional brokers, the North Carolina

DepartmentofCommerceandthePiedmontTriadPartnership.

Winston-Salem Business Inc. will also work closely with the Winston-Salem Alliance and the

Piedmont Triad Research Park to implement key economic development strategies.

Activity will include:

a WSBI will place advertising in economic development trade publications where the

editorial content matches WSBIs target clusters.

clll ml WSBI will update the annual demographics brochure, community executive

summary,produceaminimumoffour(4)electronicnewsletters,aminimumofthree(3)directmail

campaigns and additional collateral materials as needed.

o WSBI will conduct call trips and will attend select trade shows individually, and in

tandem with the Piedmont Triad Partnership and other regional allies. WSBI will also participate in

theNCDepartmentofCommerceFriendsofNorthCarolinaprogramandwillvisitwithNCDOC

staffaminimumofsix(6)timesthroughouttheyear.

pl rl WSBI will leverage local news and announcements to generate public relations

stories to be shared with its target market.

rl/ally dl WSBI will continue to collaborate with its counterparts in

GreensboroandHighPointonjointmarketinginitiatives,particularlyaroundtheFedExHubto

leverage more regional client activity and to raise the overall awareness o the three communities.

WSBI will also work with other regional allies and partners to generate additional project inquiries.

Ll e WSBI will host and/or participate in a number o local events including the

Annual Investors Meeting, Swing & Swine Gol Classic, Wyndham Championship, Piedmont Triad

Partnership marketing eorts, and other networking opportunities throughout the year.

sl m WSBI will continue to implement the use o social media to market and promote

the community. The use o Twitter, Facebook, Blogs, and other social outlets will continue in 2011.


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target bus ines s deveLopm entIn 2011, Winston-Salem Business Inc. will continue to target its marketing and outreach eorts to

speciccompanieswithindistinctclustergroups.WiththeopeningoftheFedExMid-AtlanticHub

inearly2009andtheFedExGroundHubinearly2011,muchofthefocuswillbeonthelogistics

and distribution sector.

Current target groups include:

L & dTheopeningoftheFedExHubatPiedmontTriadInternationalAirport,

andtheFedExGroundHubinColfaxwillbeakeydriversforthedevelopmentofthiscluster.

WSBI will ocus on hub-area development in Forsyth County and will also participate in regional

marketing eorts with local allies.

a mf Manuacturing will continue to be a key target or Winston-Salem

and Forsyth County, primarily companies in the plastics, light metal abrication and transportation

component industries. This cluster will urther be explored to seek companies with high-value

productsthatrequireproximitytotheFedExHub.

cat sl WSBI will leverage the successul recruitment o the Caterpillar Axel

Manuacturing Facility by working closely with CAT to identiy key suppliers and promote the

advantages o doing business in Winston-Salem and Forsyth County.

Fl s & d c The availability o Class A and B ofce space both

downtown and in the suburbs will be a driver in targeting fnancial service, data center and other

back ofce operations. WSBI will position Winston-Salem as a high value choice or fnancial

service companies who are looking to reduce their operating costs without compromising theirskilled workorce.

Lf s WSBI will continue to directly target the medical device and instrumentation

industry. In addition, WSBI will continue to collaborate with the Piedmont Triad Research Park in

recruitingandgrowingbiotech,R&Dandotherlifescienceandhealthcarerelatedventures.

el pWiththegrowinginterestatthefederal,stateandlocallevelingreen

development,WSBIwilltargetcompanieswhomanufacturegreenbuildingproductsandother

environmentally-conscious commodities.


10/13

rea L es tateThe availability o suitable land and buildings in the market will be a critical piece o Winston-

Salem and Forsyth Countys success in recruiting new business. WSBI will work in collaboration

with area real estate proessionals, developers, City/County Planning sta, the Winston-Salem

Alliance and the Utility Commission to identiy opportunities or speculative development and

ready-to-buildsitesforendusers.

WSBI will work to identiy land in Forsyth County or large industrial development opportunities to

capitalizeontheproximitytotheFedExMid-AtlanticHubandwithaccesstotheregionshighway

network. Additionally, WSBI will continue to aggressively promote the abundance o high value

ofce space both downtown and in the suburban areas.

TriadTechCenterwiththeclosingoftheDellfacility,Winston-Salemhasanopportunityto

recruitanewcompanytoutilizetheavailablespace.WSBIwillworkcloselywithDellandJonesLangLassalletoidentifyClassAtenantstorecruittothefacility.Effortswillincludehighlighting

the building in a Commerce sta briefng, hosting a broker event on site, developing a targeted

direct mail program with building inormation, and putting ocus on the building in the special

acility section o the WSBI Web site.

In 2011, WSBI will also:

MeetwithCity/CountyPlanningstafftoidentifykeyindustrialand

business opportunity areas.

IdentifyanyCity/Countypropertythatcouldbeavailableforindustrialand business park development.

Developamarketingpieceidentifyingkeydevelopmentareas.

Updatetheavailableofcespacebrochureandtargetcallcenterand

data center projects.

Workwiththecitytoidentifythecostsassociatedwithanup-tfor

plugandplaycallcenterspace.

Continuetoworkwithlanddevelopers,facilitydevelopersandrealestate proessionals to develop a strategy or identiying, assembling,

developing, and marketing new industrial and business park sites in

Winston-Salem and Forsyth County.


11/13

2 0 1 0 board oF d irect ors

J bChairmanPresidentThe Budd Group

d nllVice ChairmanPresidentMercedes Benz o Winston-Salem

s r. bl, eq.Secretary/TreasurerKilpatrick Stockton LLP

d hll

Immediate Past ChairmanPresident and COO,Alex Lee, Inc.

alf aWomble Carlyle Sandridge & Rice

cy alRegional President,BB&T

r blyMcDonalds

s bw

PresidentandCEO,First Community Bank

al clwllDirector Community & Civic Engagement,

Reynolds American, Inc.

py cChairperson, Corp. Contributions,Forsyth Medical Center/Novant Health

d cCounty Commissioner

d eSenior Vice President & CFO,WFU Health Sciences

r elPresidentandCEO,DataMaxCorporation

gy m. g, p.d.

President,Forsyth Technical Community College

dw hPresident,Frank L. Blum Construction

J. all JPresident,Winston-Salem AllianceMayor,City o Winston-Salem

s c. klSenior Vice President/Bus. Banking Mgr. Triad-West Region,Wachovia Bank, N.A.

r e. L, J.President,Winston-Salem Business Inc.

ajy plProessor o Finance,WFU Schools o Business

t WPresident,Bahnson, Inc.


12/13

2 0 1 0 board oF adv is ors

s bSouthern Community Bank

g bPresident,Quality Oil Company, LLC

F. hll c, J.RJReynoldsTobacco-Retired

Jy cVice President o International Trade,Hanesbrands Inc.

dl e. FlwW-S Alliance ChairmanPresident,Flow Companies, Inc.

Jy FlyDistrictManager,DukeEnergy

pl FlChairman,Bassett Furniture Industries

J FExecutiveVicePresident,

First Tennessee Bank

by W. gExec.VicePresident&ChiefMarketingOfcer,Shelco Inc.

J. k gl, J.Quality Oil

Jy g, J.President, Hanes Companies, Inc.

by hPresident,JohnS.ClarkCompany,LLC

r Jwy, m.d.Retired - Wake Forest University School o Medicine

J t. LAttorney,LawOfcesofJamesT.Lambie

g L. Ll, J.Partner,Kilpatrick Stockton LLP

mlly olBell,Davis&Pitt,P.A.

al pForsyth County Market PresidentWachovia Bank/Wells Fargo

s swVP/Corp. Social Responsibility,Reynolds American Inc.

Fl slPresident,Pine Hall Brick Co., Inc.

J. hll sForsythCountyDaySchool

ew Wl, J.President,I.L. Long Construction Co., Inc.

m WllSenior Partner,WellsJenkinsLucas&Jenkins,PLLC

s WllPresident,WILCOHESSLLC

t WllChairman&CEO,Wilco, Hess & A.T. Williams Oil Company

Wll t. Wl, iiiPartner, Magnolia Partners

rl h. Wl

Trade Street Partners


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a b o u t u sWSBIisa501(c)(3)non-proteconomicdevelopmentcorporationwitha

professionalstaffofthreeandismanagedbya20-memberBoardofDirectors.

WSBI is both a privately and publically unded company.

WSBIs mission is to recruit new businesses to Winston-Salem and Forsyth County.

Since 1987, WSBI has assisted 128 companies that have created over 13,000 new

jobs and expanded the local tax base by over $1.4 billion.

s upport Ws b iMake your investment now in Winston-Salem

by visiting wsbusinessinc.com and clicking on

the SUPPORT WSBI button. Or, call

336-723-8955.

1080 West Fourth Street, Winston-Salem, NC 27101

(336) 723-8955 800-220-WSBI (9724) Fax: (336) 761-1069

www.wsbusinessinc.com

2010 wsbi annual report

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